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Who Buys Source

Profiling adults 18+ whose household purchased either a central air conditioning system, room air conditioner or ceiling fan in the past year:

GfK MRI, 2013

Of those adults 18+ whose households bought a central air conditioning system in the last year, 54.6% were women and 45.4% were men.

GfK MRI, 2013

Adults 18+ whose households purchased a central air conditioning system in the past year, by age group: 18-24, 6.6%; 25-34, 13.9%; 35-44, 14.2%; 45-54, 21.5%; 55-64, 22.3%; 65+, 21.5%.

GfK MRI, 2013

Adults 18+ whose households bought a central air conditioning system in the previous year, by income level: $100,000,+, 31.0%; $75-99,999, 18.8%; $60-74,999, 11.7%; $50-59,999, 7.1%; $40-49,999, 8.4%; $30-39,999, 8.3%; $20-29,999, 8.1%; under $20,000, 6.6%.

GfK MRI, 2013

Adults 18+ whose households purchased a central air conditioning system in the last year, by region: Northeast, 12.2%; Midwest, 18.3%; South, 57.0%; West, 12.5%.

GfK MRI, 2013

Adults 18+ whose households bought a central air conditioning system in the past year, by race: White, 82.6%; Black, 8.7%; Other, 8.7%; Hispanic origin, 9.6%.

GfK MRI, 2013

Adults 18+ whose households acquired a central air conditioning system in the previous year, by marital status: Single, 17.1%; married, 63.5%; separated/widowed/divorced, 19.4%.

GfK MRI, 2013

Of those adults 18+ who bought a room air conditioner in the past year, 51.2% were men and 48.8% were women.
 

GfK MRI, 2013

Adults 18+ who bought a room air conditioner in the past year, by age bracket: 18-24, 14.4%; 25-34, 18.8%; 35-44, 18.1%; 45-54, 21.5%; 55-64, 16.6%; 65+, 10.6%.

GfK MRI, 2013

Adults 18+ who purchased a room air conditioner in the past year, by income level: $100,000+, 25.9%; $75-99,999, 8.9%; $60-74,999, 9.1%; $50-59,999, 10.3%; $40-49,999, 8.9%; $30-39,999, 10.5%; $20-29,999, 9.3%; under $20,000, 17.1%.

GfK MRI, 2013

Adults 18+ who bought a room air conditioner in the past year, by region: Northeast, 36.6%; Midwest, 22.0%; South, 31.4%; West, 10.0%.

GfK MRI, 2013

Adults 18+ who purchased a room air conditioner in the past year, by race: White, 75.4%; Black, 11.2%; Other, 13.4%; Hispanic origin, 14.2%.

GfK MRI, 2013

Adults 18+ who bought a room air conditioner in the past year, by marital status: Single, 28.9%; married, 51.2%; separated/widowed/divorced, 19.9%.

GfK MRI, 2013

Of those adults 18+ who bought a ceiling fan in the past year, 51.9% were women and 48.1% were men.

GfK MRI, 2013

Adults 18+ who bought a ceiling fan in the past year, by age group: 18-24, 10.1%; 25-34, 20.4%; 35-44, 17.4%; 45-54, 23.3%; 55-64, 17.5%; 65+, 11.3%.

GfK MRI, 2013

Adults 18+ who purchased a ceiling fan in the past year, by income level: $100,000+, 31.3%; $75-99,999, 15.0%; $60-74,999, 13.7%; $50-59,999, 9.1%; $40-49,999, 6.7%; $30-39,999, 7.4%; $20-29,999, 6.1%; under $20,000, 10.7%.

GfK MRI, 2013

Adults 18+ who acquired a ceiling fan in the previous year, by region: Northeast, 17.9%; Midwest, 22.1%; South, 41.6%; West, 18.4%.

GfK MRI, 2013

Adults 18+ who bought a ceiling fan in the past year, by race: White, 83.9%; Black, 7.4%; Other, 8.7%; Hispanic origin, 9.4%.

GfK MRI, 2013

Adults 18+ who bought a ceiling fan in the past year, by marital status: Single, 20.2%; married, 62.2%; separated/widowed/divorced, 17.6%.

GfK MRI, 2013


Why They Buy Source

According to a 2014 survey of HVACR manufacturers, the respondents felt that reliability and initial costs were most important to their customers, followed closely by efficiency and sustainability.

Air Conditioning, Heating & Refrigeration News, 2014

According to a 2013 survey conducted by Emerson Climate Technologies, what residential customers say they are looking for when purchasing a new air conditioning system: Low purchase price, 30%; efficiency and comfort, 22%; efficiency payback, 19%; energy & environmental-friendly attributes, 16%; superior comfort, 13%.

Air Conditioning, Heating & Refrigeration News, 2013

According to a 2013 survey by TraQline, reasons for buying a new room air conditioner: Old one didn't work, 33%; wanted an extra one, 21%; old one required service, 12%; moved to a new home, 12%; just wanted a new one, 4%; other reason, 18%.

Home Channel News, 2013


What They Buy Source

Carrier Corporation (a subsidiary of United Technologies) is the world's largest maker of heating, ventilation and air conditioning equipment and refrigeration systems. Trane (an Ingersoll-Rand subsidiary) and Lennox rank as the second and third largest manufacturers of HVAC equipment in the U.S.

Hoover's, 2014

Central air conditioners are rated according to their seasonal energy efficiency ratio (SEER), which indicates the relative amount of energy needed to provide a specific cooling output. The minimum SEER allowed today is 13, a standard that went into effect in 2006.

U.S. Department of Energy, 2014

A 2014 survey of HVACR manufacturers asked the participants which segment of their business offered the best sales outlook. Thirty-five percent chose maintenance/replacement, while 33% said new construction, and 32% selected retrofit/renovation.

Air Conditioning, Heating & Refrigeration News, 2014

Based on a 2013 survey by Emerson Climate Technologies, size of air conditioning systems that residential consumers typically purchase: 13 SEER (minimum efficiency), 68%; 14-15 SEER (mid-tier), 20%; 16+ SEER (premium), 12%.

Air Conditioning, Heating & Refrigeration News, 2013

According to a survey by TraQline, dollar share of room air conditioner sales in 2013, by brand: General Electric, 18%; Frigidaire, 18%; LG, 9%; Kenmore, 9%; Haier, 5%; other, 41%. 

Home Channel News, 2013

Where They Buy Source

Largest air conditioning/heating contractors, based on 2013 revenues (totals in millions): 1. EMCOR Group (Norwalk, CT), $1,110.7; 2. Comfort Systems, USA (Houston, TX), $1,018.0; 3. ACCO Engineered Systems (Glendale, CA), $606.5; 4. Johnson Controls, North American Service (Milwaukee, WI), $532.5; 5. American Residential Services, (Memphis, TN), $351.5; 6. McKinstry Co. (Seattle, WA), $350.0; 7. Southland Industries (Garden Grove, CA), $228.4; 8. Greenstar Services Corp. (Mt. Vernon, NY), $207.0; 9. TDIndustries (Dallas, TX), $200.0; 10. Service Experts LLC (Richardson, TX), $191.5.

Contractor, 2014

Based on research by TraQline, dollar share of room air conditioner sales in 2013, by channel: Home improvement stores, 33%; discount stores, 25%; department stores, 16%; electronics/appliance stores, 10%; directly shipped, 7%; other, 9%.

Home Channel News, 2013

Business Trends Source

Shipments of unitary (central) air conditioning systems and air-source heat pumps rose 9.9% in 2013 to 6.170 million units, up from 5.614 million in 2012 and 5.510 million units in 2011. The all-time record of 8.608 million units shipped came in 2005. For air conditioning units only, the 2013 total was 4.201 million, compared to 3.916 million in 2012 (7.3% higher).

Air-Conditioning, Heating and Refrigeration Institute, 2014

Manufacturer shipments of room air conditioners dropped 10.3% in 2013 to 6.769 million units, down from 7.548 million units in 2012. The highest total in recent years was 10.055 million units in 2006.

Association of Home Appliance Manufacturers, 2014

The number of new single-family homes built in the U.S. with central air conditioning installed stood at 91% in 2013, up from 89% in 2012 and 88% in 2011.

U.S. Census Bureau, 2014

According to a survey of HVACR manufacturers, 90% of the respondents felt their sales would increase in 2014. Of this group, 32% expected sales increases of more than 10%, 31% forecast sales increases between 5-10%, and 27% predicted increases of less than 5%.

Air Conditioning, Heating & Refrigeration News, 2014

A 2014 survey of HVACR manufacturers asked the respondents to identify the market segments they believed held the most potential for new business (multiple answers): Hospitals/Health Care, 72%; Light Commercial, 63%; Data/Telecommunications Centers, 59%; Heavy Commercial, 58%; Office Buildings, 53%; Manufacturing (Industrial), 53%; Restaurants/Hospitality, 52%; Residential, 51%; International, 50%; Lodging, 47%; Schools, 46%; Laboratories, 40%; Non-School Institutional Buildings, 36%. 

Air Conditioning, Heating & Refrigeration News, 2014

According to EPA figures, share of spending on home energy costs, by category: Heating, 29%; cooling, 17%; water heating, 14%; appliances, 13%; lighting, 12%; electronics, 4%; other, 11%.

 

Air Conditioning, Heating & Refrigeration News, 2013

Misc Source

According to a 2013 study by Emerson Climate Technologies, the top 10 states for employment opportunites for heating, ventilation, air conditioning and refrigeration (HVACR) contractors: 1. California; 2. Ohio; 3. Florida; 4. Texas; 5. Illinois; 6. New York; 7. Pennsylvania; 8. New Jersey; 9. North Carolina; 10. Georgia.

Air Conditioning, Heating & Refrigeration News, 2013