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Who Buys Source

Profiling adults 18+ who bought either draperies/curtains or ready-made horizontal/vertical blinds or pleated shades in the past year:

GfK MRI, 2010

Of those adults 18+ who bought draperies or curtains in the past year, 61.0% were women and 39.0% were men.

GfK MRI, 2010

Adults 18+ who purchased either curtains or draperies in the past year, by age group: 18-24, 15.1%; 25-34, 23.8%; 35-44, 20.9%; 45-54, 18.6%; 55-64, 12.1%; 65+, 9.5%.

GfK MRI, 2010

Adults 18+ who bought curtains or draperies in the last year, by income level: $100,000+, 24.1%; $75-99,999, 15.0%; $60-74,999, 11.7%; $50-59,999, 8.3%; $40-49,999, 9.0%; $30-39,999, 9.2%; $20-29,999, 9.2%; under $20,000, 13.5%.

GfK MRI, 2010

Adults 18+ who purchased curtains or draperies in the last year, by race: White, 72.6%; Black, 12.6%; Other, 14.8%; Hispanic origin, 15.1%.

GfK MRI, 2010

Adults 18+ who bought curtains or draperies in the last year, by region: Northeast, 22.6%; Midwest, 20.8%; South, 39.5%; West, 17.1%.

GfK MRI, 2010

Adults 18+ who purchased either curtains or draperies in the last year, by marital status: Single, 27.6%; married, 56.4%; separated/widowed/divorced, 16.0%.

GfK MRI, 2010

Of those adults 18+ who bought either ready-made horizontal/vertical blinds or pleated shades in the last year, 56.9% were women and 43.1% were men.

GfK MRI, 2010

Adults 18+ who purchased shades or blinds in the last year, by age bracket: 18-24: 11.4%; 25-34, 19.6%; 35-44, 22.6%; 45-54, 21.2%; 55-64, 14.2%; 65+, 11.0%.

GfK MRI, 2010

Adults 18+ who bought window shades or blinds in the past year, by income level: $100,000+, 30.7%; $75-99,999, 16.3%; $60-74,999, 10.5%; $50-59,999, 7.5%; $40-49,999, 8.0%; $30-39,999, 8.8%; $20-29,999, 7.7%; under $20,000, 10.6%.

GfK MRI, 2010

Adults 18+ who purchased window shades or blinds in the last year, by race: White, 80.3%; Black, 11.0%; Other, 8.7%; Hispanic origin, 8.8%.

GfK MRI, 2010

Adults 18+ who bought window shades or blinds in the last year, by marital status: Single, 22.3%; married, 61.6%; separated/widowed/divorced, 16.1%.

GfK MRI, 2010

Adults 18+ who purchased window shades or blinds in the last year, by region: Northeast, 22.3%; Midwest, 23.8%; South, 39.4%; West, 14.5%.

GfK MRI, 2010





Where They Buy Source

Channels of retail distribution for curtains and draperies (including hardware) in 2006 (with 2005 shares in parentheses), by segment: Mass merchants and clubs, 47% (45%); department stores, 25% (27%); specialty stores, 22% (20%); home improvement centers, 4% (5%); catalogs, 2%; (3%).
 

Home Furnishings News, 2007

Where shower curtains were purchased in 2006 (with 2005 market shares in parentheses): Mass merchants and clubs, 55% (54.5%); department stores, 16% (18%); specialty stores, 23% (21.5%); catalogs, 2% (1.5%); other, 4% (4.5%).

Home Furnishings News, 2007

Where hard window coverings were purchased in 2006, by category of retail outlet (with 2005 shares in parentheses): Specialty stores, 40% (38%); home improvement centers, 34% (32%); mass merchants and clubs, 16% (20%); catalogs, 6% (6%); department stores, 2% (2%); other, 2% (2%).

Home Furnishings News, 2007

Leading manufacturer suppliers of curtains/draperies in 2005, based on dollar volume (in millions), with change from 2004 in parentheses: 1. CHF Industries, $140 (-1%); 2. S. Lichtenberg, $130 (-7%); 3. Springs Industries, $91 (-5%); 4. Croseill Home, $75 (+7%); 5. Miller Curtain, $63 (-10%).

Home Textiles Today, 2006

Business Trends Source

Retail sales of curtains and draperies (including hardware) totaled $2.791 billion in 2006, 3.6% higher than 2005. Shower curtain revenues amounted to $503 million in 2006, 2.7% lower than the $517 million attributed to the segment in 2005.

Home Furnishings News, 2007

Sales of hard window coverings totaled $4.541 billion in 2006, a 2.0% increase over the 2005 figure of $4.452 billion.

Home Furnishings News, 2007