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Who Buys Source

Profiling adults 18+ who did any type of interior house painting project in the past year, along with those who performed any exterior house painting jobs (either themselves or by another household member):

GfK MRI, 2010

Of those adults 18+ who did any type of interior house painting in the past year, 53.6% were women and 46.4% were men.

GfK MRI, 2010

Of those adults 18+ who did any exterior house painting in the past year, 47.2% were women and 52.8% were men.

GfK MRI, 2010

Adults 18+ who did any type of interior house painting in the past year, by age bracket: 18-24, 8.8%; 25-34, 18.5%; 35-44, 23.4%; 45-54, 24.7%; 55-64, 15.2%; 65+, 9.4%.

GfK MRI, 2010

Adults 18+ who did any type of exterior painting in the past year, by age group: 18-24, 6.6%; 25-34, 12.6%; 35-44, 21.1%; 45-54, 25.6%; 55-64, 19.6%; 65+, 14.5%.

GfK MRI, 2010

Adults 18+ who did any form of interior house painting in the past year, by income level: $100,000+, 34.4%; $75-99,999, 18.4%; $60-74,999, 13.8%; $50-59,999, 9.8%; $40-49,999, 7.5%; $30-39,999, 6.6%; $20-29,999, 5.0%; under $20,000, 4.5%.

GfK MRI, 2010

Adults 18+ who did any type of exterior painting in the past year, by income bracket: $100,000+. 31.3%; $75-99,999, 17.4%; $60-74,999, 14.5%; $50-59,999, 9.0%; $40-49,999, 8.1%; $30-39,999, 7.2%; $20-29,999, 7.1%; under $20,000, 5.4%.

GfK MRI, 2010

Adults 18+ who did any type of interior painting in the past year, by region: Northeast, 19.7%; Midwest, 27.5%; South, 35.1%; West, 17.7%.

GfK MRI, 2010

Adults 18+ who did any type of exterior house painting in the past year, by region: Northeast, 18.5%; Midwest, 29.0%; South, 33.2%; West, 19.3%.

GfK MRI, 2010

Adults 18+ who did any type of interior house painting in the past year, by race: White, 88.8%; Black, 3.3%; Other, 7.9%; Hispanic origin, 9.4%.

GfK MRI, 2010

Adults 18+ who used any type of exterior paint in the past year, by race: White, 88.1%; Black, 3.8%; Other, 8.1%; Hispanic origin, 8.9%.

GfK MRI, 2010

Adults 18+ who did any type of interior painting in the past year, by marital status: Single, 17.2%; married, 69.7%; separated/widowed/divorced, 13.1%.

GfK MRI, 2010

Adults 18+ who did any type of exterior house painting in the past year, by marital status: Single, 15.6%; married, 68.6%; separated/widowed/divorced, 15.8%.

GfK MRI, 2010

Share of paint and paint sundries spending in 2007 (all retail channels), by adult age category: 18-34, 30.2%; 35-44, 22.9%; 45-54, 23.3%; 55-64, 14.0%; 65+, 9.5%. The percentage of sales attributed to the 18-34 age group increased from 24.2% in 2006 to 30.2% in 2007. 

The NPD Group, 2008

According to a study by The NPD Group, specialty paint stores appeal particularly to two age groups -- 35-44 and 65-and-over.

Home Channel News, 2008

A 2008 report by J.D. Power and Associates showed that 88% of interior paint consumers do the painting themselves or with the help of family and friends.

J.D. Power and Associates, 2008

A study by The NPD Group found that specialty paint stores accounted for 27.8% of the paint and paint sundries spending in 2007 among consumers with houshold incomes of $100,000+. Overall, specialty paint stores claimed 16.5% of the business in 2007. 

Home Channel News, 2008

When They Buy Source

Monthly sales at paint and wallpaper specialty stores (3-year average, 2006-2008): January, 7.1%; February, 6.9%; March, 8.4%; April, 8.4%; May, 9.5%; June, 9.5%; July, 9.5%; August, 9.7%; September, 8.6%; October, 8.9%; November, 7.3%; December, 6.2%.

U.S. Department of Commerce, 2009

Why They Buy Source

Based on a study by The NPD Group, primary reasons for shopping a particular retailer for interior paint and supplies in 2008: Brand selection, 30.9%; close to home, 27.6%; price, 27.4%; availability, 14.1%. 

The NPD Group, 2009

Usage of interior paint in 2008, by type of room that was painted: Bedroom, 26.5%; living room, 25.2%; bathroom, 10.9%; family room, 9.2%; kitchen, 9.1%; dining room, 5.1%; hall/foyer, 4.6%; other, 9.3%.

The NPD Group, 2009

Principal reasons for buying a particular brand of interior paint in 2008: Trusted brand, 32.4%; price, 21.1%; features, 13.6%; on sale, 8.1%; advice of store personnel, 8.0%; advice of friend, 3.5%; store display, 3.2%.

The NPD Group, 2009

According to a 2008 study by J.D. Power and Associates, factors that most influence consumers' satisfaction with interior paint: 1. Appearance and application features; 2. Application performance; 3. Design guides and instructions; 4. Durability performance; 5. Price; 6. Warranty/guarantee.

J.D. Power and Associates, 2008

How They Buy Source

The average ticket for a paint/stain purchase in 2007 (all retail outlets) was $24.33. Average ticket amounts, by sales channel: Specialty paint store, $34.30; warehouse home improvement center, $24.03; mass merchant, $15.92; hardware store, $21.92; department store, $20.24.

The NPD Group, 2008

What They Buy Source

Type of interior paint purchased in 2008, by unit share: Latex, 78.8%; enamel, 15.5%; oil, 5.7%.

The NPD Group, 2009

Based on research by The NPD Group, share of overall spending on paint and paint sundries in 2007 (through all retail categories), by category: Interior paint, 49.5%; exterior paint, 20.4%; stain, 8.5%; paint brushes, 7.8%; paint rollers, 6.8%; paint sprayers, 5.1%; paint pads, 1.4%; faux finishing tools, 0.6%.

Home Channel News, 2008

Major products sold through paint and wallpaper specialty retailers include paints (50% of sales), coatings (20%), wallpaper (10%) and painting equipment (10%). Paint includes interior and exterior varieties, while coatings include stains, varnishes and shellacs, and painting equipment includes brushes, rollers, sprayers and tools. These companies typically also sell such supplies as primers, adhesives and caulks.

Research and Markets, 2008

According to research by the Rohm and Haas Paint Quality Institute, white is America's most popular home exterior paint color (34%), followed by beige (28%), gray (13%), blue (7%), green (6%) and yellow (6%).

Rohm and Haas Paint Quality Institute, 2008

Based on 2008 research by J.D. Power and Associates, brands of interior paint ranking the highest among consumers were: 1) BEHR; 2) Porter Paints; 3) Benjamin Moore Paints; 4) Dunn-Edwards Paints; 5) Sherwin-Williams; and 6) Pittsburgh Paints. All six brands scored higher than the industry average.

J.D. Power and Associates, 2008

Where They Buy Source

Sherwin-Williams is the largest paint company in the U.S., and the second largest in the world behind Akzo Nobel, based in The Netherlands. Sherwin-Williams products include those marketed under the names of Dutch Boy, Krylon, Martin-Senour, Red Devil, Thompson's, Minwax and, of course, Sherwin-Williams. The company, with 2008 revenues of $7.980 billion (down 0.3% from 2007), also operates more than 3,300 paint stores in North America.

Hoover's, 2009

Where interior paint was purchased in 2008, by retail category: Big-box home improvement centers, 58.9%; mass merchants, 12.9%; specialty paint stores, 12.3%; hardware stores, 6.6%; department stores, 5.1%; other, 4.2%.

The NPD Group, 2009

Based on research by The NPD Group, share of overall spending on paint and paint sundries in 2007, by retail venue: Warehouse home improvement centers, 54.6%; specialty paint stores, 16.5%; mass merchants, 10.1%; hardware stores, 7.4%; department stores, 4.2%; other, 7.2%.

Home Channel News, 2008

Business Trends Source

Sales of paint and wallpaper specialty stores totaled $9.644 billion in 2008, down 7.3% from the 2007 figure of $10.406 billion. Paint and wallpaper specialty store revenue amounted to $10.742 billion in 2006.

U.S. Department of Commerce, 2009

The U.S. paint and coatings industry primarily includes more than 800 manufacturers, raw materials suppliers and distributors. These include manufacturers of architectural coatings (such as house paint) and other types of paint like product coatings (applied as part the original manufacturing process) and special purpose coatings for ships, oil and gas rigs, and highway/traffic markings.

National Paint & Coatings Association, 2009

A study by Retail Forward predicts a 4%-5% decline in home improvement store sales in 2009, with a modest improvement in 2010. Included in this group of retailers are home centers, paint & wallpaper specialists, hardware stores, specialty building materials retailers, and lawn & garden outlets.

Retail Forward, 2009

The paint and wallpaper industry includes about 8,000 retail stores, according to a 2008 study by Research and Markets. The report also found that the top 50 paint companies account for almost 70% of sales.

Business Wire, 2008