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Who Buys Source

There are an estimated 70.1 million fathers in the U.S., including 1.96 million single fathers and some 189,000 "stay-at-home dads."

U.S. Census Bureau, 2013

Among single fathers, 9% are raising three or more of their own children under 18 years old. Forty-four percent of single fathers are divorced while another 31% have never married, 20% are separated and 5% are widowed.

U.S. Census Bureau, 2013

According to a 2013 survey conducted by the National Retail Federation, percentage of the following age groups who planned to celebrate Father's Day in some fashion: 18-24, 86.8%; 25-34, 89.7%; 35-44, 88.1%; 45-54, 78.1%; 55-64, 68.1%; 65+, 57.3%.

National Retail Federation, 2013

According to a 2013 survey by Technomic, four out of 10 consumers said they planned to take Dad out to eat on Father's Day. Fifty-six percent of Hispanic families said they planned to celebrate Father's Day at a restaurant, substantially higher than expectations reported by other ethnic groups or the population at large (40%).

Technomic, Inc., 2013

When They Buy Source

A 2013 PriceGrabber survey asked consumers when they planned to shop for Father's Day gifts: One month in advance, 18%; three weeks prior, 15%; two weeks prior, 31%; one week prior, 24%; last-minute (within 48 hours of the holiday), 11%.

PriceGrabber.com, 2013

According to a 2013 survey by the National Restaurant Association, 67% of Father's Day diners said they would be going to a restaurant for dinner, while 24% planned to go out for lunch, 10% for brunch, and 11% for breakfast. In addition, 10% of Father's Day diners expected to go out for more than one meal.

National Restaurant Association, 2013

Why They Buy Source

The 2013 survey by the National Retail Federation indicated for whom Father's Day gifts would be purchased: Father or stepfather, 53.0%; husband, 29.1%; son, 9.7%; brother, 6.4%; friend, 5.4%; grandfather, 4.9%; godfather, 1.6%; other relative, 9.4%.

National Retail Federation, 2013

A 2013 National Restaurant Survey asked adults to describe the most important factor in choosing a restaurant for a Father's Day meal: They would be going to dad's favorite restaurant, regardless of Father's Day specials, 60%; the restaurant was kid-friendly, 15%; it was a restaurant that dad hadn't been to before, 13%; the restaurant was offering Father's Day food and drink specials, 6%.

National Restaurant Association, 2013

How They Buy Source

A 2013 study by the National Retail Federation determined the average amount that consumers would be spending on Father's Day, by age bracket: 18-24, $152.26; 25-34, $155.26; 35-44, $150.19; 45-54, $108.29; 55-64, $83.32; 65+, $76.00.

National Retail Federation, 2013

According to a survey conducted prior to Father's Day 2013 by the National Retail Federation, consumers planned to spend an average of $119.84 per person on Father's Day, compared to $117.14 per person in 2012 and $106.49 per person in 2011.
 

National Retail Federation, 2013

A 2013 survey by the National Retail Federation found that male shoppers expected to spend an average $132.58 on Father's Day gifts, while women planned to spend an average of $107.79.
 

National Retail Federation, 2013

What They Buy Source

According to a 2013 National Retail Federation study, leading choices for Father's Day gifts (more than one answer possible): Greeting card, 65.8%; a special outing, such as dinner or brunch, 45.9%; clothing, 43.3%; gift certificates/gift cards, 39.8%; books or CDs, 25.4%; consumer electronics or computer-related accessories, 21.4%; personal care items, 17.9%; tools or appliances, 15.7%; sporting goods or leisure items, 15.6%; automotive accessories, 14.7%; home improvement or gardending tools, 14.6%; other, 17.4%.

National Retail Federation, 2013

A 2013 survey by PriceGrabber asked consumers to list all the types of gifts they planned to buy for Father's Day (more than one answer possible): Practical gifts (tools, auto accessories, appliances, etc.), 38%; clothing/accessories, 27%; entertainment gifts (consumer electronics, music, video games, movies), 21%; hobby-related gifts (golf, baseball or sporting goods equipment), 21%; tech-type gifts (computer, tablet, smartphone, camera, etc.), 18%; outdoor items (such as barbecue tools or outdoor furniture), 15%; experiential, 12%.

PriceGrabber.com, 2013

Based on research by the Greeting Card Association, Father's Day is the fourth most popular card-sending holiday, behind Christmas, Valentine's Day and Mother's Day.

Greeting Card Association, 2012

Father's Day ranks as the fourth most popular holiday for grilling outdoors, behind the 4th of July, Labor Day and Memorial Day.

Weber GrillWatch Survey, 2012

Where They Buy Source

The 2013 National Retail Federation survey determined the most popular Father's Day shopping venues: Department store, 40.6%; discount store, 31.5%; online, 29.8%; specialty store (greeting card/gift store/electronics store), 27.3%; specialty clothing store, 9.9%; catalog, 2.7%.

National Retail Federation, 2013

Business Trends Source

According to the National Retail Federation, overall spending on Father's Day gifts is expected to amount to approximately $13.284 billion in 2013, representing the highest total in the survey's 10-year history (spending was $12.707 billion in 2012 and $11.106 billion in 2011). Spending by category in 2013 (totals in millions): Special outings (such as dinner or brunch), $2,516; consumer electronics or computer-related accessories, $1,783; clothing, $1,841; gift certificates/gift cards, $1,797; greeting cards, $826; tools or appliances, $744; home improvement or gardening tools, $755; personal care items, $707; books or CDs, $634; sporting goods or leisure items, $710; automotive products/accessories, $592; other, $379.

National Retail Federation, 2013

Father's Day is the third most popular holiday for dining out, behind Mother's Day and Valentine's Day.

National Restaurant Association, 2013