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Who Buys Source

According to a 2014 survey conducted by the National Retail Federation, percentage of the following age groups who planned to use a computer software program to prepare their tax returns: 18-24, 31.9%; 25-34, 43.2%; 35-44, 44.3%; 45-54, 42.8%; 55-64, 35.2%; 65+, 31.1%. By income group: Less than $50,000, 35.4%; more than $50,000, 41.4%.

National Retail Federation, 2014

According to a 2014 survey by the National Retail Federation, percentage of the following age groups who expected to use an accountant to prepare their tax returns: 18-24, 15.7%; 25-34, 17.3%; 35-44, 20.1%; 45-54, 21.9%; 55-64, 27.8%; 65+, 31.1%. By income level: Less than $50,000, 15.6%; more than $50,000, 27.5%.

National Retail Federation, 2014

Based on a 2014 National Retail Federation survey, percentage of the following age groups who planned to use a tax preparation service for their returns: 18-24, 19.5%; 25-34, 19.6%; 35-44, 17.0%; 45-54, 15.9%; 55-64, 16.1%; 65+, 16.8%. By income bracket: Less than $50,000, 22.7%; more than $50,000, 13.6%.

National Retail Federation, 2014

Based on a 2014 survey by the National Retail Federation, how men plan to prepare their tax return: Prepare it by hand themselves, 12.7%; prepare it themselves using computer software, 41.7%; use a tax preparation service, 17.2%; use an accountant, 20.6%; have their spouse, friend or other family relative prepare it, 7.7%.

National Retail Federation, 2014

According to a 201 survey by the National Retail Federation, how women plan to prepare their tax return: Prepare it by hand themselves, 11.3%; prepare it themselves using computer software, 35.2%; use an accountant, 24.4%; use a tax preparation service, 17.5%; have their spouse, friend or other family relative prepare it, 11.6%.

National Retail Federation, 2014

Profiling adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the past year:

GfK MRI, 2013

Of those adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the past year, 53.4% were women and 46.6% were men.

GfK MRI, 2013

Adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the past year, by age bracket: 18-24, 6.6%; 25-34, 15.5%; 35-44, 18.1%; 45-54, 21.0%; 55-64, 19.8%; 65+, 19.0%.

GfK MRI, 2013

Adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the previous year, by income level: $100,000+, 31.5%; $75-99,999, 15.0%; $60-74,999, 12.4%; $50-59,999, 9.0%; $40-49,999, 8.6%; $30-39,999, 8.9%; $20-29,999, 8.1%; under $20,000, 6.5%.

GfK MRI, 2013

Adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the last year, by race: White, 81.6%; Black, 7.6%; Other, 10.8%; Hispanic origin, 10.9%.

GfK MRI, 2013

Adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the previous year, by region: Northeast, 19.8%; Midwest, 24.4%; South, 33.2%; West, 22.6%.

GfK MRI, 2013

Adults 18+ who used any on-site tax preparation service, CPA or other tax professional in the last year, by marital status: Single, 18.1%; married, 64.2%; separated/widowed/divorced, 17.7%.

GfK MRI, 2013

When They Buy Source

Based on the results of a 2014 survey of approximately 6,500 consumers, conducted by the National Retail Federation, when the respondents planned to file their taxes: By mid-February, 22.7%; by the end of February, 36.7%; March, 25.9%; April, 14.7%.

National Retail Federation, 2014


How They Buy Source

For the 2013 tax filing season, the Internal Revenue Service certified $301.9 billion in refunds, down from $309.6 billion in 2012.

Internal Revenue Service, 2014

For the 2013 tax filing season, the average tax return refund amount was $2,755, down from $2,803 in 2012.

Internal Revenue Service, 2014

According to a 2014 National Retail Federation survey of approximately 6,500 consumers, how the respondents planned to prepare their tax returns: Prepare their returns themselves by hand, 11.9%; prepare their returns themselves using computer software, 38.4%; use an accountant, 22.6%; use a tax preparation service, 17.4%; have their spouse, friend or other family relative prepare them, 9.7%.

National Retail Federation, 2014

The IRS estimated that 45.2 million taxpayers filed their returns from a home computer in 2013, up 4.6% from the prior year.

Internal Revenue Service, 2014

According to a survey by the National Society of Accountants, the average fee charged by an accountant to prepare an itemized Form 1040 with Schedule A and a state tax return for the 2013 tax year would be $261. The average cost for an accountant to prepare a Form 1040 and state return without itemized deductions would be $152.

National Society of Accountants, 2013

Based on a survey by the National Society of Accountants, the average accountants' tax return preparation fee for an itemized Form 1040 with Schedule A and a state tax return (for the 2013 tax year), by region: New England, $251; Middle Atlantic, $274; South Atlantic, $270; East South Central, $294; West South Central, $242; East North Central, $238; West North Central, $208; Mountain, $245; Pacific, $303.

National Society of Accountants, 2013


Where They Buy Source

H&R Block is North America's leading tax preparer, with around 11,000 company-owned and franchised locations in the U.S. H&R Block serves more than 25 million taxpayers worldwide, generating revenues of $2.901 billion in 2013 (up 0.4% from the previous year). H&R Block has an approximately 15% share of the overall tax preparation market.

Hoover's, 2014

Jackson Hewitt Inc. ranks second to H&R Block in the U.S. tax preparation business, with approximately a 4% share of the market. The company calculates returns for primarily low- and middle-income customers through more than 6,800 mostly-franchised offices, including some 3,200 locations within Wal-Mart and Sears stores.  Jackson Hewitt filed for Chapter 11 bankruptcy protection in 2011, but emerged later during the year.

Hoover's, 2014

Liberty Tax Service is the third largest of the tax preparation chains, with more than 4,200 offices in the U.S. and Canada. Liberty Tax was founded in 1997 by John Hewitt (former founder of Jackson Hewitt).

 

Hoover's, 2014

Intuit is the No. 1 maker of personal finance software, producing the well-known Quicken personal finance program, QuickBooks small-business accounting software and tax filing application TurboTax. Intuit claims more than 45 million users for its products, which also include industry-specific software for accounting and management applications and payroll services. The company generated 2013 sales of $4.171 billion, up 0.5% from 2012.

Hoover's, 2014

PricewaterhouseCoopers is one of the Big 4 accounting, auditing and consulting firms. Its 2013 U.S. revenues totaled $4.389 billion.

Hoover's, 2014

Another of the Big 4 accounting organizations is Deloitte. The company's 2013 U.S. revenues totaled $4.650 billion.

Hoover's, 2014

Ernst & Young ranks among the Big Four accounting firms. E&Y generated U.S. revenues of $3.020 billion in 2013.

Hoover's, 2014

KPMG International is the smallest of the Big Four accounting firms. The company had 2013 U.S. revenues of $2.630 billion.

Hoover's, 2014

Automatic Data Processing (ADP) ranks among the largest payroll and tax filing processors in the world, with more than 620,000 clients and 2013 revenues of $11.310 billion (up 6.1% from 2012).

Hoover's, 2014

States with the greatest number of Certified Financial Planners at the end of 2013: California, 7,860; Florida, 4,715; Texas, 4,663; New York, 4,123; Illinois, 3,534; Pennsylvania, 3,531; New Jersey, 2,986; Ohio, 2,568; Massachusetts, 2,523; North Carolina, 2,449.


Certified Financial Planner Board, 2014

Business Trends Source

For the 2013 filing season, the Internal Revenue Service received 148,035,000 individual income tax returns, a 0.1% decrease compared to 2012.

Internal Revenue Service, 2014

For the 2013 tax filing season, the IRS issued 109.563 million refunds, a 0.8% decrease when compared to the prior year.

Internal Revenue Service, 2014

During the 2013 tax filing season, approximately 83.8 million taxpayers chose direct deposit of their refunds, accounting for 77% of all refunds issued, and a 1.2% increase over 2012.

Internal Revenue Service, 2014

According to a survey of approximately 6,500 adults, conducted by the National Retail Federation, 66.6% of the respondents said they expected a tax refund in 2014, including 75.8% of those ages 18-24, 80.9% of the 25-34-year-old survey participants, and 74.6% of those in the 35-44 age bracket.

National Retail Federation, 2014

According to the IRS, professional tax return preparers must have a valid PTIN (Preparer Tax Identification Number) if they plan to work on federal tax returns.

Internal Revenue Service, 2014

Authorized tax professionals e-filed 77.3 million tax returns in 2013, up 1.2% from the previous year.

Internal Revenue Service, 2014

For the 2013 tax filing season, 83% of the nation's taxpayers filed their returns electronically, up from 81% in 2012 and 77% in 2011.

Internal Revenue Service, 2014

By the end of 2013, the number of Certified Financial Planners in the U.S. had grown to more than 69,000, up from 60,600 at the end of 2009.

Certified Financial Planner Board, 2014

Based on a study by the Certified Financial Planner Board, 76.4% of Certified Financial Planners are men, and 23.6% are women. Profile of CFPs, by age group: 20-29, 3.0%; 30-39, 18.3%; 40-49, 24.4%; 50-59, 28.2%; 60-69, 17.4%; 70-79, 3.3%; 80+, 0.2%; no age given, 5.2%.

Certified Financial Planner Board, 2014

The U.S. Internal Revenue Service audited 0.96% of individual tax returns in fiscal 2013, declining for the second straight year and reaching the lowest rate since 2005.

Bloomberg, 2014

Misc Source

Approximately 74% of those who filed individual income tax returns received a refund in 2013.

Internal Revenue Service, 2014

Based on a 2014 survey conducted by the National Retail Federation, how taxpayers planned to spend their tax refund checks, if they receive one (more than one answer possible): Put the money into savings, 46.0%; pay down debt, 37.7%; use it for everyday expenses, 25.3%; spend it on a vacation, 12.8%; make a major purchase (TV, furniture, car, etc.), 10.7%; other 5.2%.

National Retail Federation, 2014