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Who Buys Source

According to 2014 research by The Media Audit, 22.1% of American consumers eat at a fast-food restaurant three or more times in a typical week, representing a four-year high.

The Media Audit, 2014

A 2014 study by The Media Audit found that among consumers who eat fast food three or more times in a typical week, 57% are male and 43% are female. Furthermore, those between the ages of 18 and 34 frequently eat out at a rate that is 24% higher when compared to the general population.

The Media Audit, 2014

According to a 2014 report by The Media Audit, metro markets with the highest share of fast-food consumers (those who eat fast food three or more times in a typical week): Dallas, 34.2%; Oklahoma City, 33.7%; Lexington, 33.2%; Tulsa, 32.8%; Memphis, 32.4%.

The Media Audit, 2014

Profiling adults 18+ who dined in at a fast food restaurant in the last 6 months, along with those consumers who bought take-out fast food (either drive-thru or walk-in) in the last 6 months, those who ordered fast food for home delivery during the past 6 months, and those individuals who ate fast food 9 or more times in the past 30 days:

GfK MRI, 2013

Of those adults who dined in at a fast food restaurant in the last 6 months, 50.6% were women and 49.4% were men.

GfK MRI, 2013

Adults 18+ who dined in at a fast food restaurant in the last 6 months, by age level: 18-24, 12.8%; 25-34, 17.9%; 35-44, 17.0%; 45-54, 19.1%; 55-64, 15.8%; 65+, 17.4%.

GfK MRI, 2013

Adults 18+ who dined in at a fast food restaurant in the past 6 months, by income bracket: $100,000+, 26.8%; $75-99,999, 14.5%; $60-74,999, 12.3%; $50-59,999, 8.6%; $40-49,999, 9.1%; $30-39,999, 9.0%; $20-29,999, 8.7%; under $20,000, 11.0%.

GfK MRI, 2013

Adults 18+ who dined in at a fast food restaurant in the past 6 months, by race: White, 78.3%; Black, 7.9%; Other, 13.8%; Hispanic origin, 14.0%.

GfK MRI, 2013

Adults 18+ who dined in at a fast food restaurant in the last 6 months, by region: Northeast, 15.3%; Midwest, 24.2%; South, 38.1%; West, 22.4%.

GfK MRI, 2013

Adults 18+ who dined in at a fast food restaurant in the last 6 months, by marital status: Single, 24.9%; married, 58.6%; separated/widowed/divorced, 16.5%.

GfK MRI, 2013

Of those adults 18+ who purchased take-out food at a fast food restaurant in the past 6 months, 54.3% were women and 45.7% were men.

GfK MRI, 2013

Adults 18+ who ordered take-out food at a fast food restaurant in the past 6 months, by age group: 18-24, 13.9%; 25-34, 20.0%; 35-44, 19.7%; 45-54, 20.2%; 55-64, 15.0%; 65+, 11.2%.

GfK MRI, 2013

Adults 18+ who bought take-out food at a fast food restaurant in the last 6 months, by income level: $100,000+, 28.3%; $75-99,999, 15.0%; $60-74,999, 11.3%; $50-59,999, 8.4%; $40-49,999, 8.7%; $30-39,999, 8.8%; $20-29,999, 8.6%; under $20,000, 10.9%.

GfK MRI, 2013

Adults 18+ who purchased take-out food at a fast food restaurant in the last 6 months, by race: White, 78.2%; Black, 10.5%; Other, 11.3%; Hispanic origin, 11.6%.

GfK MRI, 2013

Adults 18+ who ordered take-out food at a fast food restaurant in the last 6 months, by region: Northeast, 15.7%; Midwest, 23.2%; South, 39.3%; West, 21.8%.

GfK MRI, 2013

Adults 18+ who bought take-out food at a fast food restaurant in the past 6 months, by marital status: Single, 28.2%; married, 55.2%; separated/widowed/divorced, 16.6%.

GfK MRI, 2013

Of those adults 18+ who ordered fast food via home delivery in the last 6 months, 55.7% were women and 44.3% were men.

GfK MRI, 2013

Adults 18+ who ordered home delivery fast food in the last 6 months, by age range: 18-24, 18.3%; 25-34, 27.6%; 35-44, 23.1%; 45-54, 17.7%; 55-64, 8.5%; 65+, 4.8%.

GfK MRI, 2013

Adults 18+ who ordered fast food via home delivery in the past 6 months, by income bracket: $100,000+, 26.0%; $75-99,999, 15.0%; $60-74,999, 11.6%; $50-59,999, 7.7%; $40-49,999, 8.3%; $30-39,999, 9.8%; $20-29,999, 8.8%; under $20,000, 12.8%.

GfK MRI, 2013

Adults 18+ who ordered fast food through home delivery in the last 6 months, by race: White, 70.5%; Black, 14.8%; Other, 14.7%; Hispanic origin, 15.6%.

GfK MRI, 2013

Adults 18+ purchased fast-food via home delivery in the last 6 months, by region: Northeast, 16.4%; Midwest, 21.5%; South, 40.8%; West, 21.3%.

GfK MRI, 2013

Adults 18+ who ordered fast food through home delivery in the last 6 months, by marital status: Single, 35.7%; married, 49.9%; separated/widowed/divorced, 14.4%.

GfK MRI, 2013

Of those adults who consumed fast food 9+ times in the past 30 days, 50.1% were men and 49.9% were women.

GfK MRI, 2013

Adults 18+ who ate fast food 9+ times in the last 30 days, by age group: 18-24, 15.1%; 25-34, 20.3%; 35-44, 19.7%; 45-54, 18.6%; 55-64, 13.8%; 65+, 12.5%.

GfK MRI, 2013

Adults 18+ who consumed fast food 9+ times in the past 30 days, by income level: $100,000+, 26.5%; $75-99,999, 14.3%; $60-74,999, 11.8%; $50-59,999, 8.6%; $40-49,999, 9.0%; $30-39,999, 9.2%; $20-29,999, 9.3%; under $20,000, 11.3%.

GfK MRI, 2013

Adults 18+ who ate fast food 9+ times in the past 30 days, by race: White, 74.0%; Black, 12.9%; Other, 13.1%; Hispanic origin, 13.6%.

GfK MRI, 2013

Adults 18+ who consumed fast food 9+ times in the past 30 days, by region: Northeast, 14.4%; Midwest, 22.2%; South, 41.7%; West, 21.7%.

GfK MRI, 2013

Adults 18+ who ate fast food 9+ times in the past 30 days, by marital status: Single, 29.6%; married, 54.2%; separated/widowed/divorced, 16.2%.

GfK MRI, 2013

Based on a 2013 Harris Interactive survey, 64% of U.S. adults have eaten at a fast-food restaurant in the previous month, including 66% of men and 62% of women. By age bracket, 71% of Echo Boomers (ages 18-35), 68% of Gen Xers (36-47), 61% of Baby Boomers (48-66) and 51% of Matures (67+) have dined at a quick-service location in the last month. 

Harris Interactive, 2013

A 2013 study by Univision Communications found that, on average, Hispanic consumers visit quick-service restaurants 10 times in a 30-day period (with younger Latinos and Millennials visiting even more often). All other demographic groups averaged seven visits to fast-food restaurants in a 30-day period.

Nation's Restaurant News, 2013

According to a 2013 study by The NPD Group, loyal quick-service customers (those who allocate 20% or more of their QSR visits to a particular chain) visit twice as often as quick-service restaurant switchers (those who allocate 19% or less to that chain). The survey also showed that loyal QSR customers tend to bring in other customers, and are less price sensitive.

The NPD Group, 2013

When They Buy Source

Sales of fast-food establishments (3-year average, 2011-2013): January, 7.5%; February, 7.6%; March, 8.6%; April, 8.3%; May, 8.7%; June, 8.6%; July, 8.7%; August, 8.8%; September, 8.1%; October, 8.5%; November, 8.1%; December, 8.5%.
 

U.S. Department of Commerce, 2014

Research by The NPD Group shows that quick-service restaurants account for approximately 80% of restaurant morning meals.

The NPD Group, 2014

Based on research by The NPD Group, the hour of noon-1 PM is traditionally the busiest time of the day for quick-service restaurants, accounting for approximately 15% of total customer visits.

The Wall Street Journal, 2013

Why They Buy Source

According to a 2014 survey by the National Restaurant Association, 65% of consumers say ease of parking is a key consideration when choosing a limited-service restaurant.

National Restaurant Association, 2014

Based on a 2014 Technomic survey, 84% of quick-service restaurant customers say it is important that the locations they visit have a welcoming and comfortable atmosphere.

Technomic, Inc., 2014

How They Buy Source

Based on research by The NPD Group, guest check sizes at quick-service restaurants averaged $5.30 in 2013.

The NPD Group, 2014

A 2014 survey by Technomic revealed that 51% of consumers order food to go (including pick-up, takeout or delivery) once a week or more often.

Technomic, Inc., 2014

A 2013 Harris Interactive survey showed that 43% of adults 18+ would be interested in using their computers to order from a quick-service restaurant, while 30% indicated they would like to place fast-food orders from their mobile devices.

Nation's Restaurant News, 2013

Restaurant visits involving some type of special "deal" were up 2% in the year ending August 2013. Visits based on a buy-some, get-some, or two-for-a-deal-type offers had the highest gain among all deal offers with a 14% increase.

The NPD Group, 2013

What They Buy Source

A 2014 Technomic survey asked consumers what type of food are they most likely to order for dinner to go: Pizza, 80%; fried chicken, 66%; Chinese, 65%; steak, 57%; Italian, 57%.

Technomic, Inc., 2014

Where They Buy Source

According to an annual survey of more than 100,000 customers, conducted by Sandelman & Associates, fast-food chains (of any size) earning the highest percentage of "excellent" ratings for overall customer satisfaction: 1. (tie) Cafe Rio and Chick-fil-A; 3. (tie) Raising Cane's and In-N-Out Burger; 5. Firehouse Subs; 6. (tie) Jason's Deli and The Habit Burger Grill 8. (tie) Panera Bread, Five Guys Burger & Fries, and Rush's.

Sandelman & Associates, 2014

According to an annual survey of more than 100,000 customers, conducted by Sandelman & Associates, limited service chains with 500 or more units earning the highest percentage of "excellent" ratings for overall customer satisfaction: 1. Chick-fil-A; 2. Firehouse Subs; 3. (tie) Panera Bread and Five Guys Burgers & Fries; 5. Chipotle Mexican Grill; 6. Zaxby's; 7. Papa Murphy's; 8. (tie) Jersey Mike's Subs, Starbucks, and Culver's.

Sandelman & Associates, 2014

According to the 2014 Temkin Experience Ratings, a survey of approximately 10,000 U.S. consumers, fast-food chains that provide the best customer experience in the industry: Chick-fil-A, 83%; Sonic Drive-In, 82%; Dairy Queen, 81%; Starbucks, 81%; Little Caesars, 80%; Subway, 80%; Burger King, 80%; Pizza Hut, 79%; Domino's, 79%; Wendy's, 79%; Arby's 77%; Taco Bell, 77%; Dunkin' Donuts, 76%; Jack in the Box, 76%; Hardee's, 76%.

Chain Store Age, 2014

According to a 2014 survey by Technomic, limited-service chains ranked as having the best ambiance or atmosphere: 1. Caribou Coffee; 2. McAlister's Deli; 3. Firehouse Subs; 4. Pinkberry; 5. Potbelly Sandwich Shop.

Technomic, Inc., 2014

Winners of the 2014 Technomic Consumers' Choice Awards for the quick-service industry, by category: Kid Friendly -- CiCi's Pizza; Pleasant, Friendly Service -- In-N-Out Burger; Craveability -- Auntie Anne's; Social Consciousness -- Chick-Fil-A; Availability of Healthy Options -- Subway.

Quick Service Restaurant Magazine , 2014

The 10 largest quick-service chains in the U.S., based on 2012 sales (totals in billions), with 2011 sales in parentheses: 1. McDonald's, $35.600 ($34.172); 2. Subway, $12.100 ($11.400);  3. Wendy's, $8.600 ($8.500); 4. Burger King, $8.587 ($8.400); 5. Taco Bell, $7.478 ($7.000); 6. Dunkin' Donuts, $6.264 ($6.500); 7. Pizza Hut, $5.666 ($5.500); 8. Chick-fil-A, $4.621 ($4.051); 9. KFC, $4.459 ($4.500); 10. Sonic, $3.791 ($3.693). 

Quick Service Restaurant Magazine , 2013

The 11-20 largest quick-service chains in the U.S., according to 2012 revenues (totals in billions), with 2011 sales in parentheses: 11. Domino's Pizza, $3.500 ($3.438); 12. Jack in the Box, $3.085 ($2.946); 13. Arby's, $2.992 ($3.022); 14. Papa John's, $2.402 ($2.214); 15. Dairy Queen, $2.300 ($2.660); 16. Popeyes Louisiana Kitchen, $2.253 ($1.720); 17. Hardee's, $1.900 ($2.100); 18. Little Caesars, $1.684 ($1.480); 19. Whataburger, $1.477 ($1.311); 20. Carl's Jr., $1.400 ($1.500).

Quick Service Restaurant Magazine , 2013

A study of more than 70,000 U.S. consumers, conducted by Placed Insights, identified the fast-food chains with the largest percentage of visitors during the month of April 2013: 1. McDonald's, 50.7%; 2. Subway, 39.7%; 3. Starbucks, 25.0%; 4. Burger King, 24.7%; 5. Wendy's, 23.8%; 6. Taco Bell, 18.4%; 7. Dunkin' Donuts, 11.6%; 8. Pizza Hut, 11.0%; 9. Sonic, 9.9%; 10. Arby's, 9.3%; 11. Dairy Queen, 9.0%; 12. KFC, 8.9%.

Placed Insights, 2013

Based on a 2013 Technomic survey of more than 80,000 consumers, in which they ranked quick-service chains according to such factors as service, food, convenience, ambience and value, the top five restaurants were: 1. Papa Murphy's Take 'N' Bake Pizza; 2. Chick-fil-A; 3. In-N-Out Burger; 4. Krispy Kreme; 5. Culver's.

Technomic, Inc., 2013

Based on a 2013 survey by Placed Insights, quick-service restaurants that indexed the highest among Caucasian consumers: Taco Johns, 136; Culver's, 132; Tim Horton's, 128; Steak 'n Shake, 123; Caribou Coffee, 123; Hardee's, 122; Arby's, 117; Papa Murphy's, 117; Jimmy John's, 116; A&W, 116.

Placed Insights, 2013

According to a 2013 survey by Placed Insights, quick-service restaurants that indexed highest among African-American consumers: Church's, 311; Checkers, 256; Popeye's Chicken & Biscuits, 236; Krystal, 227; Rally's, 210; Captain D's, 210; Krispy Kreme, 204; Bojangles' Famous Chicken & Biscuits, 186; Tropical Smoothie Cafe, 180; Zaxby's, 179.

Placed Insights, 2013

Based on a 2013 survey by Placed Insights, quick-service restaurants that indexed highest among Hispanic customers: Pollo Tropical, 410; El Pollo Loco, 299; In-N-Out Burger, 296; Weinerschnitzel, 279; Del Taco, 254; Church's, 229; Carl's Jr., 224; Jack in the Box, 216; Whataburger, 205; Panda Express, 189.

Placed Insights, 2013

Based on a 2013 survey by Placed Insights, quick-service restaurants that indexed highest among Asian consumers: Jamba Juice, 390; In-N-Out Burger, 292; Jack in the Box, 188; Starbucks, 179; Panda Express, 176; Baskin Robbins, 158; Five Guys Burgers and Fries, 152; Carl's Jr., 147; Chipotle Mexican Grill, 134; Dunkin' Donuts, 117.

Placed Insights, 2013

Business Trends Source

The National Restaurant Association predicts that sales of fast-food restaurants will increase 4.4% in 2014.

National Restaurant Association, 2014

According to a survey of quick-service restaurant operators, 29% of the respondents expect their sales to be better in 2014 than 2013, while 62% predict they will be about the same, and only 9% believe their sales will be down.

National Restaurant Association, 2014

According to a Technomic study of the 500 largest U.S. restaurant chains, among limited-service restaurants, the highest growth in 2013 came from the Asian, Bakery Cafe and Coffee Cafe categories, with the Chicken segment also registering above-average sales growth.

Technomic, Inc., 2014

Quick-service establishments accounted for 77% of overall restaurant traffic in 2013.

The NPD Group, 2014

The number of quick-service restaurants in the U.S. grew 2% in 2013 to 333,970 (a number that also includes fast casual locations).

The NPD Group, 2014

Misc Source

A 2014 study by The Media Audit revealed that heavy fast-food eaters (three or more times in a typical week) are 23% more likely to be heavy radio listeners, spending three or more hours a day listening.

The Media Audit, 2014

According to an annual study by QSR magazine, quick-service chains with the fastest drive-thru operations: 1. Wendy's; 2. Taco Bell; 3. Taco John's; 4. McDonald's; 5. Burger King; 6. Chick-fil-A; 7. Krystal.

Quick Service Restaurant Magazine , 2013