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Who Buys Source

Based on research by The NPD Group, percent of the following age groups who were on any type of diet in 2013 (with 1991 percentages in parentheses): 18-34, 12% (20%); 35-44, 16% (25%); 45-54, 20% (35%); 55-64, 24% (42%); 65+, 29% (48%).

The NPD Group, 2014

Research by the Council for Responsible Nutrition found that 68% of U.S. adults take some type of dietary supplement, including 72% of women and 64% of men. By age group: 18-34, 64%; 35-54, 66%; 55+, 75%.

 

Council for Responsible Nutrition, 2014

Profiling adults 18+ who are currently utilizing some type of weight-loss method (commercial weight loss centers, meal replacement programs, appetite suppressants, etc.):

GfK MRI, 2013

Of those adults 18+ who are currently utilizing some type of weight-loss method, 64.2% are women and 35.8% are men.

GfK MRI, 2013

Adults 18+ who are currently utilizing some form of weight-loss method, by age range: 18-24, 9.0%; 25-34, 15.8%; 35-44, 16.6%; 45-54, 20.1%; 55-64, 19.8%; 65+, 18.7%.

GfK MRI, 2013

Adults 18+ who are currently on some form of weight-loss plan, by income level: $100,000+, 28.4%, $75-99,999, 14.6%; $60-74,999, 12.2%; $50-59,999, 8.0%; $40-49,999, 8.6%; $30-39,999, 8.7%; $20-29,999, 8.2%; under $20,000, 11.3%.

GfK MRI, 2013

Adults 18+ who are currently employing some type of weight-loss method, by race: White, 79.1%; Black, 10.9%; Other, 10.0%; Hispanic origin, 11.7%.

GfK MRI, 2013

Adults 18+ who are currently utilizing some type of weight-loss program: Northeast, 20.0%; Midwest, 20.8%; South, 38.4%; West, 20.8%.

GfK MRI, 2013

Adults 18+ who are presently using some form of weight-loss method, by marital status: Single, 22.1%; married, 58.1%; separated/widowed/divorced, 19.8%.

GfK MRI, 2013

A 2013 study by Marketdata Enterprises concluded that an estimated 85% of weight-loss program participants are women.

Marketdata Enterprises, 2013

According to a 2013 study by Marketdata Enterprises, African-Americans, Hispanics and adolescents represent large untapped markets for weight-loss/control programs.

Marketdata Enterprises, 2013

When They Buy Source

March is National Nutrition Month.

Academy of Nutrition and Dietetics, 2014

The typical American dieter makes four weight loss attempts per year, with many adults making their first attempt around the New Year.

FitnessforWeightLoss.com, 2013

Why They Buy Source

A 2014 survey by the Council for Responsible Nutrition asked dietary supplement users why they take these supplements (multiple answers): Overall health/wellness benefits, 54%; to fill nutrient gaps in their diet, 36%; heart health, 32%; healthy aging, 29%; immune health, 29%; energy, 29%; bone health, 28%; help reduce the risk of illness, 22%; joint health, 21%.

Council for Responsible Nutrition, 2014

When it comes to purchasing dietary supplements, the three most important considerations are: 1) Price; 2) Supplement facts description; 3) Number of servings in the bottle.

Council for Responsible Nutrition, 2014

Why Americans are not successful in losing their desired weight (multiple answers): Don't exercise enough, 69%; feel metabolism is slowing down, 62%; snack too much, 52%; don't have enough self-discipline, 50%; too often splurge on favorite foods, 49%; often eat for emotional reasons, 41%; often overeat at meal times, 38%; have trouble eating properly at restaurants, 33%.

Calorie Control Council, 2013

According to a late-2013 survey of more than 500 registered dietitians, conducted by Today's Dietitian magazine, 95% of the respondents said that "health" is important to shoppers, as reflected by the fact that "supermarket dietitian" is the fastest-growing job classification in U.S. grocery stores.

Today's Dietitian, 2013

How They Buy Source

A 2013 study by Marketdata Enterprises revealed that 83.3% of consumers prefer to spend less than $500 on a weight loss program. Another 12.4% will spend between $500 and $1,500, while 4.3% will spend $1,500 or more.

Marketdata Enterprises, 2013

What They Buy Source

U.S. News & World Report ranked its Best Diets of 2014, with the DASH Diet claiming the top spot among the "Best Diets Overall." It was followed by: 2) TLC Diet; 3) Mediterranean Diet; 4) Weight Watchers; and 5) Mayo Clinic Diet. Among the "Best Weight Loss Diets," Weight Watchers was rated No. 1, followed by Jenny Craig, Biggest Loser and the Raw Food Diet. 

U.S. News & World Report, 2014

Research by The NPD Group determined that 72% of adults 18+ eat reduced fat foods, 45% consume foods with whole grains on a regular basis, and 24% include organic foods and beverages in their diet.

The NPD Group, 2014

Based on a survey by the Council for Responsible Nutrition, types of dietary supplements taken by supplement users (more than one answer possible): Vitamins & minerals (Multivitamins being the most popular), 97%; specialty supplements (Omega 3/fish oil being the most popular), 46%; herbals & botanicals (Green tea being the most popular), 28%; sports nutrition/weight management (Protein bars being the most popular), 24%.

Council for Responsible Nutrition, 2014

The top ranked diets on Google Trends in 2013: 1. Paleo Diet; 2. Juice Cleanse Diet; 3. Mediterranean Diet; 4. Master Cleanse Diet; 5. Ketogenic Diet; 6. Okinawa Diet; 7. Omnivore Diet; 8. Fruitarian Diet; 9. Pescetarian Diet; 10. Flexitarian Diet.

Google, 2014

According to the Calorie Control Council, methods of weight loss utilized most often (multiple answers): Cut down on foods high in sugar, 86%; eat smaller portions of favorite foods, 85%; use low-cal, reduced-sugar, sugar-free foods and beverages, 78%; combine calorie reduction and exercise, 73%; exercise moderately -- 45 minutes/3 times per week, 64%; count calories, 44%; chew gum, 37%; use online weight-loss tools, 17%; skip meals to diet, 17%; use diet pills, 13%; follow a restrictive weight loss diet (such as Atkins), 8%; join weight control program, 8%.

Calorie Control Council, 2013

Where They Buy Source

Weight Watchers International and Jenny Craig are the two largest diet firms. Weight Watchers hosts weekly meetings nutrition advice and exercise tips designed to help its 1.2 million members. Weight Watchers also offers advice and recipes on its Web site, and sells products such as recipe books, food, activity monitors and vitamins.  Jenny Craig, Inc. owns or franchises more than 700 centers in North America, Australia, New Zealand and Puerto Rico. Jenny's Cuisine prepared foods, along with DVDs, journals, CDs and cookbooks are sold to participants at its centers. The program also offers phone consultations and home delivery of food and support materials.

Hoover's, 2014

Based on a survey by the Council for Responsible Nutrition, where dietary supplement users purchase their products (more than one answer possible): Mass merchandisers, 48%; drug stores/pharmacies, 39%; supermarkets, 24%; warehouse clubs, 23%; specialty vitamin retailers/chain health food stores, 14%.

Council for Responsible Nutrition, 2014

Nutrisystem promotes weight loss by selling prepared meals and grocery items that are delivered directly to consumers throughout the U.S. Its customers order monthly food packages consisting of 28 days of portion-controlled items that comprise breakfast, lunch, dinner, and dessert, supplemented with fruits and vegetables. It also offers individualized calorie plans, one-on-one diet counseling, behavior modification, and exercise education and maintenance plans.

Hoover's, 2014

States with the lowest rates of adult obesity in 2012: 1. Colorado, 20.5%; 2. District of Columbia, 21.9%; 3. Massachusetts, 22.9%; 4. (tie) New York and Hawaii, 23.6%; 6. Vermont, 23.7%; 7. (tie) Utah and Montana, 24.3%; 9. (tie) Wyoming and New Jersey, 24.6%.

 

Trust for America's Health, 2013

States with the highest rates of adult obesity in 2012: 1. Louisiana, 34.7%; 2. Mississippi, 34.6%; 3. Arkansas, 34.5%; 4. West Virginia, 33.8%; 5. Alabama, 33.0%; 6. Oklahoma, 32.2%; 7. South Carolina, 31.6%; 8. Indiana, 31.4%; 9. Kentucky, 31.3%; 10. (tie) Tennessee and Michigan, 31.1%.

Trust for America's Health, 2013

According to a study by Men's Fitness magazine, the 10 most fit cities in the U.S. in 2012: 1. Portland; 2. San Francisco; 3. Albuquerque; 4. Oakland; 5. Boston; 6. Seattle; 7. Denver; 8. San Diego; 9. Minneapolis; 10. Honolulu.

Men's Fitness, 2012

The survey in Men's Fitness magazine also ranked the most overweight cities in the U.S. in 2012: 1. Houston; 2. Detroit; 3. Cleveland; 4. Memphis; 5. Tampa; 6. Las Vegas; 7. El Paso; 8. Baltimore; 9. Los Angeles; 10. Louisville.

Men's Fitness, 2012

Business Trends Source

Overall spending in the U.S. weight-loss industry was expected to reach $62.5 billion in 2013. 

Marketdata Enterprises, 2014

According to research by The NPD Group, 19% of American adults 18+ were on some type of diet in 2013. Dieting peaked in 1991, when 31% of U.S. adults reported being on some form of diet during a typical two-week period. However, even though dieting is down, some 57% of adults still say that they would like to lose 20 pounds.

The NPD Group, 2014

According to the Federal Trade Commission, roughly 15% of weight-loss ads contain false claims or false information.

MarketWatch, 2014

According to Marketdata Enterprises figures, share of spending in the $61 billion-plus weight-loss industry in 2012 (totals in billions): Diet soft drinks, $22.15; health clubs, $22.00; commercial centers/chains, $3.42; bariatric surgery, $2.85; retail meal supplements, appetite suppressants, $2.78; artificial sweeteners, $2.66; medical programs (includes prescription diet drugs, low and moderate-priced hospital plans, etc.), $2.41; diet foods (dinners only), $2.16; diet books, exercise videos, $1.13;

Marketdata Enterprises, 2013

According to a late-2013 survey of more than 500 registered dietitians, conducted by Today's Dietitian magazine, 66% of the participants believe that consumers' interest in nutrition and weight loss is poised to grow even more in 2014.

Today's Dietitian, 2013

Misc Source

According to the American Society for Metabolic & Bariatric Surgery, an estimated 150,000-160,000 bariatric surgery procedures (such as gastric bypass and gastric banding) are performed each year in the U.S., up approximately 10% over the past 10 years.

 

American Society for Metabolic & Bariatric Surgery, 2014

Membership in the Academy of Nutrition and Dietetics rose to 75,067 dietitians in 2013, the largest in the organization's 96-year history.

Academy of Nutrition and Dietetics, 2013