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Who Buys Source

The typical business room night is generated by a male (67%), age 35-54 (52%), employed in a professional or managerial position (58%), earning an average yearly household income of $120,000. These guests typically travel alone (80%), make reservations (94%) and pay an average of $133 per room night.

American Hotel & Lodging Association, 2013

The typical leisure room night is generated by two adults (56%), ages 35-54 (38%) and 55+ (39%), earning an average yearly household income of $91,000. The typical leisure traveler also travels by auto (80%), makes reservations (91%) and pays an average of $114 per room night.

American Hotel & Lodging Association, 2013

Profiling adults 18+ who stayed at any domestic hotel for either business reasons or on a vacation/leisure trip in the past year:

GfK MRI, 2013

Of those adults 18+ who stayed at any domestic hotel on a business trip in the past year, 56.7% were men and 43.3% were women.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel on a business trip in the past year, by age level: 18-24, 8.7%; 25-34, 17.4%; 35-44, 22.1%; 45-54, 23.6%; 55-64, 16.2%; 65+, 12.0%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel on a business trip in the past year, by income range: $100,000+, 42.7%; $75-99,999, 17.0%; $60-74,999, 10.6%; $50-59,999, 7.5%; $40-49,999, 6.0%; $30-39,999, 6.2%; $20-29,999, 4.5%; under $20,000, 5.5%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel on a business trip in the past year, by race: White, 78.4%; Black, 10.3%; Other, 11.3%; Hispanic origin, 10.4%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel in the past year on a business trip, by region: Northeast, 17.4%; Midwest, 20.9%; South, 39.5%; West, 22.2%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel in the past year on a business trip, by marital status: Single, 21.3%; married, 64.7%; separated/widowed/divorced, 14.0%.

GfK MRI, 2013

Of those adults 18+ who stayed at any domestic hotel on a leisure/vacation trip in the past year, 52.6% were women and 47.4% were men.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel on a leisure/vacation trip in the past year, by age group: 18-24, 10.2%; 25-34, 18.2%; 35-44, 19.2%; 45-54, 21.1%; 55-64, 17.2%; 65+, 14.1%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel in the past year on a leisure/vacation trip, by income bracket: $100,000+, 39.4%; $75-99,999, 18.3%; $60-74,999, 11.5%; $50-59,999, 8.1%; $40-49,999, 6.8%; $30-39,999, 6.4%; $20-29,999, 4.8%; under $20,000, 4.7%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel in the past year on a leisure/vacation trip, by race: White, 83.1%; Black, 8.1%; Other, 8.8%; Hispanic origin, 9.2%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel in the past year on a leisure/vacation trip, by region: Northeast, 16.3%; Midwest, 24.4%; South, 36.6%; West, 22.7%.

GfK MRI, 2013

Adults 18+ who stayed at any domestic hotel on a leisure/vacation trip in the past year, by marital status: Single, 21.7%; married, 65.2%; separated/widowed/divorced, 13.1%.

GfK MRI, 2013

Based on research by D.K. Shifflet & Associates, leisure travelers account for 60% of lodging customers, while business travelers account for the remaining 40%.

American Hotel & Lodging Association, 2013

Research by the Bureau of Economic Analysis revealed that the number of international visitors to the U.S. increased 7% in 2012. The top countries in terms of U.S. arrivals in 2012 were Canada, Mexico, the United Kingdom, Japan, Germany, Brazil, China, France, South Korea and Australia.

 

American Hotel & Lodging Association, 2013

When They Buy Source

For a hotel stay, 43% of all business travelers spend one night, 23% spend two nights and 34% spend three or more nights.

American Hotel & Lodging Association, 2013

Among leisure travelers, 48% spend one night, 27% spend two nights and 25% spend three or more nights.

American Hotel & Lodging Association, 2013

Why They Buy Source

According to a late-2013 survey by TripAdvisor, what the respondents considered to be the most important hotel amenities: Free in-room Wi-Fi, 89%; free parking, 89%; free breakfast, 84%; free personal care items, 72%; free lobby wi-fi, 71%. What the survey participants thought were the least important hotel amenities: Mini-bar, 21%; spa/beauty treatments, 23%; business center, 34%; laundry service, 39%; free poolside Wi-Fi, 42%. 

TripAdvisor, 2013

According to a 2013 survey by J.D. Power and Associates, when guests choose a hotel primarily because of price, satisfaction is significantly lower then when they choose a facility based on other criteria.

J.D. Power and Associates, 2013

According to a 2013 survey of some 8,600 travelers, conducted by Hotels.com, free Wi-Fi remains the most-wished-for service among hotel guests: 34% of leisure travelers and 56% of business travelers said free Wi-Fi is a must when choosing a hotel. For leisure travelers, other must-haves were free breakfast, swimming pool and free parking. Among business travelers, the additional musts were proximity to transportation and dining, free breakfast and a comfortable chair.

Hotels.com, 2013

A late-2013 survey by Cvent Promotions Hub asked meeting planners what hotel amenities are most attractive to their attendees: 1. Free Wi-Fi/Internet access; 2. Round-trip airport transportation; 3. Free parking; 4. Late checkout; 5. Meal service; 6. Early check-in; 7. Fitness center access; 8. Business center access; 9. Welcome reception; 10. Beverage service.

MeetingsNet.com, 2013

How They Buy Source

According to Smith Travel Research, the average room rate in the lodging industry in 2012 was $106.15, compared to $101.70 in 2011 and $98.06 in 2010. The average room rate was $82.54 in 2002.

American Hotel & Lodging Association, 2013

Percentage of hotel/motel properties in the U.S., by rate category: Under $30, 0.7%; $30-$44.99, 7.0%; $45-$59.99, 16.4%; $60-$85, 29.3% over $85, 46.6%.

American Hotel & Lodging Association, 2013


Where They Buy Source

Largest Economy hotel chains at the end of 2013, according to number of U.S. properties: 1. Super 8, 1,738; 2. Days Inn, 1,597; 3. Motel 6, 1,098; 4. America's Best Value Inn, 1,029; 5. Econo Lodge, 821; 6. Rodeway Inn, 434; 7. Red Roof, 354; 8. (tie) Knights Inn and Travelodge, 348; 10. Howard Johnson, 295.  

Hotel Management, 2014

Largest Midscale hotel chains at the end of 2013, based on number of U.S. properties: 1. Best Western International, 1,967; 2. Hampton Hotels, 1,850; 3. Holiday Inn Express, 1,820; 4. Quality, 1,193; 5. La Quinta Inns & Suites, 830; 6. Fairfield Inns & Suites, 694; 7. Holiday Inn Hotels & Resorts, 659; 8. Extended Stay America, 630; 9. Comfort Suites, 590; 10. Sleep Inn, 378. 

Hotel Management, 2014

Largest Upper Midscale hotel chains at the end of 2013, according to number of U.S. properties: 1. Comfort Inn, 1,312; 2. Courtyard by Marriott, 830; 3. Residence Inn by Marriott, 622; 4. Hilton Garden Inn, 516; 5. Country Inns & Suites by Carlson, 443; 6. Ramada, 441; 7. Homewood Suites by Hilton, 320; 8. Clarion, 188.

Hotel Management, 2014

Largest Upscale hotel chains at the end of 2013, based on number of U.S. properties: 1. Marriott Hotels, 347; 2. Doubletree by Hilton, 274; 3. Hilton Hotels & Resorts, 247; 4. Embassy Suites, 207; 5. Hyatt Place, 180; 6. Staybridge Suites, 174; 7. Crowne Plaza Hotels & Resorts, 140; 8. Ascend Hotel Collection, 94.  

Hotel Management, 2014

Largest Upper Upscale hotel chains at the end of 2013, according to number of U.S. properties: 1. Sheraton, 185; 2. Westin, 102; 3. Wyndham Hotels & Resorts, 90; 4. Hyatt Regency, 82; 5. Worldhotels, 75; 6. Hyatt, 29.

Hotel Management, 2014

Largest hotel management companies, based on number of rooms in the Americas in 2013 (with number of properties in parentheses: 1. Marriott International, 537,250 (3,286); 2. Hilton Worldwide, 531,451 (3,511); 3. Wyndham Hotel Group, 502,228 (6,361); 4. IHG (InterContinental Hotel Group), 452,505 (3,608); 5. Choice Hotels International, 434,455 (5,523); 6. Starwood Hotels & Resorts, 199,433 (663); 7. Best Western International, 187,867 (2,280); 8. Magnuson Hotels Worldwide, 128,080 (1,894); 9. G6 Hospitality, 107,603 (1,122); 10. Hyatt Hotels Corp., 101,311 (394).

Hotel Management, 2014

According to STR research the nation's top five markets for hotel occupancy in 2013: New York, 84.6%; San Francisco/San Mateo, 83.0%; Miami/Hialeah, 77.9%; Los Angeles/Long Beach, 76.8%; Hawaii, 76.2%.

Travel Weekly, 2014

Share of U.S. hotel/motel properties situated in the following locations: Urban, 9.3%; Suburban, 33.6%; Interstate, 14.1%; Airport, 4.3%; Resort, 7.3%; small metro/town, 31.4%.
 

American Hotel & Lodging Association, 2013

Percentage of U.S. hotel/motel properties, according to size of facility: Under 75 rooms, 55.5%; 75-149 rooms, 32.9%; 150-299 rooms, 8.4%; 300-500 rooms, 2.2%; over 500 rooms, 1.0%.

American Hotel & Lodging Association, 2013

Business Trends Source

PKF Hospitality Research predicts that RevPAR (revenue per available room) in the hotel industry will grow 7.5% in 2014, while Smith Travel Research forecasts a 4.7% growth in RevPAR for 2014. Meanwhile, PricewaterhouseCoopers predicts a 6.0% gain in RevPAR for 2014. PWC also expects occupancy for the industry to increase to 63.2% in 2014, up from 62.3% in 2013.

Travel Weekly, 2014

According to Smith Travel Research, at the start of 2014 there were 2,925 active hotel projects under construction in the U.S., accounting for a total of 357,769 rooms. That is a 16.4% increase over January 2013. InterContinental Hotels Group's Holiday Inn Express had the most projects in the works, with 21,333 rooms in some phase of construction. Hilton's Hampton Inn & Suites and Marriott's Residence Inn each had more than 16,500 rooms active in their pipeline.

CNBC, 2014

According to PKF Hospitality Research, major U.S. hotel markets expected to have the greatest change in demand in 2014: New York, +6.4%; Nashville, +5.1%; Austin, +4.8%; Salt Lake City, +4.0%; (tie) Albuquerque and Tucson, +3.9%. Markets predicted to have the greatest change in occupancy levels in 2014: Albuquerque, +3.8%; Tucson, +3.3%; Kansas City, +2.8%; (tie) Hartford and Salt Lake City, +2.4%.

Hotel Management, 2014

Based on a study by PricewaterhouseCoopers, hotels generated $39.3 billion in revenue from meetings attendees in 2012.

Travel Weekly, 2014

According to the American Hotel & Lodging Association, total hotel industry revenue increased in 2012 to approximately $155.5 billion, compared to $147.4 billion in 2011.

American Hotel & Lodging Association, 2013

The average occupancy rate for U.S. hotels was 61.4% in 2012.

American Hotel & Lodging Association, 2013

The total number of hotel properties in the U.S. (based on those locations with 15 or more rooms) increased to 52,529 by the end of 2012, up from 51,214 in 2011. The overall number of guestrooms also grew to 4.901 million in 2012, compared to 4.875 million in 2011.

American Hotel & Lodging Association, 2013

Revenue per available room (RevPAR) for the U.S. hotel industry increased to $65.16 in 2012, up from $61.05 in 2011.

American Hotel & Lodging Association, 2013

Misc Source

According to the J.D. Power and Associates 2013 North American Hotel Guest Satisfaction Index Study, Economy/Budget chains rating above the industry index average of 688 were Microtel Inns & Suites by Wyndham (756), Red Roof Inn (712), Days Inn (700), Super 8 (698) and Howard Johnson Express (695).
 

J.D. Power and Associates, 2013

Based on the J.D. Power and Associates 2013 North American Hotel Guest Satisfaction Index Study, Midscale chains scoring above the industry index average of 791 were Drury Hotels (858), Hampton Inn/Suites (834), Wingate by Wyndham (8218), Fairfield Inn & Suites (820), Holiday Inn Express (811), Country Inns & Suites (801) and Comfort Suites (792).

J.D. Power and Associates, 2013

Based on the J.D. Power and Associates 2013 North American Hotel Guest Satisfaction Index Study, Upscale chains scoring at or above the segment index average of 809 were Hyatt Place (831), Hilton Garden Inn (828), SpringHill Suites (827), Hotel Indigo (818), Aloft (817), Courtyard (813) and DoubleTree by Hilton (810).

 

J.D. Power and Associates, 2013

According to the J.D. Power and Associates 2013 North American Hotel Guest Satisfaction Index Study, Upper Extended Stay chains scoring above the segment average of 835 were Homewood Suites (845), Hyatt House (844) and Staybridge Suites (839. In the Extended Stay segment, TownePlace Suites (819) and Candlewood Suites (813) scored above the category average of 748.

 

J.D. Power and Associates, 2013