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Who Buys Source

According to a  2012 survey of just over 1,000 women, conducted by CTIA-The Wireless Association, 94% of the respondents said they were either primarily responsible or involved in making decisions on wireless devices and/or services for their family. More than 74% of these women also stated that they paid their families' monthly wireless service bills. 

CTIA-The Wireless Association, 2012

Black, Hispanic and Asian Americans are more likely than non-Hispanic Whites to own smartphones, and they are especially likely to choose smartphones over traditional cellphones when buying new devices. 

Research Alert, 2012

Profiling adults 18+ whose cellphone bills average $50-$99 each month, along with those consumers who obtained their cellphone/smartphone from a carrier-owned store:

GfK MRI, 2011

Of those adults 18+ whose cellphone bills average $50-$99 per month, 50.1% are men and 49.9% are women.

GfK MRI, 2011

Adults 18+ whose cellphone bills average $50-$99 each month, by age group: 18-24, 14.0%; 25-34, 21.4%; 35-44, 18.7%; 45-54, 18.8%; 55-64, 15.7%; 65+, 11.4%.

GfK MRI, 2011

Adults 18+ whose monthly cellphone bills average $50-$99, by income level: $100,000+, 26.1%; $75-99,999, 14.7%; $60-74,999, 12.0%; $50-59,999, 9.0%; $40-49,999, 9.6%; $30-39,999, 9.3%; $20-29,999, 8.6%; under $20,000, 10.7%.

GfK MRI, 2011

Adults 18+ whose cellphone bill averages $50-$99 each month, by race: White, 73.9%; Black, 12.1%; Other, 14.0%; Hispanic origin, 14.0%.

GfK MRI, 2011

Adults 18+ whose monthly cellphone bill averages $50-$99, by region: Northeast, 17.5%; Midwest, 21.6%; South, 37.9%; West, 23.0%.

GfK MRI, 2011

Adults 18+ whose cellphone bills average $50-$99 each month, by marital status: Single, 29.2%; married, 54.7%; separated/widowed/divorced, 16.1%.

GfK MRI, 2011

Of those adults 18+ who obtained their cellphone/smartphone from a carrier-owned store, 52.8% are women and 47.2% are men.

GfK MRI, 2011

Adults 18+ who got their cellphone/smartphone from a carrier-owned store, by age group: 18-24, 14.5%; 25-34, 19.4%; 35-44, 19.8%; 45-54, 20.2%; 55-64, 15.4%; 65+, 10.7%.

GfK MRI, 2011

Adults 18+ who obtained their cellphone/smartphone from a carrier-owned store, by income level: $100,000+, 32.4%; $75-99,999, 16.0%; $60-74,999, 11.7%; $50-59,999, 8.3%; $40-49,999, 8.2%; $30-39,999, 8.4%; $20-29,999, 7.1%; under $20,000, 7.9%.

GfK MRI, 2011

Adults 18+ who purchased their cellphone/smartphone from a carrier-owned store, by race: White, 79.5%; Black, 8.9%; Other, 11.6%; Hispanic origin, 12.1%.

GfK MRI, 2011

Adults 18+ who obtained their cellphone/smartphone from a carrier-owned store, by region: Northeast, 17.3%; Midwest, 24.1%; South, 36.1%; West, 22.5%.

GfK MRI, 2011

Adults 18+ who got their cellphone/smartphone from a carrier-owned store, by marital status: Single, 26.7%; married, 57.7%; separated/widowed/divorced, 15.6%.

GfK MRI, 2011

According to Nielsen figures, as of third quarter 2011, smartphone penetration among mobile users, by age group: 12-17, 38%; 18-24, 54%; 25-34, 62%; 35-44, 53%; 45-54, 39%; 55-64, 30%; 65+, 18%.

Nielsen Wire, 2011

For the first time in history, the 2011 semi-annual survey conducted by CTIA-The Wireless Association showed the number of wireless subscriber connections (322.9 million) had surpassed the population of the U.S. and its territories (315.5 million), resulting in a wireless penetration rate of 102.4%.

CTIA-The Wireless Association, 2011

Based on a study by The Nielsen Company, average monthly mobile data usage as of third quarter 2011, by age group: 13-17, 321 MB; 18-24, 534 MB; 25-34, 578 MB; 35-44, 412 MB; 45-54, 232 MB; 55-64, 133 MB; 65+, 70 MB.

Nielsen Wire, 2011

According to a survey by The Nielsen Company, the average number of text messages (SMS and MMS) exchanged each month as of third quarter 2011, by age bracket: 13-17, 3,417; 18-24, 1,914; 25-34, 928; 35-44, 709; 45-54, 434; 55-64, 67; 65+, 64.

Nielsen Wire, 2011

A 2011 survey by comScore indicated that iPhone users over-index in the 25-34, 18-24 and 35-44 age brackets, and are 22% more likely to be male.

Online Media Daily, 2011

According to a 2011 study by comScore, 81% of iPhone users have a household income of at least $50,000, with 47% of iPhone customers having household incomes of at least $100,000.

Online Media Daily, 2011

A study by the Pew Internet & American Life Project showed that 57% of app users are men, while 43% are women.

Marketing to Women, 2011

When They Buy Source

A 2012 survey of more than 1,000 women, conducted by CTIA-The Wireless Association, found that 51% of the respondents said they spend between one and four hours using their wireless devices daily.

CTIA-The Wireless Association, 2012

July is National Cell Phone Courtesy Month.

CTIA-The Wireless Association, 2012

Why They Buy Source

For the 3-month period ending December 2011, categories of mobile content used most often by cellphone subscribers ages 13+ (more than one answer possible): Sent text message to another phone, 74.3%; used downloaded apps, 47.6%; used browser, 47.5%; accessed social networking site or blog, 35.3%; played games, 31.4%; listened to music on mobile phone, 23.8%.

comScore, 2012

A 2012 survey of just over 1,000 women, conducted by CTIA-The Wireless Association, asked the participants to identify the most important factors in choosing their mobile devices: Internet connection speed, 36%; price of the device (including service plan options), 25%; network coverage, 17%; design of the device (including screen size and shape), 11%; operating system, 8%. The women were also asked what were the primary considerations when choosing a wireless device for others in their family: Internet connection speed, 36%; price of the device, 32%; network coverage, 11%; design of the device, 9%.

CTIA-The Wireless Association, 2012

Based on a 2012 survey of just over 1,000 women, conducted by CTIA-The Wireless Association, more than 38% of the participants said their mobile devices were their main access point to the Internet, while 32% said mobile broadband had replaced their traditional Internet service. Forty-eight percent indicated that their wireless phones had replaced their landline as their primary means of voice communication.

CTIA-The Wireless Association, 2012

According to a 2012 study by the Pew Research Center, about one-third of cellphone owners used their phone within the past 30 days to look up either product reviews or prices online while in a store. Of them, 35% decided to purchase the item in the store, while 19% decided the buy the product online (37% opted not to purchase the product at all). 

Marketing Daily, 2012

According to research by eMarketer, the percentage of mobile shoppers who were smartphone users jumped to 93% in 2011, up from 75% in 2010.

eMarketer, 2012

According to a 2011 J.D. Power survey of wireless subscribers, the most important determinants of customer satisfaction when buying through a retail store facility: Sales staff, 49%; price/promotion, 27%; store facility, 14%; store display, 10%.

J.D. Power and Associates, 2011

Among those consumers who access retailer websites by phone, activities most frequently performed: Compare price information, 56%; compare different products, 46%; look up product specifications, 35%; check out product reviews, 27%. While in physical stores, 69% of mobile shoppers use their phones to visit the store's own website, while 46% use their devices to view a competitor's website.

ForeSee Results, 2011

Reserch by The NPD Group showed that the percent of photos taken with a smartphone (Apple iPhone or any other smartphone) went from 17% in 2010 to 27% in 2011.

The NPD Group, 2011

The most important considerations that impact consumer satisfaction with traditional wireless handsets: Performance, 31%; ease of operation, 24%; physical design, 24%; and features, 20%. Among smartphone owners, the key factors are performance (35%), ease of operation (24%), features (21%) and physical design (20%).

J.D. Power and Associates, 2011

Primay reasons that wireless consumers contact their carriers: Service and equipment-related issues, 36%; general billing issues, 32%; incorrect charges, 28%; call quality, 23%; price/cost, 21%.

J.D. Power and Associates, 2011

Based on the J.D. Power and Associates 2011 U.S. Wireless Non-Contract Study, factors that contribute the most to customer satisfaction with non-contract providers: Performance & reliability, 31%; cost of service, 21%; account management, 17%; initial activation, 12%; offerings and promotions, 12%; customer service, 7%.

J.D. Power and Associates, 2011

A 2011 J.D. Power and Associates study revealed that satisfaction with both smartphones and traditional or "feature" phones is greatly impacted by the physical design and dimensions of the device. For example, satisfaction ratings are highest when the weight of the smartphone does not exceed 5 ounces, and 4 ounces for the feature phone. In addition, overall physical design satisfaction is highest for smartphones that are less than 0.45 inches wide.

J.D. Power and Associates, 2011

Based on research by J.D. Power and Associates, the top three reasons for wireless customers to visit their retailer are: (1) To upgrade or replace a phone from their current carrier; (2) Renew or change an existing wireless plan; (3) Purchase a new device.

J.D. Power and Associates, 2011

According to a 2010 study by J.D. Power and Associates, 60% of wireless customers said they found advertising "extremely/very important" in choosing their current carrier.

J.D. Power and Associates, 2010

Based on a late-2010 survey by the New Millennium Research Council, reasons cited most often for switching to a no-contract, prepaid cellphone service plan: Needed or wanted to cut cellphone bill costs, 68%; paying too much for a smartphone with features they didn't want or use, 58%; unhappy with an early cancellation penalty for their contract-based phone service, 49%; the recent availability of unlimited talk, text, Web and email access on a no-contract basis for about $50 a month, 48%; poor phone service, such as dropped calls, 40%; poor customer service, 40%; recent availability of smartphones on a no-contract basis, 36%.

New Millennium Research Council, 2010

How They Buy Source

The average monthly local cellular bill as of mid-2011 was $47.23, compared to $47.47 in mid-2010 and $49.57 in mid-2009.

CTIA-The Wireless Association, 2011

Research by J.D. Power and Associates determined that the average purchase price for a traditional wireless handset was $71 in 2011, compared to an average of $81 at the beginning of 2009.

J.D. Power and Associates, 2011

According to a 2011 survey by J.D. Power and Associates, monthly non-contract wireless users spend an average of $32 less per month ($60) than do users with contracts.

J.D. Power and Associates, 2011

A 2011 study by J.D. Power and Associates found that 42% of traditional cellular owners received their phones for free when subscribing to a wireless service.

J.D. Power and Associates, 2011

Research by J.D. Power and Associates determined that pay-as-you-go customers spent an average of $37 for each airtime purchase in 2011, an increase of $2 from 2010.

J.D. Power and Associates, 2011

Research by J.D. Power and Associates showed that the average monthly cost for wireless voice service among home office customers was $81 in 2011, and $31 for data service. The average monthly amount spent by small/midsize companies in 2011 was $536 for voice service and $297 for data service.

J.D. Power and Associates, 2011

A late-2011 comScore survey of 18+ smartphone shoppers asked the respondents where they were located when making their purchases (multiple answers): Home 56%; out, at other places (i.e., park, school, restautant, etc.), 42%; work, 42%; traveling (i.e., in a car, on the subway, in a cab), 37%; in store, 36%.

comScore, 2011

What They Buy Source

Based on research by The NPD Group, the five best-selling handset models during the fourth quarter of 2011: 1. Apple iPhone 4S; 2. Apple iPhone 4; 3. Apple iPhone 3GS; 4. Samsung GALAXY S II; 5. Samsung GALAXY S4G.

The NPD Group, 2012

Based on research by comScore, overall market share for the original equipment manufacturers of mobile phones (both smartphones and non-smartphones), for the 3-month period ending December 2011: Samsung, 25.3%; LG, 20.0%; Motorola, 13.3%; Apple, 12.4%; RIM, 6.7%; others, 22.3%.

comScore, 2012

According to a 2012 survey of just over 1,000 women, conducted by CTIA-The Wireless Association, how the respondents ranked the most important uses of their mobile devices: Internet access, 81%; email, 69%; text messaging/instant messaging, 64%; camera/video, 41%; search, 29%; social networking, 26%; games, 26%; calendar/reminders, 21%; maps/navigation, 18%; entertainment, 13%.

CTIA-The Wireless Association, 2012

Percentage of smartphone and tablet users who downloaded the following categories of apps in the last month (both free and paid versions): Games, 68%; maps/navigation, 45%; music, 45%; social networking, 45%; news, 33%; entertainment, 31%; sports, 31%; banking/finance, 30%; books, 23%; restaurants/dining, 23%; coupons/discounts, 22%; recommendations/reviews, 16%; magazines, 14%.

Nielsen Wire, 2012

Based on a third quarter 2011 survey by The Nielsen Company, women spent an average of 771 minutes a month using their cellphones for voice calls (down from 861 minutes in 2009), and exchanged an average of 802 SMS and MMS messages (up from 593 in 2009). Men spent an average of 605 minutes a month on voice calls (down from 679 in 2009), while sending and receiving an average of 604 messages (up from 420 in 2009). Teens' (ages 13-17) voice usage dropped from an average of 685 minutes in 2009 to 572 minutes in 2011, while the number of messages they exchanged rose from 3,211 to 3,417.

The Nielsen Company, 2011

Based on a 2011 survey by J.D. Power and Associates, more than two-thirds of smartphone owners have downloaded games and social networking applications to their device. Fifty-four percent have downloaded entertainment-oriented applications, while 52% have downloaded travel software, such as maps and weather applications.

J.D. Power and Associates, 2011

A late-2011 comScore survey of 18+ mobile subscribers identified the types of products bought most often by smartphone shoppers (multiple answers): Digital purchases (i.e., songs/music, eBooks, ringtones, images, movies, TV shows, etc.), 47%; clothing or accessories directly from retailer, 37%; tickets (i.e., concerts, movies, theatrical productions, sporting events, etc.), 35%; daily deals, 34%; gift certificates, 34%; electronics (i.e., TV, computer), 32%; food (not grocery) for delivery or pickup, 31%; hotel stays, 29%; books (physical copies), 26%; car rentals, 24%; plane tickets, 24%; flowers, 21%; sports/fitness, 19%; auto, 13%.

comScore, 2011

A 2011 survey by The Nielsen Company determined that the average smartphone user has 27 apps downloaded to his or her device.

Research Alert, 2011

Based on research by the Pew Internet & American Life Project, the most popular categories of apps: 1. Games; 2. Social networking; 3. Music; 4. Entertainment/food; 5. Banking/finance; 6..Productivity.

Marketing to Women, 2011

According to the 2011 J.D. Power and Associates Wireless Smartphone and Traditional Mobile Phone Satisfaction Study that rated manufacturers, finishing above the smartphone industry average were (1) Apple and (2) HTC. Among traditional handset manufacturers, companies finishing above the industry average in user satisfaction were (1) Samsung, (2) LG, (3) Sanyo and (4) Sony Ericsson.

J.D. Power and Associates, 2011

A late-2011 Nielsen survey showed that the number of smartphone subscribers using the mobile Internet had grown 45% since 2010.

Nielsen Wire, 2011

Where They Buy Source

A study by Accenture found that in 2011, 22% of wireless customers had taken part in "partial switching," where a subscriber had remained with the company he or she did business with, but added another provider.

Accenture, 2012

According to research by Mobile Future Forward, as of third quarter 2011, the top four wireless carriers were Verizon (34% overall market share), AT&T (32%), Sprint (17%) and T-Mobile (10%).

Mobile Future Forward, 2011

A late-2011 survey by Localytics showed that 56% of iPhone 4S handsets in the U.S. are running on the AT&T network.

Online Media Daily, 2011

A 2011 study by comScore found that 54.6% of Apple iPhone subscribers have been with the brand for more than three years, while 28.2% have held their Apple subscriptions for 1-3 years.

Online Media Daily, 2011

According to a 2011 survey conducted by J.D. Power and Associates, T-Mobile and Verizon Wireless ranked highest in wireless customer care (which included phone calls to customer service reps, visits to retail wireless stores, and online contact).

J.D. Power and Associates, 2011

According to the J.D. Power and Associates 2011 U.S. Wireless Customer Satisfaction Study, Non-Contract Purchase Experience Study, the highest-rated services were: (1) Boost Mobile; (2) MetroPCS; (3) TracFone; (4) NET10; and (5) Virgin Mobile.

J.D. Power and Associates, 2011

Business Trends Source

According to Nielsen research, as of the fourth quarter of 2011, 46% of U.S. mobile consumers had smartphones, a figure that is growing rapidly. In fact, 60% of those who said they got a new device in the previous three months chose a smartphone over a feature phone.

Nielsen Wire, 2012

As of the fourth quarter of 2011, 46.3% of smartphone owners reported having an Android-based device, compared to a 30.0% share for the Apple iPhone, and 14.9% for the RIM Blackberry (all others at 8.8%). However, among those consumers who got a new phone in the previous three months, 46.9% opted for an Android-based device, while 44.5% chose an iPhone.

Nielsen Wire, 2012

The Consumer Electronics Association predicts that sales of smartphones will increase 24% in 2012, generating revenue of $33.7 billion.

Consumer Electronics Association, 2012

By the middle of 2011, the number of wireless subscribers in the U.S. had grown to approximately 322.9 million, up from 300.5 million at the end of 2010 and 276.6 million at the close of 2009.
 

CTIA-The Wireless Association, 2011

The average length of a wireless local call at the midway point of 2011 was 1.83 minutes, compared to 1.67 minutes in mid-2010 and 2.03 minutes in mid-2009.

CTIA-The Wireless Association, 2011

By the middle of 2011, the number of cell sites in the U.S. had grown to 256,920, up from 251,618 in mid-2010 and 245,912 in mid-2009.

CTIA-The Wireless Association, 2011

The average length of a roaming call for the 6-month period ending June 2011 was 5.16 minutes, compared to 3.28 minutes for the 6-month period ending in June 2010.

CTIA-The Wireless Association, 2011

For the 12-month period ending June 2011, wireless service revenues increased to $164.554 billion, a 5.6% gain over the previous 12-month period. Roaming revenues grew 12.3% to $3.210 billion during the same time span.

CTIA-The Wireless Association, 2011

From June 2010 to June 2011, wireless minutes of use decreased from 2.257 trillion to 2.251 trillion, while SMS (text) messages increased from 1.806 trillion to 2.206 trillion, and MMS (multimedia) messages decreased from 56 billion to 53 billion.

CTIA-The Wireless Association, 2011

Based on a 2011 survey by J.D. Power and Associates, among customers currently under contract with a post-paid carrier and who said they were likely to switch providers during the next year, 38% indicated they would likely choose a non-contract service.

J.D. Power and Associates, 2011

Among non-contract wireless customers, those with monthly plans accounted for 49% of the market in 2011, compared to less than 30% in 2008.

J.D. Power and Associates, 2011

Misc Source

When purchasing a cellphone through a full-service retail store, a 2011 survey by J.D. Power and Associates found that the typical wireless retail sales transaction takes an average of 53 minutes to complete, from the time the customer enters the store to the time the final paperwork is finished and the cellphone is received. 

J.D. Power and Associates, 2011

According to J.D. Power and Associates 2011 Wireless Full-Service Experience Study, which examined experiences of customers who recently made a sales purchase at a wireless retail store, Sprint ranked highest among the providers, followed by T-Mobile and Verizon Wireless.

J.D. Power and Associates, 2011