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Who Buys Source

Profiling adults 18+ who have been to a Starbucks in the last six months:

 

GfK MRI, 2010

Adults 18+ who went to a Starbucks in the last six months, by age group: 18-24, 16.5%; 25-34, 24.1%; 35-44, 22.0%; 45-54, 19.4%; 55-64, 11.7%; 65+, 6.3%.

GfK MRI, 2010

Adults 18+ who visited a Starbucks in the last six months, by income bracket: $100,000+, 41.2%; $75-99,999, 18.6%; $60-74,999, 11.4%; $50-59,999, 7.4%; $40-49,999, 6.0%; $30-39,999, 6.1%; $20-29,999, 4.3%; under $20,000, 5.0%.

GfK MRI, 2010

Adults 18+ who went to a Starbucks in the past six months, by race: White, 78.6%; Black, 5.3%; Other, 16.1%; Hispanic origin, 14.9%.

GfK MRI, 2010

Of those adults 18+ who visited a Starbucks in the last six months, 62.0% were women and 38.0% were men.

GfK MRI, 2010

Adults 18+ who visited a Starbucks in the last six months, by region: Northeast, 15.8%; Midwest, 18.7%; South, 29.0%; West, 36.5%.

GfK MRI, 2010

Adults 18+ who went to a Starbucks in the past six months, by marital status: Single, 29.0%; married, 58.4%; separated/widowed/divorced, 12.6%.

GfK MRI, 2010

According to a study by Rasmussen Reports, 24% of Americans visit a Starbucks location in a typical month. Four percent visit about once a week, 2% several times a week and 2% stop in daily. Another 14% visit occasionally. The report also concluded that 73% of Americans think Starbucks coffee is overpriced.

Research Alert, 2008

Servings of both coffee and iced tea at commercial food service outlets have increased by 12% since 2001, with fast-food establishments leading the way. Demographically, growth has been strongest among under-18 consumers, with double-digit increases among teens.

Marketing Daily, 2007

Percentage of the following age groups who consume coffee outside the home: 18-24, 55%; 25-29, 51%; 30-59, 44%; 60+, 25%.

National Coffee Association, 2005

According to a 2004 report by Scarborough Research, coffee bar patrons are 22% more likely than all consumers to be aged 18-24, and 65% more likely to have an annual household income of $100K+. They are 28% more likely than the average American adult to be single, and 70% more likely to have a post-graduate degree.

Scarborough Research, 2004

Based on a 2004 Harris Interactive survey, 25% of adults purchased a hot beverage (such as coffee, cappuccino and other specialty coffees, hot chocolate and hot tea) from a convenience store in the past month, including 27% of men and 23% of women. Percent of the following age groups who made purchases: 18-29, 20%; 30-39, 23%; 40-54, 32%; 55+, 24%.

Convenience Store News, 2004

When They Buy Source

When coffee (both regular coffee and gourmet coffee beverages) was consumed in 2004, by time of day (more than one answer possible): Breakfast, 84%; morning, 23%; lunch, 10%; afternoon, 16%; dinner, 6%; evening, 11%.

National Coffee Association, 2005

February is Specialty Coffee Month.

PR Newswire, 2004

Why They Buy Source

According to a study by the Specialty Coffee Association of America, characteristics that consumers look for in a coffeehouse (multiple answers): Coffee quality and convenient location, 70%; friendly and knowledgeable staff, 40%; variety, 35%; price, 26%.

Specialty Coffee Association of America, 2007

How They Buy Source

According to research by the Specialty Coffee Association of America, among those adults who visited a coffeehouse in the past week, 41% spent less than $5, 49% rarely or never purchased food, and 52% consumed their beverage off-premises.

Specialty Coffee Association of America, 2005

What They Buy Source

Regarding the specialty coffee segment of the coffee industry, retail beverage sales account for 82% of the total, while bean sales are responsible for the other 18%.

Specialty Coffee Association of America, 2007

Among consumers 18+, type of coffee consumed in the past week during 2004 (with 2002 percentages in parentheses): Traditional coffee only, 42% (54%); both traditional and gourmet coffee, 54% (42%); gourmet coffee only, 4% (4%).

National Coffee Association, 2005

Folgers, with a market share of 36%, and Maxwell House, at 34%, are the top two brands of ground coffee in the U.S.

Crain's Chicago Business, 2005

Private label brands accounted for only 7.9% of coffee sales (including ground coffee, instant coffee and coffee beans) sold through supermarkets, drug and mass merchandise stores (including Wal-Mart) in 2004.

Information Resources, Inc., 2005

Two percent of Americans own a pod (single cup) coffee brewer, but 14% more say they are likely to buy one for themselves, and 23% say they would like to give one as a gift. Most interested in self-purchases are consumers in the 25-29 age range.
 

National Coffee Association, 2005

Based on a 2004 Harris Interactive, types of hot beverages bought by adult men at convenience stores in the previous month (multiple answers): Regular coffee, 80%; specialty coffee, 42%; hot tea, 8%. Types of hot beverages purchased by adult women: Regular coffee, 59%; specialty coffee, 59%; hot tea, 7%.

Convenience Store News, 2004

Where They Buy Source

Based on a study by Mediamark Research, the top U.S. metro areas where adults own an espresso/cappuccino maker: 1. Seattle/Tacoma; 2. Miami/Ft. Lauderdale; 3. Denver; 4. Portland; 5. Colorado Springs/Pueblo; 6. Spokane; 7. Rochester (NY); 8. San Francisco/Oakland/San Jose; 9. San Diego; 10. Sacramento/Stockton/Modesto.

Marketing Daily, 2009

According to a report by Mediamark Research, the top U.S. metro areas in which adults drank more than one cup of regular tea on an average day in the previous six months: 1. Atlanta; 2. Lexington; 3. Knoxville; 4. Johnstown/Altoona (PA); 5. Chattanooga; 6. Louisville; 7. Nashville; 8. Tri-Cities (TN-VA); 9. Huntsviile/Decatur/Florence (AL); 10. Pittsburgh.

Marketing Daily, 2009

Starbucks is easily the No. 1 specialty coffee retailer in the world, with more than 13,000 coffee shops in over 35 countries in a variety of locations (office buildings, shopping centers, airport terminals, supermarkets, etc.). The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. Starbucks had 2006 sales of $7.787 billion (up 22.3% from the previous year).

Hoover's, 2007

Caribou Coffee Company owns the second largest non-franchised coffee chain in the U.S., behind Starbucks, with over 460 stores in 16 states. The company's 2006 sales climbed to $236.2 million, 19.3% higher than 2005.

Hoover's, 2007

According to a 2007 survey by Sandelman & Associates, where most Americans get their regular cup of fast-food coffee: McDonald's, 51%; Burger King, 5%; Wendy's, 5%; Hardee's, 3%; Subway, 3%; Chick-Fil-A, 2%; Arby's, 1%; Sonic, 1%; all other fast-food restaurants, 26%. 

Sandelman & Associates, 2007

For the year ending November 2006, iced tea tied with traditional coffee in terms of overall coffee and tea servings in all restaurants -- each accounting for 37%, compared to 19% for specialty coffees and 6% for hot teas.

Fast Casual, 2007

Market segmentation of the specialty coffeehouse business: Coffeehouses that are independent (1-3 units), 57%; coffeehouses that are microchains (4-9 units), 3%; coffeehouses that are chains (10+ units), 40%.
 

Specialty Coffee Association of America, 2007

Diedrich Coffee, with about 150 locations, and Tully's Coffee, with almost 130 stores, are two more of the leading coffeehouse chains. Sales of Deidrich Coffee (which also operates under the Gloria Jean's banner) totaled $59.5 million in 2006 (+13.2% over 2005), while Tully's sales amounted to $58.2 million, 7.9% higher than the previous year.

Hoover's, 2007

Share of spending in the specialty coffee market, by segment: Coffee cafes, $8.53 billion; coffee kiosks, $1.08 billion; coffee carts, $410 million; coffee bean roaster/retailers, $1.76 billion; specialty bean sales in food, drug and mass merchandisers, $490 billion.
 

Specialty Coffee Association of America, 2007

Coffee consumption, by location (more than one answer possible): Home, 74%; work, 23%; traveling (on the go), 10%; eating place, 7%.

National Coffee Association, 2006

According to the National Coffee Association, out-of home coffee consumption grew 11% between 2003 and 2004. Of the out-of-home segment, the biggest increase was among those individuals who drink their coffee at work. However, while more consumers are drinking coffee in the workplace, they are increasingly getting their coffee from outside the office.

National Coffee Association, 2005

U.S. cities with the highest number of coffee shops per 10,000 residents: Anchorage (AK), 2.8; Seattle-Bellevue-Everett (WA), 2.5; San Francisco (CA), 2.2; Bellingham (WA), 2.1; Portland-Vancouver (OR-WA), 2.0; Bremerton (WA), 1.9; Boulder-Longmont (CO), 1.8; Olympia (WA), 1.8; San Luis Obispo-Atascadero-Paso Robles (CA), 1.6; Santa Rosa (CA), 1.5.

The NPD Group, 2005

Los Angeles has the greatest number of coffee shops of any city in the U.S., with 801, followed by Seattle (628), Chicago (568) and New York (525).

The NPD Group, 2005

According to a 2004 study by Scarborough Research, the top coffee bar markets in the U.S. (defined as the percentage of adults who have visited any coffee house in the past 30 days): 1. San Francisco/Oakland/San Jose, 26%; 2. Seattle/Tacoma, 23%; 3. Portland, 21%; 4. (tie) San Diego and Sacramento/Stockton/Modesto, 20%; 6. Los Angeles, 19%; 7. (tie) Denver and Honolulu, 18%; 9. (tie) New Orleans and Hartford/New Haven, 17%; 11. (tie) New York and Minneapolis/St. Paul, 16%.

Scarborough Research, 2004

Where coffeemakers were bought in 2003, by retail channel: Mass merchants and clubs, 58%; department stores, 13%; specialty stores, 10%; supermarkets & drugstores, 5%; catalogs, 2%; other, 12%.

Home Furnishings News, 2004

Where packaged coffee that is bought for future brewing or mixing is purchased (not including packaged coffee sold through coffee houses and chains such as Starbucks): Supermarkets, 65.9%; mass merchandisers, 19.1%; club stores, 9.1%; convenience stores, 3.4%; drug stores, 2.5%.

MarketResearch.com, 2003

Business Trends Source

Overall sales of the specialty coffee business (including coffee cafes, coffee kiosks, coffee carts, coffee bean roaster/retailers, and specialty bean sales generated through food, drug and mass merchandise stores) totaled $12.27 billion in 2006, up from $9.62 billion in 2004 and $8.40 billion in 2002.
 

Specialty Coffee Association of America, 2007

Daily consumption of specialty coffee among adults stood at 16% in 2006, compared to 15% in 2005 and 16% in 2004, but noticeably up from 9% in 2000. Sixty-three percent of the adult population "occasionally" drank specialty coffee in 2006, compared to 60% in 2005 and 56% in 2004.

Specialty Coffee Association of America, 2007

The number of different specialty coffee retail venues (including coffee cafes, coffee kiosks, coffee carts and coffee bean roaster/retailers) in the U.S. grew from 1,150 in 1990 to 23,900 by 2006.

Specialty Coffee Association of America, 2007

Research conducted by the National Coffee Association found that 52% of U.S. adults (112.3 million people) drink coffee on a daily basis in 2004 (up from 49% in 2004). Total coffee consumption, including weekly and occasional drinkers, grew to 169.7 million in 2005, up from 167.1 million in 2004.


National Coffee Association, 2005

Dollar sales for the following segments of the coffee and tea industry in 2004 (totals in millions) through supermarket, drug and mass merchandise stores (excluding Wal-Mart), with percentage change from the previous year in parentheses: Ground coffee, $1,604.3 (+2.4%); ground decaffeinated coffee, $249.5 (+0.7%); instant coffee, $412.0 (-7.6%); instant decaffeinated coffee, $108.5 (-6.5%); whole coffee beans, $279.7 (-4.0%); tea bags (loose), $698.8 (+0.6%); instant tea mixes, $266.4 (-2.4%); ready-to-drink tea/coffee, $791.9 (+11.7%).

Information Resources, Inc., 2005

Sales of coffeemakers in the U.S. amounted to $498.8 million in 2003, an increase of 5.3% over the 2002 figure of $473.9 million.

Home Furnishings News, 2004