Back
RAB Mobile
Who Buys Source

A survey of 1,300 luxury consumers, conducted by Unity Marketing, showed that 43% of the respondents planned to make some type of home furnishings purchase in 2013. 

Unity Marketing, 2013

Profiling adults 18+ who purchased any living room, bedroom, kitchen or dining room furniture in the past year:

GfK MRI, 2012

Of those adults 18+ who bought any living room, bedroom, kitchen or dining room furniture in the last year, 54.3% were women and 45.7% were men.

GfK MRI, 2012

Adults 18+ who purchased any living room, bedroom, kitchen or dining room furniture in the previous year, by age level: 18-24, 14.0%; 25-34, 22.3%; 35-44, 18.8%; 45-54, 18.8%; 55-64, 13.9%; 65+, 12.2%.

GfK MRI, 2012

Adults 18+ who purchased any living room, bedroom, kitchen or dining room furniture in the last year, by income bracket: $100,000+, 29.0%; $75-99,999, 15.9%; $60-74,999, 11.0%; $50-59,999, 8.6%; $40-49,999, 7.7%; $30-39,999, 8.6%; $20-29,999, 8.6%; under $20,000, 10.6%.

GfK MRI, 2012

Adults 18+ who bought any living room, bedroom, kitchen or dining room furniture in the past year, by race: White, 77.4%; Black, 10.0%; Other, 12.6%; Hispanic origin, 13.6%.

GfK MRI, 2012

Adults 18+ who purchased any living room, bedroom, kitchen or dining room furniture in the past year, by region: Northeast, 19.3%; Midwest, 22.0%; South, 37.2%; West, 21.5%.

GfK MRI, 2012

Adults 18+ who bought any living room, bedroom, kitchen or dining room furniture in the previous year, by marital status: Single, 25.5%; married, 59.6%; separated/widowed/divorced, 14.9%.

GfK MRI, 2012

When They Buy Source

Monthly sales of furniture and home furnishings stores (3-year average, 2010-2012): January, 7.4%; February, 7.6%; March, 8.5%; April, 7.7%; May, 8.2%; June, 8.1%; July, 8.3%; August, 8.8%; September, 8.3%; October, 8.0%; November, 9.0%; December, 10.1%.

U.S. Department of Commerce, 2013

Why They Buy Source

According to a 2012 survey by Casual Living and HGTV, features that would entice consumers to pay more for outdoor furniture: Fabrics that are water, stain and fade resistant, 79%; comfort, 74%; product that will last for 5 years or more, 67%; style and design, 53%; made in the USA. 50%; warranty, 37%; eco-friendly, 35%; something unique, 18%; well-known brand, 8%. 

Casual Living, 2012

How They Buy Source

According to research by Furniture/Today, the median amount spent on the following furniture categories by non-affluent households (those earning less than $100,000) in 2012: Stationary sofas, $649; bedding, $499; master bedroom, $499; entertainment furniture, $199; formal dining, $299; youth/other adult bedroom, $299; occasional tables, $149.

Furniture/Today, 2013

According to a survey by Furniture/Today, the median amount spent on the following furniture categories by affluent households (those earning $100,000 or more) in 2012: Stationary sofas, $975; bedding, $799; master bedroom, $999; entertainment furniture, $299; formal dining, $499; youth/other adult bedroom, $499; occasional tables, $299.

Furniture/Today, 2013

A 2013 survey by Furniture/Today and Apartment Therapy asked consumers at what price point would they be comfortable making an impulse furniture purchase: Less than $50, 48%; $50-$99, 26%; $100-$249, 17%; $250-$499, 6%; $500-$749, 1%; $750-$999, 1%; $1,000 or more, 1%.

Furniture/Today, 2013

Based on research by Furniture/Today, the best-selling price points for the following segments of upholstery furniture in 2012: Fabric stationary sofas, $799; fabric motion sofas, $899; fabric recliners, $499; leather stationary sofas, $1,299; leather motion sofas, $1,399; leather recliners, $799. 

Furniture/Today, 2013

A 2013 survey by Furniture/Today revealed that 71% of consumers plan to do something differently the next time they purchase furniture. What they expect to do: Buy better quality furniture, 40%; buy more durable furniture, 24%; buy a different style or design, 23%; buy furniture that's easier to maintain/clean, 20%; do more research ahead of time, 18%; spend more, 18%; buy more comfortable furniture, 17%; buy brighter colors, 12%; buy from a different retailer/store/site, 10%; buy a different brand, 5%; not spend as much, 5%; buy furniture that has coordinating pieces, 3%.

Furniture/Today, 2013

What They Buy Source

Share of overall furniture and bedding sales in 2012, by segment: Stationary sofas/ sofa-sleepers, 15%; bedding, 14%; master bedroom, 11%; entertainment furniture, 7%; formal dining, 7%; youth/other adult bedroom, 6%; home office, 6%; occasional tables, 5%; outdoor furniture, 5%; motion sofas, 5%; reclining chairs, 5%; casual dining, 5%; stationary chairs, 2%; futons, 2%; curios, 2%; infant furniture, 1%; swivel, glider rockers, 1%; other furniture, 1%.

Furniture/Today, 2013

Based on a FurnitureDealer.net survey, consumers preferred fabric sofas (77%) over leather (20%) and other (3%) types in 2012. Their favorite sofa styles: Contemporary, 35%; casual, 34%; traditional, 28%; country, 3%.

Furniture/Today, 2013

A 2013 survey by Furniture/Today asked consumers what piece of furniture they currently own that they would like to get rid of and buy something new: Sofa, 35%; bedroom furniture, 13%; mattress, 10%; dining room table/chairs, 9%; desk, 6%; occasional table, 6%; stationary chair, 6%; bookshelf, 5%; entertainment furniture, 5%; kitchen table/chairs, 2%; ottoman/pouf, 1%; recliner, 1%; area rug, 1%.

Furniture/Today, 2013

Based on a survey by Furniture/Today and Apartment Therapy, what the respondents picked as the "go-to" design color for 2013: Blues, 29%; grays, 18%; greens, 13%; oranges, 8%; yellows, 8%; reds, 7%; whites, 7%; purples, 4%; neutrals, 2%; pinks, 2%; blacks, 1%; browns, 1%.

Furniture/Today, 2013

A 2013 survey by Furniture/Today asked consumers what type of mattress will they likely buy next: Memory foam, 28%; hybrid mattress, 26%; innerspring, 24%; latex foam, 14%; airbed, 5%; other, 3%. 

Furniture/Today, 2013

According to a 2013 survey by Furniture/Today and Apartment Therapy, when asked to describe their decorating style, 76% of the participants said they like an unplanned, eclectic look, while the other 24% indicated they prefer a complete, coordinated look.

Furniture/Today, 2013

In 2012, 15.2 million U.S. consumers bought an area rug, making it the hottest home accent product according to a study by Home Accents Today. Other home accent items enjoying increased sales for the year included framed art, stationary chairs and lamps. Only the categories of mirrors and accent tables realized a decrease in the number of households buying.

Home Accents Today, 2013

According to the Business and Institutional Furniture Manufacturer's Association, share of office products shipped by manufacturers to retailers in 2012, by category: Seating, 28.3%; systems, 27.6%; files, 12.4%; casegoods, 11.1%; tables, 10.4%; storage, 5.4%; other, 4.8%.

BIFMA, 2013

Design styles preferred by consumers for entertainment furniture: Traditional, 40%; contemporary, 16%; cottage, 14%; casual, 12%; transitional, 12%; other, 6%.

Furniture/Today, 2013

Where They Buy Source

Largest conventional and specialty furniture retailers in the U.S., based on 2012 sales (totals in bilions), with change from 2011 in parentheses: 1. Ashley Furniture Home Stores, $2.944 (+9.6%); 2. IKEA, $2.525 (+10.7%); 3. Williams-Sonoma (also includes Pottery Barn, West Elm, etc.), $1.965 (+11.3%); 4. Rooms To Go, $1.610 (+7.3%); 5. Berkshire Hathaway Furniture Division (includes R.C. Willley, Nebraska Furniture Mart, Star Furniture and Jordan's Furniture), $1.295 (+7.2%); 6. Pier 1 Imports, $1.125 (+17.6%); 7. Raymour & Flanigan, $1.088 (+7.8%); 8. La-Z-Boy Furniture Galleries, $0.902 (+10.0%); 9. American Signature, $0.900 (-6.8%); 10. Restoration Hardware, $0.890 (+29.4%); 11. Crate & Barrel, $0.750 (+4.5); 12. Ethan Allen, $0.704 (+1.3%); 13. Bob's Discount Furniture, $0.685 (+7.3%); 14. Haverty's, $0.670 (+7.9%); 15. Art Van, $0.515 (+9.6%).

Furniture/Today, 2013

Furniture and bedding channels of distribution: Traditional furniture stores, 39%; direct-to-consumer, 10%; designers, 9%; manufacturer-branded furniture stores, 7%; lifestyle furniture stores, 7%; discount department stores, 7%; rental stores, 4%; warehouse clubs, 4%; used outlets, 3%; department stores, 2%; office supply stores, 2%; other, 6%. 

Furniture/Today, 2013

According to a 2013 survey by Furniture/Today, 100% of both Generation X (ages 37-47) and Gen Y (ages 18-36) frequently shop lifestyle furniture stores (such as Ikea, Pottery Barn, Crate & Barrel, West Elm, etc.), as do 70% of Baby Boomers (ages 48-66).

Furniture/Today, 2013

Based on a 2013 survey by Furniture/Today, 50% of Baby Boomers (ages 48-66) commonly shop traditional furniture stores, as do 33% of Gen Xers (ages 37-47) and 23% of Gen Y consumers (ages 18-36). Traditional furniture stores include Haverty's, Room To Go and locally-owned stores, as well as manufacturer-branded stores like Ashley and Ethan Allen. 

Furniture/Today, 2013

According to a 2013 survey conducted by Furniture/Today and Apartment Therapy, 97% of consumers prefer to buy furniture and accessories at different stores.

Furniture/Today, 2013

A 2013 survey by Furniture/Today determined that online furniture sites are regularly checked out by 39% of Gen Y consumers, 36% of Gen Xers and 27% of Baby Boomers.

Furniture/Today, 2013

According to a 2012 survey by Casual Living and HGTV, among those consumers shopping for outdoor furniture, grills and accessories, home improvement centers were the number one purchase channel. Stores specializing in outdoor furniture or grills were the second-most preferred retailer type, followed by discount stores and online retailers.

Casual Living, 2012

Business Trends Source

Sales of furniture and home furnishings stores rose 8.1% to $97.393 billion in 2012, up from $90.073 billion in 2011. Category sales totaled $87.290 billion in 2010.

U.S. Department of Commerce, 2013

A study by Furniture/Today magazine predicts that overall furniture/bedding sales will grow 4.3% in 2013.

Furniture/Today, 2013

Furniture/Today's 2012 Store Performance Report found that one-third of consumers who shopped a furniture store during the year actually bought something.

Furniture/Today, 2013

A Furniture/Today survey of more than 9,000 furniture retailers, which included full-line furniture stores, product and style specialty stores and manufacturer-branded stores, determined that 25% of the stores carry low price-point merchandise, 65% carry lower-middle priced products, 85% carry upper-middle priced items, and 34% carry high-end lines.

Furniture/Today, 2013

According to the Business and Institutional Furniture Manufacturer's Association, the value of U.S. shipments of office furniture was $9.270 billion in 2012, a 1.1% decrease from the prior year. The trade association predicts shipments will climb 2.1% in 2013, and rise another 7.2% in 2014.

BIFMA, 2013

Misc Source

Today, 86% of furniture stores have a website, compared to 64% in 2007.

Furniture/Today, 2013