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Who Buys Source

Profiling adults 18+ who went bowling at least once in the past year:

GfK MRI, 2010

Of those adults 18+ who went bowling at least once in the last 12 months, 50.8% were women and 49.2% were men.

GfK MRI, 2010

Adults 18+ who went bowling at least once in the previous year, by age group: 18-24, 21.9%; 25-34, 25.8%; 35-44, 21.7%; 45-54, 18.5%; 55-64, 7.5%; 65+, 4.6%.

GfK MRI, 2010

Adults 18+ who went bowling at least once in the last year, by income bracket: $100,000+, 32.3%; $75-99,999, 17.5%; $60-74,999, 12.3%; $50-59,999, 7.5%; $40-49,999, 9.0%; $30-39,999, 7.9%; $20-29,999, 6.8%; under $20,000, 6.7%.

GfK MRI, 2010

Adults 18+ who went bowling at least once in the past year, by race: White, 81.8%; Black, 8.4%; Other, 9.8%; Hispanic origin, 10.0%.

GfK MRI, 2010

Adults 18+ who went bowling at least once in the last year, by region: Northeast, 17.4%; Midwest, 28.2%; South, 30.4%; West, 24.0%.

GfK MRI, 2010

Adults 18+ who went bowling at least once in the previous year, by marital status: Single, 35.2%; married, 52.1%; separated/widowed/divorced, 12.7%.

GfK MRI, 2010

A total of 45.4 million Americans, seven years of age or older, bowled more than once in 2005, an increase of 3.5% from the previous year.

National Sporting Goods Association, 2006

Participation in high school bowling nationally has doubled in the past five years, increasing from 20,976 participants in the 1999-2000 school year to 39,251 in 2004-2005. As of early 2006, 18 states recognized bowling as an interscholastic sport, while 25 other states offer bowling as a club sport.

The Associated Press, 2006

According to research by the Bowling Proprietors' Association of America, adult bowlers earn almost 20% more than the average American.

Business Wire, 2005

When They Buy Source

The first annual National Bowling Week is scheduled for August 26-September 1, 2006, with Saturday, August 26, being designated as National Bowling Day.

U.S. Bowling Congress, 2006


How They Buy Source

The average price for a pair of bowling shoes remained unchanged in 2005, at $37.92.

National Sporting Goods Association, 2006


Where They Buy Source

AMF Bowling is the largest owner and operator of bowling centers in the world. The company operates about 350 bowling centers in the U.S., plus 15 more overseas, and also supplies bowling products to bowling facilities worldwide. The company generated sales of $678.8 million in 2004.

Hoover's, 2006

Brunswick Corporation owns or franchises more than 110 "fun centers" that offer bowling, billiards, restaurants and "Cosmic (glow-in-the-dark) Bowling."

Hoover's, 2006

Bowl America owns some 20 fun centers along the eastern seaboard that host league bowling for players of different ages and abilities. Bowl America centers also offer various promotional activities such as Extreme Bowling (glow-in-the-dark) and Rolling Rewards (a free game for each A on a student's final report card).

Hoover's, 2006

Business Trends Source

An emerging trend in bowling centers is the upscale bowling boutique, which features state-of-the-art audiovisual technology and enhanced food and beverage offerings. These facilities are generally constructed near, or adjacent to, large shopping malls.

Chain Store Age, 2007

Sales of bowling supplies and equipment were projected to increase 1.8% in 2005 to $185.0 million, compared to $181.7 million in 2004 and $176.9 million in 2003.

National Sporting Goods Association, 2006

The number of certified bowling centers in the U.S. has experienced a decline in recent years, dropping to 5,646 establishments and 115,704 lanes at the end of 2005. There are about 11,000 bowling centers and some 250,000 lanes throughout the world.

U.S. Bowling Congress, 2006

The number of sanctioned league bowlers in the U.S. has fallen from 3-8% a year for the past several years, from a high of about four million to around 3 million bowlers now. However, the decline is being offset by the gradual increase in recreational bowling by children and teenagers.

 

Bowling Proprietors' Association of America, 2005

Today's bowling establishments generally fall into one of three categories: the traditional bowling alleys; the family entertainment centers that also games, miniature golf, etc.; and the Lucky Strike concept, which features more of a lounge or nightclub atmosphere. 

Rocky Mountain News, 2005