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Integrated Marketing Ideas to Sell More Stations, More Digital, More Events

One-hour, Live Online Webinar
Tuesday September 10, 2013 at 10:00 AM Central Time

Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective. And consumers are using integrated media as well. Consumers may hear about an advertiser on our air, but check out digital media before buying the advertised product or service. If we do not help our advertisers understand the importance of all consumer touch points, we’ll not get advertisers to renew. Join us for this webinar with RAB's John Potter and guest presenter, Chris Pendl, Creative Director with Bonneville Seattle, and learn:

  • The 3 simple steps for developing integrated campaigns
  • Case studies of successful integrated media campaigns
  • The old vs. new consumer buying cycle
  • Transition for consumers is easy… advertisers not so much
  • What your retailers MUST KNOW to survive this decade
You’ll look at helping your advertisers in a whole new way by the end of this webinar.

Date: Tuesday September 10, 2013
Time: 10:00 AM Central Time
Price: $49.00
Presenter: John Potter with guest Chris Pendl