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Who Buys Source

Research by the National Association of Realtors determined that the typical home-seller in 2012 was 53 years old, with an income of $95,400. 

NAR, 2013

According to research by the National Association of Realtors, the median age of first-time homebuyers was 31 years in 2012, with a median household income of $61,800.

National Association of Realtors, 2013

Based on research by the National Association of Realtors, the typical repeat homebuyer in 2012 was 51 years old, with an income of $93,100.

National Association of Realtors, 2013

According to research by the National Association of Realtors, first-time buyers accounted for 39% of the homes purchased in 2012, up from 37% in 2011.

National Association of Realtors, 2013

In 2012, married couples accounted for 65% of home purchases. Single women bought 16% of homes, while single men made up 9% of the market. Unmarried couples accounted for 8% of sales, and 2% were listed as "other."

National Association of Realtors, 2013

Homeownership in the U.S. decreased to 65.4% by the end of 2012, compared to 66.0% in 2011 and 66.5% in 2010.
 

U.S. Census Bureau, 2013

Homeownership rates in the U.S. at the end of 2012, according to age of householder: Under 25 years, 21.7%; 25-29 years, 34.3%; 30-34 years, 47.9%; 35-39 years, 56.9%; 40-44 years, 65.5%; 45-49 years, 69.9%; 50-54 years, 73.4%; 55-59 years, 76.2%; 60-64 years, 78.6%; 65+ years, 81.1%.
 

U.S. Census Bureau, 2013

Home ownership rates in the U.S. at the end of 2012, by location of residence: In central cities, 50.8%; not in central cities (suburbs), 72.6%; outside metropolitan areas, 73.4%.
 

U.S. Census Bureau, 2013

Homeownership rates in the U.S. at the end of 2012, by ethnic group: White (non-Hispanic), 73.5%; Black, 43.9%; Hispanic/Latino, 46.1%; Asian or Native Hawaiian/Pacific Islander, 56.6%; American Indian or Alaskan Native, 51.1%.

U.S. Census Bureau, 2013

Of those adults 18+ who expect to buy their first home in the next year, 50.4% are women and 49.6% are men.

GfK MRI, 2012

Adults 18+ who expect to buy their first home in the next year, by age group: 18-24, 23.9%; 25-34, 29.7%; 35-44, 17.7%; 45-54, 15.4%; 55-64, 8.0%; 65+, 5.3%.

GfK MRI, 2012

Adults 18+ who expect to buy their first home in the next year, by income bracket: $100,000+, 18.8%; $75-99,999, 11.2%; $60-74,999, 11.0%; $50-59,999, 7.1%; $40-49,999, 10.5%; $30-39,999, 10.9%; $20-29,9999, 13.0%; under $20,000, 17.5%.

GfK MRI, 2012

Adults 18+ who expect to buy their first home in the next year, by race: White, 49.8%; Black, 28.5%; Other, 21.7%; Hispanic origin, 22.2%.

GfK MRI, 2012

Adults 18+ who expect to purchase their first home in the coming year, by region: Northeast, 16.9%; Midwest, 18.5%; South, 44.5%; West, 20.1%.

GfK MRI, 2012

Adults 18+ who expect to buy their first home in the next year, by marital status: Single, 41.3%; married, 45.0%; separated/widowed/divorced, 13.7%.

GfK MRI, 2012

Of those adults 18+ who plan to sell a home in the next year, 52.8% are men and 47.2% are women.

GfK MRI, 2012

Adults 18+ who expect to sell a home in the next year, by age level: 18-24, 10.8%; 25-34, 14.6%; 35-44, 15.9%; 45-54, 21.9%; 55-64, 16.8%; 65+, 20.0%.

GfK MRI, 2012

Adults 18+ who expect to sell a home in the next year, by income bracket: $100,000+, 37.0%; $75-99,999, 17.5%; $60-74,999, 10.1%; $50-59,999, 5.9%; $40-49,999, 8.1%; $30-39,999, 5.6%; $20-29,999, 10.0%; under $20,000, 5.8%.

GfK MRI, 2012

Adults 18+ who expect to sell a home within the next year, by race: White, 82.3%; Black, 8.2%; Other, 9.5%; Hispanic origin, 11.3%.

GfK MRI, 2012

Adults 18+ who expect to sell a home in the next year, by region: Northeast, 18.4%; Midwest, 21.8%; South, 40.0%; West, 19.8%.

GfK MRI, 2012

Adults 18+ who expect to sell a home in the next year, by marital status: Single, 19.1%; married, 61.0%; separated/widowed/divorced, 19.9%.

GfK MRI, 2012

Profiling adults 18+ who plan to buy their first home or who expect to sell a home during the coming year, along with those consumers who used a real estate agent to buy/sell property in the past year, and those homeowners whose current residence was custom built:

GfK MRI, 2012

Of those adults 18+ who used a real estate agent to either buy or sell a property in the last year, 52.1% were women and 47.9% were men.

GfK MRI, 2012

Adults 18+ who used a real estate agent to buy/sell a property in the past year, by age group: 18-24, 6.6%; 25-34, 23.1%; 35-44, 20.7%; 45-54, 19.5%; 55-64, 16.6%; 65+, 13.5%.

GfK MRI, 2012

Adults 18+ who used a real estate agent to buy/sell property in the last year, by income level: $100,000+, 40.2%; $75-99,999, 18.9%; $60-74,999, 12.3%; $50-59,999, 8.3%; $40-49,999, 7.2%; $30-39,999, 5.1%; $20-29,999, 4.4%; under $20,000, 3.6%.

GfK MRI, 2012

Adults 18+ who utilized a real estate agent to sell property in the last year, by race: White, 86.1%; Black, 4.9%; Other, 9.0%; Hispanic origin, 9.8%.

GfK MRI, 2012

Adults 18+ who used a real estate agent to buy/sell property in the past year, by region: Northeast, 16.9%; Midwest, 23.7%; South, 35.6%; West, 23.8%.

GfK MRI, 2012

Adults 18+ who used a real estate agent to buy/sell property in the last year, by marital status: Single, 17.1%; married, 66.6%; separated/widowed/divorced, 16.3%.

GfK MRI, 2012

Of those adults 18+ whose current residence was constructed by a custom home builder, 50.7% are women and 49.3% are men.

GfK MRI, 2012

Adults 18+ whose current residence was custom built, by age range: 18-24, 4.4%; 25-34, 7.2%; 35-44, 13.3%; 45-54, 20.6%; 55-64, 25.2%; 65+, 29.3%.

GfK MRI, 2012

Adults 18+ whose currrent home was custom built, by income bracket: $100,000+, 38.4%; $75-99,999, 17.2%; $60-74,999, 12.2%; $50-59,999, 8.4%; $40-49,999, 6.6%; $30-39,999, 7.8%; $20-29,999, 5.6%; under $20,000, 3.8%.

GfK MRI, 2012

Adults 18+ whose current residence was custom built, by race: White, 89.0%; Black, 5.8%; Other, 5.2%; Hispanic origin, 6.5%.

GfK MRI, 2012

Adults 18+ whose current home was custom built, by region: Northeast, 17.0%; Midwest, 26.9%; South 40.1%; West, 16.0%.

GfK MRI, 2012

Adults 18+ whose current home was custom built, by marital status: Single, 11.5%; married, 75.6%; separated/widowed/divorced, 12.9%.

GfK MRI, 2012

When They Buy Source

Percentage of new home sales, by month (2-year average, 2011-2012): January, 6.6%; February, 7.7%; March, 9.2%; April, 9.5%; May, 9.4%; June, 9.2%; July, 8.9%; August, 8.3%; September, 8.0%; October, 8.0%; November, 7.6%; December, 7.6%.

U.S. Census Bureau, 2013

The typical homebuyer in 2012 began their search online and then contacted a real estate agent. Buyers who used an agent searched a median of 12 weeks and visited 10 homes, down from 12 homes in 2011.

NAR, 2013

Statistics compiled by the National Association of Realtors showed that 2012 first-time buyers expected to stay in their homes for an average of 10 years, while repeat buyers planned to stay in theirs for 15 years.

NAR, 2013

Since 2002, June has been designated as "National Homeownership Month."

NAR, 2013

Why They Buy Source

Based on research by the National Association of Realtors, the primary reasons for purchasing a home: Desire to own a home, 30% (including 60% of first-time buyers); desire for a larger home, 11%; job-related move, 9%; a change in family situation, 8%; overall affordability of homes, 7%.

NAR, 2013

The biggest factors that influence the choice of a neighborhood to move to (multiple answers): Quality of neighborhood, 61%; convenience to jobs, 43%; overall affordability of homes, 39%; convenience to family and friends, 35%; neighborhood design, 26%; convenience to shopping, 26%; quality of the school district, 25%; convenience to schools, 22%; convenience to entertainment and leisure activities, 19%.

National Association of Realtors, 2013

Based on a survey by the National Association of Realtors, homebuyers think the most important services agents offer are helping them find the right house, and negotiating sales terms and prices. Like sellers, buyers choose agents based on a referral or had used them in a previous transaction, with trustworthiness and reputation being the biggest factors in selecting an agent.

NAR, 2013

According to a 2012 survey of Coldwell Banker Real Estate professionals, the most common motivators for homebuyers (more than one answer possible): New baby/growing family, 70%; job reasons, 69%; marriage, 59%; divorce, 48%; retirement, 37%. 

Coldwell Banker Real Estate, 2012

How They Buy Source

Average prices of new homes sold in 2012, by region (with 2011 averages in parentheses): Northeast, $420,600 ($389,900); Midwest, $262,800 ($241,700); South, $263,300 ($248,900); West, $316,000 ($301,800).

U.S. Census Bureau, 2013

The average nationwide sales price for an existing single-family home increased to an estimated $225,100 in 2012, compared to $214,000 in 2011 and $220,000 in 2010.

National Association of Realtors, 2013

Average sales prices for existing single-family homes in 2012, by region (with 2011 average in parentheses): Northeast, $277,900 ($276,900); Midwest, $174,000 ($166,900); South, $198,500 ($188,100); West, $277,600 ($252,300).

National Association of Realtors, 2013

The average price of a new single-family home in 2012 increased to $288,400, up from $267,900 in 2011 and $272,900 in 2010.

U.S. Census Bureau, 2013

According to a study by the National Association of Realtors, 89% of buyers used real estate agents and brokers in purchasing their homes in 2012. Other methods included directly from a builder (6%) and directly from the previous owner (5%). Fifty-nine percent of buyers working with a real estate professional were represented by a buyer's agent.

NAR, 2013

Ninety-three percent of entry-level homebuyers chose a fixed-rate mortgage in 2012.

National Association of Realtors, 2013

Of those sellers who used a real estate service in 2012, the types that were utilized: Full-service brokerage (where professionals handle all aspects of the transaction process), 80%; limited services (which may include discount brokerage), 8%; minimal service (simply listing a property on an MLS), 12%.

NAR, 2013

The median selling price of for-sale-by-owner homes in 2012 was $174,900, compared with $215,000 for real estate agent-assisted home sales. The median income for unassisted sellers was $80,400, compared to $97,900 for agent-assisted sellers.

National Association of Realtors, 2013

Research by the National Association of Realtors concluded that 91% of homebuyers who used the Internet to search for a home in 2012 eventually purchased through a real estate agent, as did 71% of non-Internet users, who were more likely to purchase directly from a builder or from an owner they already knew in a private transaction.

NAR, 2013

The median downpayment for all homebuyers in 2012 was 9%, ranging from 4% for first-time buyers to 13% for repeat buyers. 

NAR, 2013

What They Buy Source

Percentage of new home sales in 2012, by price range: Under $150,000, 12%; $150,000-$199,999, 21%; $200,000-$299,999, 33%; $300,000-$399,999, 17%; $400,000-$499,999, 9%; $500,000+, 8%.

U.S. Census Bureau, 2013

Share of homes purchased in 2012, by category: Detached single-family home, 79%; condo, 8%; townhouse or rowhouse, 6%; other type of housing, 7%. 

NAR, 2013

The typical first-time homebuyer purchased a 1,600-sq. ft. home in 2012, costing $154,100, while the typical repeat buyer bought a 2,100-sq. ft. residence costing $220,000.

NAR, 2013

According to the National Association of Realtors, 51% of all homes purchased in 2012 were in a suburb or subdivision, 18% were located in a small town, 17% were in an urban area, 12% were in a rural area, and 3% were situated in a resort or recreation area. The median distance from the previous residence was 11 miles.

NAR, 2013

Among homesellers in 2012, 46% traded up in size, while 29% bought a comparably-sized home, and 25% downsized.

National Association of Realtors, 2013

According to a 2012 survey of Coldwell Banker Real Estate professionals, the most important features among buyers when selecting a new home: New or updated kitchen, 33%; open floor plan, 14%; new or updated bathroom, 12%; entertainment rooms or finished basements, 1%.

Coldwell Banker Real Estate, 2012

Where They Buy Source

U.S. metro areas with the highest number of single-family building permits issued in 2012: 1. Houston, 28,567; 2. Dallas-Fort Worth, 12,623; 3. Phoenix, 11,859; 4. Atlanta, 9,121; 5. Washington, DC, 9,099; 6. Austin, 7,971; 7. Orlando, 7,242; 8. Raleigh, 6,421; 9. Charlotte, 6,286; 10. Las Vegas, 6,112; 11. Seattle, 6,082; 12. Tampa, 5,884; 13. Denver, 5,612; 14. Minneapolis, 5,577; 15. Oklahoma City, 5,346.

U.S. Census Bureau, 2013

Approximate unit sales of new single-family homes in 2012, by region, with change from 2011 in parentheses: Northeast, 29,000 (+38%); Midwest, 49,000 (+9%); South, 195,000 (+16%); West, 95,000 (+32%).

U.S. Census Bureau, 2013

Leading online sources of real estate information in 2012, according to responses by homebuyers (more than one answer possible): Local multiple listing service (MLS) Web sites, 54%; Realtor.com, 51%; real estate agent websites, 47%; real estate company sites, 39%; other websites with real estate listings, 27%; search engines, 19%; mobile or tablet apps, 13%; for-sale-by-owner sites, 13%; mobile or tablet websites, 12%; mobile or table search engine, 11%.

NAR, 2013

Sales of existing homes in 2012 (includes single-family homes, condos and coops) by region, with change from the previous year in parentheses: Northeast, 590,000 (+8.5%); Midwest, 1,070,000 (+17.6%); South, 1,830,000 (+8.9%); West, 1,160,000 (+2.7%).

National Association of Realtors, 2013

Homeownership rates for the largest U.S. metro areas in 2012: New York City, 51.5%; Los Angeles, 49.9%; Chicago, 67.1%; Houston, 62.1%; Phoenix, 63.1%; Philadelphia, 69.5%; San Antonio, 67.5%; Dallas/Fort Worth, 61.8%; San Diego, 55.4%; San Jose, 58.6%.

U.S. Census Bureau, 2013

States with the highest number of single-family residential building permits in 2012: 1. Texas, 78,809; 2. Florida, 42,626; 3. North Carolina, 29,564; 4. California, 27,361; 5. Virginia, 17,674; 6. Washington, 16,950; 7. Georgia, 16,896; 8. Arizona, 16,121; 9. South Carolina, 15,345; 10. Pennsylvania, 14,134.

U.S. Census Bureau, 2013

States with the highest rates of homeownership in 2012: 1. West Virginia, 75.8%; 2. (tie) Michigan and New Hampshire, 74.8%; 4. Mississippi, 74.2%; 5. Maine, 74.1%; 6. (tie) Vermont and Delaware, 73.4%;  8. Idaho, 73.0%; 9. Indiana, 72.1%; 10. Minnesota, 72.0%. States with the lowest rates of homeownership in 2012: 1. District of Columbia, 45.0%; 2. New York, 53.6%; 3. California, 54.5%; 4. Nevada, 55.7%; 5. Hawaii, 57.2%; 6. Rhode Island, 62.1%; 7. Kansas, 63.2%; 8. Washington, 63.5%; 9. Alaska, 63.7%; 10. (tie) Texas and Georgia, 64.3%.    

U.S. Census Bureau, 2013

According to the Housing Opportunity Index, compiled by the National Association of Home Builders and Wells Fargo Bank, U.S. metro areas where residents were least able to afford to buy a home, as of fourth-quarter 2012: 1. San Francisco-San Mateo-Redwood City (CA); 2. New York-White Plains (NY)-Wayne (NJ) ; 3. Santa Ana-Anaheim-Irvine (CA); 4. Ocean City (NJ); 5. Los Angeles-Long Beach-Glendale (CA); 6. Honolulu (HI); 7. San Luis Obispo-Paso Robles (CA); 8. Santa Cruz-Watsonville (CA); 9. San Jose-Sunnyvale-Santa Clara (CA); 10. Bridgeport-Stamford-Norwalk (CT).

National Association of Home Builders, 2013

The typical homeseller in 2012 moved a median distance of 19 miles, and had been in their previous home for a median of nine years.

NAR, 2013

According to the Housing Opportunity Index, compiled by the National Association of Home Builders and Wells Fargo Bank, U.S. metro areas where residents were most able to afford to purchase a home, as of fourth-quarter 2012: 1. Fairbanks (AK); 2. Cumberland (MD-WV); 3. Springfield (OH); 4. Monroe (MI); 5. Mansfield (OH); 6. Carson City (NV); 7. Bay City (MI); 8. Elizabethtown (KY); 9. Kokomo (IN); 10. Rockford (IL).

National Association of Home Builders, 2013

The top 5 residential home builders in 2011, based on number of new closings (with percentage change from 2010 in parentheses): 1. D.R. Horton, 17,176 (-10%); 2. Pulte Group, 15,275 (-11%); 3. Lennar Corporation, 10,845 (-1%); 4. NVR, 8,487 (-15%); 5. KB Home, 5,812 (-21%).

BuilderOnline, 2012

The 6-10 ranked residential home builders in 2011, based on number of new closings (with percentage change from the prior year in parentheses): 6. Habitat for Humanity, 4,970 (-18%); 7. Hovnanian Enterprises, 4,216 (-16%); 8. The Ryland Group, 3,664 (-14%); 9. Beazer Homes USA, 3,597 (-15%); 10. Meritage Homes Corp., 3,268 (-12%).

BuilderOnline, 2012

Business Trends Source

New single-family home sales in the U.S. during 2012 rose to their highest level since 2009, increasing almost 20% to approximately 367,000 units. New-home sales totaled approximately 306,000 in 2011 and 323,000 in 2010.

U.S. Census Bureau, 2013

Sales of existing homes (including single-family and condo/co-op units) in the U.S. increased 9.2% in 2012 to approximately 4.650 million, the highest volume since 2007. Existing-home sales totaled 4.260 million in 2011.

National Association of Realtors, 2013

The National Association of Realtors predicts that sales of existing homes (including single-family properties, condos and co-ops) will rise 9.1% in 2013 to 5.073 million residences, and climb another 5.9% in 2014 to 5.371 million. The NAR expects sales of new homes to jump 42.2% in 2013 to 520,000 units, before increasing another 41.9% to 738,000 in 2014. Housing starts are forecast at 1,118,000 in 2013, 43.2% above 2012, before gaining another 23.8% in 2014 to 1,384,000.

National Association of Realtors, 2013

As a percent of overall sales, the share of for-sale-by-owner residential real estate transactions was 9% in 2012, matching the record low set in 2010 and down from 10% in 2011. The share of homes sold without professional representation has trended lower since reaching a cyclical peak of 18% in 1997.

NAR, 2013

According to a survey by the National Association of Home Builders, builders' most significant concerns in 2013: Building material prices, 76%; gridlock/uncertainty in Washington making buyers cautious, 69%; concern about employment/economic situation, 68%; regulation of banking/financial institutions, 68%; inaccurate appraisals, 58%; difficulty qualifying buyers for mortgages, 57%; attempts to limit mortgage interest deduction/other support for housing, 52%; cost/availability of labor, 50%. 

Home Channel News, 2013

Misc Source

According to a study by the National Association of Realtors, the most difficult tasks reported by sellers who are not represented by an agent are understanding and completing paperwork, getting the right price, and preparing or fixing up the home for sale.

NAR, 2013