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243,177,000 americans age 12+
radio reaches 93% of african-american
consumers weekly
radio reaches 95% of hispanic
consumers every week
radio reaches 69% of u.s. consumers 12+
on an average day
an estimated 120 million americans age 12+
have listened to online radio in the past month
consumers spend 22% of their total media time
with radio
84% of drivers cite radio as their primary in-car entertainment device
exposure to radio advertising boosts brand browsing by 52%
unaided recall for one internet and one radio exposure was 4.5 times as high as unaided recall for 2 internet ads alone
swapping out one of two tv ads for 2 radio ads increased unaided brand recall by 34%
radio reaches 83% of the 73% of adults
who watch primetime tv
over 75% of consumers recall tv ad images
after hearing a radio commercial
radio reaches 85% of the 41% of newspaper readers who read the front page section of the newspaper
substituting 2 radio ads for 1 of two newspaper ads nearly tripled unaided brand recall
radio is an engaging medium
that generates emotion, supplying an element lacking in the passive print medium
60% of all musically active consumers
say am/fm radio is their primary source for new music discovery
72% of respondents age 12-24 say they ever use AM/FM radio to learn about and keep up-to-date with new music
americans age 12 and over spend over 2 hours a day listening to radio
53% of consumers who made a purchase
at a supermarket, department or any type of store listened to radio within 30 minutes of their last purchase
