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Who Buys Source

Research by J.D. Power and Associates determined that among customers who leased their previous new vehicle, 76.4% leased their next new vehicle, while 19.4% financed the purchase of their next new vehicle with a loan, and 4.3% paid cash for their next new vehicle. Conversely, only 7.4% of customers who purchased their last new vehicle decided to lease their next one.

Automotive News, 2013

According to research by Edmunds.com, an increasing number of younger car buyers have been attracted to lease deals because of the more easily understandable monthly payment terms and the simplicity of returning a vehicle after a set period of time -- as opposed to a fixed price that is complicated by a down payment and several financing options.

Fortune, 2013

Profiling adults 18+ whose most recently acquired vehicle was leased:
 

GfK MRI, 2012

Of those adults whose most recently acquired vehicle was leased, 53.2% were women and 46.8% were men.

GfK MRI, 2012

Adults 18+ whose most recently acquired vehicle was leased, by age group: 18-24, 16.8%; 25-34, 22.9%; 35-44, 20.2%; 45-54, 16.4%; 55-64, 13.2%; 65+, 10.5%.

GfK MRI, 2012

Adults 18+ whose most recently acquired vehicle was leased, by income level: $100,000+, 32.4%; $75-99,999, 14.8%; $60-74,999, 10.6%; $50-59,999, 7.3%; $40-49,999, 7.8%; $30-39,999, 9.6%; $20-29,999, 7.8%; under $20,000, 9.7%.

GfK MRI, 2012

Adults 18+ whose most recently acquired vehicle was leased, by race: White, 70.2%; Black, 14.4%; Other, 15.4%; Hispanic origin, 18.0%.

GfK MRI, 2012

Adults 18+ whose most recently acquired vehicle was leased, by region: Northeast, 25.2%; Midwest, 21.4%; South, 33.8%; West, 19.6%.

GfK MRI, 2012

Adults 18+ whose most recently acquired vehicle was leased, by marital status: Single, 30.3%; married, 54.4%; separated/widowed/divorced, 15.3%.

GfK MRI, 2012

When They Buy Source

Share of sales for new car dealers (cars and trucks) by month (3-year average, 2011-2013): January, 7.4%; February, 7.5%; March, 8.5%; April, 8.2%; May, 8.6%; June, 8.3%; July, 8.3%; August, 8.7%; September, 8.0%; October, 8.3%; November, 8.5%; December, 9.7%.

U.S. Department of Commerce, 2014

Why They Buy Source

Based on a 2013 study by J.D. Power and Associates, the primary drivers of customer satisfaction in the retail leasing process are: Finance provider offering; application/approval process; sales representative relationship; and vehicle return process.

J.D. Power and Associates, 2013

How They Buy Source

Based on mid-2013 research by Edmunds.com, the average vehicle lease payment was $433, compared to the average monthly finance payment of $468.

Edmunds.com, 2013

What They Buy Source

In 2012, brands with the highest share of lease transactions (as opposed to vehicle purchases) were Mercedes-Benz (54.2%) and BMW (46.6%).

Manheim Consulting, 2013

ALG, which sets residual values for the auto industry, expects the average lease penetration rate for 25 volume brands it tracks to grow from 15.6% in 2012 to 16.2% by 2016. The company says the lease penetration rate for 12 luxury brands averaged 41.4% in 2012, and is predicted to grow to 43.4% by 2016.

Automotive News, 2013

Where They Buy Source

According to the J.D. Power and Associates 2013 Dealer Financing Satisfaction Study, organizations ranking above the industry average score of 896 in the retail leasing segment were: BMW Financial Services, 958; Mercedes-Benz Financial Services, 954; Ford Credit, 929; and Infiniti Financial Services, 904.

J.D. Power and Associates, 2013

Business Trends Source

According to Experian Automotive, leasing accounted for 27.5% of new-vehicle financing in the first quarter of 2013, the highest figure for any quarter since Experian started keeping track in 2006.

Automotive News, 2013

Through May of 2013, leasing accounted for approximately 25% of new cars sold.

Edmunds.com, 2013

According to research by Swapalease.com, an estimated 10% of lease-holders would like to get out of their lease each year, because of changes in finances, lifestyle, etc.

The Detroit Bureau, 2013

A study by J.D. Power and Associates projects that overall lease maturities will rise by 447,000 in 2013, a 35% increase from 2012.

Automotive News, 2013