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Who Buys Source

Profiling adults 18+ whose last trip was either a domestic or foreign vacation:

GfK MRI, 2010

Of those adults 18+ whose last trip was a domestic vacation, 53.4% were women and 46.6% were men.

GfK MRI, 2010

Adults 18+ whose last trip was a domestic vacation, by age group: 18-24, 10.7%; 25-34, 17.7%; 35-44, 20.4%; 45-54, 20.9%; 55-64, 16.1%; 65+, 14.2%.

GfK MRI, 2010

Adults 18+ whose last trip was a domestic vacation, by income bracket: $100,000+, 34.4%; $75-99,999, 18.1%; $60-74,999, 12.3%; $50-59,999, 8.8%; $40-49,999, 8.2%; $30-39,999, 7.3%; $20-29,999, 5.8%; under $20,000, 5.2%.

GfK MRI, 2010

Adults 18+ whose last trip was a domestic vacation, by race: White, 84.7%; Black, 5.7%; Other, 9.6%; Hispanic origin, 9.3%.

GfK MRI, 2010

Adults 18+ whose last trip was a domestic vacation, by region: Northeast, 19.3%; Midwest, 23.9%; South, 32.7%; West, 24.1%.

GfK MRI, 2010

Adults 18+ whose last trip was a domestic vacation, by marital status: Single, 21.5%; married, 64.1%; separated/widowed/divorced, 14.4%.

GfK MRI, 2010

Of those adults 18+ whose last trip was a foreign vacation, 55.7% were women and 44.3% were men.

GfK MRI, 2010

Adults 18+ whose last trip was a foreign vacation, by age level: 18-24, 10.7%; 25-34, 17.7%; 35-44, 18.6%; 45-54, 21.0%; 55-64, 16.9%; 65+, 15.1%.

GfK MRI, 2010

Adults 18+ whose last trip was a foreign vacation, by income bracket: $100,000+, 43.0%; $75-99,999, 18.7%; $60-74,999, 11.0%; $50-59,999, 7.5%; $40-49,999, 6.5%; $30-39,999, 5.4%; $20-29,999, 4.0%; under $20,000, 4.0%.

GfK MRI, 2010

Adults 18+ whose last trip was a foreign vacation, by race: White, 78.3%; Black, 6.2%; Other, 15.5%; Hispanic origin, 13.4%.

GfK MRI, 2010

Adults 18+ whose last trip was a foreign vacation, by region: Northeast, 22.4%; Midwest, 19.1%; South, 29.4%; West, 29.1%.

GfK MRI, 2010

Adults 18+ whose last trip was a foreign vacation, by marital status: Single, 22.4%; married, 63.8%; separated/widowed/divorced, 13.8%.

GfK MRI, 2010

A survey of approximately 1,100 adults, conducted by TripAdvisor, showed that 92% of travelers with children planned to take at least one family vacation in 2010, up from 88% in 2009.

TripAdvisor, 2010

Percent of the following age groups who took at least one "staycation" (defined as an overnight leisure trip within 50 miles of home as an alternative to traveling a greater distance) in the previous year: Ages 18-30, 37%; ages 31-44, 31%; ages 45-63, 21%; ages 64+, 15%.

Ypartnership, 2010

Based on research by the Adventure Travel Trade Association, women account for 51% of adventure travelers, and men, 49%. Share of adventure travelers, by age group: Under age 20, 8%; ages 20-40, 29%; ages 41-60, 43%; ages 61-70, 17%; ages 70+, 4%.

Adventure Travel Trade Association, 2010

Based on a TripAdvisor survey of 2,300 Americans, 91% indicated that they would be taking at least one leisure trip during the summer of 2010, up from 89% in 2009.

TripAdvisor, 2010

Research commissioned by the American Resort Development Association determined that the average age of timeshare owners is 48, with an average household income of $92,405. Seventy-five percent are married. On average, timeshare owners have owned their intervals for 8.26 years.
 

American Resort Development Association, 2010

According to a 2010 survey of family vacationers, conducted by Travelocity, nearly three-quarters of the respondents said that their kids are involved in at least some part of vacation planning.

Travelocity, 2010

According to a 2008 survey, the National Tour Association asked its members to identify their customer base, by age group: Students (under 21), 17%; Young Adults/Generation X (ages 21-38), 6%; Trailing-Edge Boomers (ages 39-50), 13%; Leading-Edge Boomers (ages 51-59), 18%; Future Seniors/Seniors (ages 60+), 46%.

  

National Tour Association, 2008

When They Buy Source

A 2010 survey by TripAdvisor revealed that Fall is the peak season for European travel.

TripAdvisor, 2010

According to a 2010 survey of travel professionals, conducted by the Travel Leaders agency, 67% of the respondents said the average length of leisure trips they are booking are for 6-7 days.

Travel Leaders, 2010

According to a 2009 survey of vacationers who take part in outdoor sports or activities, 78% plan their summer vacations one or more months ahead of time. More than 50% of this group plan 3-5 months out.

Leisure Trends Group, 2009

According to a survey of National Tour Association members, the average consumer booking timeline for their business: 14 days in advance, 3%; 30 days in advance, 10%; 45 days in advance, 19%; 60 days in advance, 11%; 3-5 months in advance, 34%; 6 months in advance, 18%; 1 year in advance, 4%; N/A, 1%; other, 1%.

National Tour Association, 2008

Why They Buy Source

A 2010 survey by Travel Weekly determined that 65% of adults have taken a vacation to celebrate a milestone birthday, anniversary, reunion or other similar event.

Travel Weekly, 2010

According to a 2010 survey by Ypartnership and the U.S. Travel Association, the most important financial factors influencing leisure travel (multiple answers): Cost of air travel, 54%; cost of gasoline, 53%; expectation of making less money this year, 52%; expectation that I or spouse/partner will lose job, 47%; cost of theme parks/attractions, 46%; high level of personal credit card debt, 46%; cost of lodging, 43%; cost of entertainment, 43%; cost of dining out, 42%.

Ypartnership, 2010

A Travelocity survey asked vacationers how the prospect of cheaper hotel rates in 2010 would impact their travel plans, 33% said they would stay at a higher star-rated hotel, 30% indicated they would take a trip they had not expected to take, and 18% said they would extend their stay.

Travelocity, 2010

How They Buy Source

According to a 2010 Travelocity survey, the most popular money-saving techniques among vacationers are traveling at off-peak times (60%) and avoiding holidays (57%). Other tactics include picking a destination based on price, driving instead of flying, and vacationing closer to home.

Travelocity, 2010

Based on a survey by TripAdvisor, how much families planned to spend on their vacations in 2010: $1,000-$3,000, 30%; $3,000-$5,000, 22%; $5,000-$8,000, 19%; $8,000-$10,000, 19%; more than $10,000, 10%.

TripAdvisor, 2010

A 2010 American Express survey showed that 80% of travelers have a stragegy to reduce the cost of their summer vacations. The most popular methods: Driving instead of flying to destination, 33%; planning a shorter length of stay, 30%; spending less on activities and excursions, 27%; dedicating more time to bargain hunting for deals on airfare and accommodations in the research phase of their planning, 24%; using points/rewards for travel, 20%; traveling outside summer holidays, 13%; downgrading on accommodations, 12%.

American Express Travel, 2010

The average price of a timeshare interval sold during 2009 was $20,468.

American Resort Development Association, 2010

What They Buy Source

According to a survey by American Express, types of vacations planned during 2010: Family trips, 52%; couples trips, 26%; a "staycation" -- intending to enjoy time off and attractions near home, 11%; trips with friends such as "girlfriend getaways" and "mancations," 10%; experiential or adventure vacations such as a culinary retreat or hiking trip, 7%; educational vacations, 4%. 

American Express Travel, 2010

According to a 2010 survey of U.S. adults with household incomes of $50,000+ who had taken at least one overnight leisure trip in the previous year, 14% of the respondents indicated they had bought a travel service as the result of an unexpected e-mail solicitation. Air travel and lodging were the services most purchased this way.

Travel Weekly, 2010

According to a 2010 TripAdvisor survey of family vacationers, the five most popular activities that families planned to indulge in together: Relaxing at the beach, 69%; visiting a historic site, 62%; visiting a museum, 50%; visiting a national park, 46%; visiting an amusement/theme park, 41%.

TripAdvisor, 2010

Based on a 2010 survey by TripAdvisor, before going on a vacation, the number one personal priority is to purchase new clothes (55%), followed by getting a haircut (53%) and going on a diet (25%).

TripAdvisor, 2010

Based on a 2008 survey of National Tour Association member businesses, 78% of their overall sales were derived from group tours, compared to 15% that came from independent packages and 6% that resulted from other purchases.

National Tour Association, 2008

Where They Buy Source

Based on a survey by American Express, of those taking a 2010 summer vacation, most (89%) expected to stay within the U.S., with destinations in the South (31%) and Northeast (29%) being the most frequented. Some 16% planned to travel outside the U.S., primarily to the Caribbean (6%), Canada (5%) and Europe (4%). 

American Express Travel, 2010

Travel Leaders' 2010 Travel Trends Survey, which polled more than 500 owners, managers and frontline travel agents, asked the respondents to forecast the most popular domestic travel spots in 2010: 1. Orlando; 2. Las Vegas; 3. Alaska cruising; 4. New York City; 5. Kahului (Maui); 6. Honolulu; 7. Chicago; 8. Phoenix/Scottsdale; 9. Washington, DC; 10. Los Angeles. The most popular international destinations: 1. Caribbean cruising; 2. Cancun; 3. Riviera Maya (Mexico); 4. Mediterranean cruising; 5. Rome; 6. London; 7. Punta Cana (Dominican Republic); 8. Paris; 9. Montego Bay (Jamaica); 10. Playa Del Carmen (Mexico).

Travel Leaders, 2010

According to research by TripAdvisor, the top 10 European vacation destinations for 2010: 1. Monte Carlo (Monaco); 2. Heidelberg (Germany); 3. Salzburg (Austria); 4. Florence (Italy); 5. Lucerne (Switzerland); 6. Venice (Italy); 7. Siena (Italy); 8. Rome (Italy); 9. Hamburg (Germany); 10. Amsterdam (The Netherlands).

TripAdvisor, 2010

Based on research by TripAdvisor, the most popular Beach & Sun travel destinations for 2010: 1. Myrtle Beach (SC); 2. San Diego (CA); 3. Poipu (HI); 4. Cape May (NJ); 5. Clearwater (FL); 6. Sanibel Island (FL); 7. Sarasota (FL); 8. Destin (FL); 9. Wailea (HI); 10. Honolulu (HI).

TripAdvisor, 2010

According to a survey of owners, managers and travel agents affiliated with Travel Leaders, the top five cruise destinations predicted for 2010: 1. Caribbean (Western); 2. Alaska;  3. Caribbean (Eastern); 4. Europe Mediterranean; 5. Caribbean (Southern).

Travel Leaders, 2010

Geographic regions with the most timeshare resorts, according to share of overall total: Florida, 23%; Mountain states, 18%; Northeast states, 11%; Pacific states, 9%; South Central states, 9%; California, 8%; Midwest states, 8%; South Atlantic states, 8%.

American Resort Development Association, 2010

Based on research by TripAdvisor, the leading vacation rental hot spots in the U.S. in 2010: 1. Kissimmee (FL); 2. Maui (HI); 3. Panama City Beach (FL); 4. Honolulu (HI); 5. South Padre Island (TX); 6. Myrtle Beach (SC); 7. Palm Springs (CA); 8. Tybee Island (GA); 9. Gulf Shores (AL); 10. Ocean City (MD).

TripAdvisor, 2010

Research by TripAdvisor determined the top 10 international vacation rental hot spots for 2010: 1. Paris (France); 2. Rome (Italy); 3. London (England); 4. Barcelona (Spain); 5. Tuscany (Italy); 6. Amsterdam (The Netherlands); 7. Bali (Indonesia); 8. Playa Del Carmen (Mexico); 9. Nice (France); 10. Madrid (Spain).

TripAdvisor, 2010

According to the 2009 Ypartnership/Yankelovich National Travel Monitor, the preferred lodging accommodations among leisure travelers (more than one answer possible): Chain-affiliated hotels/motels, 80%; full-service hotels/motels with a restaurant, 60%; limited service hotels/motels without a restaurant, 40%; independent hotels/motels, 20%.

Ypartnership, 2009

Business Trends Source

The U.S. Travel Association predicted that Americans would take 330.6 million domestic leisure trips during the summer of 2010, an increase of 2.3% from the previous year. U.S travelers were expected to take an average of 2.1 trips during the 2010 summer, up from 1.9 trips in 2009. The number of nights away from home on the longest summer trip was predicted to be 6.7 in 2010, down from 7.0 nights in 2009.

U.S. Travel Association, 2010

According to a 2010 survey by Travelocity, 85% of Americans feel that vacations are as, or more, important than before the recession.

Travelocity, 2010

The U.S. vacation ownership industry (timeshares) generated sales of $6.3 billion in 2009, down 35% from 2008.

American Resort Development Association, 2010

Based on a mid-year 2010 survey of members of the U.S. Tour Operators Association, 92% of the respondents said that business had picked up since the beginning of the year, with international travel leading the way.

U.S. Tour Operators Association, 2010

Of those Americans who plan to travel, 62% will vacation somewhere new in 2010.

Research Alert, 2010

Based on a Travelocity survey of more than 2,000 North Americans, of those planning a vacation in 2010, 76% indicated they would be at least somewhat likely to book some type of vacation package as a way to save money.

Travelocity, 2010

Research by Travelocity predicted that domestic airfares during the summer of 2010 would be 9% higher than 2009, while international airfares would cost 10% more. The study also projected average daily rates at domestic hotels during the summer of 2010 to be about the same as 2009, with International hotel rates trending around 3% higher.

Travelocity, 2010

In 2009, there were 1,548 timeshare resorts in the U.S., each of them containing an average of 110 units. The overall number of timeshare units stood at 170,232 in 2009, down from 176,232 in 2007. The most popular timeshare resort category was a beach destination, followed by country/lakes resorts, golf resorts and ski resorts.

American Resort Development Association, 2010

A 2010 Travel Weekly survey of 2,500 U.S. adults with household incomes of $50,000+ showed that 27% of travelers took at least one "last-minute" trip in the past year.

Travel Weekly, 2010