Webinar Registration
Consultative Selling of Multi-Media
One-hour, Live Online Webinar
Join the RAB and special guest Jon Erdahl, President, 3D MediaVentures, for this webinar and learn the power of consultative selling and marketing mix. Client Needs Analysis (CNA) questions are different than they used to be. The basic information is now available online and time with advertising decision makers is too short. Ask questions that are informed, professional, tailored to the advertiser category. Once you uncover the multi-media marketing needs of your prospects, you will be able to create integrated marketing campaigns that get better results for the client and your station. Here’s what we’ll cover: • What advertisers expect us to do in client meetings
Date: Tuesday May 08, 2012 |
