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Who Buys Source

Profiling adults 18+ who utilized a professional carpet cleaning service in the previous year:

GfK MRI, 2010

Of those adults 18+ who used a professional carpet cleaning service in the last year, 56.1% were women and 43.9% were men.

GfK MRI, 2010

Adults 18+ who used a professional carpet cleaning service in the past year, by age group: 18-24, 8.4%; 25-34, 14.0%; 35-44, 16.8%; 45-54, 19.2%; 55-64; 18.6%; 65+, 23.0%.

GfK MRI, 2010

Adults 18+ who utilized a professional carpet cleaning service in the previous year, by income bracket: $100,000+, 43.1%; $75-99,999, 14.9%; $60-74,999, 8.5%; $50-59,999, 5.9%%; $40-49,999, 6.8%; $30-39,999, 6.6%; $20-29,999, 6.8%; under $20,000, 7.4%.

GfK MRI, 2010

Adults 18+ who employed a professional carpet cleaning service in the last year, by race: White, 81.1%; Black, 7.9%; Other, 11.0%; Hispanic origin, 12.2%.

GfK MRI, 2010

Adults 18+ who used a professional carpet cleaning service in the past year, by region: Northeast, 15.6%; Midwest, 21.1%; South, 32.1%; West, 31.2%.

GfK MRI, 2010

Adults 18+ who used a professional carpet cleaning service in the last year, by marital status: Single, 17.6%; married, 65.8%; separated/widowed/divorced, 16.6%.

GfK MRI, 2010

Profiling adults 18+ who bought any type of vacuum cleaner in the past year:

GfK MRI, 2010

Of those adults 18+ who bought any type of vacuum cleaner in the past year, 53.8% were women and 46.2% were men.

GfK MRI, 2010

Adults 18+ who purchased any type of vacuum cleaner in the past year, by age level: 18-24, 14.2%; 25-34, 21.7%; 35-44, 20.6%; 45-54, 19.7%; 55-64, 12.9%; 65+, 10.9%.

GfK MRI, 2010

Adults 18+ who bought any type of vacuum cleaner in the past year, by income bracket: $100,000+, 27.1%; $75-99,999, 15.6%; $60-74,999, 10.6%; $50-59,999, 8.5%; $40-49,999, 9.3%; $30-39,999, 9.2%; $20-29,999, 8.7%; under $20,000, 11.0%.

GfK MRI, 2010

Adults 18+ who bought any type of vacuum cleaner in the previous year, by race: White, 78.2%; Black, 10.2%; Other, 11.6%; Hispanic origin, 12.8%.

GfK MRI, 2010

Adults 18+ who purchased any type of vacuum cleaner in the past year, by region: Northeast, 18.4%; Midwest, 23.5%; South, 37.1%; West, 21.0%.

GfK MRI, 2010

Adults 18+ who bought any type of vacuum cleaner in the past year, by marital status: Single, 26.1%; married, 56.2%; separated/widowed/divorced, 17.7%.

GfK MRI, 2010

A 2010 survey of carpet cleaning companies, conducted by Cleanfax Magazine, found that 66% of the respondents' business is repeat work.

Cleanfax Magazine, 2010

When They Buy Source

According to the Vacuum Dealers Trade Association, March is International Vacuum Month.

Vacuum Dealers Trade Association, 2011

Based on research by ServiceMagic, Inc., the average homeowner has his/her carpets cleaned every 7 years.

ServiceMagic, Inc., 2011

Why They Buy Source

According to a survey by The NPD Group, "price" and "convenience" were the two key considerations for consumers when deciding where to shop for a new vacuum.

Home Furnishings News, 2010

Based on a survey by The NPD Group, when purchasing their next vacuum, consumers say will primarily consider suctioning power, product durability, ease of use and ease of mobility.

The NPD Group, 2010

How They Buy Source

Based on research by CostHelper.com, chemical cleaning a 1,300 sq. ft. single story home with about 975 sq. ft. of carpet could cost anywhere from $186-$390, while a 2,200 sq. ft. two-story home with about 1,700 sq. ft. of carpet would average $323-$600. Steam cleaning the same 1,300 sq. ft. single story home would cost $150-$304, with the 2,200 sq. ft. home running $180-$544. Most companies charge a cleaning minimum of $75-$109.

CostHelper.com, 2011

What They Buy Source

Electrolux ranks as the world's leading manufacturer of all types of vacuums. In addition to its namesake Electrolux brand, the company also produces Eureka machines. However, Bissell Homecare has become the top floor-care company in North America, claiming about 20% of the market and pulling ahead of rival brands Hoover, Eureka and Dirt Devil.

Hoover's, 2011

Research by The NPD group determined that 90% of consumers own some type of electric floor care product (defined as all vacuums, as well as electric bare-floor cleaners/steam mops, carpet sweepers, deep carpet cleaners/extractors, and other types of floor care products). The average household owns 2-3 electric floor care appliances.

The NPD Group, 2010

A study by The NPD Group showed that uprights account for the majority of types of vacuums owned (69%), followed by workshops and handhelds.

The NPD Group, 2010

Based on research by The NPD Group, approximately half of indoor vacuum owners say that the brand of their primary vacuum is different from the one previously owned.

The NPD Group, 2010

Where They Buy Source

Stanley Steemer International provides residential and commercial carpet and upholstery cleaning through almost 300 franchise and corporate locations.

Hoover's, 2011

The Rug Doctor is the leading carpet care rental company, offering machines through more than 33,000 drug, grocery, hardware and home center stores. Rug Doctor customers include both professional vacuum cleaner sales and repair shops and do-it-yourself consumers.

Hoover's, 2011

Business Trends Source

Sales for the floor care industry (vacuums and extractors) amounted to $3.967 billion in 2010, a 2.3% increase from 2009's total of $3.878 billion.

Home Furnishings News, 2011

The professional carpet cleaning business is estimated to generate $5-$6 billion in sales each year. The industry is made up primarily of small companies, since the largest franchise systems account for only around 25% of revenues.

Marketdata Enterprises, 2010

Misc Source

Thirty-three percent of consumers say that pet accidents are the worst things to hit home floors, beating out such traditional things as dirt and mud (30%) and food (12%), according to a 2011 survey by Holloway House, a leading manufacturer of floor care products.

PR Newswire, 2011