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In the year-and-a-half I have been in this position, I have never seen the staff so engaged. The CDMC itself is a stroke of genius and the execution was flawless. The Radio Advertising Bureau continues to be a great resource for General Motors. Their ability to keep GM informed of the advertising landscape and provide us a portal to communicate with our customers has been invaluable. I thought you might like to know your seminar had some very dramatic results for me. Early Monday morning, I went out and purchased a good, weighty pen. With that pen this week, I signed $20,000 of radio advertising from three different clients. You certainly have pointed me in the right direction. Pizza Hut values the insights provided by the RAB that helped us launch a successful new product test this year and we look forward to building our level of confidence in Radio with the RAB. Two weeks ago I asked two of my staff to go over the RAB website and see if it was any good for a major-market station like WBEB. They found that the RAB website is fantastic. You can increase your earnings significantly if you spend the time to really understand and use this incredible resource. The RAB has been instrumental in keeping us up to speed on the innovations happening in the Radio industry. I have to admit, with the Clear Channel resources, I have not been to RAB in a while. To paraphrase an old car-model ad, "It’s not your daddy’s RAB anymore!" We plan on making the most of the resources available! We had great conversation following the seminar. Our goal on each visit with a client/prospect is to FIRST research the RAB website for related material. As a significant radio advertiser, Allstate values the resources and advocacy the RAB provides to advertisers. We appreciate all the kind accolades we’ve received this year and are truly thankful for the privilege to support your efforts. As always we want to hear your thoughts so please take a moment to add yours. We’re proud to be a part of your efforts this year and wish you all the best as we move into 2009. Thanks,
Jeff |