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Who Buys Source

Profiling adults 18+ who own any type of computer software at home, along with those consumers who purchase software for business purposes:
 

GfK MRI, 2010

Of those adults 18+ who own any type of computer software at home, 50.8% are women and 49.2% are men.

GfK MRI, 2010

Of those adults 18+ who buy software for business purposes, 67.2% are men and 32.8% are women.

GfK MRI, 2010

Adults 18+ who own any type of software at home, by age group: 18-24, 13.1%; 25-34, 18.8%; 35-44, 20.9%; 45-54, 21.3%; 55-64, 15.2%; 65+, 10.7%.

GfK MRI, 2010

Adults 18+ who buy software for business applications, by age level: 18-24, 3.7%; 25-34, 19.3%; 35-44, 28.3%; 45-54, 18.9%; 55-64, 16.4%; 65+, 3.4%.

GfK MRI, 2010

Adults 18+ who own any type of software at home, by income bracket: $100,000+, 32.3%; $75-99,999, 17.0%; $60-74,999, 2.4%; $50-59,999, 8.6%; $40-49,999, 8.4%; $30-39,999, 8.0%; $20-29,999, 6.5%; under $20,000, 6.8%.

GfK MRI, 2010

Adults 18+ who purchase software for business purposes, by income group: $100,000+, 55.6%; $75-99,999, 18.9%; $60-74,999, 11.1%; $50-59,999, 4.7%; $40-49,999, 4.6%; $30-39,999, 2.8%; $20-29,999, 1.8%; under $20,000, 0.5%.

GfK MRI, 2010

Adults 18+ who own any type of software at home, by region: Northeast, 18.7%; Midwest, 23.3%; South, 34.7%; West, 23.3%.

GfK MRI, 2010

Adults 18+ who buy software for business applications, by region: Northeast, 16.9%; Midwest, 23.5%; South, 32.0%; West, 27.6%.

GfK MRI, 2010

Adults 18+ who own any type of software at home, by race: White, 80.0%; Black, 8.5%; Other, 11.5%; Hispanic origin, 10.8%.

GfK MRI, 2010

Adults 18+ who purchase software for business reasons, by race: White, 86.5%; Black, 5.5%; Other, 8.0%; Hispanic origin, 6.5%.

GfK MRI, 2010

Adults 18+ who own any type of software at home, by marital status: Single, 25.3%; married, 60.5%; separated/widowed/divorced, 14.2%

GfK MRI, 2010

Adults 18+ who purchase software for business purposes, by marital status: Single, 17.0%; married, 70.5%; separated/widowed/divorced, 12.5%.

GfK MRI, 2010

Players of computer and video games games, by age bracket: Under 18, 25%; 18-49, 49% 50+, 26%. A total of 60% of all game players are male, while 40% are female.

Entertainment Software Association, 2008

The average game player is 35 years old, and has been playing for 13 years. However, the average game buyer is 40 years old.

Entertainment Software Association, 2008

Sixty-five percent of American households play computer or video games.

Entertainment Software Association, 2008

Eighty-three percent of children report that they get their parents' permission before renting or buying games, and 94% say their parents are present when they purchase or rent games.
 

Entertainment Software Association, 2008

Based on research by the Entertainment Software Association, 41% of Americans expected to purchase one or more games in 2008.

Entertainment Software Association, 2008

A 2008 study by The NPD Group found that desktop computer buyers were willing to spend $100 more on productivity software than buyers of notebook computers.

The NPD Group, 2008

A 2007 study by the Entertainment Software Association found that 36% of parents say they play computer and video games.

Entertainment Software Association, 2007

When They Buy Source

Monthly sales at retail computer and computer software stores (3-year average, 2007-2009): January, 8.0%; February, 7.7%; March, 8.1%; April, 7.5%; May, 7.3%; June, 7.6%; July, 7.7%; August, 8.2%; September, 7.6%; October, 7.7%; November, 9.5%; December, 13.1%.

U.S. Department of Commerce, 2010

Why They Buy Source

Based on a 2008 survey by The NPD Group, the computer threat and/or security issue that most concerns consumers is viruses (80%), followed by identity theft (73%).

The NPD Group, 2008

Why consumers would prefer to purchase software from a brick and mortar retailer, as opposed to buying online: Shipping costs; lack of live sales staff; and security. The reason most often cited for purchasing software online is convenience.

The NPD Group, 2008

A 2008 study by The NPD Group found that of those consumers buying software online, 64% have security concerns about downloading from the Internet, and 43% have concerns about software downloads "crashing" their computers.

The NPD Group, 2008

The average adult woman gamer plays games 7.4 hours per week, compared to an average of 7.6 hours for the average adult man who plays games.

Entertainment Software Association, 2007


What They Buy Source

According to The NPD Group, Microsoft's Office Suite accounted for 17% of all dollar volume in the U.S. retail PC software market in 2007. Microsoft Office unit sales experienced a 50% increase for the year.

The NPD Group, 2008

Top-selling computer game genres in 2007: Strategy, 33.9%; role-playing, 18.8%; family entertainment, 14.3%; shooter, 11.6%; adventure, 5.0%; children's entertainment, 3.5%; action, 2.6%; sport games, 2.5%; flight, 2.2%; racing, 1.5%; arcade, 0.9%; other, 3.0%.

Entertainment Software Association, 2008

The top 10 PC game titles sold during the week of November 1, 2008: 1. Fallout 3; 2. Command & Conquer: Red Alert 3; 3. Fallout 3 Collectors Edition; 4. Spore; 5. Far Cry 2; 6. The Sims 2 Apartment Life Expansion; 7. Nancy Drew: The Haunting of Castle Malloy; 8. The Sims 2 Double Deluxe; 9. Fallout 3 Survival Edition; 10. Command & Conquer: Red Alert 3 Premier Edition.

The NPD Group, 2008

Eighty-five percent of all games sold in 2007 were rated either "E" (Everyone), "T" (Teen) or E10+ (for Everyone age 10 or over). The remaining 15% of titles were rated "M" (Mature).

Entertainment Software Association, 2008

Where They Buy Source

Microsoft ranks as the world's No. 1 software company, thanks to a variety of products and services including its Windows operating system and Office software suite. Revenues for the Redmond, WA-based corporation totaled $60.420 billion in 2008, 18.2% higher than the previous year. Multi-faceted technology giant IBM is the No. 2 software producer.

Hoover's, 2008

Oracle is a top provider of systems software, providing a range of tools for managing business data, supporting business operations, and facilitating collaboration and application development. In recent years, the company has aggressively used acquisitions to expand its product lines, thanks to the purchases of PeopleSoft, Siebel Systems and Hyperion Solutions. Germany-based SAP is the leading producer of enterprise resource planning software used to integrate back-office functions such as distribution, accounting, human resources and manufacturing.

Hoover's, 2008

Adobe Systems is one of the leading desktop publishing providers. In additon to the frequently-used (and free of charge) Adobe Acrobat Reader, the company's Web and print publishing products include Photoshop, Illustrator and PageMaker. Adobe's sales totaled $3.158 billion in 2007, a gain of 22.6% from the prior year.

Hoover's, 2008

GameStop is the largest retailer of new and used games, hardware, entertainment software and accessories through more than 5,500 stores located in 16 countries. Stores branded as GameStop and EB Games carry an average of 1,000 new titles and 3,500 used ones. The company's sales amounted to $7.094 billion in 2008, a 33.4% increase over 2007.

Hoover's, 2008

According to a study by The NPD Group, of those software security products bought at a physical location, 62% were made directly off the shelf, 25% came with the purchase of a new PC, and 11% were made through a retailer's tech bench.

The NPD Group, 2008

A 2008 study by The NPD Group concluded that 62% of computer security software is bought on the Internet, with over half of these online purchases being made directly through  manufacturers' Web sites.

The NPD Group, 2008

Business Trends Source

U.S. retail sales of non-games software totaled $3.3 billion in 2007, a 15% increase over the $2.9 billion generated in 2006. The most significant increases in 2007 were seen in the operating system, business, finance and imaging/graphics categories, which posted respective dollar sales gains of 58%, 41%, 13% and 10%. The most significant losses were in the personal productivity and education categories, which were down 18% and 17%, respectively.

The NPD Group, 2008

Dollar sales of computer games decreased from $980 million in 2006 to $910 million in 2007. In 2004, computer game sales totaled $1.1 billion. Unit sales of computer games fell from 39.7 million in 2006 to 36.4 billion in 2007. Unit sales were 45.0 million in 2004.

Entertainment Software Association, 2008

Dollar sales of computer security software climbed 16% in 2007, thanks primarily to a 55% increase in the security suite software category. The top four publishers of security suite software are Symantec, McAfee, Trend Micro and Microsoft.

The NPD Group, 2008

Misc Source

According to a late-2008 survey of computer users, conducted by privacy software manufacturer Steganos, 13% of the respondents said they did not have any anti-virus software installed on their machines, while 9% did not know if they did or not. Nineteen percent did not know if they had firewalls installed. In addition, 60% did not have privacy software installed, and 25% did not know whether they did or not.

Wireless News, 2008