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Who Buys Source

Profiling adults 18+ whose household regularly purchases fresh or frozen fish, along with those consumers who visited a fish/seafood restaurant (Red Lobster, Joe's Crab Shack, etc.) in the past six months:
 

MRI/Mediamark Research & Intelligence, LLC, 2007

Of those adults 18+ who regularly buy fresh or frozen fish, 51.4% are women and 48.6% are men.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who regularly purchase fresh or frozen fish, by age group: 18-24, 10.9%; 25-34, 15.7%; 35-44, 20.5%; 45-54, 21.1%; 55-64, 15.4%; 65+, 16.4%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who regularly buy fresh or frozen fish, by income bracket: $75,000+, 36.2%; $50-74,999, 20.5%; $40-49,999, 10.1%; $30-39,999, 9.8%; $20-29,999, 9.6%; under $20,000, 13.8%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who regularly buy fresh or frozen fish, by race: White, 75.4%; Black, 11.9%; Other, 12.8%; Hispanic origin, 11.9%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who regularly purchase fresh or frozen fish, by region: Northeast, 21.3%; Midwest, 20.9%; South, 36.5%; West, 21.3%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who regularly buy fresh or frozen fish, by marital status: Single, 21.8%; married, 61.2%; separated/widowed/divorced, 17.0%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Of those adults 18+ who visited a fish/seafood restaurant in the last six months, 55.0% were women and 45.0% were men.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who visited a fish/seafood restaurant in the last six months, by age level: 18-24, 10.2%; 25-34, 16.0%; 35-44, 17.2%; 45-54, 22.4%; 55-64, 15.7%; 65+, 18.6%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who visited a fish/seafood restaurant in the last six months, by income bracket: $75,000+, 38.7%; $50-74,999, 24.0%; $40-49,999, 9.8%; $30-39,999, 9.2%; $20-29,999, 8.2%; under $20,000, 10.1%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who visited a fish/seafood restaurant in the past six months, by race: White, 73.6%; Black, 16.4%; Other, 10.0%; Hispanic origin, 10.2%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who visited a fish/seafood restaurant in the last six months, by region: Northeast, 15.5%; Midwest, 25.4%; South, 41.1%; West, 18.0%.

MRI/Mediamark Research & Intelligence, LLC, 2007

Adults 18+ who visited a fish/seafood restaurant in the last six months, by marital status: Single, 20.7%; married, 61.2%; separated/widowed/divorced, 18.2%.

MRI/Mediamark Research & Intelligence, LLC, 2007

When They Buy Source

Commercial fishing in the U.S., by monthly share of overall 2006 catch (for human consumption): January, 8.4%; February, 13.3%; March, 9.7%; April, 3.2%; May, 4.7%; June, 8.6%; July, 16.6%; August, 14.6%; September, 10.4%; October, 7.0%; November, 1.9%; December, 1.5%.

National Fisheries Institute, 2008

October is National Seafood Month.

National Fisheries Institute, 2008

Why They Buy Source

According to a 2009 survey of seafood chains, conducted by Restaurants & Institutions magazine, attributes that customers rank as very important in choosing a seafood restaurant: 1. Food quality; 2. Cleanliness; 3. Service; 4. Value; 5. Menu variety; 6. Reputation; 7. Convenience; 8. Atmosphere.

Restaurants & Institutions, 2009


What They Buy Source

Leading types of seafood consumed in the U.S. in 2006, according to pounds eaten per person: 1. Shrimp, 4.40; 2. Canned tuna, 2.90; 3. Salmon, 2.03; 4. Pollock, 1.64; 5. Tilapia, 1.00; 6. Catfish, 0.97; 7. Crab, 0.66; 8. Cod, 0.51; 9. Clams, 0.44; 10. Scallops, 0.31.

National Fisheries Institute, 2008

For the 12-week period ending November 4, 2007, the top brands of frozen fish/seafood, based on dollar sales (totals in millions): 1. Private label, $45.9; 2. Gorton's, $38.9; 3. Van de Kamp's, $10.9; 4. Mrs. Paul's, $6.6; 5. Sea Best, $5.5. The top brands of frozen cooked shrimp: 1. Private label, $78.2; 2. SeaPak, $10.2; 3. Aqua Star, $3.7; 4. Contessa, $3.6; 5. Gorton's, $2.8.

Information Resources, Inc., 2008

Where They Buy Source

Alaska led all states in commercial fishing volume for 2006 with landings of 5.421 billion pounds, followed by Louisiana (844 million pounds), Washington (539 million pounds), Virginia, (426 million pounds) and Massachusetts (383 million pounds).

National Fisheries Institute, 2008

Alaska also generated the highest commercial fishing revenues in 2006 at $1.342 billion, followed by Massachusetts ($437 million), Maine ($362 million), Florida ($237 million) and Louisiana ($202 million).

National Fisheries Institute, 2008

New Bedford, MA, was the leading U.S. port in terms of value of commercial fishery landings in 2006, followed by Dutch Harbor-Unalaska, AK, Kodiak, AK, Honolulu, HI and Key West, FL.
 

National Fisheries Institute, 2008

Red Lobster restaurants registered 2006 sales of $2.548 billion, up from $2.502 billion in 2005 and $2.405 in 2004. The chain operated 651 units in 2006, 651 in 2005 and 648 in 2004.

Nation's Restaurant News, 2007

The Long John Silver's chain had 2006 sales of $800.0 million, virtually unchanged from 2005 and 2004. The company operated 1,121 stores in 2006, 1,169 in 2005 and 1,200 in 2004.

Nation's Restaurant News, 2007

The Captain D's Seafood chain generated sales of $513.4 million in 2006, compared to $518.2 million in 2005 and $524.7 million in 2004. There were 590 Captain D's outlets in 2006, 589 in 2005 and 581 in 2004.

Nation's Restaurant News, 2007

Joe's Crab Shack restaurants had 2006 sales of $360.0 million, down from $460.0 million in 2005 and $440.0 million in 2004. The chain operated 120 locations in 2006, 149 in 2005 and 144 in 2004.

Nation's Restaurant News, 2007

The Bonefish Grill chain of restaurants generated sales of $327.0 million in 2006, up from $235.0 million in 2005 and $141.0 million in 2004. There were 119 Bonefish Grill locations in 2006, 90 in 2005 and 63 in 2004. 

Nation's Restaurant News, 2007

Revenues for Legal Sea Foods totaled $202.0 million in 2006, compared to $190.0 million in 2005 and $185.0 million in 2004. There were 34 Legal Sea Foods restaurants in 2006, 32 in 2005 and 31 in 2004.

Nation's Restaurant News, 2007

McCormick & Schmick's Seafood Restaurants had 2006 sales of $260.0, up from $235.0 million in 2005 and $201.0 million in 2004. The chain operated 54 units in 2006, 49 in 2005 and 44 in 2004.

Nation's Restaurant News, 2007

Business Trends Source

Per capita consumption of fish and shellfish in the U.S. climbed to 16.5 pounds in 2006 -- 12.3 pounds of fresh and frozen fish (an all-time high), 3.9 pounds of canned and 0.3 pounds of cured seafood. Overall per capita consumption was 16.2 pounds in 2005 and 16.6 pounds in 2004 (an all-time high).

National Fisheries Institute, 2008

U.S. commercial fishermen hauled in 9.499 billion pounds of seafood (for both human consumption and industrial purposes) in 2006, down 2.2% from 2005. The value of the commercial fishermen's catch was placed at $4.040 billion in 2006, up 2.2% from the previous year.

National Fisheries Institute, 2008

The U.S. market for seafood is constantly volatile, dependant on everything from fish-catching rates to the cost of transportation. Despite these challenges, the frozen fish and seafood segment has successfully capitalized on consumer trends by marketing more upscale products and focusing on convenience. Marketers of shelf-stable products, too, have redefined themselves through product development and innovation.

Research and Markets, 2008