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Who Buys Source

Profiling adults 18+ whose household bought any household appliances or consumer durables in the past year:

GfK MRI, 2013

Of those adults 18+ who purchased any household appliances or consumer durables in the past year, 52.5% were women and 47.5% were men.

GfK MRI, 2013

Adults 18+ who bought any household appliances or consumer durables in the past year, by age range: 18-24, 12.7%; 25-34, 19.9%; 35-44, 19.3%; 45-54, 19.6%; 55-64, 15.4%; 65+, 13.1%.

GfK MRI, 2013

Adults 18+ who purchased any household appliances or consumer durables in the past year, by income bracket: $100,000+, 29.1%; $75-99,999, 14.6%; $60-74,999, 10.2%; $50-59,999, 8.2%; $40-49,999, 7.9%; $30-39,999, 9.0%; $20-29,999, 9.1%; under $20,000, 11.9%.

GfK MRI, 2013

Adults 18+ who bought any household appliances or consumer durables in the past year, by race: White, 77.1%; Black, 10.1%; Other, 12.8%; Hispanic origin, 14.1%.

GfK MRI, 2013

Adults 18+ who bought any household appliances or consumer durables in the past year, by region: Northeast, 18.4%; Midwest, 22.1%; South, 37.3%; West, 22.2%.

GfK MRI, 2013

Adults 18+ who purchased any household appliances or consumer durables in the past year, by marital status: Single, 25.3%; married, 57.9%; separated/widowed/divorced, 16.8%.

GfK MRI, 2013

When They Buy Source

Monthly sales of household appliance stores (3-year average, 2011-2013): January, 7.1%; February, 7.5%; March, 8.0%; April, 7.5%; May, 8.4%; June, 8.4%; July, 8.5%; August, 8.6%; September, 8.3%; October, 8.1%; November, 9.7%; December, 9.9%.

U.S. Department of Commerce, 2014

According to a 2014 survey just over 1,000 homeowners, conducted by LG Electronics, 53% of the respondents described their kitchen as outdated and 58% said their kitchen doesn't have all the appliances they need. As a result, 69% indicated they plan on updating their kitchen (with 68% of this group expecting to do so in the next two years).

San Francisco Examiner, 2014

Why They Buy Source

According to a 2014 survey by J.D. Power and Associates, customer satisfaction with major appliance retailers is primarily based on six factors: Sales staff and service; store facility; merchandise; price; delivery service; and installation service.

J.D. Power and Associates, 2014

According to a 2014 survey by J.D. Power and Associates, performance/reliabilty remains the single most important factor driving customer satisfaction with a kitchen or laundry appliance across all product segments. Ease of use is the second most important factor for clothes washers, clothes dryers, dishwashers, refrigerators and over-the-range microwaves.

J.D. Power and Associates, 2014

How They Buy Source

A 2014 study by J.D. Power and Associates determined that 79% of clothes washers and dryers are purchased as a packaged set.

J.D. Power and Associates, 2014

What They Buy Source

Unit shipments of electric cooking products (ranges, ovens and surface units) increased 10.7% in 2013 to 4.794 million units, up from 4.332 million in 2012.

AHAM, 2014

Unit shipments of gas cooking products (ranges, ovens and surface cooking units) were up 10.3% in 2013 to 2.880 million units, compared to 2.610 million in 2012.

AHAM, 2014

Unit shipments of microwave ovens slipped 5.1% in 2013 to 9.093 million units, down from 9.578 million in 2012.

AHAM, 2014

Unit shipments of automatic washers grew 11.8% in 2013 to 8.172 million units, up from 7.309 million in 2012.

AHAM, 2014

Unit shipments of electric dryers were up 11.8% in 2013 to 5.245 million units, compared to 4.692 million in 2012.
 

AHAM, 2014

Unit shipments of gas dryers climbed 12.7% in 2013 to 1.262 million units, up from 1.120 million in 2012.

AHAM, 2014

Unit shipments of dishwashers (built-in and portable) increased 11.4% in 2013 to 6.354 million units, compared to 5.702 million units in 2012.

AHAM, 2014

Unit shipments of trash compactors grew 9.1% in 2013 to 38,400 units, up from 35,200 in 2012.

AHAM, 2014

Shipments of refrigerators (6.5 cubic ft. and over) rose 7.7% in 2013 to 9.349 million units, up from 8.682 million in 2012.
 

AHAM, 2014

Unit shipments of freezers (both chest and upright) decreased 7.2% in 2013 to 1.839 million units, down from 1.981 million in 2012.

AHAM, 2014

Shipments of room air conditioners fell 10.3% in 2013 to 6.769 million units, down from 7.548 million in 2012.

AHAM, 2014

Unit shipments of dehumidifiers jumped 18.6% in 2013 to 1.385 million units, compared to 1.168 million units in 2012.

AHAM, 2014

Unit shipments of disposers increased 10.1% in 2013 to 6.680 million units, up from 6.066 million in 2012.

AHAM, 2014

According to the J.D. Power and Associates 2014 Kitchen Appliances Study, French door refrigerators scoring above the industry average of 809, in the area of overall customer satisfaction, were LG (817), Samsung (817), Whirlpool (817) and Kenmore Elite (815). For side-by-side refrigerators, scoring above the industry average of 787 were Kenmore Elite (804), Kenmore (799), LG (795), Whirlpool (793), Samsung (790) and Frigidaire (789).

J.D. Power and Associates, 2014

Based on J.D. Power and Associates' 2014 Kitchen Appliances Study, dishwasher models scoring above the industry average of 770, in the area of overall customer satisfaction: Kenmore Elite (811), LG (793), Bosch (791), Samsung (783), Bosch Ascenta (777), KitchenAid (776), Whirlpool (776), Fisher & Paykel (775) and Maytag (772).

J.D. Power and Associates, 2014

According to the 2014 Kitchen Appliances Study by J.D. Power and Associates, cooktops/ranges/ovens scoring at or above the industry average of 786, in the area of overall customer satisfaction: Samsung (831), Viking (825), LG (812), Kenmore Elite (808), Whirlpool (802) and Frigidaire Gallery (793).

J.D. Power and Associates, 2014

Based on the 2014 Laundry Appliance Study by J.D. Power and Associates, models of front-load clothes washers scoring above the industry average of 808, in the area of overall customer satisfaction, were Samsung (828) and LG (820). For top-load washers, finishing at or above the industry average of 789 were Kenmore Elite (816), LG (813), Samsung (800) and Kenmore (789). Clothes dryers scoring at or above the industry average of 786 were LG (817), Samsung (810), Whirlpool (798), Kenmore Elite (792), Electrolux (789) and Maytag (786).

J.D. Power and Associates, 2014

Based on a survey by J.D. Power and Associates, in 2014 fewer customers indicated that multiple appliance brands were discussed while shopping when compared to 2013 (58% vs. 63%), but only 14% said the salesperson tried to steer them toward a specific brand. 

J.D. Power and Associates, 2014

According to a 2014 J.D. Power survey of appliance buyers, 77% of the customers indicated that the store carried all of the brands they were seeking, and 63% said the retailer had the desired appliance in stock.

J.D. Power and Associates, 2014

According to J.D. Power's 2014 Kitchen Appliances Satisfaction Study, over-the-range microwaves finishing above the industry average of 790 were Samsung (815), Kenmore Elite (808), LG (802), GE Appliances (800), GE Monogram (799), GE Profile (799) and Maytag (792).

J.D. Power and Associates, 2014

Based on the 2014 Kitchen Appliances Satisfaction Study from J.D. Power, dishwashers scoring above the industry average of 770 were Kenmore Elite (811), LG (793), Bosch (791), Samsung (783), Bosch Ascenta (777), KitchenAid (776), Whirlpool (776), Fisher & Paykel (775) and Maytag (772).  

J.D. Power and Associates, 2014

A 2014 Temkin Ratings survey of customer experiences ranked Whirlpool Corp. No. 1 and Electrolux No. 2 in the Major Appliances category. The rest of the top 10: 3. LG; 4. Samsung; 5. GE; 6. Toshiba; 7. Bosch; 8. Fujitsu; 9. Haier; 10. Hitachi.

Appliance Magazine, 2014

A 2014 study by J.D. Power and Associates found that 52% of customers rely on the appliance retailer to deliver and install their new appliances.

J.D. Power and Associates, 2014

Based on research by The NPD Group, dollar sales of home soda machines increased 30% in 2013.

The NPD Group, 2014

Where They Buy Source

For the first time in decades, Sears dropped to No. 2 among major appliance retailers in the U.S. for 2013 (due primarily to its spinoff of Sears Hometown Stores). Taking over the top spot was Lowe's, whose appliance sales increased 11.3% in 2013, compared to a decline of 1.2% for Sears. The Home Depot ranked No. 3 among major appliance sellers, followed by No. 4 Best Buy and No. 5 Sears Hometown Stores.

TWICE Magazine, 2014

According to a 2014 survey by J.D. Power and Associates, the two highest-rated major appliance retailers, in terms of overall customer satisfaction, were h.h. gregg (819) and Lowe's (815), both of whom finished above the industry average of 804. Scoring below the industry average were Sears (802), Best Buy (799) and The Home Depot (794).

J.D. Power and Associates, 2014

According to a 2014 study by J.D. Power and Associates, on average, customers make two to three visits to the same retailer before purchasing an appliance, and 38% indicate they only shop one retailer and don't consider others.

J.D. Power and Associates, 2014

Business Trends Source

According to the Association of Home Appliance Manufacturers, the number of major appliance units shipped during 2013 totaled 63.861 million, a 5.0% increase over 2012. For the year 2012, 60.824 million units were shipped.

AHAM, 2014

Sales attributed to those stores specializing in household appliances totaled $16.184 billion in 2013, up 4.3% from $15.523 billion in 2012. Sales of household appliance stores amounted to $15.091 billion in 2011.

U.S. Department of Commerce, 2014

According to research by TWICE Magazine, sales of the top 100 white-goods appliance retailers rose 9.1% in 2013. The study also showed that the top 10 major appliance sellers accounted for 83.5% of the industry's overall sales. 

TWICE Magazine, 2014

Overall manufacturer shipments of the major appliance industry were up 0.8% through the first four months of 2014.

AHAM, 2014