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Who Buys Source

According to the Physical Activity Council, 210 million Americans take part in a wide range of activities, with fitness, outdoor and individual sports ranking as the top three types of activities engaged in during 2013. Some 61% of Americans participate in fitness sports. The PAC report also revealed that 80.2 Americans ages 6 and up were physically inactive in 2013 (an "inactive" person is defined as one who does not take part in any of the more than 120 sports/activities covered by the PAC study).

Sports & Fitness Industry Association, 2014

Profiling adults 18+ who bought any sporting goods equipment/merchandise in the previous year:

GfK MRI, 2013

Of those adults 18+ who bought any sporting goods equipment/merchandise in the past year, 59.3% were men and 40.7% were women.

GfK MRI, 2013

Adults 18+ who purchased any sporting goods equipment/merchandise in the past year, by age level: 18-24, 13.7%; 25-34, 23.7%; 35-44, 21.0%; 45-54, 19.3%; 55-64, 13.3%; 65+, 8.0%.
 

GfK MRI, 2013

Adults 18+ who bought any sporting goods equipment/merchandise in the previous year, by income bracket: $100,000+, 37.5%; $75-99,999, 17.6%; $60-74,999, 11.3%; $50-59,999, 8.3%; $40-49,999, 6.8%; $30-39,999, 7.2%; $20-29,999, 5.4%; under $20,000, 5.9%.

GfK MRI, 2013

Adults 18+ who bought any sporting goods equipment/merchandise in the past year, by race: White, 84.5%; Black, 5.8%; Other, 9.7%; Hispanic origin, 10.0%.

GfK MRI, 2013

Adults 18+ who bought any sporting goods equipment/merchandise in the previous year, by region: Northeast, 17.5%; Midwest, 24.6%; South, 35.9%; West, 22.0%.

GfK MRI, 2013

Adults 18+ who bought any sporting goods equipment/merchandise in the past year, by marital status: Single, 26.9%; married, 61.5%; separated/widowed/divorced, 11.6%.
 

GfK MRI, 2013

When They Buy Source

Sales of sporting goods stores, by monthly percentage (3-year average, 2011-2013): January, 6.4%; February, 6.6%; March, 8.6%; April, 8.0%; May, 8.2%; June, 9.0%; July, 8.5%; August, 9.3%; September, 7.4%; October, 7.0%; November, 8.2%; December, 12.8%.
 

U.S. Department of Commerce, 2014

Why They Buy Source

According to a 2014 survey by Sporting Goods Business, influences on sporting goods equipment purchases rated as "extremely important" by consumers: Product quality, 65%; value for the price, 58%; past experience with brand, 44%; innovation/technology, 42%; low price, 39%; style/fashion/fit, 36%; brand name, 30%; environmental initiatives, 26%; athlete/celebrity sponsorship, 19%.

Sporting Goods Business, 2014

A 2013 survey by J.D. Power and Associates found that a courteous and knowledgeable sales staff is the key driver of customer satisfaction with a sporting goods retailer. Among the five study factors, staff (30%) had the highest importance weight in determining overall satisfaction, followed by cost (22%), merchandise (18%), facility (17%) and sales/promotions (14%).

J.D. Power and Associates, 2013

Based on a late-2013 survey by eXperticity, when asked to rate which services consumers most desire and value from retail sales associates in sporting goods stores, the top four answers were product knowledge (73%), help in selecting the correct product (71%), category knowledge (69%), and help in finding alternatives when the first choice is not available (68%).

National Sporting Goods Association, 2013

According to a 2013 survey of more than 26,000 readers, conducted by Consumer Reports, sporting goods retailers that pleased respondents the most were the ones that offered value (the goods were worth their cost), wide selection, high-quality products and solid service. Scoring particularly well in the area of service were independent stores and pro shops.

Consumer Reports, 2013

A 2013 survey of more than 26,000 readers of Consumer Reports found that the most common problem for sporting goods shoppers was a limited choice of sizes. Overall, about one in four respondents had a complaint that wasn't related to service or selection, usually about cluttered aisles, long checkout lines, or hard-to-find price tags.

Consumer Reports, 2013

How They Buy Source

According to a 2013 survey of approximately 1,600 customers, conducted by J.D. Power and Associates, the average price per transaction at a sporting goods retailer was $89.72. The study also indicated that 36% of the respondents were club members of a sporting goods retail store.

J.D. Power and Associates, 2013

What They Buy Source

According to research by the National Sporting Goods Association, apparel accounted for 44% of dollar sales at traditional sporting goods retailers in 2013, while footwear was responsible for 36% of sales, and accessories represented the remaining 20%. 

NSGA, 2014

According to research by the Sports & Fitness Industry Association, the top 10 core participation activities in 2013 (based on number of participants): 1. Walking for fitness (50+ times/year), 79.8 million; 2. Running/jogging (50+ times/year), 29.8 million; 3. Stretching (50+ times/year), 26.5 million; 4. Treadmill (50+ times/year), 26.4 million; 5. Free weights under 15 lbs. (50+ times/year), 25.7 million; 6. Bicycyling (road/paved) (26+ times/year), 21.4 million; 7. Weight/resistance machines (50+ times/year), 21.4 million; 8. Free weights (dumbbells) over 15 pounds (50+ times/year), 20.6 million; 9. Fishing (freshwater/other) (8+ times/year), 17.7 million; 10. Basketball (13+ times/year), 16.7 million.

Sports & Fitness Industry Association, 2014

Based on research by The Outdoor Foundation, the most popular outdoor activities in 2013 among adults ages 25+, by rate of participation: 1. Running, jogging and trail running, 16.2%; 2. Fishing (fresh, salt and fly), 14.8%; 3. Bicycling (road, mountain and BMX), 13.1%; 4. Hiking, 11.4%; 5. Camping (car, backyard and RV), 10.6%.

The Outdoor Foundation, 2014

According to The Outdoor Foundation, the most popular outdoor activities in 2013 among young people ages 6-24, by rate of participation: 1. Running, jogging and trail running, 29.3%; 2. Bicycling (road, mountain and BMX), 23.7%; 3. Fishing (fresh, salt and fly), 18.4%; 4. Camping (car, backyard and RV), 17.2%; 5. Hiking, 13.1%.

The Outdoor Foundation, 2014

According to research by PHIT America, sports/fitness activities that experienced noticeable growth in participation during 2013: 1. Stand up paddling, +43.1%; 2. Rugby, +33.4%; 3. MMA for competition, +30.5%; 4. Adventure racing, +29.5%; 5. Triathlon (off-road), +29.3%; 6. Triathlon (road), +26.5%; 7. Field hockey, +19.2%; 8. Boxing for competition, +18.3%; 9. Bicycling (non-paved), +17.6%; 10. Trail riding, +17.0%.

PHIT America, 2014

Where They Buy Source

Sales channels for the overall sporting goods market in 2013, by dollar share: Sporting goods stores, 49.7%; discount stores, 25.0%; pro shops, 9.9%; online, 6.3%; specialty sports shops, 4.7%; warehouse clubs, 2.3%; department stores, 1.0%; other outlets, 1.1%. By unit share: Sporting goods stores, 49.7%; discount stores, 35.2%; pro shops, 3.7%; online, 3.4%; warehouse clubs, 2.9%; specialty sports shops, 2.9%; department stores, 1.4%; other outlets, 0.8%.

National Sporting Goods Association, 2014

The top 5 full-line sporting goods chains, based on 2013 revenues (with 2012 sales in parentheses): 1. Dick's Sporting Goods, $6.0 billion ($5.6 billion); 2. Academy Sports + Outdoors, $3.9 billion ($3.5 billion); 3. The Sports Authority, $3.5 billion ($3.45 billion); 4. Champs Sports, $1.2 billlion ($1.2 billion); 5. Big 5 Sporting Goods, $993 million ($941 million).



Sporting Goods Business, 2014

The 6-10 largest full-line sporting goods chains, according to 2013 revenues (with 2012 sales in parentheses): 6. Hibbett Sports, $852 million ($819 million); 7. Modell's, $703 million ($698 million); 8. Dunham's Sports, $570 million ($530 million); 9. Sport Chalet, $361 million ($350 million); 10. Scheel's, $270 million ($260 million).

Sporting Goods Business, 2014

Top sporting goods chains specializing in outdoor equipment and merchandise, according to 2013 revenues (with 2012 sales in parentheses): 1. Bass Pro Shops, $3.5 billion ($3.3 billion); 2. Cabela's, $3.2 billion ($2.8 billion); 3. REI (Recreational Equipment, Inc.), $2.0 billion ($1.9 billion); 4. L.L. Bean, $1.6 billion ($1.5 billion); 5. Gander Mountain, $1.2 billion ($1.1 billion); 6. Sportsman's Warehouse, $656 million ($448 million); 7. The Sportsman's Guide, $480 million ($480 million); 8. Orvis, $350 million ($340 million); 9. Sierra Trading Post, $220 million ($205 million); 10. The North Face, $205 million ($180 million). 11. Specialty Sports Venture, $200 million ($182 million); 12. Eastern Mountain Sports, $160 million ($170 million). 

Sporting Goods Business, 2014

Leading mass merchants/department stores involved in the sale of sporting goods, with 2013 revenues derived from sporting goods business (totals in millions), with 2012 sales in parentheses: 1. Wal-Mart, $9.3 billion ($9.1 billion); 2. Target, $4.2 billion ($4.2 billion); 3. Costco, $1.2 billion ($1.1 billion); 4. Sam's Club, $760 million ($750 million); 5. Sears, $680 million ($740 million).

 

Sporting Goods Business, 2014

Based on a 2013 survey by J.D. Power and Associates, Cabela's ranked highest in customer satisfaction among sporting goods retailers, followed by Academy Sports + Outdoors, Bass Pro Shops and REI, who all finished above the industry average.

J.D. Power and Associates, 2013

Business Trends Source

Sales of traditional sporting goods stores amounted to $44.148 billion in 2013, an increase of 0.4% over 2012 revenues of $43.951 billion. Sporting goods stores registered sales of $40.310 billion in 2011.
 

U.S. Department of Commerce, 2014

The overall sports and fitness industry grew 2.8% in 2013, representing $81.4 billion in wholesale sales in the U.S., according to the Sports & Fitness Industry Association.

Sports & Fitness Industry Association, 2014

A mid-year 2014 survey by the National Sporting Goods Association asked retailers to describe their business outlook for the remainder of 2014: Significant growth expected, 3%; moderal growth expected, 73%; unchanged, 17%; moderate decline expected, 7%; significant decline expected, 0%.

NSGA, 2014

Research by the National Sporting Goods Association showed that sales of apparel through traditional sporting goods retailers increased 7.9% in 2013, while footwear sales were up 0.3%, and sales of accessories grew 10.1%.

NSGA, 2014