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Who Buys Source

Profiling adults 18+ who took one or more cruise ship vacations in the last three years:

GfK MRI, 2010

Of those adults 18+ who took one or more cruise ship vacations in the past three years, 57.9% were women and 42.1% were men.

GfK MRI, 2010

Adults 18+ who took one or more cruises in the past three years, by age level: 18-24, 6.7%; 25-34, 14.2%; 35-44, 18.1%; 45-54, 22.2%; 55-64, 18.5%; 65+, 20.3%.

GfK MRI, 2010

Adults 18+ who took one or more cruise ship vacations in the past three years, by household income bracket: $100,000+, 42.4%; $75-99,999, 18.5%; $60-74,999, 11.9%; $50-59,999, 7.3%; $40-49,999, 6.5%; $30-39,999, 5.3%; $20-29,999, 4.4%; under $20,000, 3.7%.

GfK MRI, 2010

Adults 18+ who took one or more cruises in the past three years, by race: White, 82.5%; Black, 8.8%; Other, 8.7%; Hispanic origin, 8.7%.

GfK MRI, 2010

Adults 18+ who took one or more cruise ship vacations in the past three years, by region: Northeast, 17.9%; Midwest, 19.2%; South, 40.1%; West, 22.8%.

GfK MRI, 2010

Adults 18+ who took one or more cruises in the past three years, by marital status: Single, 16.4%; married, 68.4%; separated/widowed/divorced, 15.2%.

GfK MRI, 2010

Sources of cruise passengers in 2009, by regional share (with 1990 share in parentheses): South Atlantic, 34.5% (24.2%); Pacific, 14.8% (23.2%); West South Central, 13.2% (5.4%) Mountain, 9.1% (3.9%); Mid-Atlantic, 8.5% (16.2%); New England, 8.1% (5.8%); East North Central, 6.5% (14.0%); West North Central, 2.8% (4.5%); East South Central, 2.6% (2.9%).

CLIA, 2010

States accounting for the greatest number of cruise passengers in 2009 (with percentage change from 2008 in parentheses): 1. Florida, 2,530,702 (+10.0%); 2. California, 1,111,881 (-7.6%); 3. Texas, 1,056,913 (+34.2%); 4. Massachusetts, 586,915 (+22.7%); 5. Arizona, 495,515 (+65.9%); 6. New York, 382,348 (-12.3%); 7. Illinois, 240,667 (-19.5%); 8. New Jersey, 227,985 (-21.2%); 9. Washington, 203,181 (+9.3%); 10. Pennsylvania, 193,335 (-41.3%); 11. Nevada, 192, 311 (+63.7%); 12. Georgia, 183,606 (-32.8%); 13. North Carolina, 174,834 (-12.2%); 14. Ohio, 141,005 (-13.5%); 15. Maryland, 122,165 (-13.1%).

CLIA, 2010

Based on research by the Cruise Lines International Association, cruise passengers average 46 years of age, with an average household income of $93,000.

Cruise Lines International Association, 2010

Just over three-quarters of all cruise passengers came from North America in 2009.

CLIA, 2010

An early-2010 survey of travel agents concluded that Baby Boomers and Repeat Cruisers will be the industry's biggest growth area for the next few years, with continued growth among Family and Multi-Generational cruisers also expected.

CLIA, 2010

Companions who most often accompany cruisers (more than one answer possible): Spouse, 75%; chidren under 18, 25%; other family members, 23%; friends, 21%.

CLIA, 2008

When They Buy Source

The busiest booking period for cruise lines is known as the Wave Season, and traditionally runs from January through March of each year.

CLIA, 2010

According to the Cruise Lines International Association (CLIA), October is National Cruise Vacation Month.

Cruise Lines International Association, 2010

A survey of 650 travel agents predicted the average booking window for cruises would be 5 months in 2010 (compared to 4.6 months in 2009), with only 30% of clients booking less than 4 months out (compared to 39% in 2009).

CLIA, 2010

Why They Buy Source

Most important factors when booking a cruise: Itinerary, 46%; cruise line, 22%; ship, 14%; reader reviews, 10%; activities and excursions, 8%.

USA Today, 2010

Based on a survey of vacationers who have cruised in the past, what they considered to be the most important benefits of their trip (multiple answers): Relax/get away from it all, 63%; explore vacation area to return to later, 62%; offers something for everyone, 59%; hassle-free, 58%; fun vacation, 53%; good value for the money, 53%; reliable, 49%; safe, 45%. 

Cruise Lines International Association, 2008

Seventy-five percent of individuals who have taken a cruise before, along with 56% of those who have not, consider professional designation/accreditation as a cruise expert to be extremely/very important when choosing a travel agent. 

Cruise Lines International Association, 2008

How They Buy Source

Research by the Cruise Lines International Assocation has determined that 90% of all cruise vacations are booked through travel agents.

Cruise Lines International Association, 2010

What They Buy Source

Share of cruises taken in 2009, by length (with 1990 share in parentheses): 2-5 days, 30.5% (38.0%); 6-8 days, 49.1% (52.1%); 9-17 days, 18.9% (9.5%); 18+ days, 1.5% (0.4%). 

CLIA, 2010

The average length of a cruise was 7.2 days in both 2009 and 2008, up from 7.1 days in 2007 and 6.5 days in 2000.

CLIA, 2010

An early-2010 survey of 650 travel agents noted the increasing popularity of theme cruises, notably music, food and wine cruises.

CLIA, 2010

An early-2010 survey of 650 travel agents found that Historic/Cultural shore excursions are the most popular.

Cruise Lines International Association, 2010

Where They Buy Source

Carnival Corporation and Royal Caribbean Cruises are the two largest cruise lines. Carnival, with 2009 earnings of $13.157 billion (-10.2% from 2008) features brands that include Carnival Cruise Lines, Holland America, Princess Cruise Line, Seabourn, AIDA, P&O Cruises, Costa Cruises and the Cunard line.  Along with its Royal Caribbean International line, Royal Caribbean also operates International Celebrity Cruises and Pullmantur Cruises. Royal Caribbean had revenues of $5.890 billion in 2009, 4.2% lower than the previous year. Carnival's various cruise lines feature more than 90 ships, with a passenger capacity of over 180,000, while Royal Caribbean's different lines operate almost 40 ships with more than 84,000 berths.
 

Hoover's, 2010

Most popular cruise destinations in 2009, according to share of overall total: Caribbean, 32.1%; Mediterranean, 18.2%; Europe, 9.1%; Alaska, 7.1%; Mexico West, 5.7%; Bahamas, 4.9%; Trans Canal, 3.6%; South America, 3.5%; Transatlantic, 2.7%; South Pacific, 2.5%; Canada/New England, 1.9%; Hawaii, 1.9%; world, 1.4%; Far East, 1.4%; Bermuda, 1.3%.

Cruise Lines International Association, 2010

According to an early-2010 survey of 650 travel agents, what the respondents predicted would be the top cruise destinations for the year (by volume of sales): Caribbean/Bahamas, including eastern Mexico; Alaska; Mediterranean and Greek Islands/Turkey; Europe; Hawaii; Panama Canal; West Coast of Mexico; Bermuda; European rivers; and Canada/New England.

Cruise Lines International Association, 2010

According to a survey of owners, managers and travel agents affiliated with Travel Leaders, the top five cruise destinations predicted for 2010: 1. Caribbean (Western); 2. Alaska;  3. Caribbean (Eastern); 4. Europe Mediterranean; 5. Caribbean (Southern).

Travel Leaders, 2010

According to the International Council of Cruise Lines, states enjoying the greatest economic impact from the cruise industry in 2008 (totals in millions): 1. Florida, $5,480; 2. California, $2,571; 3. Alaska, $1,007; 4. Texas, $944; 5. Washington, $874; 6. New York, $783; 7. Hawaii, $467; 8. Georgia, $435; 9. New Jersey, $374; 10. Massachusetts, $367.
   

International Council of Cruise Lines, 2009

Most popular cruise origination ports in the U.S. during 2008, according to number of passengers: Miami, 2,109,000; Port Everglades, 1,293,000; Port Canaveral, 1,226,000; Los Angeles, 599,000; New York, 524,000; Seattle, 435,000; San Diego, 397,000; Tampa, 382,000; Galveston, 377,000; Long Beach, 365,000; Alaska, 185,000; New Orleans, 179,000; Cape Liberty, 160; Honolulu, 157,000; Mobile, 146,000; all other ports, 424,000.

CLIA, 2009

Business Trends Source

The number of individuals taking a cruise increases every year, reaching an approximate total of 13.442 million in 2009, up from 13.005 million in 2008 and 12.563 million in 2007. Since 1990, the industry has enjoyed an average annual passenger growth rate of 7.2% per year. Estimates are that 14.430 million passengers will cruise in 2010.
 

CLIA, 2010

From 1980 through 2009, more than 176 million passengers took a deep-water cruise (2+ days). Sixty-eight percent of this number were generated in the past 20 years, while 40% were generated in the previous five years alone. 

CLIA, 2010

According to an early-2010 survey of 650 travel agents, 75.7% anticipated an increase in cruise bookings during the year. Eleven percent of the respondents predicted that 2010 would be their best year ever for cruise sales.

CLIA, 2010

According to 2010 research by the Cruise Lines International Association, 50 million North Americans have indicated an intent to cruise over the next three years. To date, approximately 20% of the U.S. population has ever cruised. 

CLIA, 2010

According to the Cruise Lines International Association, cruise ship occupancy averaged 104.4% in 2009.

CLIA, 2010

The 10 largest cruise ships in 2009, by capacity (double occupancy): 1. Oasis of the Seas, 5,400; 2. Carnival Dream, 3,646; 3. Freedom of the Seas, 3,630; 4. MSC Fantasia, 3,300; 5. Voyager of the Seas, 3,114; 6. Caribbean Princess, 3,100; 7. (tie) Crown Princess and P&O Cruises Ventura, 3,080; 9. Carnival Splendor, 3,006; 10. Costa Concordia, 3,000.

Travel Weekly, 2010

Between 2010 and 2012, 26 new vessels will become a part of the cruise industry's fleet of ships.

CLIA, 2010

Misc Source

According to a 2010 survey of the luxury-focused agency members of Vacation.com, approximately 75% of their cruise clients requested hotel stays before and after their trips.

Travel Agent Central, 2010