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Who Buys Source

A 2013 study by the Private Label Manufacturers Association concluded that three out of four women do more than 50% of the grocery shopping for their households, and two out of three do at least 75% of the shopping. 

The Lempert Report, 2013

A 2013 study by research firm GfK determined that grocery digital coupon users make 48% more "stock-up trips" (occasions when shoppers spend $75 or more) per year than average shoppers.

Progressive Grocer, 2013

According to a 2013 study by the National Grocers Association, consumers in the 25-39-year-old age bracket consume more organic foods than other age groups.

 

The Lempert Report, 2013

Profiling adults 18+ who shopped any supermarket/food store from 6-9 times in the last 30 days:

GfK MRI, 2012

Adults 18+ who shopped any supermarket/food store from 6-9 times in the past 30 days, by age bracket: 18-24, 8.1%; 25-34, 15.7%; 35-44, 18.9%; 45-54, 21.9%; 55-64, 18.0%; 65+, 17.4%.

GfK MRI, 2012

Adults 18+ who shopped any supermarket/food store from 6-9 times in the past 30 days, by race: White, 77.3%; Black, 12.4%; Other, 10.3%; Hispanic origin, 12.5%.

GfK MRI, 2012

Adults 18+ who shopped any supermarket/food store from 6-9 times in the past 30 days, by marital status: Single, 21.0%; married, 59.5%; separated/widowed/divorced, 19.5%.

GfK MRI, 2012

Adults 18+ who shopped any superket/food store from 6-9 times in the past 30 days, by income level: $100,000+, 26.5%; $75-99,999, 14.4%; $60-74,999, 12.9%; $50-59,999, 8.3%; $40-49,999, 8.1%; $30-39,999, 8.6%; $20-29,999, 10.0%; under $20,000, 11.2%.

GfK MRI, 2012

Adults 18+ who shopped any supermarket/food store from 6-9 times in the past 30 days, by region: Northeast, 8.9%; Midwest, 17.5%; South, 49.2%; West, 24.4%.

GfK MRI, 2012

Of those adults 18+ who shopped any supermarket/food store from 6-9 times in the past 30 days, 56.0% were women and 44.0% were men.

GfK MRI, 2012

When They Buy Source

Monthly sales of the nation's grocery stores (3-year average, 2010-2012): January, 8.1%; February, 7.7%; March, 8.3%; April, 8.2%; May, 8.5%; June, 8.3%; July, 8.5%; August, 8.5%; September, 8.2%; October, 8.4%; November, 8.4%; December, 8.9%.

U.S. Department of Commerce, 2013

According to the Food Marketing Institute, the average number of weekly grocery shopping trips per household was 2.2 in 2012, compared to 1.7 in 2011 and 2.1 in 2010. The average amount spent per trip in 2012 was $47.68, versus $57.24 in 2011 and $47.57 in 2010.

Food Marketing Institute, 2013

According to a 2013 survey by the National Grocers Association, how often American families shop for food: 6 or more times a week, 0.9%; 5 times a week, 2.6%; 4 times a week, 6.3%; 3 times a week, 17.8%; 2 times a week, 32.2%; once a week, 30.9%; every 2 weeks, 8.3%; once a month, 0.9%. 

National Grocers Association, 2013

According to a study by Acosta Sales & Marketing, the average number of grocery trips per month, by category: Routine trip, 3.8; fill-in trip, 3.5; specialty trip, 2.5; stock-up trip, 2.2; occasion-based trip, 2.1.

eMarketer, 2013

A 2013 study by the Private Label Manufacturers Association showed that 90.5% of female grocery shoppers visit a supermarket at least a few times a month, with 40% spending about an hour inside the store per trip.

The Lempert Report, 2013

According to research by the Food Marketing Institute, 46% of working women shop for groceries in the evenings.

Food Marketing Institute, 2008

Why They Buy Source

According to a survey by the National Grocers Association, factors rated "very important" by consumers when choosing a primary grocery store or supermarket (multiple answers): High quality fruits & vegetables, 90.8%; selling products before "use-before/sell-by" date, 83.8%; a clean, neat store, 83.6%; accurate shelf tag,s, 76.3%; high quality meats, 74.3%; personal safety outside the store, 64.3%; items on sale or money-saving specials, 54.8%; high quality seafood, 47.5%; courteous, friendly employees, 46.4%; offers locally-grown produce and other local packaged foods, 45.9%; store layout makes it easy to shop, 41.6%; low prices, 39.5%; fast checkout, 37.7%; convenient location, 35.7%; paying attention to special requests or needs, 34.4%; nutrition and health information available, 34.3%; fresh-food deli, 32.2%; high quality bakery, 31.8%; organic products, 30.3%; frequent shopper program, 23.2%; good selection of ethnic foods, 22.5%; private label brands, 21.1%.

National Grocers Association, 2013

According to research by Progressive Grocer, the most influential departments in driving a supermarket's overall brand/image (more than one answer possible): Meat/Fresh Meats, 49.6%; Produce, 28.1%; Deli, 12.6%; Grocery/Dry Grocery, 10.4%; Bakery, 8.1%.

Progressive Grocer, 2013

A survey by the National Grocers Association asked shoppers what improvements they would like to see in their primary food stores: Price/cost savings, 42.9%; more locally-grown foods, 36.6%; more variety/.better assortment/wider choice, 24.7%; more organic foods, 17.8%; more ethnic offerings, 15.4%; better customer service/employees, 13.6%; more fresh made foods, 12.6%; offer better quality products, 10.5%; nutritional & other health information, 10.2%; more gourmet foods, 9.2%; better organized store, 7.9%.

National Grocers Association, 2013

Based on an annual study by Progressive Grocer, categories of consumer marketing/advertising that supermarket executives consider to be "extremely/very important" (more than one answer possible): In-store signage/digital media, 64.5%; newspaper inserts, 43.9%; newspaper ads (ROP), 39.4%; direct mail (circulars, etc.), 38.7%; digital marketing, 32.1%; mobile marketing, 19.7%; TV advertising, 16.7%; radio advertising, 16.5%; custom magazines, 11.0%. 

Progressive Grocer, 2013

A survey by The Hartman Group asked consumers who influences their grocery store purchase decisions: Spouse or significant other, 52%; children, 29%; pets, 14%; parents, 9%; extended family, 8%; friends, 6%; roommates, 4%; no one, 31%.

The Hartman Group, 2013

A 2013 study by KSC Kreate showed that only 13% of the 500+ survey participants make purchases at the grocery store because of loyalty to a particular brand.

Supermarket News, 2013

Based on a 2012 survey by the Food Marketing Institute, factors rated "somewhat" or "very important" by consumers when selecting a primary grocery store (more than one answer possible): Low prices, 97%; clean, neat store, 97%; high quality produce, 97%; great selection of produce, meats and frozen/prepared meals, 95%; accurate shelf tags, 94%; sales or specials, 94%; fast checkout, 93%; convenient location, 92%; easy-to-shop store layout, 92%; courteous, friendly employees, 91%; high quality meat, 90%; "use" or "sell by" dates marked well, 88%; personal safety outside the store, 83%; knowledgeable employees, 79%; fresh food or deli, 75%; private label or store brands, 63%; nutrition and health information available, 62%; attention to special requests, 58%; good selection of ethnic foods, 52%.

Food Marketing Institute, 2012

According to a 2010 survey by the Private Label Manufacturers Association, factors that affect shoppers' decisions to purchase private label products over national brands (multiple answers): Price compared to other products in the same category, 80%; consistent quality, 76%; nutritional labeling, 68%; availability of different sizes and quantities, 66%; money back guarantee, 33%; ease of preparation and/or use, 53%.

Research Alert, 2010

A 2010 survey conducted by the International Dairy-Deli-Bakery Association found that the top three purchase drivers for supermarket delis are freshness, food safety and price.

Supermarket News, 2010

Factors that influence shoppers' decision to pick up prepared meals at supermarkets (multiple answers): Convenient location, 43%; good price, 27%; like it there, 25%; regularly go there, 23%; did not have time, were in a hurry, 20%. good variety to choose from, 18%; went for a specific menu item, 14%; had a special craving, 13%; healthy choices, 10%; had takeout window/drive-thru/delivery, 5%; wanted a treat/reward, 3%; kids like it there, 2%.

The NPD Group, 2010

Based on a study by Burst Media, primary reasons why shoppers choose one online grocery over another: Price, 22%; quality, 21%; convenience, 12%; delivery options, 11%; familiarity with the store, 8%; selection, 6%; promotions and coupons, 5%; website design, 4%; other/none, 11%.

Burst Media, 2010

How They Buy Source

According to a survey by the National Grocers Association, how much consumers spent on food in all stores each week in 2012: $45 or less, 6.3%; $46-$75, 18.0%; $76-$105, 25.4%; $106-$135, 28.8%; $136 or more, 21.4%.

National Grocers Association, 2013

Based on research by the Food Marketing Institute, the average weekly household spend on groceries was $104.90 in 2012, up from $97.30 in 2011 and $99.90 in 2010.

Food Marketing Institute, 2013

According to a 2013 report from research firm GfK, digital coupon users spend 42% more per year at supermarkets than the average shopper, a $1,029 differential.  Heavy digital coupon users (defined as the top one-third of redeemers) spend $3,171 more per year than the average shopper.

Progressive Grocer, 2013

According to a 2013 study by KSC Kreate, one in three grocery shoppers uses a mobile device while in a store to look up recipe ideas, coupons, nutritional information or competitor pricing.

Supermarket News, 2013

A 2013 survey by Tyson Deli found that 52% of prepared food purchses at supermarkets are planned in advance, while 48% are impulse buys.

Progressive Grocer, 2013

A 2013 survey by KSC Kreate revealed that even though most consumers make a list before going to the grocery store, 76% buy an average of 1-5 extra items that were not on their original list during each shopping trip. Most often this is because the product is on sale, they forgot to put it on their list, or because they decide they want the product while in the store.

Supermarket News, 2013

According to Nielsen research, average weekly supermarket spending per household in 2009 was $93.36, compared to $92.25 in 2008 and $90.98 in 2007.  

Progressive Grocer, 2010

A 2010 study by Burst Media found that 33% of women have redeemed an Internet coupon at a grocery store, with the percentage jumping to 57% among women ages 55-64.

Burst Media, 2010

What They Buy Source

For the first time in eight years, the number of meals grocery shoppers prepared that featured a portion of protein declined from 41. to 3.6 meals per week in 2012, but the share of shoppers eating meat and poultry at least once a week remained stable at 93%.

Food Marketing Institute, 2013

The share of shoppers who have purchased natural and/or organic meat and poultry rose to 26% in 2012, with a particularly high penetration among higher-income shoppers.

Food Marketing Institute, 2013

Share of supermarket sales, by department: Grocery, 35.8% (dry grocery -- food, 25.3%; dry grocery -- non-food, 6.5%; alcoholic beverages, 4.0%); General Merchandise, 5.5%; Health & Beauty Care, 3.1%; Pharmacy, 3.0%; Perishables, 52.6% (meat/fish/poultry, 13.5%; produce, 10.8%; dairy, 9.1%; frozen foods, 6.5%; service deli, 3.5%; baked goods, 3.2%; packaged meats, 2.5%; in-store bakery, 2.1%; deli/self-service, 1.3%; floral, 0.2%.

Food Marketing Institute, 2012

According to a annual study by Progressive Grocer, supermarkets' dollar share of the following categories: Grocery-Food, 55.2%; Grocery-Nonfood, 25.6%; Alcoholic Beverages, 41.6%; Perishables, 65.1%; General Merchandise, 10.0%; Health & Beauty Care, 18.7%; Pharmacy, 6.1%.  

Progressive Grocer, 2012

Based on a 2010 survey by Digital Research and Think Vine, types of grocery items for which shoppers have changed their habits when purchasing, due to the recession: Paper towels, 61%; cookies, 60%; ready-to-eat cereal, 60%; over-the-counter pharmaceuticals, 59%; juice beverages, 59%; crackers, 57%; salty snacks, 55%; laundry detergent, 55%; pasta sauce, 55%; orange juice, 55%; yogurt, 54%; salad dressing, 52%; bread, 52%; carbonated soft drinks/soda, 50%; coffee, 50%.

Research Alert, 2010

Supermarkets rank as the most popular shopping destination for candy, confections and gum, with 75% of consumers identifying them as their number one source.

SymphonyIRI Group Inc., 2010

According to 2010 research by Progressive Grocer magazine, the fastest-growing items in supermarket in-store bakeries over the previous year were cakes, breads, cookies, doughnuts, rolls, pies,danishes/sweet rolls, muffins, whole grain products and Hispanic items.

Progressive Grocer, 2010

Based on research by The NPD Group, the most popular types of prepared foods purchased in supermarket delis are chicken and turkey items, sandwiches, deli salads such as potato salad, and leaf salads. These four choices account for just over half of all deli-prepared food purchases.

The NPD Group, 2010

Where They Buy Source

According to 2012 revenues (totals in billions), the top 10 leaders in retail grocery sales: 1. Wal-Mart stores (includes Walmart Supercenters and Neighborhood Markets), $274.5; 2. Kroger (includes Ralphs and Food 4 Less), $86.8; 3. Target (includes Super Target and City Target), $72.0; 4. Safeway (includes Vons and Dominick's), $37.5; 5. Publix Super Markets, $27.5; 6. Ahold USA (includes Stop & Shop and Giant Food), $25.8; 7. AB Acquisition (includes Albertsons, Jewel-Osco and Shaw's), $19.8; 8. H-E-B, $19.4; 9. Delhaize America (includes Food Lion, Hannaford and Sweetbay), $18.7; 10. Meijer, $14.5.

Progressive Grocer, 2013

The 11-20 largest grocery retailers, according to 2012 sales (totals in billions): 11. Wakefern Food Corp. (includes ShopRite and PriceRite), $13.6; 12. Whole Foods Market, $11.3; 13. Bi-Lo Holding (includes Winn-Dixie and Bi-Lo), $10.3; 14. Trader Joe's, $10.3; 15. Giant Eagle Inc., $9.9; 16. Supervalu (includes Sav-A-Lot and Cub Foods), $8.9; 17. Hy-Vee Inc., $7.7; 18. Great Atlantic & Pacfic Tea Co. (includes Pathmark, A&P and Waldbaum's), $7.2; 19. Aldi, Inc., $7.2; 20. Wegmans Food Markets, $6.6.

Progressive Grocer, 2013

Share of supermarket sales in 2012, according to format: Supermarket (Conventional), 66.7%; Supercenter (Grocer and Mass Merchant), 24.6%; Supermarket (Natural/Gourmet Foods), 4.7%; Supermarket (Limited Assortment), 2.5%; Military Commissary, 0.8%; Warehouse Grocery, 0.7%.

 

Progressive Grocer, 2013

Based on a survey by the National Grocers Association, where consumers made the majority of their food purchases in 2012: Grocery store/supermarket, 83.9%; mass merchandiser, 5.2%; warehouse store, 4.2%; specialty food store, 4.0%; discount store, 1.2%; gourmet store, 0.8%; online retailer, 0.3%; convenience store, 0.2%; dollar store, 0.1%.

National Grocers Association, 2013

Kroger Rewards was named the highest-rated loyalty program in the grocery sector, based on a 2013 study of U.S. consumer loyalty programs by Maritz Loyalty Marketing. The Kroger program received an overall 83% satisfaction rating in the study. 

Supermarket News, 2013

According to the American Customer Satisfaction Index for 2012, Publix led all supermarkets in the rankings, followed by Whole Foods, Kroger, Winn-Dixie, Supervalu, Safeway and Walmart.

Supermarket News, 2013

According to a 2010 survey by BIGresearch, the top five destinations for organic grocery shoppers: 1. Walmart; 2. Whole Foods; 3. Kroger; 4. Trader Joe's; 5. Publix.

BIGresearch, 2010

Business Trends Source

Overall sales of the nation's grocery stores amounted to $565.6 billion in 2012, up from $549.1 billion in 2011 and $521.2 billion in 2010.

U.S. Department of Commerce, 2013

According to a survey of food retailers conducted by the Food Marketing Institute, 78% of the respondents predict higher sales in 2013, 63% feel net profits will improve, and 44% believe total-store gross margins will rise.

Food Marketing Institute, 2013

Chain stores (11 or more locations) accounted for 94.3% of supermarket sales in the U.S. in 2012, compared to 5.7% for independent supermarkets (10 or fewer stores). However, chains accounted for 82.1% of the overall number of supermarkets, compared to 17.9% for independents.


Progressive Grocer, 2013

Average weekly sales per supermarket in the U.S. increased to $312,758 in 2012, up from $299,373 in 2011 and $300,769 in 2010.

Progressive Grocer, 2013

Based on a survey of supermarket executives, conducted by Progressive Grocer, actions they planned to take in 2013 to improve the efficiency/sales at their stores: Staff training, 64.4%; increase promotions, 60.7%; increase store brand penetration, 49.7%; employ new store design concepts, 49.1%; streamline assortments, 47.2%; reduce SKUs, 35.6%; promote gift card sales, 31.9%; increase "free-from" products, 31.3%; promote their company as an employer of choice, 28.8%; expand geographically, 28.2%; promote fuel discounts, 25.2%; utilize price locks/price freezes, 24.5%; revise coupon policies, 23.3%; decrease promotions, 10.4%. 

Progressive Grocer, 2013

According to research by the Food Marketing Institute, consumers' primary store accounted for 69% of their weekly grocery spending in 2012, down from 77% in 2011 and 75% in 2010

Food Marketing Institute, 2013

Store brands accounted for 19.1% of dollar sales in supermarkets in 2012, and 23.1% of unit transactions. Since 2009, private label sales in the supermarket channel have increased at an annual rate of 2.6%, compared to an average gain of 0.9% annually for national brands.

Private Label Manufacturers Association, 2013

A 2013 survey by CouponCabin.com found that 15% of U.S. adults have shopped for groceries online, and an additional 19% said they don't currently but plan to do so in the future.

Convenience Store News, 2013

Misc Source

A 2013 survey by the National Grocers Association asked consumers, "If a food store in your preferred size opened nearby, and price/quality was about the same as where you shop now, would you switch?" More than one-quarter of the respondents (26.6%) said they'd definitely switch, while 49.0% would at least try the new operator.

Supermarketguru.com, 2013

According to a 2013 survey by CouponCabin.com, 39% of U.S adults wish their local grocery store offered a delivery service.

 

Convenience Store News, 2013

A 2013 survey by KSC Kreate found that 52% of consumers have visited a grocer's web or mobile site, and the most popular destination is the "recipes and meals" section.

Supermarket News, 2013