NOTE: New comments appear at the bottom of the page.

The RAB helps Pepsi to navigate through changes in the business as well as providing a registry of new promotional ideas.
Joan Pelliccio
Division Media Director, PepsiCo

Anytime you take a full sales staff off the street for two days, you’ve got to give it some thought.  We thought about it.  We knew it would be the right thing to do.  And I’ll tell you, after two days going through this course with my sales staffs, they were probably the two most important days we’ve done in a long time.  We’ve got to become more knowledgeable about the digital world and being one of the first groups -- in fact the first group -- in the country to go through the CDMC class and exam, we’re thrilled with I;, we’re proud of it.
Marc S. Kaye
VP/General Manager, Sandusky Radio, Seattle, WA.

Perhaps you were like me. I thought I knew all I needed to know about the [RAB] website. Let me tell you, they’ve done a magnificent job of refreshing everything and adding new stuff.
Spike Santee
RVP, Cumulus Media

The RAB provides unique and comprehensive resources to assist us in developing multicultural market insights and ideas.
S. Edward Rutland
EVP Matlock Advertising and Public Relations

I would tell anyone, that you can get two to three times what you put into RAB back, both in the form of revenue and client satisfaction. At RAB you can learn things that give you a decided edge over your competition.
Bill Phenix
WXRV 92.5

AT&T is looking forward to working with the RAB to access innovative ideas that will enhance our strategic investment in radio.
Chris Schembri
VP Media Services, AT&T

The RAB is an unquestioned definitive source of information that concerns radio and its uses for advertising purposes. The professionals at the RAB are always ready to assist with any and all requests. They are knowledgeable and insightful. They provide the information, guidance, and direction which allow advertising professionals to make the right decisions about radio.
Dennis P. McGuire
VP / Local Broadcast Group Director Carat

RAB is a wonderful resource that WIND needs to take further advantage of.  Again, I appreciate your efforts.
Jeff Reisman
General Sales Manager, Salem Radio, Chicago

Knowing that the RAB is there as a resource partner has helped reassure this agency that we will always find an innovative solution for any of our clients challenges in utilizing the medium.
Agnes Lukasewych
SVP Group Account Director, MPG

I have been in radio sales and management for over 18 years. During this time I have had many opportunities to turn to the RAB for help, and you have been there. Last week in Atlanta [RAB2008] was no different. You assembled a team of great speakers, and trainers.
Roger Burke
Sales Manager, KWPZ, Bellingham, WA

I value our partnership with the RAB a great deal.  They are a constant source of valuable insights, case studies and relevant research that provides current "material findings" to better position radio's strengths to our clients.
Kim Vasey -Senior Partner / Director of Radio, Mediaedge:cia

RAB2008 was more than bold...it was new, it was different than any other sales conference I've attended....RAB2008 put the challenge before us and armed us with the information and tools needed for radio in all markets to lead in the digital age.
Larry Bevins - General Manager, WVOW, Logan, WV

I use RAB almost daily and the research helps me pace my clients to what is going on nationally. The creative tidbits help me with roadblocks all the time. It is a great place to get the juices and cash flowing. RAB in 2009 can help us all work smarter, not harder.
Lisa Layne, WSBG Lite 93.5

I attend a dozen conventions a year. RAB's is the best, in terms of "take-home pay."
Holland Cooke, McVay Media

The RAB is always extremely helpful in answering any questions I have regarding the radio industry.
Alyce Abbe, Carat

This is SOOO FABULOUS! Brilliant move! It is so much fun to work with you all. RAB is making a difference because of the great team it has behind it like you!
Kay Olin, Local Focus Radio

A day without RAB would be like a day without chocolate!
Mark Barron, BMI

The RAB is the most comprehensive and truly by far the most effective association of any industry in the country today! RAB Research is mind-boggling in its scope and depth and breadth, and its vast library boasts the most cutting-edge tools available in today’s marketplace, which enables radio and new media sellers to become marketing consultants and media marketing experts in a relatively short period of time. Furthermore, the RAB’s training programs are comprehensive and relevant; provided by some of the brightest minds in the industry. In short, the RAB’s tools and services set the sterling standard for commitment to excellence. It is one of radio’s true treasures.
Rosemary Scott, Border Media

In challenging times, it is important for everyone in our industry to understand the unique value that RAB provides to our industry. Keeping our sales people prepared to deliver the message about radio is the lifeblood of our future.
Jeff Smulyan, Emmis Communications

Intimate connection with radio, advertisers and brands. Unparalleled programs, training, conferences and events. Endless passion for the industry and its people. These are just a few things that make RAB so special and I can't imagine a day without it.
Doug Zanger, Xhang Creative

The RAB has been a valuable asset in our assessment of the ever changing radio landscape, providing key research insights that influence our planning recommendations for all of Haworth's clients.
Andrea Luhtanen, President, Haworth Marketing and Media

RAB gives our stations Marketing department the tools we need to be trained to handle the many challenges and opportunities that we have in our industry.
Sue Goldsen, WKHM AM/FM

Every single day I learn something RAB that I use in my sales profession. I can't imagine a day without it.
Angelica Balderas (Angie) , BUSTOS MEDIA

I don't want to imagine a world without RAB! 2 words...Instant Background...these have helped me become a reliable resource to many of my direct clients by providing industry relevant information at the click of a mouse. Not to mention that everything I learned at the RAB Women in Radio Managment and Leadership Seminar has helped me to close nearly 62k for 1st Qtr 2009. Thank You RAB!
Christina Rodriguez, Clear Channel Radio/ WRUM FM & WQTM AM

You do such a fabulous job on your website. And it has certainly come a long way. It is a resource we encourage our entire membership to visit and spend time with. Every seller, new and old, should be familiar with the RAB site. From the Newspaper Performance Reports, to the customizable Competitive Media Information, there are loads of great resources that can help – and quickly!
Allison Coburn, Research Manager, Northern California Broadcasters Association

Kudos for a fun promotion and bringing a laser focus to the great things that RAB does for the industry. The stats on usage are very impressive. Keep up the wonderful work
David Pearlman, Pearlman Advisors

The RAB is like that trusty friend, that you can count on no matter what. From research, to training, and even creative/copy ideas... it's an extremely useful tool. I really appreciate the opportunity that the Academy Training gave me to become a certified Radio Marketing Professional as well. I'm proud to list this as one of my accomplishments and thankful to be able to further my skills in the industry.
Kristina Hensley, Backyard Broadcasting

Imagine a day without RAB. Imagine a sports team without its full compliment of players. Sure you can still play the game but not with the confidence of having all your weapons. Maybe you need a relief pitcher to go in a certain point in the game. Without having a full staff that's impossible and can cause failure. That's what RAB is for me. Why not have all your tools available before you start your presentation or developing a presentation. It enhances greatly your knowledge and is a good weapon to use for closing in the selling process.
Lorenzo Pettiford, Backyard Broadcasting

You have been a wonderful treasure to me this year… Please come back to Pheoenix in ’09 and do another class…I will be first on your list!
Catherine Smith, Lake Powell Communications, Inc

Thank you for sharing this focus on RAB.com. It’s a great reminder about the resources that are available. It would be hard to imagine a day without our great medium!
Deidra Lieberman, DOS at KGO/KSFO

As the radio and audio media landscape continues to evolve, Starcom appreciates the role of the RAB as a smart and dependable source of market intelligence. In particular, they provide us insight into consumers' current and emerging media behaviors, which helps us better leverage the power of radio to connect with our clients' audiences.
Kevin Gallagher, Starcom USA

RAB is the Radio professionals resource, research and development department. Need a sales meeting idea, go to RAB. Need research, go to RAB. Need new ways to help businesses grow, I go to RAB! EVERYDAY! I don't start a day without the RAB!
Tony McIntosh, WTSH FM

The RAB site has been invaluable, especially the tremendous cache of articles and resources available to those of us who need to educate companies that don't know the true power of radio. Thank you and keep up the great work.
Kyle O'Brien, Xhang Creative

The staff at RAB has always been fast and efficient, RAB.com daily emails and tips are relevant and usable, and their ideas for increasing business implementable.
Les Patterson, Cache Valley Radio (KBLQ)

The RAB has been and will continue to be a valuable resource for industry professionals and advertisers. As a seller, my billing increased over 20% after attending the RAB Academy.
Herbie Martinez, Former GM at Double O Radio

The industry can’t have enough resources right now… especially GREAT ones like RAB!
Brian Purdy, CBS Radio

I have had the privilege to work within the radio industry for 38 years. There are many who have helped me acquire the knowledge I needed to understand radio and how to partner with it. RAB has been one of the best sources of information and guidance I have ever worked with. Everyone at the headquarters offices could not be more polite and helpful and I have especailly enjoyed working with Mr. Scott Vowinkle, V.P. Marketing. Scott knows the business as well as anyone and has always helped me in educating stations and clients about the power of our mature but evolving industry. My clients need radio and radio needs the RAB.
John Farr, Power Group Companies

I believe that this really drives home the point. Today the tools and impact provided by the RAB are more important than any time that I recall in radio history.
Gary M. Grossman, Bicoastal Media

I did check it out...a strong message indeed!
Larry Bevins, WVOW

I utilize RAB everyday as well as my sellers. The resources are wonderful and thank you and everyone at RAB, for helping us all blossom. With the economy struggling the more information the better and getting back to Marketing 101 is what really helps.
Kathy Mansell, El Dorado Broadcasters

The RAB and RAB.com is a fantastic business, research and educational asset – for an AE, Station, entire Cluster, and most importantly for our current and potential customers. Utilizing the resources now makes you and your business a Prize Fighter, not using the resources puts you “in the ring” with one arm tied behind your back.
Jim Rushton , Entercom New England