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Who Buys Source

Percentage of the following age groups who visited a dental professional in the past year (2010 -- most current year available): 2-17 years of age, 78.9%; 18-64 years, 61.1%; 65+ years, 57.7%.

National Center for Health Statistics, 2012

For the year 2010 (most current available), 61.7% of males 2 years of age and older saw a dentist in the previous year, compared to 67.5% of females.

National Center for Health Statistics, 2012

Percentage of the following ethnic groups 2 years of age and older who visited a dentist in the previous year (2010 figures -- most current available): White (non-Hispanic), 65.6%; Black (non-Hispanic), 58.8%; Hispanic, 56.5%; Asian, 66.5%; American Indian or Alaska Native, 57.4%.

National Center for Health Statistics, 2012

Percentage of residents 2 years of age and older in the following U.S. regions who saw a dentist in the past year (2010 figures -- most current available): Northeast, 70.1%; Midwest, 67.3%; South, 60.9%; West, 63.9%.

National Center for Health Statistics, 2012

A 2012 survey commissioned by Oral Health America showed that adults 18-34 are the most likely not to receive any dental care, along with households earning less than $50,000 with children. 

Oral Health America, 2012

According to a 2012 member survey by the American Academy of Cosmetic Dentistry, female patients account for 70% of whitening treatments, while males account for the remaining 30%.

American Academy of Cosmetic Dentistry, 2012

About 1 in 4 nonelderly adults, along with 1 in 4 children, have untreated tooth decay.

Kaiser Family Foundation, 2012

Based on a 2012 member survey by the American Academy of Cosmetic Dentistry, 70% of patients receiving teeth whitening treatments are female, while 30% are male.

American Academy of Cosmetic Dentistry, 2012

A 2012 study by the Centers for Disease Control and Prevention concluded that as many as 47% of U.S. adults age 30+ have mild, moderate or severe periodontal disease. The findings also showed that periodontal disease is higher in men than women, and is highest among Mexican-Americans when compared to other races. Other segments with high prevalence rates include current smokers, those living below the federal poverty level, and those with less than a high school education. 

DentistryIQ, 2012

Profiling adults 18+ who have visited a dentist in the past year:

GfK MRI, 2011

Of those adults 18+ who visited a dentist in the previous year, 57.8% were women and 42.2% were men.

GfK MRI, 2011

Adults 18+ who went to the dentist in the past year, by age group: 18-24, 10.0%; 25-34, 15.3%; 35-44, 17.7%; 45-54, 20.7%; 55-64, 17.4%; 65+, 18.9%.

GfK MRI, 2011

Adults 18+ who visited a dentist in the last year, by income level: $100,000+, 32.4%; $75-99,999, 15.8%; $60-74,999, 11.8%; $50-59,999, 8.3%; $40-49,999, 7.8%; $30-39,999, 8.0%; $20-29,999, 7.8%; under $20,000, 8.1%.

GfK MRI, 2011

Adults 18+ who saw a dentist in the past year, by race: White, 81.0%; Black, 8.6%; Other, 10.4%; Hispanic origin, 10.7%.

GfK MRI, 2011

Adults 18+ who visited a dentist in the past year, by region: Northeast, 20.6%; Midwest, 23.5%; South, 33.9%; West, 22.0%.

GfK MRI, 2011

Adults 18+ who saw a dentist in the last year, by marital status: Single, 21.8%; married, 60.7%; separated/widowed/divorced, 17.5%.

GfK MRI, 2011

According to a survey conducted by the American Academy of Cosmetic Dentistry, share of cosmetic dentistry patients, by age range: 20-and-under, 17%; 21-30, 15%; 31-40, 19%; 41-50, 20%; 51-60, 17%; 60-and-over, 12%.

American Academy of Cosmetic Dentistry, 2011

Based on the results of a survey by the American Academy of Cosmetic Dentistry, females account for 60% of cosmetic dentistry patients, while males account for 40%.

American Academy of Cosmetic Dentistry, 2011

According to a 2011 study by Research and Markets, youths ages 5-19 and adults over 55 tend to need the most dental work. 

Research and Markets, 2011

When They Buy Source

October is National Dental Hygiene Month.

American Dental Association, 2012

A 2011 survey by Empirica Research found that 74% of Americans without dental insurance coverage go to the dentist only when they believe there is a problem with their teeth, while only 26% get preventative care. Among those who have dental coverage, 68% get preventative care and only 32% wait until there is something wrong with their teeth.

Empirica Research, 2011

According to a 2011 survey by Empirica Research, 47% of parents without dental insurance coverage have delayed their children's regular dental check-ups due to high dental care costs, compared to 30% of parents with coverage.

Empirica Research, 2011

Why They Buy Source

According to a study commissioned by the American Academy of Cosmetic Dentistry, 96% of adults believe an attractive smile makes a person more appealing to the opposite sex, while 74% feel an unattractive smile can hurt a person's chances for career success.

American Academy of Cosmetic Dentistry, 2012

According to a survey of cosmetic dentistry patients, their issues of primary concern when considering a cosmetic dental procedure: Appearance, 97%; cost, 87%; longevity of treatment results, 79%; pain, 49%; time needed to complete the treatment, 44%; amount of original tooth removed, 40%.

American Academy of Cosmetic Dentistry, 2011

According to a 2011 survey of cosmetic dentists, the most common reasons patients seek specialized cosmetic dental care: 1. Improved appearance; 2. Self-esteem; 3. Professional success; 4. Health; 5. Improved relationships.

American Academy of Cosmetic Dentistry, 2011

According to a 2011 study by Empirica Research, the number one reason for delaying dental care is high cost, followed by lack of transparency about costs, and difficulty in finding a good dentist. 

Empirica Research, 2011

How They Buy Source

According to a 2012 member survey conducted by the American Academy of Cosmetic Dentistry, the average price for a professional whitening treatment is about $150 for take-home whitening and $350 for in-office procedures.

American Academy of Cosmetic Dentistry, 2012

What They Buy Source

Based on a 2011 survey of cosmetic dentists, types of patient problems they encounter most often: 1. Chipped teeth; 2. Discolored teeth; 3. Uneven teeth; 4. Missing teeth; 5. Gaps.

American Academy of Cosmetic Dentistry, 2011

Based on research by the American Academy of Cosmetic Dentistry, types of procedures participated in by cosmetic dentists (more than one answer possible): Crown and bridge work, 95%; bleaching or whitening, 91%; direct bonding (anterior), 90%; veneers, 85%; removable prosthetics, 84%; implants, 83%; direct bonding (posterior), 83%; inlays or outlays, 67%; orthodontics, 54%; other cosmetic dental procedures, 54%.

American Academy of Cosmetic Dentistry, 2011

Based on research by the American Academy of Cosmetic Dentistry, orthodontics and teeth whitening are the top cosmetic dental procedures for teens today.

American Academy of Cosmetic Dentistry, 2011

A study by the American Academy of Cosmetic Dentistry found that an increasing number of trained cosmetic dentists were adding the purely cosmetic BOTOX procedure to their list of services in 2011.

American Academy of Cosmetic Dentistry, 2011

Where They Buy Source

Among the largest dental practice management companies are American Dental Partners (more than 275 dental facilities in 20+ states), InterDent (more than 120 dental offices in eight states), Coast Dental Services (more than 100 dental centers in three states), Pacific Dental Services  (275 offices in six states), Western Dental Services (250 offices in three states) and Smile Brands Group, which provides services to 300+ dental offices throughout the country under the Bright Now! Dental, Castle Dental and Monarch Dental brands. These companies offer dentists such services as marketing, insurance, administrative, training, human resources, scheduling and equipment supply.

Hoover's, 2012

Based on research by the Centers for Disease Control and Prevention, states with the highest percentage of adults 18+ who visited a dentist in 2010: Massachusetts, 81.7%; Connecticut, 81.6%; Minnesota, 78.9%; Virginia, 78.4%; Rhode Island, 78.1%; New Hampshire, 76.7%; New Jersey, 76.0%; Iowa, 76.0%; Vermont, 75.6%; Maryland, 75.5%.

Kaiser Family Foundation, 2012

According to research by the Centers for Disease Control and Prevention, states with the lowest percentage of adults 18+ who visited a dentist in 2010: Oklahoma, 57.2%; Mississippi, 58.1%; West Virginia, 60.5%; Arkansas, 61.1%; Montana, 61.1%; Texas, 61.7%; Kentucky, 63.2%; South Carolina, 63.4%; Louisiana, 63.9%; Missouri, 64.3%.   

Kaiser Family Foundation, 2012

Business Trends Source

Overall dental spending increased 2.3% in 2010 to $104.8 billion, after holding steady at just over $102 billion in 2008 and 2009. Spending on dental procedures was projected to rise to $107.6 billion in 2011.

American Dental Association, 2012

In 2010-2011, 45.6% of predoctoral dental students were female, as were 45.3% of graduates in the class of 2010.

American Dental Association, 2012

A 2011 survey by the American Dental Association asked dentists if they had taken any of the following steps to accommodate the changing needs of their patients: Extended treatment duration to help patients manage finances, 60.2%; offered a third-party finance option, 53.4%; offered discounts for services, 47.0%; obtained continuing education to broaden the services they provide, 39.0%; offered an in-house payment plan, 38.6%; increased the amount of patient education materials available, 27.2%; remodeled/purchased new equipment to attract more patients, 22.0%; changed office hours, 17.4%; began a refer-a-patient program, 13.6%; other, 6.1%.

American Dental Association, 2011

Misc Source

There are 64 accredited dental schools in the U.S., and 10 in Canada.

American Dental Association, 2012