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Who Buys Source

Based on research by the Motion Picture Association of America, the number of movie tickets sold in 2012 were evenly distributed between males and females -- 50% each.

Motion Picture Association of America, 2013

Based on research by the Motion Picture Association of America, share of movie tickets sold in 2012, by ethnicity: Caucasian, 56%; Hispanic, 26%; African American, 11%; Other, 7%.

Motion Picture Association of America, 2013

According to research by the Motion Picture Association of America, share of movie tickets sold in 2012, by age group: 2-11, 11%; 12-17, 12%; 18-24, 19%; 25-39, 24%; 40-49, 13%; 50-59, 9%; 60+, 12%.

Motion Picture Association of America, 2013

Share of "frequent" moviegoers in 2012 (those who went to the cinema once a month or more), by ethnicity: Caucasians, 56%; Hispanics, 26%; African Americans, 11%; Others, 7%.

Motion Picture Association of America, 2013

Share of "frequent" moviegoers in 2012 (those who went to the movies once a month or more), by age bracket: 2-11, 7%; 12-17, 15%; 18-24, 21%; 25-39, 24%; 40-49, 14%; 50-59, 8%; 60+, 11%.

Motion Picture Association of America, 2013

States with the highest number of moviegoers in 2012 (totals in millions): 1. California, 26.8; 2. Texas, 17.9; 3. New York, 12.6; 4. Florida, 11.9; 5. Illinois, 9.2.

Motion Picture Association of America, 2013

Profiling adults 18+ who attended any movie theater in the past six months, along with those fans who usually go to movies 2-3 times a month, and those who try to see films on their opening weekend:

GfK MRI, 2012

Of those adults 18+ who attended a movie in the past 6 months, 53.6% are female and 46.4% are male.

GfK MRI, 2012

Adults 18+ who attended any movie theater in the past 6 months, by age group: 18-24, 15.7%; 25-34, 20.9%; 35-44, 19.5%; 45-54, 18.6%; 55-64, 14.0%; 65+, 11.3%.

GfK MRI, 2012

Adults 18+ who attended any movie theater in the past 6 months, by income level: $100,000+, 30.4%; $75-99,999, 15.9%; $60-74,999, 11.4%; $50-59,999, 8.2%; $40-49,999, 8.1%; $30-39,999, 8.4%; $20-29,999, 7.8%; under $20,000, 9.8%.

GfK MRI, 2012

Adults 18+ who visited any movie theater in the past 6 months, by region: Northeast, 17.5%; Midwest, 21.4%; South, 35.6%; West, 25.5%.

GfK MRI, 2012

Adults 18+ who attended any movie theater in the past 6 months, by race: White, 75.4%; Black, 10.6%; Other, 14.0%; Hispanic origin, 14.0%.

GfK MRI, 2012

Adults 18+ who attended any movie theater in the past 6 months, by marital status: Single, 29.9%; married, 54.9%; separated/widowed/divorced, 15.2%.

GfK MRI, 2012

Of those adults 18+ who usually go to movies on opening weekend, 51.6% are female and 48.4% are male.

GfK MRI, 2012

Adults 18+ who usually go to movies on opening weekend, by age bracket: 18-24, 27.5%; 25-34, 23.7%; 35-44, 17.5%; 45-54, 15.2%; 55-64, 9.2%; 65+, 6.9%.

GfK MRI, 2012

Adults 18+ who usually go to movies on opening weekend, by income group: $100,000+, 23.0%; $75-99,999, 13.5%; $60-74,999, 9.7%; $50-59,999, 7.6%; $40-49,999, 9.1%; $30-39,999, 10.4%; $20-29,999, 9.9%; under $20,000, 16.8%.

GfK MRI, 2012

Adults 18+ who usually go to movies on opening weekend, by region: Northeast, 16.9%; Midwest, 21.2%; South, 40.7%; West, 21.2%.

GfK MRI, 2012

Adults 18+ who usually go to movies on opening weekend, by race: White, 55.0%; Black, 23.6%; Other, 21.4%; Hispanic origin, 19.6%.

GfK MRI, 2012

Adults 18+ who usually go to movies on opening weekend, by marital status: Single, 44.0%; married, 41.1%; separated/widowed/divorced, 14.9%.

GfK MRI, 2012

Of those adults 18+ who usually go to movies 2-3 times a month, 53.3% are female and 46.7% are male.

GfK MRI, 2012

Adults 18+ who usually go to movies 2-3 times per month, by age group: 18-24, 23.8%; 25-34, 20.4%; 35-44, 16.4%; 45-54, 17.3%; 55-64, 11.9%; 65+, 10.2%.

GfK MRI, 2012

Adults 18+ who usually go to movies 2-3 times a month, by income bracket: $100,000+, 31.7%; $75-99,999, 15.4%; $60-74,999, 10.9%; $50-59,999, 8.6%; $40-49,999, 7.3%; $30-39,999, 8.9%; $20-29,999, 7.2%; under $20,000, 10.0%.

GfK MRI, 2012

Adults 18+ who usually go to movies 2-3 times a month, by region: Northeast, 14.3%; Midwest, 20.0%; South, 37.0%; West, 28.7%.

GfK MRI, 2012

Adults 18+ who usually go to movies 2-3 times per month, by race: White, 67.4%; Black, 14.9%; Other, 17.7%; Hispanic origin, 16.8%.

GfK MRI, 2012

Adults 18+ who usually go to movies 2-3 times a month, by marital status: Single, 40.1%; married, 45.0%; separated/widowed/divorced, 14.9%.

GfK MRI, 2012

When They Buy Source

Monthly share of movie ticket sales (2-year average, 2011-2012): January, 7.6%; February, 7.0%; March, 7.7%; April, 7.2%; May, 9.8%; June, 9.8%; July, 12.9%; August, 8.2%; September, 5.6%; October, 6.1%; November, 9.3%; December 8.8%.

BoxOffice.com, 2013

Quarterly distribution of movie ticket sales (2-year average, 2011-2012): First Quarter, 22.3%; Second Quarter, 26.8%; Third Quarter, 26.7%; Fourth Quarter, 24.2%.

BoxOffice.com, 2013


How They Buy Source

The average price of a movie ticket in 2012 (including discount tickets and dollar theaters) was $7.96, up from $7.93 in 2011 and $7.89 in 2010. Through the first seven months of 2013, the average ticket price had risen to $8.16.
 

Box Office Mojo, 2013

What They Buy Source

The most popular movie genres in 2012, based on overall share of ticket sales: 1. Adventure, 28.7%; 2. Comedy, 15.3%; 3. Drama, 14.9%; 4. Action, 14.8%; 5. Thriller/Suspense, 14.3%; 6. Horror, 3.9%; 7. Romantic Comedy, 3.2%; 8. Musical, 2.0%; 9. Documentary, 1.2%; 10. Black Comedy, 0.9%.

The-Numbers.com, 2013

The most popular movie production methods in 2012, according to share of box office totals: 1. Live Action, 77.6%; 2. Digital Animation, 12.3%; 3. Animation/Live Action, 8.0; 4. Stop-Motion Animation, 1.1%; 5. Hand Animation, 1.0%..

The-Numbers.com, 2013

Share of movie ticket sales in 2012, according to rating: Unrated, 43.1%; R, 28.2%; PG-13, 18.6%; PG, 8.3%; G, 1.5%; NC-17, 0.3%.

Box Office Mojo, 2013

Where They Buy Source

Leading movie studios, according to overall share of 2012 box office receipts: 1. Sony/Columbia, 16.6%; 2. Warner Bros., 15.4%; 3. Buena Vista, 14.3%; 4. Universal, 12.2%; 5. Lionsgate, 11.4%; 6. 20th Century Fox, 9.5%; 7. Paramount, 8.4%; 8. Weinstein Company, 2.4%; 9. Relativity, 1.9%; 10. (tie) Open Road Films and Focus Features, 1.3%.

Box Office Mojo, 2013

Business Trends Source

Domestic movie box office receipts totaled an all-time high of $10.71 billion in 2012, up from $10.20 billion in 2011 and $10.48 billion in 2010. Movie attendance totals also increased in 2012, climbing to 1.37 billion, as compared to 1.29 billion in 2011 and 1.33 billion in 2010. The single-year standard for domestic admissions was established in 2002, when 1.50 billion fans went to the movies. Box office sales are projected to increase to $11.66 billion in 2013, with the number of tickets sold predicted to grow to 1.47 billion. 

The-Numbers.com, 2013

The number of indoor movie screens in the U.S. reached a new high of 39,918 in 2012, up from 39,547 in 2010 and 38,834 in 2008. The majority of screens (81%) in 2012 were located at venues with 8 or more screens.

Motion Picture Association of America, 2013

Per capita movie attendance in 2012 was 4.2 for males and 4.0 for females (up from 4.0 and 3.9 in 2011, respectively).

Motion Picture Association of America, 2013

Share of movie tickets sold in 2012, according to individuals' attendance frequency: Frequent Moviegoer (once a month or more), 57%; Occasional Moviegoer (less than once a month), 41%; Infrequent Moviegoer (once in 12 months), 2%.

Motion Picture Association of America, 2013

Of the 39,918 movie screens in the U.S. in 2012, digital non-3D screens accounted for 50.0% of the total, while digital 3-D screens made up 40.0%, and analog screens accounted for the remaining 16.0%. As recently as 2008, analog screens represented 85.8% of the movie screens in America.

Motion Picture Association of America, 2013

A total of 677 films were released in 2012, up from 609 in 2011 and 563 in 2010. In 2012, 135 films accounted for 95% of the box office receipts for the year.

Motion Picture Association of America, 2013