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Who Buys Source

According to a survey conducted by the American Academy of Cosmetic Dentistry, share of cosmetic dentistry patients, by age range: 20-and-under, 15%; 21-30, 14%; 31-40, 18%; 41-50, 20%; 51-60, 18%; 60-and-over, 14%.

American Academy of Cosmetic Dentistry, 2014

Based on the results of a survey by the American Academy of Cosmetic Dentistry, females account for 60% of cosmetic dentistry patients, while males account for 40%.

American Academy of Cosmetic Dentistry, 2014

According to Gallup, 64.7% of U.S. adults visited a dentist at least once over the previous 12 months in 2013, including 67.2% of women and 62.0% of men. By age group: 18-29, 62.4%; 30-44, 64.2%; 45-64, 66.7%; 65+, 63.4%.

Gallup Poll, 2014

According to a Gallup survey, 69.6% of Asian adults in the U.S. visited a dentist at least once in the past year during 2013, compared to 68.4% of Whites, 55.2% of Hispanics, and 55.0% of African-Americans.

Gallup Poll, 2014

A 2014 survey of just over 1,000 adults, conducted by Delta Dental, found that 86% of Americans earning $100,000 or more a year visit the dentist at least once annually, compared with 46% making less than $25,000. In addition, 83% of college-educated adults visit the dentist at least once year, compared to 59% of those without a college degree.

Delta Dental, 2014

Based on a membership survey by the American Academy of Cosmetic Dentistry, the participants were asked how many patients their practice had seen for cosmetic dentistry procedures in 2013 (counting multiple visits by the same patients as one visit): 1-24, 14%; 25-99, 31%; 100-249, 25%; 250-499, 16%; 500-999, 8%; 1,000 or more, 6%.

American Academy of Cosmetic Dentistry, 2014

A 2014 Delta Dental survey of just over 1,000 adults revealed that 78% of the participants with dental insurance visit a dentist at least once a year, versus 52% who don't have coverage.

Delta Dental, 2014

Profiling adults 18+ who have visited a dentist in the past year:

GfK MRI, 2013

Of those adults 18+ who visited a dentist in the previous year, 58.5% were women and 41.5% were men.

GfK MRI, 2013

Adults 18+ who went to the dentist in the past year, by age group: 18-24, 10.8%; 25-34, 14.6%; 35-44, 17.1%; 45-54, 19.8%; 55-64, 18.4%; 65+, 19.3%.

GfK MRI, 2013

Adults 18+ who visited a dentist in the last year, by income level: $100,000+, 31.6%; $75-99,999, 16.1%; $60-74,999, 11.8%; $50-59,999, 8.6%; $40-49,999, 8.1%; $30-39,999, 8.0%; $20-29,999, 7.3%; under $20,000, 8.5%.

GfK MRI, 2013

Adults 18+ who saw a dentist in the past year, by race: White, 79.6%; Black, 9.6%; Other, 10.8%; Hispanic origin, 11.5%.

GfK MRI, 2013

Adults 18+ who visited a dentist in the past year, by region: Northeast, 21.5%; Midwest, 22.9%; South, 33.8%; West, 21.8%.

GfK MRI, 2013

Adults 18+ who saw a dentist in the last year, by marital status: Single, 23.1%; married, 59.7%; separated/widowed/divorced, 17.2%.

GfK MRI, 2013

When They Buy Source

October is National Dental Hygiene Month.

American Dental Association, 2014

Why They Buy Source

Based on a survey of cosmetic dentists, reasons given most often by patients for wanting cosmetic dentistry treatments (more than one answer possible): Improve physical attractiveness/self-esteem, 89%; restorative/health reasons (accident, injury), 54%; fix a previous failed cosmetic treatment, 51%; to look and feel younger, 50%; upcoming events (weddings, etc.), 49%; improve career success, 23%; improve success in a romantic relationship, 16%; other, 2%.

American Academy of Cosmetic Dentistry, 2014

According to a survey by the American Academy of Cosmetic Dentistry, primary factors that are fueling demand for cosmetic dentistry (multiple answers): Referrals from family and friends who have had a positive experience, 91%; Baby Boomers with money to spend, 78%; improved cosmetic materials, 72%; increased information online, 68%; better marketing of dental practices, 63%; media coverage, 58%; lower prices for some cosmetic services, 27%; retail distribution of whitening treatments, 25%.

American Academy of Cosmetic Dentistry, 2014

According to a survey of cosmetic dentistry patients, issues of primary concern when considering a cosmetic dental procedure: Appearance, 96%; cost, 85%; longevity of treatment results, 79%; pain, 51%; time needed to complete the treatment, 47%; amount of original tooth removed, 39%.

American Academy of Cosmetic Dentistry, 2014

According to a study commissioned by the American Academy of Cosmetic Dentistry, 96% of adults believe an attractive smile makes a person more appealing to the opposite sex, while 74% feel an unattractive smile can hurt a person's chances for career success.

American Academy of Cosmetic Dentistry, 2014

Based on a 2014 survey done by 1-800-DENTIST, the top three reasons that a patient will return to a dentist after an initial appointment: 1) The quality of the dentist's work; 2) A clear explanation of the difference between required and optional treatments was provided; 3) The cleanliness of the dentist's office.

1-800-DENTIST, 2014

According to a 2014 survey of just over 1,000 adults, conducted by Delta Dental, 21% of the respondents said they have been advised by a dentist that they have gum disease.

Delta Dental, 2014

How They Buy Source

Based on a membership survey of the American Academy of Cosmetic Dentistry, average costs for the following procedures at their practices in 2013: Bleaching/whitening, $380.71; direct bonding, $358.77; implants, $2,371.41; inlays or outlay, $980.88; veneers, $1,253.54. 

American Academy of Cosmetic Dentistry, 2014

According to a member survey by the American Academy of Cosmetic Dentistry, respondents were asked how much the average cosmetic dentistry patient spent on services in the past year at their practices: Less than $500, 6%; $500-$999, 16%; $1,000-$2,000, 21%; $2,000-$5,000, 22%; $5,000-$9,999, 18%; $10,000 or more, 17%.

American Academy of Cosmetic Dentistry, 2014

What They Buy Source

Based on research by the American Academy of Cosmetic Dentistry, types of procedures performed by cosmetic dentists in 2013 (more than one answer possible): Crown and bridge work, 97%; bleaching or whitening, 93%; direct bonding (anterior), 90%; veneers, 89%; removable prosthetics, 88%; implants, 87%; direct bonding (posterior), 84%; inlays or outlays, 72%; orthodontics, 58%; other cosmetic dental procedures, 49%.

American Academy of Cosmetic Dentistry, 2014

Dentists taking part in a survey by the American Academy of Cosmetic Dentistry were asked what were the most popular treatments performed at their office in 2013: Bonding, 29%; whitening, 28%; veneers, 26%; implants, 5%; short-term ortho, 4%; dentures, 2%; other, 5%.

American Academy of Cosmetic Dentistry, 2014

Dentists responding to a survey by the American Academy of Cosmetic Dentistry were asked which procedures they performed most often in 2013 (multiple answers): Crowns, 74%; bonding, 64%; veneers, 41%; whitening, 40%; implants, 38%; bridges, 28%; recontouring, 18%; implant-supported dentures, 17%; short-term ortho, 17%; dentures, 15%; long-term ortho, 8%; periodontal plastic surgery, 8%; microabrasion, 4%; Snap on Smiles, 2%; other, 8%.

American Academy of Cosmetic Dentistry, 2014

A 2014 study by FAIR Health determined the top procedures that consumers most frequently look for cost information on the organization's online research site: 1. Adult teeth cleaning; 2. Root canal on a molar tooth; 3. Comprehensive oral evaluation, initial exam; 4. Periodic oral evaluation, 6-month recall exam; 5. Crown made of all porcelain/ceramic material; 6. White filling applied to two surfaces in a posterior tooth; 7. Simple removal of an erupted tooth or exposed root; 8. White filling applied to one surface in a posterior tooth; 9. Deep cleaning of four or more teeth in the same quadrant; 10. Surgical removal an erupted tooth requiring bone removal and elevation of the soft tissue.

DentistryIQ, 2014

Where They Buy Source

Among the largest dental practice management companies are American Dental Partners (more than 280 dental facilities in 20+ states), InterDent (more than 120 dental offices in eight states), Coast Dental Services (more than 120 dental centers in Florida and Georgia), Pacific Dental Services  (300 offices in central and western states), Western Dental Services (300 offices in four states) and Smile Brands Group, which provides services to 400+ dental offices throughout the country under the Bright Now! Dental, Castle Dental and Monarch Dental brands. These companies offer dentists such services as marketing, insurance, administrative, training, human resources, scheduling and equipment supply.

Hoover's, 2014

Business Trends Source

Based on research by the U.S. Bureau of Economic Analysis, overall dental expenditures reached $110.9 billion in 2012, up from $92.2 billion in 2002. 

American Dental Association, 2014

According to the U.S. Bureau of Economic Analysis, national per capita dental expenditures totaled $353 in 2012, basically unchanged from five years earlier. In 2000, per capita dental expenditures were $287.

American Dental Association, 2014

A 2014 survey of just over 1,000 adults, conducted by Delta Dental, found that 27% of Americans say have open oral health issues they would like to resolve. The biggest reason for not addressing the problem is an inability to pay for the work (62%), while 23% mentioned fear of the treatment.

Delta Dental, 2014

Based on a member survey by the American Academy of Cosmetic Dentistry, 79% of the respondents said their practice offered their cosmetic dentistry patients third-party external financing services in the past year. Of this group, the same percentage also noted that the availability of third-party financing options had influenced patients in deciding to have a procedure done.

American Academy of Cosmetic Dentistry, 2014

According to a 2014 Delta Dental survey, 16% of Americans say they have missed work due to oral health issues beyond regular treatments and cleanings.

Delta Dental, 2014

An annual study by Dental Economics magazine showed that dentists saw an average of 27.9 new patients per month in 2013.

Dental Economics, 2013