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Who Buys Source

Profiling adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the past 30 days:
 

GfK MRI, 2010

Of those adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the last 30 days, 67.3% were women and 32.7% were men.

GfK MRI, 2010

Adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the last 30 days, by age range: 18-24, 13.3%; 25-34, 20.3%; 35-44, 21.4%; 45-54, 18.8%; 55-64, 13.7%; 65+, 12.5%.

GfK MRI, 2010

Adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the previous 30 days, by income level: $100,000+, 29.9%; $75-99,999, 16.0%; $60-74,999, 10.4%; $50-59,999, 8.1%; $40-49,999, 7.8%; $30-39,999, 9.5%; $20-29,999, 8.7% under $20,000, 9.6%.

GfK MRI, 2010

Adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the last 30 days, by race: White, 66.7%; Black, 14.7%; Other, 18.6%; Hispanic origin, 17.6%.

GfK MRI, 2010

Adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the past 30 days, by region: Northeast, 22.5%; Midwest, 16.2%; South, 36.2%; West, 25.1%.

GfK MRI, 2010

Adults 18+ who shopped a factory outlet/off-price apparel store from 1-3 times in the last 30 days, by marital status: Single, 26.6%; married, 56.5%; separated/widowed/divorced, 16.9%.

GfK MRI, 2010

A study by TNS Retail Forward ShopperScape concluded that 13% of all primary household shoppers visited factory outlet/off-price shopping centers at least once a month in 2008, compared to 10% in 2006.

TNS Retail Forward, 2008

According to research coordinated by the International Council of Shopping Centers, 58% of regular outlet shoppers are women, and 42% are men. Their median age is 43, with a median household income of $55,558.


ICSC, 2006

The study done by the International Council of Shopping Centers identified the racial makeup of outlet shoppers as 74% White, 8% African-American, 13% Hispanic, 2% Asian and 3% "other."

ICSC, 2006

The study conducted by the International Council of Shopping Centers also found that 62% of outlet shoppers are married, with an average household size of 3.03 persons. Seventy-four percent own their own homes, while 13% have a second home. Twenty-seven percent hold a college degree or higher.

ICSC, 2006

When They Buy Source

Monthly sales for all apparel and accessory stores, which closely parallel those of factory outlet and off-price stores (3-year average, 2007-2009): January, 6.5%; February, 7.1%; March, 8.0%; April, 7.8%; May, 8.5%; June, 7.7%; July, 7.8%; August, 8.6%; September, 7.6%; October, 8.0%; November, 9.1%; December, 13.3%.

U.S. Department of Commerce, 2010

Most outlet malls are busiest on weekends and on major travel holidays. They're least busy during morning hours and early afternoons.

Tribune News Service, 2006

A 2006 survey by Consumer Reports showed that outlet stores follow the same calendar as regular stores, offering particularly good deals around Christmas, Black Friday (and Thanksgiving Day itself), Memorial Day, Labor Day and Presidents' Day.

Consumer Reports, 2006

Why They Buy Source

Outlet mall savings tend to run somewhere between 30% and 50% off regular retail prices.

Value Retail News, 2006


What They Buy Source

A 2006 survey by Consumer Reports concluded that factory outlet stores carry goods appropriate for the season, but they may be a year behind current styles and colors.

Consumer Reports, 2006

Where They Buy Source

The five largest off-price apparel chains, based on 2006 sales (in billions), with change from 2005 in parentheses: 1. T.J. Maxx/Marshalls (Marmaxx), $11.532 (+5.3%); 2. Old Navy, $6.484 (-1.6%); 3. Ross Stores, $5.570 (+12.7%); 4. Burlington Coat Factory, $3.449 (+8.8%); 5. Charming Shoppes, $3.068 (+11.3%).
 

, 2007

The 6-10 ranked off-price apparel chains, according to 2006 revenues (in billions), with change from 2005 in parentheses: 6. The Children's Place, $2.018 (+20.9%); 7. The Men's Wearhouse, $1.882 (+6.5%); 8. Stein Mart, $1.501 (+1.3%); 9. Dress Barn, $1,300 (+30.0%); 10. Goody's Family Clothing, $1.286 (+0.6%).

, 2007

The three largest outlet mall developers/owners in the U.S. are Chelsea Property Group (a subsidiary of Simon Property Group), Prime Retail and Tanger Factory Outlet Centers. Chelsea Property Group manages 50 outlet malls, while Tanger and Prime Retail own approximately 30 and 25 properties, respectively.

Hoover's, 2007

The three largest outlet mall developers -- Chelsea Property Group, Tanger Factory Outlet Center and Prime Retail -- account for approximately 40% of all outlet centers.

Consumer Reports, 2006

Business Trends Source

In 2005, there were 225 factory outlet centers in the U.S., down from 278 in 2000 and 329 in 1996. However, the average size of these centers grew from 165,506 square feet in 1996 to 243,791 square feet in 2005.
 

Value Retail News, 2007

The number of stores located in the nation's outlet centers increased to 15,805 in 2005, up from 14,066 in 2000.

Value Retail News, 2007

According to a 2006 survey of more than 6,000 outlet mall shoppers, conducted by Consumer Reports, most of the respondents shopped at stores at least 30 miles from home (with one-third traveling more than 50 miles each way). Many of these consumers visited six or more stores during their trip, and spent at least three hours shopping.

Consumer Reports, 2006

Today's factory outlet malls feature an average of 81 stores per location.

Consumer Reports, 2006

Misc Source

Outlets are able to charge less for any of several reasons: Besides eliminating the middlemen, they're selling an outlet-only line that uses excess materials or a manufacturing process that cuts corners slightly; they're selling last season's merchandise; or they're selling products that are slightly flawed. In addition, because of the usual out-of-the-way location of outlet malls, real estate tends to be less costly.

Consumer Reports, 2006