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Who Buys Source

Of those adults 18+ who spent $150 or more at a beauty salon in the past six months, 90.8% were women and 9.2% were men.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a beauty parlor in the last six months, by age range: 18-24, 6.4%; 25-34, 12.2%; 35-44, 18.3%; 45-54, 23.2%; 55-64, 20.0%; 65+, 19.9%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a beauty salon in the last six months, by income level: $100,000+, 41.7%; $75-99,999, 17.0%; $60-74,999, 10.8%; $50-59,999, 7.2%; $40-49,999, 6.6%; $30-39,999, 6.5%; $20-29,999, 5.4%; under $20,000, 4.8%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a beauty parlor in the past six months, by race: White, 83.6%; Black, 10.4%; Other, 6.0%; Hispanic origin, 7.4%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a beauty salon in the last six months, by region: Northeast, 21.3%; Midwest, 22.7%; South, 37.4%; West, 18.6%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a beauty parlor in the last six months, by marital status: Single, 16.3%; married, 64.2%; separated/widowed/divorced, 19.5%.

GfK MRI, 2011

Profiling adults 18+ who spent $150 or more at a beauty parlor or barber shop in the last six months:
 

GfK MRI, 2011

Of those adults 18+ who spent $150 or more at a barber shop in the last six months, 83.3% were men and 16.7% were women.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a barber shop in the past six months, by age range: 18-24, 11.2%; 25-34, 23.7%; 35-44, 19.7%; 45-54, 16.9%; 55-64, 14.3%; 65+, 14.2%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a barber shop in the last six months, by income group: $100,000+, 42.1%; $75-99,999, 17.0%; $60-74,999, 8.9%; $50-59,999, 7.4%; $40-49,999, 6.1%; $30-39,999, 8.1%; $20-29,999, 5.2%; under $20,000, 5.2%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a barber shop in the last six months, by race: White, 64.9%; Black, 21.8%; Other, 13.3%; Hispanic origin, 14.8%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a barber shop in the previous six months, by region: Northeast, 20.1%; Midwest, 15.4%; South, 41.9%; West, 22.6%.

GfK MRI, 2011

Adults 18+ who spent $150 or more at a barber shop in the last six months, by marital status: Single, 28.2%; married, 59.6%; separated/widowed/divorced, 12.2%.

GfK MRI, 2011

According to Mediamark Research, the top 10 U.S. metro areas in which reside adults who had professional coloring/highlighting done to their hair in the previous six months: 1. Chicago; 2. Boston (Manchester, N.H.); 3. Detroit; 4. Salt Lake City; 5. Denver; 6. Providence/New Bedford, MA; 7. New York; 8. West Palm Beach/Ft. Pierce, FL; 9. Cincinnati; 10. Houston. 

Marketing Daily, 2010

Based on a study by Mediamark Research, the top 10 U.S. metro areas for adults who have gotten a manicure or pedicure in the past six months: 1. Atlanta; 2. New York; 3. Baltimore; 4. Washington, DC (Hagerstown, MD); 5. West Palm Beach/Ft. Pierce, FL; 6. Dallas/Fort Worth; 7. Miami/Ft. Lauderdale; 8. Norfolk/Portsmouth/Newport News, VA; 9. Chicago; 10. Jacksonville. 

Marketing Daily, 2010

When They Buy Source

Based on a 2010 survey of just over 1,000 women, conducted by ShopSmart magazine, women get their hair cut an average of five times a year at an annual cost of about $195 (not including tip).

ShopSmart, 2010

A 2010 survey of just over 1,000 women showed that among those who have their hair colored at a salon, they average about four procedures a year, spending an average of around $65 per trip.

ShopSmart, 2010

Why They Buy Source

Based on a 2010 survey of just over 1,000 women, conducted by ShopSmart magazine, 29% said they had regretted a major hair-style change, while 17% had visited a salon to fix a cut or color mistake, and 12% had drastically changed their hair color after a life-altering event like a breakup or job loss.

ShopSmart, 2010

According to a 2010 survey of just over 1,000 women, conducted by ShopSmart magazine, the main complaints the respodents had about their hair: 1. Too thin or fine; 2. The color; 3. Too frizzy; 4. Too dry or damaged; 5. Too thick; 6. Takes too long to style; 7. Too straight; 8. Unmanageable; 9. Going gray; 10. Falling out, going bald.

ShopSmart, 2010

How They Buy Source

According to an annual survey of 200 of the largest beauty salons in the U.S., the respondents charged an average of $47.45 for a shampoo, cut and style, and $63.96 for a single-process color procedure.

Salon Today, 2011

An annual study of 200 of the larger beauty salons in the U.S., conducted by Salon Today magazine, found that, on average, salons in the Midwest charge the least for a shampoo, cut and style when compared to salons in other parts of the country.

Salon Today, 2011

What They Buy Source

According to an annual study of 200 of the larger beauty salons in the U.S., conducted by Salon Today magazine, how the facilities' gross revenues break down: Hair coloring sales, 34%; hair cutting sales, 33%; retail product sales, 17%; skincare, bodycare and spa-type services, 8%; nail services, 5%; and chemical services, 3%.

Salon Today, 2011

A typical salon offers haircutting and styling, coloring, shampooing and permanents. Some salons also offer nail care, facial treatments, makeup, bikini waxing, massages, tanning and other types of spa treatments, but the lower volume of demand for such specialty services often makes them uneconomical. 

Hoover's, 2011

The number of men over 18 who color their hair doubled from 2009 to 2010, from 3% to 6%. Among men ages 50-64, the rate grew even more, from 3% to 10%, according to research firm Multi-Sponsor Surveys. 

The New York Times, 2011

Where They Buy Source

Regis Corporation is the world's largest owner and franchisor of hair salons, with more than 12,700 company-owned or franchised facilities in the U.S. and abroad. Its shops operate under such brand names as Regis Salons, Supercuts, MasterCuts, Sassoon Salon, Cost Cutters and Jean Louis David. Hair care products account for more than 20% of revenues for the company, which had overall sales of $2.326 billion in 2011 (down 1.4% from 2010).

Hoover's, 2011

Ratner Companies operates about 1,000 hair salons in more than a dozen states, under the brand names of BUBBLES, Hair Cuttery, Salon Cielo, ColorWorks and Salon Plaza. The Hair Cuttery is their largest division, with some 800 unisex salons primarily on the East Coast and in the Midwest.

Hoover's, 2011

Among the fastest growing franchise businesses in the U.S. is Sport Clips, Inc., which has opened more than 750 hair-cutting stores in 40 states (primarily in Texas, Colorado and Florida). The locations feature a casual, male-oriented atmosphere with sports-themed decor and non-stop TV sports programming. Haircuts at Sports Clips cost an average of $14 for boys and $17 for men, slightly more than at other national chains, such as Supercuts.

Hoover's, 2011

Business Trends Source

In the U.S., there are approximately 70,000 hair care salons (65,000 beauty salons and 5,000 barber shops) which generate combined annual sales of around $19 billion. The industry is highly fragmented; the 50 largest companies generate only about 15% of revenue.

Hoover's, 2011

Based on an annual survey of 200 of the largest beauty salons in the U.S., done by Salon Today magazine, share of expenditures for the businesses: Labor costs, 47%; supplies, 11%; rent/mortgage, 8%; profit, 6%; taxes, 5%; owner compensation, 5%; marketing/advertising, 3%; conventional employee benefits, 2%; education and training, 2%; utilities, 2%; professional services, 2%; insurance, 1%; telecommunications, 1%; other, 5%. 

Salon Today, 2011

At Supercuts, color services purchased by men (about 70% of the company's customer base) have experienced double-digit growth in each of the last three years, with about three-quarters of men who color choosing to tone down but not eliminate gray.

The New York Times, 2011

According to a 2010 survey conducted by ShopSmart magazine, nearly two-thirds of women had taken steps to save money on their hair in the past 12 months: 1 in 3 extended time between salon visits; 1 in 4 cut or trimmed their own hair; and 1 in 5 switched to a cheaper shampoo.

ShopSmart, 2010

Ninety percent of all licensed cosmetologists are women.

Cosmetologists of America, Inc., 2010

A 2010 survey of just over 1,000 women determined that 53% of the respondents regularly color their hair.

ShopSmart, 2010

Misc Source

Sales of home hair styling products and procedures grow noticeably during economic recessions.

Modern Salon, 2010