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Who Buys Source

According to a study by Mediamark Research, the top U.S. metro areas in which adults went to a video store more than once in the previous month: 1. Salt Lake City; 2. Dallas/Fort Worth; 3. Chicago; 4. Seattle/Tacoma; 5. Colorado Springs/Pueblo; 6. St. Louis; 7. Portland; 8. Denver; 9. Madison; 10. Omaha.

Marketing Daily, 2009

Profiling adults 18+ who bought or rented a DVD or video tape through a video specialty store such as Blockbuster in the last 30 days, along with those consumers who rented 10 or more DVDs (any source) in the past 30 days:

MRI/Mediamark Research & Intelligence, LLC, 2008

Of those adults 18+ who bought/rented a DVD or video from a video specialty store in the last 30 days, 51.5% were women and 48.5% were men.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who bought/rented a video from a video specialty store in the past 30 days, by age group: 18-24, 16.9%; 25-34, 24.4%; 35-44, 24.9%; 45-54, 19.6%; 55-64, 9.8%; 65+, 4.4%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who bought/rented a DVD or video from a video specialty store in the last 30 days, by income level: $100,000+, 27.6%; $75-99,999, 15.2%; $60-74,999, 13.3%; $50-59,999, 9.5%; $40-49,999, 9.4%; $30-39,999, 8.4%; $20-29,999, 7.4%; under $20,000, 9.2%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who bought/rented a DVD or video from a video specialty store in the last 30 days, by race: White, 80.1%; Black, 8.2%; Other, 11.7%; Hispanic origin, 12.9%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who bought/rented a DVD or video from a video specialty store in the last 30 days, by region: Northeast, 16.3%; Midwest, 24.6%; South, 35.5%; West, 23.6%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who bought/rented a DVD or video from a video specialty store in the past 30 days, by marital status: Single, 27.9%; married, 58.5%; separated/widowed/divorced, 13.6%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Of those adults 18+ who rented 10 or more DVDs from any source in the past 30 days, 51.6% were men and 48.4% were women.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who rented 10+ DVDs in the past 30 days, by age range: 18-24, 18.4%; 25-34, 26.8%; 35-44, 24.4%; 45-54, 16.8%; 55-64, 9.1%; 65+, 4.5%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who rented 10+ DVDs in the last 30 days, by income bracket: $100,000+, 28.1%; $75-99,999, 15.6%; $60-74,999, 10.6%; $50-59,999, 7.5%; $40-49,999, 9.0%; $30-39,999, 8.3%; $20-29,999, 8.6%; under $20,000, 12.3%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who rented 10+ DVDs in the last 30 days, by race: White, 76.5%; Black, 8.1%; Other, 15.4%; Hispanic origin, 15.4%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who rented 10+ DVDs in the last 30 days, by region: Northeast, 12.6%; Midwest, 27.2%; South, 31.0%; West, 29.2%.

MRI/Mediamark Research & Intelligence, LLC, 2008

Adults 18+ who rented 10+ DVDs in the last 30 days, by marital status: Single, 29.1%; married, 57.8%; separated/widowed/divorced, 13.1%.

MRI/Mediamark Research & Intelligence, LLC, 2008

A study by Scarborough Research determined that 24% of U.S. households own some type of video game system.

Scarborough Research, 2007

Seventy-nine percent of American heads of households play computer and video games.

Entertainment Software Association, 2006

The average game player is 33 years old, while the average buyer is 40 years old. In 2006, 93% of computer game buyers and 83% of console game buyers were over the age of 18.
 

Entertainment Software Association, 2006

Who purchases computer and video console games, by gender: men, 62%; women, 38%.

Entertainment Software Association, 2006

More than 82 million households in the U.S., approximately 76% of all television households, now own a DVD player. If including computers with DVD capability and DVD-enabled video games, an estimated 89 million households have the capability to play DVDs. More than 94 million households are equipped with a VCR.

Video Software Dealers Association, 2006

According to a 2005 survey conducted by CENTRIS, 54% of U.S. households indicated they had purchased a DVD in the previous 30 days, while 45% said they had rented a DVD. The study also showed that 18% of U.S. households had bought a VHS tape in the last month, while 23% said they had rented one.

Home Media Retailing, 2005

When They Buy Source

According to a 2006 Harris Interactive survey of just over 1,000 adults, how often the respondents said they watched a movie on DVD during an average month: 0 times, 20%; 1-2 times, 28%; 3-5 times, 24%; 6-10 times, 15%; 11-20 times, 8%; 21-30 times, 3%; 31 or more times, 2%; don't know/refused, 1%.

 

Harris Interactive, 2006

A 2006 survey by the Motion Picture Association found that 42% of moviegoers planned to buy the DVD of the last movie they saw, with 56% of these DVD fans making the decision immediately after leaving the theater.

Home Media Retailing, 2006

Typically, a DVD gets 50% to 70% of its sales in the first week of its release.

USA Today, 2005

As of mid-2005, the average theatrical-to-DVD window for films, according to how much money the movie generated at the box office: $10-$25 million, 129 days; $26-$49 million, 137 days; $50-$75 million, 131 days; $76-$99 million, 143 days; $100+ million, 149 days.

Home Media Retailing, 2005

Why They Buy Source

According to a 2006 survey by Guideline, Inc., about 49% of DVD owners consider themselves casual buyers of movies, while 24% call themselves collectors. Sixty-eight percent buy a movie if it's one they want to see, 52% are motivated by price, and 20% are motivated by special features.

Home Media Retailing, 2006

How They Buy Source

Based on a 2005 survey by Phoenix Marketing International, average amounts spent monthly by video gamers, according to ethnic group: Asian American, $63; Hispanic, $56; African American, $48; American Indian/Eskimo, $37; Caucasian, $30.

Marketing to Emerging Majorities, 2005

According to a study by IGN Entertainment, the typical video/computer game enthusiast spends $700 per year on software and accessories -- $341 on console titles, $233 on PC games and $140 for accessories.

Research Alert, 2005

What They Buy Source

In 2005, the average active DVD household purchased 18 DVDs and rented 23 DVDs.  Meanwhile, the average active VHS household purchased 5 VHS cassettes and rented 10 cassettes.

Video Software Dealers Association, 2006

According to the Video Software Dealers Association, the average U.S. household owns more than 40 DVD movies.

Video Software Dealers Association, 2006

Top-selling video games in 2005, according to genre: Action, 30.1%; sports, 17.3%; racing, 11.1%; children & family entertainment, 9.3%; shooter, 8.7%; role-playing, 7.8%; fighting, 4.7%.

Entertainment Software Association, 2006

Best-selling video game titles in 2005: 1. PS2 Madden NFL 2006; 2. PS2 Gran Turismo 4; 3. XBX Madden NFL 2006; 4. PS2 NCAA Football 2006; 5. PS2 Star Wars: Battlefront II; 6. PS2 MVP Baseball 2005; 7. PS2 SW Episode III: Sith; 8. PS2 NBA Live 2006; 9. PS2 Lego Star Wars; 10. XBX Star Wars: Battlefront II. 

The NPD Group, 2006

Forty percent of U.S. households have a video game console, while 24% own a handheld video game player.

Video Software Dealers Association, 2006

According to a 2005 survey of computer and video game enthusiasts, conducted by IGN Entertainment, more than 50% of the respondents said they rent video games, averaging about 11 games per month. In addition, more than 60% of those who rent games indicated they eventually purchase the title they rented.

IGN Entertainment, 2005

Where They Buy Source

According to a report by Convergence Consulting Group, where DVDs were rented in 2007: In-store rentals at chains like Blockbuster, 71%; online mail order services like Netflix, 25%; DVD rental kiosks, 4%; online rental downloads, 1%. By 2010, the study predicts that in-store rentals' share will drop to 44%, compared to 37% for online mail order services, 11% for kiosks, and 7% for online downloads.

Retailing Today, 2008

Retailers shopped most often by households that own a video game system (percentage of gaming households that have made a purchase at these stores in the past year): Wal-Mart, 33%; Best Buy, 30%; Target, 16%; Circuit City, 15%; Radio Shack, 7%.

Scarborough Research, 2007

Based on a study by Scarborough Research, U.S. metro areas with the highest percentage of households that own a video game system: Salt Lake City, 32%; Lexington, 30%; Flint/Saginaw/Bay City, 30%; Toledo, 30%; Wilkes-Barre/Scranton, 29%; Norfolk/Portsmouth/Newport News, 29%; Indianapolis, 28%; Green Bay/Appleton, 28%; Atlanta, 28%; Sacramento/Stockton/Modesto, 28%.

Scarborough Research, 2007

Blockbuster ranks as the world's largest video rental chain, with just over 9,000 company-owned or franchised stores in 25 countries (62% are in the U.S.). Blockbuster was spun off from parent Viacom in late 2004. Blockbuster's 2005 sales totaled $5.864 billion, down 3.1% from 2004.

Hoover's, 2006

Movie Gallery, through its Movie Gallery, Hollywood Video and Game Crazy chains, is the nation's No. 2 video and game rental company, behind Blockbuster. Movie Gallery owns or franchises more than 4,800 video rental stores in all 50 states, Canada and Mexico. Revenues for Movie Gallery increased to $1.987 billion in 2005, up 151.2% from the previous year, thanks in part to its acquisition of Hollywood Entertainment in 2005.

Hoover's, 2006

There are approximately 23,000 video rental specialty stores in the U.S., including the major public chains such as Blockbuster and Movie Gallery, along with a significant number of independent retailers. It is estimated that just under 50% of video specialty stores are independently owned. Another 4,100 non-specialists, primarily supermarkets and drugstors, also rent video as a regular part of their business.

Video Software Dealers Association, 2006

Based on 2006 research by the Entertainment Merchants Association, mass merchants account for 42% of the sale of all home video products. Consumer electronics stores are next at 14%, followed by online (11%), warehouse clubs (9%) and video specialty stores (7%).

Home Media Retailing, 2006

Based on sales revenue generated during 2005, market share of the top suppliers of home DVD titles: Warner, 19.8%; Buena Vista, 14.8%; Universal, 13.5%; 20th Century Fox, 13.5%; Sony Pictures, 13.1%; Paramount, 9.9%; Lions Gate, 4.1%.

Home Media Retailing, 2006

Business Trends Source

The Video Software Dealers Association calculates that consumers spent $16.5 billion purchasing DVDs and VHS cassettes in 2005, with DVDs accounting for 99% of sales revenue. Video rental revenue totaled $7.8 billion in 2005, with 85% of this amount coming from DVD rentals. It is estimated that 2.1 billion DVDs and 414 million VHS tapes were rented in 2005.
 

Video Software Dealers Association, 2006

Consumers spent $24.3 billion buying and renting DVDs and VHS cassettes in 2005, up slightly from the 2004 figure of $24.2 billion.

Video Software Dealers Association, 2006

U.S. sales of video games decreased to approximately $6.06 billion in 2005, down from $6.20 billion in 2004. Unit sales of video games also declined in 2005, to 190.5 million, down from 203.0 million the previous year.

Entertainment Software Association, 2006

Sales of previously-viewed DVDs and VHS titles reached an estimated $1.1 billion in 2005.

Video Software Dealers Association, 2006

Video game rentals generated $663 million in 2005 revenue.

Video Software Dealers Association, 2006

The first six months of 2006 saw 9.2% fewer DVDs come to market than in the first six months of 2005. The DVD Release Report pegs the number of first-half 2006 titles at 5,758, down from 6,392 in the first half of the prior year.

Home Media Retailing, 2006

According to the Video Software Dealers Association, there are over 55,000 titles available on DVD, with an average of 200 new titles being released each week.

Video Software Dealers Association, 2006

According to a mid-2006 survey of just over 900 adults, commissioned by Investor's Business Daily, 18% of the respondents said a video store had closed in their neighborhood within the past two years.

Home Media Retailing, 2006

A 2006 study conducted by Home Media Research revealed that 52% of independent video rental dealers buy DVDs at Wal-Mart, Target and other discount retailers and then redirect them into their rental or sellthrough inventories. On average, the rental dealers who buy DVDs from other retailers obtain almost 40% of their inventory in this manner.

Home Media Retailing, 2006

According to an annual study by the Video Software Dealers Association, the average video store gets about 66% of its revenue from rental activity, and the remaining third of revenue from such categories as extended viewing fees (11.5%), previously viewed sales (7.8%), new-release sales (5.3%) and other products.

Video Store Magazine, 2004

Misc Source

Eighty-five percent of all games (video and computer) sold in 2005 were rated "E" for everyone.

Entertainment Software Association, 2006