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Who Buys Source

Profiling those adults 18+ who shopped at either a Target, Wal-Mart or Dollar General store from 1-5 times in the last 30 days:

GfK MRI, 2010

Of those adults 18+ who shopped at a Wal-Mart store from 1-5 times in the past month, 53.4% were women and 46.6% were men.

GfK MRI, 2010

Adults 18+ who shopped at a Wal-Mart store from 1-5 times in the last month, by age range: 18-24, 11.7%; 25-34, 17.6%; 35-44, 18.8%; 45-54, 20.7%; 55-64, 15.1%; 65+, 16.1%.

GfK MRI, 2010

Adults 18+ who shopped at a Wal-Mart outlet from 1-5 times in the past 30 days, by income bracket: $100,000+, 23.5%; $75-99,999, 14.8%; $60-74,999, 11.7%; $50-59,999, 8.4%; $40-49,999, 9.6%; $30-39,999, 9.9%; $20-29,999, 9.7%; under $20,000, 12.4%.

GfK MRI, 2010

Adults 18+ who shopped at a Wal-Mart store from 1-5 times in the past month, by race: White, 77.6%; Black, 10.1%; Other, 12.4%; Hispanic origin, 12.5%.

GfK MRI, 2010

Adults 18+ who shopped at a Wal-Mart store from 1-5 times in the past 30 days, by region: Northeast, 17.5%; Midwest, 23.6%; South, 38.1%; West, 20.8%.

GfK MRI, 2010

Adults 18+ who shopped at a Wal-Mart facility from 1-5 times in the past month, by marital status: Single, 23.0%; married, 56.5%; separated/widowed/divorced, 19.5%.

GfK MRI, 2010

Of those adults 18+ who shopped at a Target store from 1-5 times in the past 30 days, 61.2% were women and 38.8% were men.

GfK MRI, 2010

Adults 18+ who shopped at a Target store from 1-5 times in the past month, by age group: 18-24, 12.1%; 25-34, 20.2%; 35-44, 20.2%; 45-54, 20.1%; 55-64, 14.9%; 65+, 12.6%.

GfK MRI, 2010

Adults 18+ who shopped at a Target facility from 1-5 times in the past month, by income level: $100,000+, 32.9%; $75-99,999, 17.8%; $60-74,999, 12.4%; $50-59,999, 7.8%; $40-49,999, 7.7%; $30-39,999, 7.8%; $20-29,999, 6.5%; under $20,000, 7.1%.

GfK MRI, 2010

Adults 18+ who shopped at a Target store from 1-5 times in the past 30 days, by race: White, 79.0%; Black, 8.4%; Other, 12.6%; Hispanic origin, 12.3%.

GfK MRI, 2010

Adults 18+ who visited a Target store from 1-5 times in the past month, by region: Northeast, 16.5%; Midwest, 24.9%; South, 33.3%; West, 25.3%.

GfK MRI, 2010

Adults 18+ who shopped at a Target store from 1-5 times in the last month, by marital status: Single, 24.3%; married, 60.3%; separated/widowed/divorced, 15.4%.

GfK MRI, 2010

Of those adults 18+ who shopped a Dollar General store from 1-5 times in the last month, 59.8% were women and 40.2% were men.

GfK MRI, 2010

Adults 18+ who shopped a Dollar General store from 1-5 times in the past 30 days, by age level: 18-24, 10.0%; 25-34, 15.4%; 35-44, 18.3%; 45-54, 19.0%; 55-64, 16.1%; 65+, 21.3%.

GfK MRI, 2010

Adults 18+ who shopped a Dollar General store from 1-5 times in the last month, by income bracket: $100,000+, 14.1%; $75,99,999, 10.9%; $60-74,999, 10.8%; $50-59,999, 9.1%; $40-49,999, 10.5%; $30-39,999, 11.2%; $20-29,999, 13.0%; under $20,000, 20.4%.

GfK MRI, 2010

Adults 18+ who shopped a Dollar General store from 1-5 times in the last 30 days, by race: White, 77.2%; Black, 14.6%; Other, 8.3%; Hispanic origin, 9.8%.

GfK MRI, 2010

Adults 18+ who shopped a Dollar General store from 1-5 times in the last month, by region: Northeast, 14.4%; Midwest, 26.7%; South, 55.7%; West, 3.2%.

GfK MRI, 2010

Adults 18+ who shopped a Dollar General store from 1-5 times in the past 30 days, by marital status: Single, 21.0%; married, 55.3%; separated/widowed/divorced, 23.7%.

GfK MRI, 2010

A study by Family Dollar Stores concluded that most of the company's locations serve a customer base that lives no more than five miles away. 

SmartMoney, 2008

When They Buy Source

Monthly sales of discount department stores (3-year average, 2007-2009): January, 6.9%; February, 7.1%; March, 7.9%; April, 7.7%; May, 8.2%; June, 7.9%; July, 7.8%; August, 8.4%; September, 7.1%; October, 7.9%; November, 9.7%; December, 13.4%.

U.S. Department of Commerce, 2010

Based on research by The Nielsen Company, between 2001 and 2009 the number of annual trips to mass merchandise stores by the average U.S. household dropped from 24 to 14, while the average number of annual trips to supercenters increased from 20 to 26. Dollar store trips rose from 11 to 13 during the same time frame.

The Nielsen Company, 2010

Why They Buy Source

According to a 2010 survey by Harris Interactive, 29% of consumers said they are more likely to consider shopping at a discount store because of sales promotions, compared to 18% who said the same about mid-tier department stores and 9% who would be more likely to shop at a top-tier department store.

Harris Interactive, 2010

How They Buy Source

According to research by The Nielsen Company, the average basket ring for mass merchandisers in 2009 was $48.12, compared to $63.71 for supercenters and $14.09 for dollar stores.

The Nielsen Company, 2010

Based on a 2010 survey by Harris Interactive, 44% of consumers indicated that they thought discount stores had been offering more sales, coupons, promotions and other discounts to attract shoppers, when compared to the previous year.

Harris Interactive, 2010

What They Buy Source

For the first time in 2009, groceries accounted for more than half of annual sales at Wal-Mart.

The Wall Street Journal, 2010

Where They Buy Source

The largest discount department stores, according to 2009 sales (in billions), with change from 2008 in parentheses: 1. Wal-Mart (includes Wal-Mart Supercenters), $304.939 (+0.9%); 2. Target (includes SuperTarget), $64.435 (+0.9%); Kmart, $16.219 (-6.0%).
 

STORES, 2010

The largest off-price apparel chains, based on 2009 sales (in billions), with change from 2008 in parentheses: 1. The TJX Cos., $15.845 (+8.4%); 2. Ross Stores, $7.184 (+10.8%); 3. Burlington Coat Factory, $3.503 (-1.1%); 4. The Dress Barn, $2.375 (+58.9%); 5. The Men's Wearhouse, $1.910 (-3.2%).

STORES, 2010

Leading dollar store/extreme value chains, with 2009 sales (in billions), and change from 2008 in parentheses: 1. Dollar General, $11.796 (+12.8%); 2. Family Dollar Stores, $7.401 (+6.0%); 3. Dollar Tree Stores, $5.231 (+12.6%); 4. Fred's, $1.786 (+-0.6%); 5. 99 Cents Only Stores, $1.355 (+4.0%). 

STORES, 2010

Top closeout chains, based on 2009 sales (in millions), with percentage change from the previous year in parentheses: 1. Big Lots, $4,727 (+1.8%); 2. Tuesday Morning, $828 (+3.3%).

STORES, 2010

According to a 2010 survey by WSL Strategic Retail, where women shop each week (more than one answer possible): Mass merchandisers, 64%; supermarkets, 64%; online, 24%; drug stores, 20%; department stores, 18%.

Marketing to Women, 2010

Based on a 2010 survey by Colloquy, Wal-Mart ranked as the store shopped most often for groceries and personal care items in ever region of the country.

Research Alert, 2010

Business Trends Source

The U.S. discount department store industry includes approximately 5,000 stores. However, the industry is highly concentrated: The eight largest chains control almost 100% of the market.

Hoover's, 2010

According to a report by The Nielsen Company, by 2015, mass supercenters and e-commerce will be the big winners in dollar share gains. The study pedicted that warehouse clubs, dollar stores and pet stores will also grow share positions.

Convenience Store News, 2010

From 2001 to 2009, household penetration of traditional discount stores fell from 95% to 77%, while the household penetration of supercenters grew from 51% to 70%, and household penetration of dollar stores increased from 59% to 64%.

The Nielsen Company, 2010

A 2010 study by Consumer Reports magazine estimated that 87% of total retail sales in the U.S. are generated by discount stores.

Consumer Reports, 2010

Misc Source

Thin margins require discount department stores to continually improve their existing cost structure to remain profitable. Companies may leverage high-volume purchases and aggressively pursue favorable buying terms with suppliers.

Hoover's, 2010