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RAB Mobile
Who Buys Source

Profiling adults 18+ who are "very likely" to buy either a desktop or laptop computer in the coming year, along with those consumers who specifically purchased their most recent home computers at a computer store:

GfK MRI, 2010

Of those adults 18+ who are "very likely" to purchase either a desktop or laptop computer in the next year, 51.8% are men and 48.2% are women.

GfK MRI, 2010

Adults 18+ who are "very likely" to buy either a desktop or laptop computer in the coming year, by age group: 18-24, 17.7%; 25-34, 21.1%; 35-44, 19.8%; 45-54, 20.5%; 55-64, 11.8%; 65+, 9.1%.

GfK MRI, 2010

Adults 18+ who are "very likely" to purchase either a desktop or laptop computer in the next year, by income bracket: $100,000+, 27.5%; $75-99,999, 11.7%; $60-74,999, 10.4%; $50-59,999, 7.6%; $40-49,999, 8.8%; $30-39,999, 10.2%; $20-29,999, 9.8%; under $20,000, 14.0%.

GfK MRI, 2010

Adults 18+ who are "very likely" to buy either a desktop or laptop computer in the coming year, by region: Northeast, 16.8%; Midwest, 19.8%; South, 40.1%; West, 23.3%.

GfK MRI, 2010

Adults 18+ who are "very likely" to buy either a desktop or laptop computer in the next year, by race: White, 61.9%; Black, 20.1%; Other, 18.0%; Hispanic origin, 18.5%.

GfK MRI, 2010

Adults 18+ who are "very likely" to purchase either a desktop or laptop computer in the coming year, by marital status: Single, 32.7%; married, 51.2%; separated/widowed/divorced, 16.1%.

GfK MRI, 2010

Of those adults 18+ who bought their most recent home computer at a computer store, 51.2% were women and 48.8% were men.

GfK MRI, 2010

Adults 18+ who purchased their most recent home computer at a computer store, by age level: 18-24, 12.3%; 25-34, 17.6%; 35-44, 20.4%; 45-54, 22.4%; 55-64, 15.4%; 65+, 11.9%.

GfK MRI, 2010

Adults 18+ who bought their most recent home computer at a computer store, by income bracket: $100,000+, 34.3%; $75-99,999, 16.9%; $60-74,999, 12.4%; $50-59,999, 8.9%; $40-49,999, 7.7%; $30-39,999, 8.0%20-29,999, 6.4%; under $20,000, 5.4%.

GfK MRI, 2010

Adults 18+ who purchased their most recent home computer at a computer store, by region: Northeast, 18.7%; Midwest, 20.7%; South, 34.8%; West, 25.8%.

GfK MRI, 2010

Adults 18+ who bought their most recent home computer at a computer store, by race: White, 78.7%; Black, 9.0%; Other, 12.3%; Hispanic origin, 11.4%.

GfK MRI, 2010

Adults 18+ who purchased their home computer at a computer store, by marital status: Single, 24.4%; married, 61.3%; separated/widowed/divorced, 14.3%.

GfK MRI, 2010

Based on a survey conducted by mobile ad network AdColony, 44.3% of early iPad buyers had a household income of $100,000 or more, 58.0% had a bachelor's, graduate or other professional degree, and 65.5% were male. People ages 35-44 made up the biggest single segment of iPad owners.

Online Media Daily, 2010

According to The NPD Group, 77% of small and medium businesses planned to spend more, or about the same, on PC equipment in 2010, compared to 2009. Seventy-three percent of these firms said they planned to buy PCs.

The NPD Group, 2010

According to The NPD Group, 70% of kids ages 4-14 regularly use a computer (either desktop of laptop).

The NPD Group, 2010

When They Buy Source

Monthly sales at retail computer and computer software stores (3-year average, 2007-2009): January, 8.0%; February, 7.7%; March, 8.1%; April, 7.5%; May, 7.3%; June, 7.6%; July, 7.7%; August, 8.2%; September, 7.6%; October, 7.7%; November, 9.5%; December, 13.1%.

U.S. Department of Commerce, 2010

Why They Buy Source

A 2010 survey conducted by YouGov.com asked iPad owners what they were using their devices for: 70% said they were using it to read e-books, while two-thirds were using it to surf the Web and 40% were using it to watch TV and movies. Only 18% stated that they were using the tablet for business applications.

Marketing Daily, 2010

A 2010 comScore survey asked prospective iPad owners what functions they would likely do most often on the device (multiple answers): Browse the Internet, 50%; e-mail, 48%; listen to music, 38%; read books, 37%; maintain an address book/contact list, 37%; watch videos/movies, 36%; store and view photos, 35%; read the newspaper/magazines, 34%; use a calendar, 33%; play arcade, card games, word games or number puzzles, 30%; download apps from the iTunes App Store, 26%; play action, strategy, role-playing, first-person shooter games, 22%. 

eMarketer, 2010

According to a 2010 survey conducted by YouGov.com, 41% of non-iPad owners said their biggest barrier to purchasing an iPad was not knowing what they would use it for. Eighteen percent indicated that they were waiting to see what other brands came out with before buying one.

Marketing Daily, 2010

According to a 2010 survey of small and medium businesses, of those firms expecting to purchase new PCs during the year, the most important reason was to "continue to maintain and upgrade their technology."

The NPD Group, 2010

Of those consumers who buy netbooks, 95% purchase them as an additional computer rather than as a laptop replacement, according to a survey by Intel.

The New York Times, 2010

A 2010 survey by the Consumer Electronics Association found that 37% of adults believe netbooks make a good first computer for kids.

Dealerscope, 2010

How They Buy Source

As of early-2010, the average selling price of a desktop computer was $670, while the average selling price of a notebook/netbook was $602.

The NPD Group, 2010

According to an early-2010 survey by PriceGrabber.com, 65% of consumers said they would not spend more than $750 on their next computing device.

TWICE Magazine, 2010

At the end of 2009, the average selling price for a computer monitor was $175.

The NPD Group, 2010

What They Buy Source

Research by The NPD Group determined that Hewlett-Packard claimed approximately 60% of the market for both monochrome and color laser printers in 2009.

The NPD Group, 2010

Based on a 2010 survey by Retrevo, of those consumers who purchased a laptop or netbook in the previous year, 65% chose a laptop while 35% got a netbook. And among those looking get either type of device in 2010, buyers are leaning toward laptops by the same proportion.

Online Media Daily, 2010

Market share of the top server vendors in the world in the first quarter of 2010 (based on units shipped): 1. Hewlett-Packard, 31.8%; 2. Dell, 24.1%; 3. IBM, 12.7%; 4. Fujitsu, 3.7%; 5. Oracle, 2.0%; Others, 25.8%.

Gartner, Inc., 2010

Where They Buy Source

Rankings of the top personal computer vendors in the U.S. during the first quarter of 2010, according to overall market share (with first-quarter 2000 share in parentheses): 1. Hewlett-Packard, 25.0% (28.1%); 2. Dell, 23.4% (26.2%); 3. Acer, 15.6% (12.5%); 4. Toshiba, 8.6% (6.9%); 5. Apple, 8.0%; (7.2%); Others, 19.3% (19.1%).

Gartner, Inc., 2010

Rankings of the leading personal computer vendors in the world during the first quarter of 2010, according to overall market share (with first-quarter 2009 share in parentheses): 1. Hewlett-Packard, 18.2% (19.3%); 2. Acer, 14.2% (11.7%); 3. Dell, 12.1% (12.7%); 4. Lenovo, 8.3% (6.6%); 5. ASUS, 5.5% (3.3%); 6. Toshiba, 5.5% (5.1%); Others, 36.2% (41.2%).

Gartner, Inc., 2010

A 2010 study by International Data Corporation determined that from a channels perspective, brick-and-mortar retailers dominate sales in both the PC and accessories market, with Best Buy ranking as the top sales venue.

International Data Corp., 2010

Business Trends Source

Sales generated through computer and computer software stores slipped to $22.111 billion in 2009, down from $22.896 billion in 2008 and $23.293 billion in 2007.
 

U.S. Department of Commerce, 2010

Percentage growth in U.S. unit shipments for the top PC vendors during the first quarter of 2010 (compared to first-quarter 2009): Hewlett-Packard, +7.1%; Dell, +7.2%; Acer, +50.9%; Toshiba, +50.0%; Apple, +34.0%; Others, +21.1%.

Gartner, Inc., 2010

Worldwide shipments of personal computers totaled an estimated 305.873 million units in 2009, an increase of 5.2% over the 2008 shipment figure of 290.798 million.
 

Gartner, Inc., 2010

Worldwide PC shipments are predicted to increase 22.0% in 2010, according to Gartner, Inc., with the home PC market growing 29.5% and the professional market climbing 13.1%.

Gartner, Inc., 2010

According to an International Data Corporation study, U.S. consumers spent at least $1.05 on PC accessories and peripherals for every $1.00 spent on a PC in 2009, compared to $0.87 per dollar the previous year. In 2010, IDC expects American consumers to spend at least $28.6 billion on acquiring a variety of products and services to enhance their PC performance and their own user experience.

International Data Corp., 2010

A study by market research firm IDC predicts that worldwide shipments of media tablets will grow 57.4% annually between 2010 and 2014. As the category matures and more applications become available, IDC predicts that tablets will gradually shift from being considered niche luxury devices to necessities for many consumers.

Online Media Daily, 2010

The market for worldwide IT services declined 5.3% in 2009 to $763.0 billion. IBM, with only a 7.2% market share was the industry leader, followed by Hewlett-Packard (4.5%), Fujitsu (3.1%), Accenture (2.7%), and Computer Sciences (2.1%).

Gartner, Inc., 2010

A 2010 study by DisplaySearch predicts that netbook sales will suffer as the popularity of iPads and other slate-type portable devices continues to increase.

TWICE Magazine, 2010

Estimates for the sale of iPad apps range as high as $136 million in 2010, just in the U.S.

Media Daily News, 2010

Based on research by Gartner, worldwide cloud computing services revenue is predicted to reach $68.3 billion in 2010, a 16.6% increase form 2009. By 2014, cloud services revenue is projected to reach $148.8 billion.

Gartner, Inc., 2010

Misc Source

According to a mid-2010 Burst Media survey of adults who own a smartphone, BlackBerry, e-reader or tablet-style computer like the iPad, 40% of the respondents said they are "heavy users" -- defined as always connected.

Burst Media, 2010

According to ABI Research, approximately 30% of people have difficulty setting up their home computer networks, though only 11% returned the equipment saying it was too complicated to use.

Research Alert, 2009