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Who Buys Source

According to the National Retail Federation, 88.5% of U.S. consumers were expected to celebrate the 2014 July 4th holiday in some fashion.

National Retail Federation, 2014

Based on the 2014 survey by the National Retail Federation, U.S. adults who indicated they would be celebrating the July 4th holiday in some way, by age bracket: 18-24, 93.7%; 25-34, 91.7%; 35-44, 92.5%; 45-54, 87.5%; 55-64, 86.1%; 65+, 80.7%.

National Retail Federation, 2014

According to the American Automobile Association, an estimated 41.0 million Americans are expected to take to the roads and skies for a trip of 50 miles or more during the 2014 Fourth of July holiday. The 2014 figure represents a 1.9% increase in the number of travelers from 2013.

AAA, 2014



How They Buy Source

Of the 41.0 million people who plan to travel during the 2014 Fourth of July holiday, 84.9% expect to go by automobile, while 7.6% plan to travel by air and 7.6% expect to go by other modes of transportation, such as train, bus, etc.

AAA, 2014

According to a survey by the National Retail Federation, of those adults planning a cookout/barbecue/picnic to celebrate the 2014 July 4 holiday, the average amount they expected to spend on burgers, snacks and other food items was $68.16, with residents in the Northeast planning to spend the most ($73.60).

National Retail Federation, 2014

A study by AAA predicts that July 4 travelers will encounter airfares that are 5% lower in 2014, when compared to the previous year, and car rental costs that are comparable to 2013.

AAA, 2014

What They Buy Source

According to a survey by the National Retail Federation, what American adults planned to do to celebrate July 4th in 2014 (more than one answer possible): Cookout/barbecue/picnic, 64.0%; watch fireworks/attend a community celebration, 43.9%; watch a parade, 11.5%; travel or go on vacation, 13.7%; other, 10.0%; will not celebrate, 11.5%.

National Retail Federation, 2014

According to the Hearth, Patio & Barbecue Association, July 4 ranks as the most popular grilling holiday of the year.

Hearth, Patio & Barbecue Association, 2014

Percentage of Americans who own the following types of patriotic merchandise: American flag, 60.2%; apparel (t-shirt, hat, etc.), 43.7%; decorations, 32.7%; music, 21.9%; bumper sticker or car decal, 8.7%; other, 4.1%; do not own patriotic merchandise, 21.4%.

National Retail Federation, 2014

According to the 2014 survey by the National Retail Federation, when asked if they would be purchasing any additional patriotic merchandise prior to the July Fourth holiday, 17.6% of the respondents said yes, 47.4% said no, and the remaining 35.0% were unsure.

National Retail Federation, 2014

According to the National Hot Dog & Sausage Council, Americans consume some 150 million hot dogs annually during the 4th of July holiday. July is also National Hot Dog Month.

National Hot Dog & Sausage Council, 2014

According to a survey by Travelocity, the most popular U.S. travel destinations for the 2014 July 4th holiday: 1. New York; 2. Los Angeles; 3. Orlando; 4. Seattle; 5. South Florida; 6. Boston; 7. Denver; 8. San Francisco Bay Area; 9. Washington, DC; 10. Chicago.

 

Travelocity, 2014

Where They Buy Source

Based on the pre-Fourth of July 2014 survey by the National Retail Federation, percent of adults in the following regions who plan to celebrate the holiday in some way: Northeast, 90.0%; Midwest, 89.3%; South, 88.5%; West, 86.0%.

National Retail Federation, 2014

Business Trends Source

Historically, the Independence Day period is the busiest summer holiday for auto travel.

AAA, 2014

According to the American Pyrotechnics Association, dollar sales of fireworks have climbed steadily in recent years, increasing from $775 million in 2003 to $990 million in 2013. Consumer fireworks (also called backyard fireworks) account for almost 90% of unit sales each year (and 67% of revenue), with display fireworks (those featured in July 4th community events, promotions, etc.) making up the remaining sales.

American Pyrotechics Association, 2014

Research by the National Retail Federation determined that overall spending on July 4 cookouts/barbecues/picnics would total $6.3 billion in 2014.

National Retail Federation, 2014

According to a survey by the National Retail Federation, 70.1% of the adult respondents said that gas prices would not impact their spending during the 2014 July 4 holiday. 

National Retail Federation, 2014