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Who Buys Source

Profiling adults 18+ who purchased either regular passenger car tires, high-performance tires, or all-terrain/all-season tires in the past year:

GfK MRI, 2011

Of those adults 18+ who bought passenger car tires in the past year, 53.7% were men and 46.3% were women.

GfK MRI, 2011

Adults 18+ who bought passenger car tires in the past year, by age group: 18-24, 11.2%; 25-34, 16.3%; 35-44, 16.8%; 45-54, 19.8%; 55-64, 16.7%; 65+, 19.2%.

GfK MRI, 2011

Adults 18+ who bought passenger car tires in the past year, by income level: $100,000+, 23.9%; $75-99,999, 13.0%; $60-74,999, 10.8%; $50-59,999, 8.1%; $40-49,999, 10.0%; $30-39,999, 10.4%; $20-29,999, 11.2%; under $20,000, 12.6%.

GfK MRI, 2011

Adults 18+ who bought passenger car tires in the past year, by region: Northeast, 8.5%; Midwest, 18.6%; South, 50.7%; West, 22.2%.

GfK MRI, 2011

Adults 18+ who bought passenger car tires in the past year, buy race: White, 75.4%; Black, 10.7%; Other, 13.9%; Hispanic origin, 14.1%.

GfK MRI, 2011

Adults 18+ who bought passenger car tires in the past year, by marital status: Single, 23.5%; married, 55.9%; separated/widowed/divorced, 20.6%.

GfK MRI, 2011

Of those adults 18+ who bought high-performance tires in the last year, 57.7% were men and 42.3% were women.

GfK MRI, 2011

Adults 18+ who purchased high-performance tires in the last year, by age group: 18-24, 13.0%; 25-34, 18.6%; 35-44, 18.7%; 45-54, 21.7%; 55-64, 14.8%; 65+, 13.2%.

GfK MRI, 2011

Adults 18+ who bought high-performance tires in the previous year, by income bracket: $100,000+, 31.7%; $75-99,999, 18.0%; $60-74,999, 12.0%; $50-59,999, 7.1%; $40-49,999, 6.7%; $30-39,999, 8.2%; $20-29,999, 5.5%; under $20,000, 10.8%.

GfK MRI, 2011

Adults 18+ who purchased high-performance tires in the past year, by race: White, 67.2%; Black, 15.0%; Other, 17.8%; Hispanic origin, 16.9%.

GfK MRI, 2011

Adults 18+ who bought high-performance tires in the last year, by region: Northeast, 11.9%; Midwest, 15.4%; South, 49.7%; West, 23.0%.

GfK MRI, 2011

Adults 18+ who purchased high-performance tires in the past year, by marital status: Single, 25.7%; married, 57.7%; separated/widowed/divorced, 16.6%.

GfK MRI, 2011

Of those adults 18+ who purchased all-terrain/all-season tires in the past year, 64.2% were men and 35.8% were women.

GfK MRI, 2011

Adults 18+ who purchased all-terrain/all-season tires on the past year, by age range: 18-24, 13.9%; 25-34, 20.9%; 35-44, 22.1%; 45-54, 21.9%; 55-64, 11.2%; 65+, 10.0%.

GfK MRI, 2011

Adults 18+ who bought all-terrain/all-season tires in the previous year, by income bracket: $100,000+ 26.5%; $75-99,999, 13.5%; $60-74,999, 13.1%; $50-59,999, 9.4%; $40-49,999, 9.1%; $30-39,999, 7.8%; $20-29,999, 7.7%; under $20,000, 12.9%.

GfK MRI, 2011

Adults 18+ who bought all-terrain/all-season tires in the past year, by race: White, 80.5%; Black, 7.6%; Other, 11.9%; Hispanic origin, 16.1%.

GfK MRI, 2011

Adults 18+ who purchased all-terrain/all-season in the past year, by region: Northeast, 14.4%; Midwest, 14.7%; South, 41.3%; West, 29.6%.

GfK MRI, 2011

Adults 18+ who purchased all-terrain/all-season tires in the last year, by marital status: Single, 24.7%; married, 60.9%; separated/widowed/divorced, 14.4%.

GfK MRI, 2011

When They Buy Source

Monthly sales of automotive parts, accessories and tire stores (3-year average, 2008-2010): January, 7.3%; February, 7.5%; March, 8.5%; April, 8.5%; May, 8.6%; June, 8.9%; July, 8.9%; August, 8.7%; September, 8.4%; October, 8.7%; November, 7.9%; December, 8.1%.

U.S. Department of Commerce, 2011

Why They Buy Source

According to a 2012 study by J.D. Power and Associates, customer satisfaction with original equipment (OE) tires is based on four factors: Ride; traction/handling; wearability; and appearance.

J.D. Power and Associates, 2012

According to a 2011 survey by Modern Tire Dealer magazine, 52.5% of tire-buying customers who visit a dealership do not specify a particular tire brand. Another 25.7% specify a tire brand, but are convinced by the dealer to make a different choice (resulting in approximately 78% of tire buyers eventually purchasing the brand suggested by the dealer). The remaining 21.8% of customers specify a particular brand and buy that brand. 

Modern Tire Dealer, 2011

Based on a survey of approximately 13,500 tire/service customers, conducted by Tire Review magazine, what drives the purchase decision for new tires: Price, 46%; the outlet/store, 32%; brand, 22%.

Tire Review, 2011

Based on a survey of approximately 13,500 tire/service customers, why the respondents bought their latest set of tires (multiple answers): Worn out, 50%; losing traction, 22%; mileage/age, 22%; retailer recommended, 18%; losing air, 17%; visible defect, 12%; vibration, 12%; damaged/accident, 10%; upgrade performance, 7%; other, 4%.

Tire Review, 2011

How They Buy Source

According to a survey by Modern Tire Dealer magazine, the average price for a conventional oil change, lube and filter at independent tire dealers was $20.55 in 2011, up from $19.83 in 2009 and $16.98 in 2007.

Modern Tire Dealer, 2012

What They Buy Source

Share of 2011 replacement passenger tire sales, by brand: Goodyear, 14.0%; Michelin, 8.5%; Bridgestone, 8.0%; Firestone, 7.0%; BFGoodrich, 5.0%; Cooper, 5.0%; Hankook, 5.0%; General, 3.5%; Yokohama, 3.5%; Kumho, 3.0%; Falken, 3.0%; Pirelli, 2.5%; Uniroyal, 2.5%; Toyo, 2.0%; Nexen, 2.0%; Dayton, 2.0%; Continental, 2.0%; Dunlop, 2.0%; Hercules, 2.0%; Multi-Mile, 2.0%; Kelly, 2.0%; Cordovan, 1.5%; Mastercraft, 1.5%; Sigma, 1.5%; Big O, 1.0%; Delta, 1.0%; Fuzion, 1.0%; Nitto, 1.0%; Sumitomo, 1.0%; others, 6.5%.

Modern Tire Dealer, 2012

Share of 2011 light truck replacement tire sales, by brand: Goodyear, 11.5%; BFGoodrich, 9.0%; Bridgestone, 8.0%; Michelin, 7.0%; Firestone, 6.5%; Cooper, 6.0%; Multi-Mile, 4.5%;  General, 4.0%; Yokohama, 4.0%; Toyo, 3.5%; Hankook, 3.5%; Falken, 3.0%; Kumho, 2.5%; Uniroyal, 2.5%; Kelly, 2.0%; Cordovan, 2.0%; Mastercraft, 2.0%; Nexen, 2.0%; Pirelli, 2.0%; Hercules, 1.5%; Continental, 1.5%; Dayton, 1.5%; Maxxis, 1.5%; Delta, 1.0%; Sigma, 1.0%; Big O, 1.0%; Eldorado, 1.0%; Pro Comp, 1.0%; others, 4.5%.

Modern Tire Dealer, 2012

Share of 2011 medium/heavy truck replacement tire sales, by brand: Michelin, 18.0%; Bridgestone, 17.0%; Goodyear, 14.0%; Yokohama, 9.0%; Firestone, 7.5%; Continental, 5.5%; General, 4.0%; Double Coin, 3.5%; Hankook, 3.0%; Dunlop, 2.5%; Toyo, 2.0%; BFGoodrich, 2.0%; Hercules, 2.0%; Roadmaster, 2.0%; Dynatrac, 2.0%; Kelly, 2.0%; Kumho, 1.0%; Sumitomo, 1.0%; Gladiator, 1.0%; others, 3.0%.

Modern Tire Dealer, 2012

Market share for high performance replacement tire brands sold in 2011: Goodyear, 15.5%; Michelin, 12.0%; Bridgestone, 8.0%; Yokohama, 8.0%; Kumho, 7.5%; Hankook, 6.5%; Falken, 5.5%; BFGoodrich, 5.0%; Toyo, 4.0%; Continental, 4.0%; Dunlop, 4.0%; Nexen, 4.0%; Firestone, 3.5%; Pirelli, 3.5%; Cooper, 3.0%; General, 2.0%; Kelly, 1.5%; Nitto, 1.5%; Sumitomo, 1.0%; others, 3.5%.

Modern Tire Dealer, 2012

World leaders in new tire sales in 2011 (totals in billions), with 2010 sales in parentheses: 1. Bridgestone Corporation, $31.2 ($27.0); 2. Groupe Michelin, $28.3 ($22.2); 3. Goodyear Tire and Rubber, $22.3 ($18.4); 4. Continental AG, $11.9 ($9.3); 5. Pirelli & Cie SpA, $7.8 ($6.3); 6. Sumitomo Rubber Industries, $7.3 ($5.8); 7. Hankook Tire Co., $5.9 ($4.7); 8. Yokohama Rubber Co., $5.7 ($4.5); 9. Cooper Tire & Rubber Co., $4.0 ($3.4); 10. Cheng Shin Rubber Ind. Co., $3.9 ($3.1); 11. Kumho Tire Co., $3.4 ($3.0); 12. Toyo Tire & Rubber Co., $3.0 ($2.4).

Modern Tire Dealer, 2012

Market share for ultra-high performance replacement tires sold in 2011: Goodyear, 14.5%; Michelin, 14.0%; Bridgestone, 10.0%; Falken, 8.5%; Hankook, 6.0%; Continental, 5.5%; Pirelli, 5.0%; Yokohama, 5.0%; BFGoodrich, 4.5%; Kumho, 4.5%; Nexen, 4.5%; Toyo, 4.0%; Dunlop, 3.5%; Firestone, 2.5%; Cooper, 2.0%; Delinte, 1.5%; Nitto, 1.5%; General, 1.0%; Velozza, 1.0%; others, 2.0%. 

Modern Tire Dealer, 2012

The five best-selling passenger car replacement tire sizes in 2011: 1. P225/60R16; 2. P215/60R16; 3. P265/70R17; 4. P235/75R15; 5. P195/65R15. The five top-selling light truck replacement tire sizes in 2011: 1. LT245/75R16; 2. LT265/75R16; 3. LT265/70R17; 4. LT235/85R16; 5. LT225/75R16.  

Modern Tire Dealer, 2012

A survey of independent tire retailers conducted by Modern Tire Dealer magazine determined the most popular automotive service categories are mounting and balancing (91%), followed by brake service (82%). Tire pressure monitoring service and oil/lube service work are performed by 80% of dealers.

Modern Tire Dealer, 2012

According to a survey by Tire Review magazine, share of tires sold by retail dealers on a daily basis, by category: Passenger tires, 46.1%; light truck/SUV tires, 33.3%; high-performance tires, 20.6%.

 

Tire Review, 2011

Where They Buy Source

Estimated share of the U.S. market for passenger tire sales in 2011, by dealer category (with 1995 share in parentheses): Independent tire dealerships (includes large dealers with 30 or more outlets), 61.0% (57.5%); mass merchandisers, 14.0% (18.5%); warehouse clubs, 8.5% (8.0%); tire company-owned stores, 7.5% (9.0%); auto dealerships, 6.5% (1.0%); miscellaneous outlets, 2.5% (6.0%).

Modern Tire Dealer, 2012

Leading companies in the sale of new tires in the U.S. and Canada for 2011 (totals in billions), with 2010 sales in parentheses: 1. Bridgestone Firestone, $11.1 ($9.6); 2. Goodyear, $9.3 ($7.7); 3. Michelin North America, $8.5 ($6.7); 4. Cooper Tire, $2.2 ($2.3); 5. Continental Tire the Americas, $2.6 ($2.0); 6. Yokohama Tire Corp., $1.5 ($1.1); 7. Sumitomo Rubber Industries, $1.3 ($1.1); 8. Hankook Tire America Corp., $1.2 ($1.0); 9. Toyo Tire Holdings of Americas, $1.0 ($0.84); 10. Kumho Tire U.S.A., $0.81 ($0.73).

Modern Tire Dealer, 2012

Single-store owners make up 68% of the 30,000 independent retail, wholesale and commercial tire dealer locations in the U.S.

Modern Tire Dealer, 2012

The top 5 independent tire store chains, based on number of outlets in 2011: 1. TBC Corporation (Tire Kingdom, Merchant's Tire, NTB, Big O), 837; 2. Discount Tire Co., 800; 3. Les Schwab Tire Centers, 430; 4. Monro Muffler Brake Inc. (Mr. Tire, Tread Quarters, Autotire), 291; 5. Mavis Discount Tire, 120.

Modern Tire Dealer, 2011

The 6-10 largest independent tire store chains, according to number of outlets in 2011: 6. Somerset Tire Service, 118; 7. Town Fair Tire Centers Inc., 84; 8. Belle Tire Distributors, 81; 9. Rent-A-Wheel/Rent-A-Tire Inc., 80; 10. Pomp's Tire Service, 71.

Modern Tire Dealer, 2011

Business Trends Source

Shipments of replacement passenger tires in the U.S. were down 0.4% in 2011 to 198.0 million units, while shipments of light truck replacement tires rose 2.1% to 28.6 million units. Replacement shipments of medium/heavy truck tires were up 13.1% to 17.3 million.

Modern Tire Dealer, 2012

The overall market for replacement tire sales in the U.S. was valued at a record $38.4 billion in 2011, up from $32.1 billion in 2010 and $26.8 billion in 2009. Share of sales in 2011, by segment: Passenger tires, $25.0 billion; truck tires, $7.2 billion; light truck tires, $5.1 billion; farm tires, $593 million; OTR (off-the-road) tires, $553 million.

Modern Tire Dealer, 2012

For the average independent tire dealer, tire sales account for 53% of sales, while automotive service is responsible for the remaining 47% of revenues.

Modern Tire Dealer, 2012

The Rubber Manufacturers Association predicts that replacement shipments of passenger, light truck and medium commercial truck tires will increase by approximately 2% in 2011. Shipments of replacement passenger tires are expected to grow 0.5%, while growth in the light truck replacement tire category is predicted to be flat. Shipments of replacement medium/heavy commercial tires are projected to increase 4.7%.

Rubber Manufacturers Association, 2012

Due to increases in raw material costs, passenger tire prices increased an average of 15% in 2011, while light truck tire prices were up 16%, and medium truck tire pricing rose 24%.

Modern Tire Dealer, 2012

When sales of replacement passenger car tires and light truck tires were combined, Goodyear (with the Goodyear, Dunlop and Kelly brands) held an overall 17.5% market share of sales in 2011, compared to 16.9% for Bridgestone (with the Bridgestone, Firestone and Dayton brands) and 16.3% for Michelin (with the Michelin, BFGoodrich and Uniroyal brands). All other brands accounted for the remaining 49.3% of the market.

Modern Tire Dealer, 2012

Major brand tires, defined as a manufacturer's flagship brand (such as Goodyear or Dunlop), accounted for 79.4% of replacement tire sales in 2011, up from 78.2% in 2010.

Modern Tire Dealer, 2012

A study by Modern Tire Dealer  found that independent retail tire dealers will turn their inventories at least seven times a year.

Modern Tire Dealer, 2012

There are more than 150 consumer tire brands sold in the U.S. aftermarket.

Modern Tire Dealer, 2012

According to research by Modern Tire Dealer magazine, the typical independent tire dealer handles an average of 11.4 different brands.

Modern Tire Dealer, 2012

According to a survey of independent tire stores, conducted by Tire Review magazine, methods used for advertising/promoting their business (more than one answer possible): Yellow Pages, 55%; website, 51%; newspaper, 42%; community service, 36%; radio, 34%; direct mail, 32%; reminder cards, 31%; social media, 29%; cable/local TV, 22%; field sales force, 15%; other promotions, 28%. 

Tire Review, 2011

Based on a survey by Modern Tire Dealer, the average independent tire dealer has owned his or her company for 22 years (37% have children in the business).

Modern Tire Dealer, 2011

According to a 2011 survey of independent tire dealers, the average age of the vehicles they service is 10.2 years.

Modern Tire Dealer, 2011

Misc Source

According to J.D. Power's 2012 Original Equipment Tire Customer Satisfaction Study, Michelin, Goodyear and Pirelli ranked above the industry average for luxury vehicles, while Michelin and Goodyear rated higher than the industry average in the passenger car segment, and Pirelli ranked higher than average in the performance/sports car category. For the truck/utility segment, Michelin, Pirelli and Bridgestone all had higher-than-average scores.

J.D. Power and Associates, 2012

A 2011 survey by the Rubber Manufacturers Association indicated that 52% of car owners do not know how to tell of their tires are bald, and only 15% of drivers properly check their tire inflation pressure.

Rubber Manufacturers Association, 2011