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Who Buys Source

Profiling adults 18+ who visited a chiropractor in the past year:

GfK MRI, 2011

Of those adults 18+ who went to a chiropractor in the past year, 60.4% were women and 39.6% were men.

GfK MRI, 2011

Adults 18+ who visited a chiropractor in the last year, by age group: 18-24, 8.2%; 25-34, 15.1%; 35-44, 18.9%; 45-54, 22.2%; 55-64, 18.6%; 65+, 17.0%.

GfK MRI, 2011

Adults 18+ who visited a chiropractor in the past year, by income level: $100,000+, 31.2%; $75-99,999, 17.1%; $60-74,999, 11.5%; $50-59,999, 8.5%; $40-49,999, 8.9%; $30-39,999, 7.8%; $20-29,999, 7.6%; under $20,000, 7.4%.

GfK MRI, 2011

Adults 18+ who visited a chiropractor in the past year, by race: White, 88.3%; Black, 4.6%; Other, 7.1%; Hispanic origin, 7.7%.

GfK MRI, 2011

Adults 18+ who went to a chiropractor in the last year, by region: Northeast, 18.4%; Midwest, 30.5%; South, 27.4%; West, 23.7%.

GfK MRI, 2011

Adults 18+ who visited a chiropractor in the last 12 months, by marital status: Single, 18.5%; married, 63.3%; separated/widowed/divorced, 18.2%.

GfK MRI, 2011

Three states -- California (13%), Florida (8%) and Texas (7%) -- account for 28% of the spending on chiropractic services in the U.S. They are followed by New York (6%), Pennsylvania (5%) and Illinois (4%). 

ChiroPractice, 2011

When They Buy Source

October is National Chiropractic Health Month.

American Chiropractic Association, 2012

A 2010 survey by Chiroweb.com asked chiropractors if more patients seemed to come in for treatment during a particular time of the year: Spring, 30%; Winter, 17%; Fall, 17%; Summer, 14%; no real seasonal change, 22%.

Chiroweb.com, 2010

Why They Buy Source

Doctors of Chiropractic (DCs) care for patients of all ages, with a variety of health conditions.  DCs are especially well known for their expertise in caring for patients with back pain, neck pain and headaches. They also care for patients with a wide range of injuries and disorders of the musculoskeletal system, involving the muscles, ligaments and joints.

American Chiropractic Association, 2012

How They Buy Source

Based on the 2012 Salary and Expense Survey, conducted by Chiropractic Economics magazine, sources of income for the typical chiropractic office (more than one answer possible): Patient treatment, 87.5%; retail, 9.0%; diagnostics, 7.9%; consulting, 2.8%; other, 4.2%. Regarding patient treatment, share of payment sources (more than one answer possible): Insurance, 41.3%; cash, 39.3%; Medicare, 11.9%; auto insurance, 11.9%; workers' comp, 5.0%; Medicaid, 3.3%; other. 2.3%.

Chiropractic Economics, 2012

According to the 2011 Fees & Reimbursement Survey appearing in Chiropractic Economics magazine, the average fee per office visit was $71, up from $65 the previous year. In 2011, an average of 63.4% of the cost of an office visit was reimbursed, down from 67.6% in 2010.
 

Chiropractic Economics, 2011

Research by Chiropractic Economics magazine found that 67.6% of chiropractors offered some type of payment plan in 2011, down from 69.1% in 2010 and 74.4% in 2009. The most popular types of payment options (more than one answer possible): Negotiating on a per-case basis, 35.5%; discounting for cash, 33.5%; prepayment plans, 24.0%; patient financing, 18.0%; down payment, 16.8%; other (includes monthly payments, installment payments, discounts for children, etc.), 11.4%.

Chiropractic Economics, 2011

What They Buy Source

In addition to spinal adjustment/treatment, other services frequently offered by chiropractors (either by themselves or through on-site specialists): Nutritional counseling, 62.0%; exercise programs, 53.5%; massage therapy, 51.4%; physical therapy/rehab, 50.5%; electrotherapy, 44.3%; weight loss management, 30.7%; laser therapy, 28.8%; instrument-assisted soft tissue mobilization, 27.0%; acupuncture, 24.8%; decompression, 21.7%; homeopathy, 15.8%; fitness devices, 12.4%.

Chiropractic Economics, 2012

Based on a study by Chiropractic Economics magazine, 56.5% of chiropractors employ some type of specialist to work in their offices. Categories of additional specialists employed most often: Licensed massage therapist, 46.3%; acupuncturist, 12.8%; nutritionist, 8.0%; MD/DO, 7.3%; physical therapist, 6.1%; fitness trainer, 4.2%; other, 5.1%.

Chiropractic Economics, 2012

Approximately 90% of chiropractors receive additional income from the sale of retail products in their offices. Types of merchandise sold most often: Nutritional products/supplements, 72%; pillows, 68%; orthotics, 65%; topical analgesics, 60%; hot/cold compresses, 52%; supports/wraps, 45%; TENS, 40%; educational materials, 38%; exercise, 34%; herbals, 31%; rehab, 28%; weight management, 22%; homeopathic, 20%; anti-aging, 8%; mattresses, 5%; skin care, 5%.

Chiropractic Economics, 2012

Where They Buy Source

According to a 2012 survey by Chiropractic Economics magazine, how chiropractors have named their clinics: Chiropractic clinic, 70%; wellness center, 24%; rehabilitation center, 6%; other, 0.5%.

Chiropractic Economics, 2012

Based on research by Chiropractic Economics magazine, 54.9% of chiropractors practice in suburban locations, while 29.5% work in urban settings and 15.6% are situated in rural offices. 

Chiropractic Economics, 2012

Business Trends Source

The U.S. chiropractic industry includes approximately 37,000 establishments (single-location companies and branches of multi-location companies) and 50,000 licensed chiropractors with combined annual revenue of about $10 billion.

Hoover's, 2012

According to the 2012 Salary & Expense Survey, conducted by Chiropractic Economics magazine, the average gross billings for the responding chiropractors was $425,668 in 2012, compared to $523,014 in 2011 and $541,396 in 2010. 

Chiropractic Economics, 2012

A survey by Chiropractic Economics determined that chiropractors spent an average of $6,782 on advertising in 2012, down from $9,666 in 2011 and $10,660 in 2010. Average amounts spent on advertising in 2012, by region: East, $4,487; Midwest, $13,259; South, $9,235; West, $6,224.

Chiropractic Economics, 2012

Based on the 2012 Salary & Expense Survey, conducted by Chiropractic Economics magazine, chiropractor clinics attracted an average of 5.1 new patients per week. Overall, chiropractic clinics saw an average of 106.5 patients per week.

Chiropractic Economics, 2012

A 2012 survey conducted by Chiropractic Economics offered a profile of those chiropractors who most actively market their practices: Average age of 48.4 years; 81.1% are male; 69.6% are solo practitioners; with 3.1 employees per clinic.

Chiropractic Economics, 2012

A 2012 poll by Dynamic Chiropractic magazine asked chiropractors what title they generally use when marketing themselves and their practice: Chiropractor, 39%; Chiropractic Physician, 26%; Doctor of Chiropractic, 25%; Doctor of Chiropractic Medicine, 6%; Spine Specialist, 1%; other, 2%. 

Dynamic Chiropractic, 2012

Chiropractic care is included in most health insurance plans, including major medical plans, workers’ compensation, Medicare, some Medicaid plans, and Blue Cross Blue Shield plans for federal employees, among others.

American Chiropractic Association, 2012

According to a survey of more than 250 chiropractors, conducted by Dynamic Chiropractic magazine, 66% of the respondents said they were expecting a better year financially in 2012 when compared to 2011.

Dynamic Chiropractic, 2012

According to a study by the International Foundation of Employee Benefit Plans, approximately 79% of U.S. public employers cover chiropractic care in their employee healthcare plans.

International Foundation of Employee Benefit Plans, 2012

According to CDC National Health Statistics, approximately 38% of American adults and 12% of children use some form of complementary and alternative medicine, which includes chiropractic, massage therapy, etc.

Chiropractic Economics, 2011

Misc Source

Doctors of Chiropractic undergo at least four years of professional study at one of 19 chiropractic colleges accredited by The Council on Chiropractic Education. In addition, Doctors of Chiropractic must pass national board examinations and become state-licensed prior to practicing.

American Chiropractic Association, 2012