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Who Buys Source

According to research by the American Association of Community Colleges, 57% of community college students are women and 43% are men, with an average age of 28. By ethnic category: Caucasian, 54%; Hispanic, 16%; Black, 14%; Asian/Pacific Islander, 6%; Native American, 1%; other/unknown, 9%.

American Association of Community Colleges, 2012

According to the Chronicle of Higher Education, of the approximately 20.4 million college students in the U.S., 86% are undergraduates, and 57% are women. Sixty-two percent attend college or university full-time, while 38% are part-time students. Seventy-three percent are at public institutions, with 37% enrolled in private schools. Thirty-four percent are minorities.
 

National Association of College Stores, 2012

Some 58% of community college students are enrolled on a part-time basis, compared to 42% who are full-time students. Thirteen percent of them are single parents, and 42% represent the first generation of their family to attend college, according to the American Association of Community Colleges.

American Association of Community Colleges, 2012

Profiling adults 18+ who have earned a vocational/occupational Associate Degree, along with those individuals who participated in an adult education course during the past year:

GfK MRI, 2011

Of those adults 18+ who have earned a vocational/occupational Associate Degree, 54.8% are women and 45.2% are men.

GfK MRI, 2011

Adults 18+ who have obtained an occupational/vocational Associate Degree, by age range: 18-24, 6.1%; 25-34, 18.7%; 35-44, 23.1%; 45-54, 22.9%; 55-64, 17.7%; 65+, 11.5%.

GfK MRI, 2011

Adults 18+ who have earned an occupational/vocational Associate Degree, by income bracket: $100,000+, 25.3%; $75-99,999, 16.7%; $60-74,999, 13.5%; $50-59,999, 9.6%; $40-49,999, 10.0%; $30-39,999, 9.7%; $20-29,999, 7.9%; Under $20,000, 7.3%.

GfK MRI, 2011

Adults 18+ who have obtained an occupational/vocational Associate Degree, by ethnic group: White, 79.8%; Black, 11.2%; Other, 9.0%; Hispanic origin, 8.4%.

GfK MRI, 2011

Adults 18+ who have earned an occupational/vocational Associate Degree, by region: Northeast, 15.9%; Midwest, 26.4%; South, 35.9%; West, 21.8%.

GfK MRI, 2011

Adults 18+ who have obtained an occupational/vocational Associate Degree, by marital status: Single, 18.9%; married, 60.7%; separated/widowed/divorced, 20.4%.

GfK MRI, 2011

Of those adults 18+ who participated in an adult education course during the last year, 61.0% were women and 39.0% were men.

GfK MRI, 2011

Adults 18+ who took part in an adult education course in the past year, by age range: 18-24, 13.7%; 25-34, 21.6%; 35-44, 18.7%; 45-54, 20.6%; 55-64, 14.9%; 65+, 10.5%.

GfK MRI, 2011

Adults 18+ who participated in an adult education course in the previous year, by income level: $100,000+, 34.7%; $75-99,999, 15.4%; $60-74,999, 11.8%; $50-59,999, 9.0%; $40-49,999, 8.4%; $30-39,999, 7.0%; $20-29,999, 6.4%; under $20,000, 7.3%.

GfK MRI, 2011

Adults 18+ who took part in an adult education course in the past year, by race: White, 75.6%; Black, 11.8%; Other, 12.6%; Hispanic origin, 12.8%.

GfK MRI, 2011

Adults 18+ who participated in an adult education class in the last year, by region: Northeast, 18.7%; Midwest, 25.0%; South, 30.7%; West, 25.6%.

GfK MRI, 2011

Adults 18+ who took part in an adult education course in the past year, by marital status: Single, 27.7%; married, 56.2%; separated/widowed/divorced, 16.1%.

GfK MRI, 2011

Based on research by the Accrediting Commission of Career Schools and Colleges, the distribution of students in vocational/career-oriented schools, by ethnicity: White (non-Hispanic), 42%; Hispanic, 28%; Black (non-Hispanic), 25%; Asian/Pacific Islander, 4%; Native American/Alaskan, 1%.

ACCSC, 2011

According to a study by the Accrediting Commission of Career Schools and Colleges, 91% of students enrolled in vocational/career-oriented schools have a high school diploma or equivalent and/or some post-secondary education.

ACCSC, 2011

According to a study by the Accrediting Commission of Career Schools and Colleges, the distribution of students in vocational/career-oriented schools, by age group: Under 25 years, 48%; 25-34 years, 32%; 35-44 years, 13%; 45+ years, 7%. The students are almost evenly divided by gender -- 51% male and 49% female.

ACCSC, 2011

According to a study by the National Center for Education Statistics, the racial make-up of the nation's private elementary and secondary schools in 2009-2010: White, 72.6%; Black, 9.2%; Hispanic, 9.4%; Asian, 5.1%; Pacific Islander, 0.6%; American Indian, 0.4%; 2 or more races, 2.7%.

National Center for Education Statistics, 2011

According to a study by the National Center for Education Statistics, women account for 60.7% of students enrolled in distance learning courses. Overall share of distance learning students, by race: White, 65.6%; Black, 13.8%; Hispanic, 11.3%; Asian, 5.3%; American Indian/Alaskan Native, 0.9%; Native Hawaiian/Pacific Islander, 0.6%; 2 or more races, 2.3%; unknown, 0.2%. 

National Center for Education Statistics, 2011



How They Buy Source

The average in-state cost of tuition and fees at a four-year public college in the 2011-2012 school year was $8.244, up 8.3% from the previous year, while the average cost of out-of-state tuition and fees at four-year public colleges was $20,770, up 5.7%. The average price of tuition and fees at four-year private schools in 2011-2012 was $28,500, 4.5% higher than 2010-2011.

College Board, 2012

The average in-state cost of tuition and fees at two-year public colleges in 2011-2012 was $2,963, 8.7% higher than 2010-2011.

College Board, 2012

In 2010-2011, college students spent an average of $736 at college bookstores. Of this total, an average of $449 was spent on new ($306) and used ($143) course materials in the college store itself or its online equivalent. The rest of the money spent in college stores was on a variety of products such as insignia apparel, computer products, gifts, supplies and food. 

 

National Association of College Stores, 2012

Based on research by the Imagine America Foundation, annual tuition and fees at four-year career colleges averaged $13,395 in 2010-2011, up from $13,256 in 2009-2010 and $13,046 in 2008-2009.

Imagine America Foundation, 2012

According to research by the National Association of Independent Schools, the median tuition for the association's members for the 2011-2012 school year (grades 1-12) was $19,100.

National Association of Independent Schools, 2012

According to the National Association of College Stores, college students spent an average of $655 on course materials (through all retail locations) in 2010-2011.

National Association of College Stores, 2012

The average price of a new college textbook during the 2010-2011 school year was $65, compared to $51 for a used textbook.

National Association of College Stores, 2012

A 2011 Randstad survey of approximately 1,000 adults 18+ asked the respondents how much out-of-pocket they would be willing to spend on continuing education/job training classes: Zero, 48%; a few hundred dollars, 28%; a few thousand dollars, 15%; as much as it takes, 9%.

USA Today, 2011

What They Buy Source

Based on research by the American Association of Community Colleges, the 15 programs offered most often at community colleges: 1. Business, Management and Marketing; 2. Health Professions; 3. Computer and Information Sciences; 4. Liberal Arts & Sciences/General Studies; 5. Engineering Technologies; 6. Security and Protective Services; 7. Mechanic and Repair Technologies; 8. Family and Consumer Sciences; 9. Visual and Performing Arts; 10. Education; 11. Precision Production; 12. Personal and Culinary Services; 13. Legal Professions; 14. Construction Trades; 15. Agriculture Operations.

American Association of Community Colleges, 2012

According to research by the Accrediting Commission of Career Schools and Colleges, 69% of students in vocational/career-oriented schools are enrolled non-degree programs, while 23% are enrolled in associate degree programs, 7% are enrolled in baccalaureate degree programs, and 1% are enrolled in master's degree programs.

ACCSC, 2011

According to the Accrediting Commission of Career Schools and Colleges, professional fields offering the most courses through vocational/career-oriented schools: 1. Allied Health; 2. Automotive/Motorcycle/Marine; 3. Building & Industrial Trades; 4. Business & Business-Related; 5. Information Technology; 6. Beauty & Skin Care; 7. Holistic Arts & Sciences; 8. Legal & Security; 9. Culinary Arts; 10. Art -- Commercial & Industrial; 11. Nursing & Health Aide; 12. Electronics; 13. Architecture, Engineering & Drafting; 14. Aviation; 15. Heavy Equipment Operator & Truck Driving. 

ACCSC, 2011

Program emphasis of the nation's private schools: Regular elementary/secondary, 67.6%; early childhood, 12.4%; montessori, 8.0%; special education, 5.3%; alternative, 4.0%; special program emphasis, 2.7%.

National Center for Education Statistics, 2011

Share of the nation's private elementary and secondary schools, according to number of students: Less than 50, 45.3%; 50-149, 24.7%; 150-299, 16.8%; 300-499, 7.7%; 500-749, 3.3%; 750 or more, 2.2%.

National Center for Education Statistics, 2011

Where They Buy Source

The largest trade/technical schools companies include the Apollo Group (with some 160 learning centers and 100 campuses, including the University of Phoenix, the country's largest private university), DeVry Institute (100 campuses), Career Education Corporation (with some 90 campuses), Education Management Corporation (110 schools), ITT Educational (with 135 locations), Corinthian Colleges (with 100 schools), and Educate, Inc., which owns Sylvan Center (900+ locations). 2011 earnings for the companies were: $4.733 billion for Apollo (-3.9 fromr 2010); $2.180 billion for DeVry (+14.0%); $1.880 billion for Career Education Corporation (-11.3%); $1.500 billion for ITT (-6.1%); $2.890 billion for Education Management Corporation (+15.1%); $1.870 billion for Corinthian Colleges (+6.0%).

Hoover's, 2012

Of the approximately 33,400 private elementary and secondary schools in the U.S., 68.1% have a specific religious affiliation, while 31.9% are nonsectarian.

National Center for Education Statistics, 2011

States with the largest number of private elementary and secondary schools in the 2009-2010 school year: California, 3,644; Pennsylvania, 2,276; New York, 2,016; Florida, 1,962; Texas, 1,852; Ohio, 1,759; Illinois, 1,733; New Jersey, 1,385; Michigan, 1,069; Virginia, 915; Indiana, 910; Wisconsin, 894; Massachusetts, 830; Georgia, 823; Maryland, 795. 

National Center for Education Statistics, 2011

Business Trends Source

Career colleges enroll more than 3.8 million students in the U.S., and confer a wide variety of awards ranging from short-term certificates, to Master's and doctoral degrees, to first professional degrees. Career colleges also provide innovative learning environments, accounting for a 42% share of the online education market.

Imagine America Foundation, 2012

Of the approximately 4,495 institutions of higher learning in the U.S., 63% are private colleges or universities, while 37% are public institutions. The ratio of four-year colleges or universities to two-year colleges or technical schools is around 62%-38%.

National Association of College Stores, 2012

There are approximately 4,500 college book stores in the U.S., most of them owned or operated by their respective institutions. These stores generated an estimated $10.23 billion in sales during the 2010-2011 academic year.

National Association of College Stores, 2012

Occupations requiring post-secondary career education and training will significantly increase by 2018, particularly in high-demand jobs such as computer support, information systems, business, nursing, dental and medical assisting, occupational and physical therapy, health technology, and legal assisting.

Imagine America Foundation, 2012

From the 2001-2002 to the 2011-2012 school years, the cost of tuition and fees at public four-year colleges increased 5.6% annually, while tuition and fees at private four-year schools rose 2.6% each year over the same time frame. For public two-year schools, the cost of tuition and fees increased 3.8% annually for the same 10-year period. 

College Board, 2012

The private tutoring industry for schoolchildren generates anywhere from $5 billion to $7 billion per year.

The New York Times, 2011