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Who Buys Source

Profiling adults 18+ who shopped at any consumer electronics store in the past year:
 

GfK MRI, 2011

Of those adults who shopped any consumer electronics store in the last year, 52.4% were men and 47.6% were women.

GfK MRI, 2011

Adults 18+ who shopped any consumer electronics store in the last year, by age range: 18-24, 14.2%; 25-34, 20.2%; 35-44, 20.1%; 45-54, 20.4%; 55-64, 14.2%; 65+, 10.9%.

GfK MRI, 2011

Adults 18+ who shopped any consumer electronics store in the past year, by income level: $100,000+, 32.5%; $75-99,999, 16.5%; $60-74,999, 11.5%; $50-59,999, 8.3%; $40-49,999, 8.2%; $30-39,999, 7.9%; $20-29,999, 7.0%; under $20,000, 8.1%.

GfK MRI, 2011

Adults 18+ who shopped any consumer electronics store in the past year, by race: White, 75.3%; Black, 10.3%; Other, 14.4%; Hispanic origin, 13.5%.

GfK MRI, 2011

Adults 18+ who shopped any consumer electronics store in the past year, by region: Northeast, 19.0%; Midwest, 23.4%; South, 35.3%; West, 22.3%.

GfK MRI, 2011

Adults 18+ who shopped any consumer electronics store in the last year, by marital status: Single, 28.5%; married, 56.9%; separated/widowed/divorced, 14.6%.

GfK MRI, 2011

A survey of more than 5,600 consumers, conducted by Market Force Information, found that 90% of consumers reported purchasing at least one electronic device either during the first half of 2010 (16%), in the last half of the year (62%), or immediately following the 2010 holidays (12%). Only 10% of the respondents said they did not buy any consumer electronics devices in 2010.

Market Force Information, 2011

A 2011 Nielsen survey found that women accounted for 61% of e-reader owners, up from 46% in 2010.

The Nielsen Company, 2011

Based on a second-quarter 2011 Nielsen study, share of e-reader owners, by age bracket: 13-17, 7%; 18-24, 10%; 25-34, 18%; 35-44, 14%; 45-54, 21%; 55+, 30%.

The Nielsen Company, 2011

A 2011 study by eMarketer estimates that 31.5% of tablet users are ages 18-34, while 55.5% are 35 or older. Slightly over half of tablet owners are male.

eMarketer, 2011

A mid-2011 survey by the Consumer Electronics Association found that 60% of households with children under 18 will buy a tablet in the next two years, as will more than half of consumers in the 45-54 age bracket.

Dealerscope, 2011

When They Buy Source

Monthly sales of electronics and appliance stores (3-year average, 2008-2010): January, 8.1%; February, 8.1%; March, 7.8%; April, 7.2%; May, 7.8%; June, 7.9%; July, 7.9%; August, 8.1%; September, 7.5%; October, 7.2%; November, 9.5%; December, 12.9%.

U.S. Department of Commerce, 2011

According to a survey conducted by the Retail Advertising and Marketing Association, an estimated 4.5 million consumers purchased new TVs for the 2011 Super Bowl, up from 3.6 million prior to the 2010 game and 2.7 million before the 2009 contest.

Retail Advertising and Marketing Association, 2011

A 2011 IBM study, based on 21 years of historical data and proprietary analytic software that evaluates long-term trends and seasonal peaks, revealed that the months of February and March have become important selling periods for consumer electronics and appliances.

TWICE Magazine, 2011

Why They Buy Source

Based on a survey conducted by the Consumer Electronics Association and TraQline, the top three reasons to buy from a certain consumer electronics provider were competitive price, previous store experience, and a good selection of products.

TWICE Magazine, 2011

According to a pre-Christmas 2011 survey by the Consumer Electronics Association, price was the most important factor in determining where shoppers bought their consumer electronics gifts. The ease of making a purchase and return policies were also important considerations.

Consumer Electronics Association, 2011

A 2011 survey by the Consumer Electronics Association revealed that 39% of consumers with at least a moderate interest in audio would be willing to pay more for high-quality audio electronics equipment.

Consumer Electronics Association, 2011

According to a 2011 survey by Prosper Mobile Insights, types of technology devices that are being replaced by smartphones and tablets: Alarm clock, 61.1%; GPS, 52.3%; digital camera, 44.3%; personal planner, 41.6%; landline phone, 40.3%; MP3 player, 37.6%; video camera, 34.2%; newspaper, 28.2%; radio, 27.5%; desktop/laptop computer, 24.2%; gaming device, 20.8%; books, 20.1%; Internet service at home, 19.5%; DVD player, 14.1%.

PRNewswire, 2011

Reasons cited most often for purchasing a tablet: Ease of portability; travel appropriateness; apps accessibility; and a liking for the brand or manufacturer. According to the Consumer Electronics Association, only one-fourth of tablets were bought as a replacement computer.

Dealerscope, 2011

A 2011 survey of digital imaging enthusiasts asked the respondents why they were considering buying a 3D digtal camera in the coming year: Interest in 3D technology, 61%; an appreciation for additional photographic options, 55%; a desire to be on the cutting edge of technology, 23%; and a belief that 3D will help them be more creative, 22%. The majority of enthusiasts said they would use a 3D camera for pictures of natural scenery (62%), buildings or landmarks (58%), and historic places (53%).

Consumer Electronics Association, 2011

How They Buy Source

According to a 2011 study by the Consumer Electronics Association, the average U.S. household spent $1,179 on consumer electronics products during the previous 12 months, $201 less than the previous year. On average, men spent an average of $793, compared to $520 for women.

Consumer Electronics Association, 2011

A 2011 Harris Interactive survey asked parents how they choose which brands/models of computers and/or electronic products to buy: 1. Compare prices; 2. Read product reviews online; 3. Visit product websites; 4. Go to a store to try out products in person; 5. Ask friends, neighbors, colleagues and/or family members for opinions; 6. Ask spouse/partner for opinions; 7. Read articles in magazines/newspapers; 8. Focus on brands they've bought before.

Research Alert, 2011

A survey by the Consumer Electronics Association predicted that the average consumer would spend an all-time high of $246 on electronics gifts during the 2011 Christmas season (up 6% from the previous year)

Consumer Electronics Association, 2011

Research by Dealerscope magazine showed that price points for HDTVs dropped from an average of $731 in 2009 to $628 in 2010 (-14%).

Dealerscope, 2011

What They Buy Source

A 2011 Harris Interactive survey of parents asked the respondents what kinds of computers/electronics they will probably purchase in the next year: 1. Laptop/notebook; 2. Smartphone; 3. Gaming console; 4. Digital camera; 5. Blu-ray player; 6. Tablet; 7. eBook reader; 8. HD camcorder; 9. 3DTV.

Research Alert, 2011

The average U.S. household owned 24 consumer electronics products in 2011, down from 25 in 2010.

Consumer Electronics Association, 2011

Based on statistics compiled by DisplaySearch, Samsung was the top global flat panel TV brand in the third quarter of 2011, capturing a 22.8% share of revenue. Following Samsung were LG (13.1%), Sony (9.9%), Panasonic (8.4%), Sharp (7.6%), and all others (38.2%).

DisplaySearch, 2011

Based on a survey by the Consumer Electronics Association, topping the 2011 Christmas Gift Wish List for electronics products were: 1) Tablet computer; 2) Notebook/laptop computer; 3) TV (any type); 4) e-Reader; 5) Video game console.

Consumer Electronics Association, 2011

A late-2011 study by the Leichtman Research Group concluded that 44% of TV households in the U.S. have at least one Digital Video Recorder (DVR), and one-third of DVR households have more than one DVR. In 2005, just 8% of all households had a DVR.

Leichtman Research Group, 2011

A 2011 survey by Market Force Information asked more than 5,600 consumers which electronic devices they would buy if money was not a factor: iPad, 26%; HDTV/TV upgrades, 17%; smartphone, 11%; 3DTV, 9%; laptop, 7%; e-Reader, 5%; Macbook/Mac computer, 4%; desktop upgrade, 3%; other tablet, 3%; new gaming console, 3%; home theater, 2%; iPod, 2%; stereo system, 2%; Blu-ray, 2%; digital camera, 2%; printer, 1%.

Market Force Information, 2011

A mid-2011 survey by the Consumer Electronics Association found that household subscriptions to movie rental services experienced a 40% growth year-over-year, increasing to more than 28 million subscribers.

Consumer Electronics Association, 2011

Based on a 2011 Harris Interactive survey of parents, types of electronic products they bought in the past year: 1. Laptop or netbook; 2. Digital camera; 3. Gaming console; 4. Smartphone; 5. Blu-ray player; 6. eBook reader; 7. Tablet.

Research Alert, 2011

Research by the Consumer Electronics Association showed that the most popular electronics items purchased during the 2011 Black Friday Weekend were digital cameras, video game consoles, accessories (such as cables and cases), televisions, notebook/laptop computers, smartphones, MP3 players, e-Readers and tablet computers.

Consumer Electronics Association, 2011

Based on a 2011 survey by the Consumer Electronics Association, 23% of digital imaging enthusiasts said they would likely purchase a 3D digital camera within the next year, while 10% indicated they were strongly considering buying a 3D camcorder.

Consumer Electronics Association, 2011

A study by Dealerscope magazine predicted the top CE products that households planned to buy in 2011 were HDTVs, smartphones, digital cameras and laptop computers.

Dealerscope, 2011

An analysis of Black Friday 2011 shoppers showed that sales of TVs were up 36% when compared to Black Friday 2010, while sales of smartphones increased 85%, sales of video game systems were up 35%, and sales of tablets grew 34%.

The NPD Group, 2011

A 2011 report by the Consumer Electronics Association indicated that 47% of consumers are likely to buy a CE device labeled as "energy efficient" within the next two years.

Dealerscope, 2011

A 2011 survey by the Consumer Electronics Association found that among health-related electronics products, consumers indicated the highest level of interest in body weight scales (44%), vital sign meters and gauges (40%) and devices that record progress through a fitness plan (37%). The survey also showed that 36% of consumers would be interested in sending health data to their doctor via a wireless device. 

Consumer Electronics Association, 2011

Where They Buy Source

According to Dealerscope magazine, the top 20 sellers of consumer electronics in the U.S. in 2010 (totals in billions), with change from 2009 in parentheses: 1. Best Buy, $35.62 (+0.8%); 2. Dell, $35.58 (+19.1%); 3. Hewlett Packard, $30.49 (+16.8%); 4. Walmart, $26.00 (+0.4%); 5. CDW, $9.06 (+7.2%); 6. Amazon.com, $9.00 (+40.6%); 7. Apple Computer Retail Stores, $8.71 (+51.5%); 8. Staples, $7.76 (+2.4%); 9. GameStop, $7.08 (+2.3%); 10. Target, $6.89 (+4.4%); 11. Costco, $5.70 (+9.0%); 12. Sam's Club, $4.89 (+3.2%); 13. RadioShack, $4.44 (+3.7%); 14. OfficeMax, $3.12 (-0.3%); 15. Systemax/Tiger Direct, $2.53 (+14.0%); 16. Newegg.com, $2.50 (+8.7%); 17. Sears, $2.23 (-3.0%); 18. Fry's Electronics, $2.00 (+5.3%); 19. PC Connection, $1.93 (+28.7%); 20. Office Depot, $1.80 (-4.3%).

Dealerscope, 2011

Research by the Consumer Electronics Association determined that 66% of consumers purchase accessories (such as those for TVs, computers, video game consoles, cameras, phones, etc.) at a physical retail store where staffers can provide assistance. 

Consumer Electronics Association, 2011

Based on a survey conducted by the Consumer Electronics Association and TraQline, Best Buy held a 26.1% share of total CE spending as of the first quarter of 2011.

TWICE Magazine, 2011

A 2011 study by The NPD Group determined that TVs were the least likely electronics product that consumers would want to purchase online, followed by smartphones. The most likely electronic items that shoppers would consider buying online were computer software, computer hardware, eReaders, digital cameras, computer accessories/peripherals, and tablets.

The NPD Group, 2011

Business Trends Source

Sales of consumer electronics are predicted to grow 5.6% in 2011, climbing to just over $190 billion, according to the Consumer Electronics Association. For 2012, the CEA expects revenues to reach an all-time high of $197 billion.

Consumer Electronics Association, 2011

The Consumer Electronics Association estimates that 88% of U.S. households own at least one digital television. Despite the high penetration rate that will result in somewhat flat-to-declining sales, the CEA predicts that sales of digital displays will still top $18 billion in 2011. Network-enabled displays and 3DTVs are both expected to be growth segments in 2011.

Consumer Electronics Association, 2011

Based on research by the Consumer Electronics Association, sales of tablet computers are projected to grow 157% in 2011, with more than 26.5 million units shipped to dealers, generating $14 billion in revenue. 

Consumer Electronics Association, 2011

The Consumer Electronics Association predicts that smartphone sales will once again see major growth in 2011, and will continue to be the primary revenue driver for the industry. Smartphone unit sales are expected to grow 45% and reach more than $23 billion in revenue.

Consumer Electronics Association, 2011

eReader unit sales are expected to double in 2011, with more than 16.5 units shipped, producing $1.8 bilion in revenue.

Consumer Electronics Association, 2011

Consumers are continuing to upgrade their in-home theater experience, resulting in a rebound in audio sales. Soundbars are leading the way, with sales projected to jump 250% in 2011.

Consumer Electronics Association, 2011

At the 2011 International Consumer Electronics Show, categories labeled as "hot" for 2012 were: Apps for mobile devices, 89%; apps for tablets, 89%; devices for streamed content, 82%; devices for Internet-enabled TVs, 81%; devices designed to enable sharing content, 72%; devices designed to enable cloud computing, 71%; smart appliances, 70%; health-related technologies, 60%; 3DTV, 57%.

Dealerscope, 2011

According to research by Dealerscope magazine, the most-owned consumer electronic products in 2011 were: TVs (any type), with a household penetration rate of 96%; DVD player or recorder, 92%; cellphone (any type), 86%; standard home DVD player/recorder, 83%; digital camera, 79%. The least-owned products were: 3DTV, 3% penetration rate; Internet-connected TV, 3%; soundbar, 6%; digital media receiver, 8%; tablet computer, 8%.

Dealerscope, 2011

In-vehicle technology was also predicted to do well in 2011, resulting in double-digit growth, as consumers seek to integrate existing devices and content into their vehicles.

Consumer Electronics Association, 2011

Misc Source

According to a Consumer Electronics Association survey of 2011 Black Friday Weekend electronics shoppers, 60% of the respondents said the deals they found in-store were better than those they saw online, while 35% felt the deals they found online were better.

Consumer Electronics Association, 2011