Back
RAB Mobile
Who Buys Source

Profiling adults 18+ who purchased a road or mountain bike in the past year:

GfK MRI, 2010

Of those adults 18+ who bought a road or mountain bike in the last year, 54.8% were men and 45.2% were women.

GfK MRI, 2010

Adults 18+ who bought a road or mountain bike in the past year, by age group: 18-24, 10.8%; 25-34, 24.0%; 35-44, 29.1%; 45-54, 23.0%; 55-64, 9.5%; 65+, 3.6%.

GfK MRI, 2010

Adults 18+ who purchased a road or mountain bike in the last year, by income bracket: $100,000+, 34.4%; $75-99,999, 17.7%; $60-74,999, 11.1%; $50-59,999, 8.0%; $40-49,999, 8.7%; $30-39,999, 87.9%; $20-29,999, 5.0%; under $20,000, 7.2%.

GfK MRI, 2010

Adults 18+ who bought a road or mountain bike in the past year, by race: White, 78.4%; Black, 7.1%; Other, 14.5%; Hispanic origin, 15.8%.

GfK MRI, 2010

Adults 18+ who purchased a road or mountain bike in the last year, by region: Northeast, 13.8%; Midwest, 22.9%; South, 34.2%; West, 29.1%.

GfK MRI, 2010

Adults 18+ who bought a road or mountain bike in the last year, by marital status: Single, 29.5%; married, 59.8%; separated/widowed/divorced, 10.7%.

MRI 2009 Doublebase, 2009

Based on figures compiled by the USA Cycling organization, 87% of competitive cyclists are male, while 13% are female. The 35-44 age bracket accounts for 32% of this group.

USA Cycling, 2009

According to a 2008 survey of independent bicycle dealers, conducted by Catalyst Communication, 69% of their customers are male, and 85% are married.

Bicycle Retailer and Industry News, 2008

Based on a 2008 survey conducted by Catalyst Communication, the share of independent bicycle shop adult customers, by age range: 18-29, 5%; 30-39, 20%; 40-49, 34%; 50-59, 26%; 60-69, 11%; 70+, 4%. 

Bicycle Retailer and Industry News, 2008

According to a 2008 survey of independent bike dealers, conducted by Catalyst Communication, the share of these retailers' adult customers, by household income bracket: Less than $50,000, 18%; $50,000-$100,000, 40%; $100,000-$150,000, 26%; $150,000+, 16%.

Bicycle Retailer and Industry News, 2008

When They Buy Source

According to the League of American Bicyclists, May is National Bike Month.

League of American Bicyclists, 2010

Why They Buy Source

According to U.S. Census figures, the number of adults who biked to work in 2008 was 786,098, up 26% from 2006.

USA Today, 2010

How They Buy Source

Price points at specialty bicycle retailers generally start at around $200, with an average of approximately $500. However, prices can range into the thousands of dollars.

 

National Bicycle Dealers Association, 2010

Prices of bikes sold through department, discount and toy stores averaged approximately $78 in 2009. Bicycles sold through chain sporting goods stores cost an average of $235 in 2009, while those bikes sold through outdoor specialty retailers averaged $510 in price, and bikes retailed through "other" categories cost an average of $350.

National Bicycle Dealers Association, 2010

What They Buy Source

Share of unit sales at bicycle specialty shops in 2009 (with percentage from 2006 in parentheses), by category: Mountain, 27.8% (28.5%); Youth, 21.3% (16.5%); Hybrid/Cross, 20.4% (15.0%); Road/700C, 14.9% (17.0%); Comfort, 10.3% (14.0%); Cruiser, 3.3% (6.0%); other, 1.8% (3.0%).

National Bicycle Dealers Association, 2010

Companies specializing in bicycles for the independent dealer channel include the so-called "Big Three" of Trek/Fisher, Specialized and Giant (in order of market share estimates). Other top players include Raleigh America, Cannondale, Electra, Haro, Red Line and Schwinn (in order of estimated unit market share).

National Bicycle Dealers Association, 2010

The most familiar names in mass merchant bike sales include Pacific Cycle (Schwinn, Mongoose, Roadmaster), Dynacraft (Magna), Huffy Corp. (Royce Union), Rand and Kent. Virtually all of these bikes are imported from China.

National Bicycle Dealers Association, 2010

According to research by the Leisure Trends Group, share of cycling merchandise sales in December 2009, by category (does not include services or rentals): Bicycles, 52%; apparel/helmets/shoes, 17%; aftermarket parts, 11%; aftermarket accessories, 20%.

Leisure Trends Group, 2010

New niche markets in the bicycle industry, including electric bicycles, recumbent bikes, folding bicycles and urban/utility bikes, continue to offer great potential for future sales.

National Bicycle Dealers Association, 2010

According to a 2010 survey of more than 2,000 serious cycling enthusiasts, conducted by the Bikes Belong Coalition, how many bikes they currently own: 1 -- 8.8%; 2 -- 26.6%; 3 -- 24.1%; 4 -- 16.5%; 5-8 -- 19.9%; 9-12 -- 2.8%; 12+ -- 1.3%.

Bikes Belong Coalition, 2010

Where They Buy Source

Department, discount and toy stores (Wal-Mart, Target, Kmart, Toys 'R Us, etc.) were responsible for 73% of bicycle unit sales in 2009. However, this segment of retailers only accounted for 32% of dollar sales during the year.

National Bicycle Dealers Association, 2010

The country's specialty bicycle retailers commanded approximately 18% of the 2009 market in terms of unit sales, while generating 50% of dollar sales. Full-line sporting goods stores and sports specialty stores (The Sports Authority, Champs Sports, JumboSports, Sportmart, Big 5, etc.) claimed 4% of unit sales, and 5% of the dollars. Outdoor specialty retailers captured 2% of unit sales and 6% of the dollars, while the "other" category was responsible for 3% of unit sales and 6% of the dollar volume in 2009.

National Bicycle Dealers Association, 2010

Specialty stores dominate the market in bicycles selling for $250 and up, while also commanding the vast majority of parts and accessories sales, and virtually 100% of the service market.

National Bicycle Dealers Association, 2010

A 2010 survey of more than 2,000 cycling enthusiasts, conducted by the Bikes Belong Coalition, asked the respondents where they made their most recent bike purchase: Bike shop, 67.3%; pro deal/industry hookup, 8.7%; eBay, 6.2%; online bike shop, 5.8%; Craigslist, 3.3%; outdoor store (REI, etc.), 1.3%; sporting goods store (Dick's, etc.), 0.4%; mass merchant (Walmart, Target, etc.), 0.3%; other, 6.7%.

Bikes Belong Coalition, 2010

Business Trends Source

Some 38.1 million Americans age 7 and older went bike riding more than once in 2009, down 1.5% from the previous year. Participation in off-road mountain biking fell 17.8% in 2009 to 8.4 million participants.

National Sporting Goods Association, 2010

According to a survey of bike retailers, conducted by The Bike Cooperative, 60% of the respondents said they expected positive sales growth in 2010, including 12% who predicted sales growth of 10% or more. The survey also showed that 22% expected 2010 sales to be flat, while 10% predicted a decline of 1-10% and 7% expected sales to fall 10% or more.

SportsOneSource Media, 2010

The average dealer's revenue is 47.4% bicycle sales, 35.5% parts and accessories, 10.7% bicycle repair, 0.8% bicycle rental, 1.9% fitness equipment, and 3.5% "other" sales.

National Bicycle Dealers Association, 2010

The number of specialty bicycle dealers in the U.S. dropped from 6,195 in 2000 to 4,256 in 2010. While the number of stores has declined, the overall number of bikes sold by specialty bicycle retailers remains strong, suggesting that the stores are becoming larger on average, with similar sales volume through fewer stores.

National Bicycle Dealers Association, 2010

The average specialty bicycle retailer has annual gross sales of $649,000 per year, and does business from a store of about 4,000 square feet in size.

National Bicycle Dealers Association, 2010

The U.S. bicycle industry (including the retail value of bicycles, related parts and accessories sold through all channels of distribution) generated sales of approximately $5.6 billion in 2009. This figure compared to sales of around $6.0 billion in both 2008 and 2007.

National Bicycle Dealers Association, 2010

The Bicycle Manufacturers Association estimates the number of bicycles (20-inch wheel size and above) sold in 2009 at 10.2 million, compared to 13.4 million in 2008 and 12.8 million in 2007. The number of bikes sold (all wheel sizes) was estimated at 14.9 million in 2009, down from 18.5 million in 2008 and 18.2 million in 2007.

Bicycle Manufacturers Association, 2010

There are an estimated 2,000 companies involved in manufacturing and distributing cycling products to retailers, in addition to approximately 150 different bicycle brand names.

National Bicycle Dealers Association, 2010

The average specialty bicycle retailer sells approximately 650 bikes per year, carries five bicycle brands, and numerous accessory brands.

National Bicycle Dealers Association, 2010

For bicycle specialty retailers, the average gross margin on bicycle sales is about 37%.

National Bicycle Dealers Association, 2010

Approximately 91% of specialty bicycle dealers function as single-location/one-owner operations.

National Bicycle Dealers Association, 2010

Based on a study by the Bikes Belong Coalition, more than 1,700 recreational road riding events were organized in the U.S. during 2008, attracting more than 1 million cyclists. Two-thirds of these events were tied to some type of cause.

Bikes Belong Coalition, 2009

Misc Source

According to an annual survey by the League of American Bicyclists, the top 5 most bicycle friendly states are: 1. Washington; 2. Wisconsin; 3. Maine; 4. Minnesota; 5. Oregon.

League of American Bicyclists, 2010

Virtually all of the bikes sold in the U.S. (99.5%) are imported from China and Taiwan.

National Bicycle Dealers Association, 2010