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Who Buys Source

Based on research by International Events Group, companies that are the most active sponsors of cause-related marketing programs: 1. Bank of America; 2. Coca-Cola Co.; 3. (tie) Wells Fargo & Co., Johnson & Johnson, and Wal-Mart Stores, Inc.; 6. Pfizer, Inc.; 7. (tie) Walt Disney Co., AT&T, Inc., and Toyota Motor Corp.

International Events Group, 2013

According to a 2013 survey by Blackbaud, a provider of software and services to non-profit organizations, 60% of Generation Y individuals, 59% of Generation X, 72% of Baby Boomers and 88% of Matures made some sort of donation to a cause or charity in the past year.

Blackbaud, 2013

U.S. companies spending the most on sponsorship in 2012: 1. Pepsico, Inc., $330-335 million; 2. The Coca-Cola Co., $275-$280 million; 3. Anheuser-Busch InBev, $235-$240 million; 4. Nike, Inc., $230-$235 million; 5. AT&T, Inc., $175-$180 million; 6. General Motors Co., $170-$175 million; 7. Toyota Motor Sales USA, $145-$150 million; 8. Ford Motor Co., $135-$140 million; 9. MillerCoors LLC, $115-$120 million; 10. Adidas North America, $110-$115 million; 11. Verizon Communications, $105-$110 million; 12. FedEx Corp., $85-$90 million; 13. The Procter & Gamble Co., $80-$85 million; 14. Sprint Nextel Corp., $75-$80 million; 15. Bank of America Corp., $70-$75 million.

International Events Group, 2013

Profiling adults 18+ who made contributions to any religious or non-religious (political, arts/cultural, educational, environmental, etc.) charitable organization in the past year, along with those individuals who participated in any fund-raising activities:

GfK MRI, 2012

Of those adults 18+ who made contributions to any religious or non-religious charitable organization in the previous year, 55.2% were women and 44.8% were men.

GfK MRI, 2012

Adults 18+ who made contributions to any religious or non-religious charitable organization in the past year, by age group: 18-24, 6.2%; 25-34, 13.6%; 35-44, 17.6%; 45-54, 22.2%; 55-64, 19.5%; 65+, 20.9%.

GfK MRI, 2012

Adults 18+ who made a contribution to any religious or non-religious charitable group in the past year, by income bracket: $100,000+, 33.8%; $75-99,999, 17.0%; $60-74,999, 11.2%; $50-59,999, 8.3%; $40-49,999, 8.0%; $30-39,999, 7.6%; $20-29,999, 7.1%; under $20,000, 7.0%.

GfK MRI, 2012

Adults 18+ who made a contribution to any religious or non-religious charitable organization in the past year, by race: White, 82.5%; Black, 7.8%; Other, 9.7%; Hispanic origin, 10.1%.

GfK MRI, 2012

Adults 18+ who made contributions to any religious or non-religious charitable group in the previous year, by region: Northeast, 18.8%; Midwest, 23.2%; South, 36.6%; West, 21.4%.

GfK MRI, 2012

Adults 18+ who made contributions to any religious or non-religious charitable organization in the past year, by marital status: Single, 16.5%; married, 66.2%; separated/widowed/divorced, 17.3%.
 

GfK MRI, 2012

Of those adults 18+ who took part in any fund-raising activities in the past year, 61.2% were women and 38.8% were men.

GfK MRI, 2012

Adults 18+ who participated in any fund-raising activities in the past year, by age range: 18-24, 9.7%; 25-34, 18.4%; 35-44, 24.6%; 45-54, 21.9%; 55-64, 14.7%; 65+, 10.7%.
 

GfK MRI, 2012

Adults 18+ who took part in any fund-raising activities in the past year, by income level: $100,000+, 38.8%; $75-99,999, 18.0%; $60-74,999, 11.0%; $50-59,999, 7.8%; $40-49,999, 7.2%; $30-39,999, 6.2%; $20-29,999, 5.4%; under $20,000, 5.6%.

GfK MRI, 2012

Adults 18+ who participated in any fund-raising activities in the past year, by race: White, 80.0%; Black, 10.9%; Other, 9.1%; Hispanic origin, 8.1%.

GfK MRI, 2012

Adults 18+ who took part in any fund-raising activities in the previous year, by region: Northeast, 20.6%; Midwest, 22.7%; South, 35.1%; West, 21.6%.

GfK MRI, 2012

Adults 18+ who participated in any fund-raising activities in the past year, by marital status: Single, 21.7%; married, 63.3%; separated/widowed/divorced, 15.0%.

GfK MRI, 2012

In 2011, 64.3 million individuals aged 16 and older volunteered throughout the U.S., an increase of 1.5 million from the previous year. 

Corporation for National & Community Service, 2012


Why They Buy Source

A 2013 survey conducted by Cone Communications determined that 90% of consumers consider corporate social responsibility when deciding where to shop and that it is important for retailers to communicate about how products are made.

Cone Communications, 2013

How They Buy Source

Based on a 2013 survey by Blackbaud, a provider of software and services to non-profit organizations, among those who individuals who donated money to a cause or charity in the previous year, how much they gave, by age group (average total amount): Generation Y, $481; Generation X, $732; Baby Boomers, $1,212; Matures, $1,367. 

Blackbaud, 2013

According to a 2013 survey by Blackbaud, a provider of software and services to non-profit organizations, among those individuals who donate to causes or charities, their methods of giving (more than one answer possible): Make monetary donations, 65%; donate goods, 58%; make a donation in honor of, in memory of, or as a tribute, 23%; donate through a monthly giving program, 17%; include in will, 4%.

Blackbaud, 2013

What They Buy Source

According to the IEG Sponsorship Newsletter, projected spending amounts for the different North American sponsorship categories in 2013: Sports, $13.79 billion; Entertainment, $2.09 billion; Cause Marketing, $1.78 billion; Arts, $920 million; Festivals, Fairs and Annual Events, $849 million; Associations and Membership Organizations, $572 million. 

International Events Group, 2013

According to research by International Events Group, industries that are the most frequent sponsors of cause-related marketing programs: 1. Retail; 2. Financial Services; 3. Pharmaceutical; 4. Insurance; 5. Professional Services; 6. Media & Publishing; 7. Food; 8. Computer & Information Systems; 9. Non-Alcoholic Beverages; 10. Personal Care; 11. Automotive. 

International Events Group, 2013

Projected 2013 share of North American sponsorship spending, by category: Sports, 69%; Entertainment, 10%; Cause Marketing, 9%; Arts, 5%; Festivals, Fairs and Annual Events, 4%; Associations and Membership Organizations, 3%. 

International Events Group, 2013

Increases/decreases in the amounts given to charitable organizations in 2012, by category: Religion, -0.2%; Education, +7.0%; Human Services, +3.8%; Foundations, -4.6%; Health, +4.9%; Public/Society Benefit, +5.4%; International Affairs, +2.5%; Arts, Culture and Humanities, +7.8%; Environment/Animals, +6.8%.

The NonProfit Times, 2013

Most common types of activities performed by volunteers in 2011: Fundraise or sell items to raise money, 26.2%; collecting, preparing, distributing or serving food, 23.6%; engaging in general labor or supplying transportation to people, 20.3%; tutoring or teaching, 18.2%.

 

Corporation for National & Community Service, 2012

Where They Buy Source

Based on an 2013 survey by Blackbaud, a provider of software and services to non-profit organizations, causes ranked as "priority" among those who donate: Place of worship, 36%; local social service, 31%; children's charities, 25%; health charities, 21%; animal rescue/protection, 17%; education, 16%; emergency relief, 14%; troops/veterans, 13%; environmental/conservation, 8%; first responders, 8%; arts/arts-related, 7%; human rights/international development, 7%; advocacy, 6%; victims of crime or abuse, 5%; election campaigns, 3%; trade unions, 1%.

Blackbaud, 2013

The top 5 non-profit charitable organizations, based on 2011 income (totals in billions): 1. YMCA of the USA, $5.986; 2. Goodwill Industries International, $4.437; 3. Catholic Charities USA, $4.423; 4. United Way, $4.140; 5. American Red Cross, $3.453.

The NonProfit Times, 2012

The 6-10 ranked non-profit charitable organizations, according to 2011 income (totals in billions): 6. The Salvation Army, $3.204; 7. Habitat for Humanity International, $1.491; 8. Boys & Girls Clubs of America, $1.458; 9. Easter Seals, $1.403; 10. Smithsonian Institution, $1.241.
 

The NonProfit Times, 2012

Based on a study done by the Corporation for National & Community Service, states with the highest rates of volunteer service (among individuals ages 16+) in 2011: 1. Utah, 40.9%; 2. Idaho, 38.8%; 3. Iowa, 38.4%; 4. Minnesota, 38.0%; 5. South Dakota, 36.8%. The top five metro areas for volunteering were: 1. Minneapolis-St. Paul-Bloomington, 37.0%; 2. Rochester (NY), 34.8%; 3. Seattle-Tacoma-Bellevue, 33.4%; 4. Salt Lake City, 33.2%; Jacksonville, 32.2%.

Corporation for National & Community Service, 2012

Business Trends Source

Overall charitable giving in the U.S. was up 3.5% in 2012 to $316.23 billion. Share of 2012 contributions, by source: Giving by individuals, 72.4%; contributions from non-corporate foundations, 14.5%; bequest gifts, 7.4%; contributions by corporations, 5.7%.

The NonProfit Times, 2013

According to the IEG Sponsorship Newsletter, predicted 2013 sponsorship spending increases, by category: Sports, +6.0%; Entertainment, +5.1%; Cause Marketing, +4.8%; Festivals, Fairs and Annual Events, +2.9%; Arts, +3.3%; Associations and Membership Organizations, +4.0%.

IEG Sponsorship Newsletter, 2013

According to research by International Events Group, sponsorship spending in North America increased 4.4% in 2012, to $18.9 billion, and was expected to grow another 5.5% in 2013 to $19.9 billion.

 

International Events Group, 2013

Where charitable contributions went in 2012, by category: Religion, 32.1%; education, 13.1%; human services, 12.8%; foundations, 9.7%; health, 8.9%; public/society benefit, 6.8%; international affairs, 6.0%; arts, culture and humanities, 4.6%; environment/animals, 2.6%; unallocated giving, 3.4%.

The NonProfit Times, 2013

Total revenues generated by the 100 largest non-profit charitable organizations grew 2.2% in 2011 to $66.88 billion.
 

The NonProfit Times, 2012