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Who Buys Source

Profiling adults 18+ whose household bought any household appliances or consumer durables in the past year:

GfK MRI, 2011

Of those adults 18+ who purchased any household appliances or consumer durables in the past year, 53.9% were women and 46.1% were men.

GfK MRI, 2011

Adults 18+ who bought any household appliances or consumer durables in the past year, by age range: 18-24, 12.0%; 25-34, 19.1%; 35-44, 19.5%; 45-54, 20.3%; 55-64, 14.9%; 65+, 14.2%.

GfK MRI, 2011

Adults 18+ who purchased any household appliances or consumer durables in the past year, by income bracket: $100,000+, 30.6%; $75-99,999, 15.9%; $60-74,999, 11.3%; $50-59,999, 7.9%; $40-49,999, 8.1%; $30-39,999, 8.7%; $20-29,999, 8.5%; under $20,000, 9.0%.

GfK MRI, 2011

Adults 18+ who bought any household appliances or consumer durables in the past year, by race: White, 79.6%; Black, 8.9%; Other, 11.5%; Hispanic origin, 11.9%.

GfK MRI, 2011

Adults 18+ who bought any household appliances or consumer durables in the past year, by region: Northeast, 19.5%; Midwest, 25.2%; South, 35.3%; West, 20.0%.

GfK MRI, 2011

Adults 18+ who purchased any household appliances or consumer durables in the past year, by marital status: Single, 23.3%; married, 61.4%; separated/widowed/divorced, 15.3%.

GfK MRI, 2011

When They Buy Source

Monthly sales of household appliance stores (3-year average, 2008-2010): January, 7.8%; February, 7.7%; March, 8.0%; April, 8.0%; May, 8.6%; June, 8.6%; July, 8.7%; August, 8.4%; September, 7.9%; October, 7.9%; November, 8.9%; December, 9.5%.

U.S. Department of Commerce, 2011

Why They Buy Source

According to a 2011 survey by J.D. Power and Associates, customer satisfaction with major appliance retailers is primarily based on six factors: Sales staff and service; store facility; merchandise (i.e., variety of brands/models offered and availability of merchandise and product information); price; delivery service; and installation service.

J.D. Power and Associates, 2011

How They Buy Source

According to a 2011 study by J.D. Power and Associates, an increasing number of appliance owners are choosing which brand to purchase first, then visiting a retailer that carries that brand, rather than selecting the retailer first. Among owners of ranges, cooktops and ovens, 44% said they chose the brand first, up 6 percentage points from a similar 2010 survey.

J.D. Power and Associates, 2011

According to a 2011 study by Consumer Reports, of the 35% of major appliance shoppers who tried to negotiate prices, nearly 3 out of 4 were successful -- with a median savings of $97.

Consumer Reports, 2011

A 2011 study by Consumer Reports found that almost 30% of major appliance shoppers looked up buying advice on retailers' websites before making their purchase.

Consumer Reports, 2011

What They Buy Source

Unit shipments of electric cooking products (ranges, ovens and surface units) increased 2.7% in 2010 to 4.449 million units, up from 4.333 million in 2009.

AHAM, 2011

Unit shipments of gas cooking products (ranges, ovens and surface cooking units) were up 7.4% in 2010 to 2.791 million units, compared to 2.599 million in 2009.

AHAM, 2011

Unit shipments of microwave ovens slipped 3.0% in 2010 to 9.334 million units, down from 9.626 million in 2009.

AHAM, 2011

Unit shipments of automatic washers grew 1.8% in 2010 to 8.005 million units, up from 7.865 million in 2009.

AHAM, 2011

Unit shipments of electric dryers were up 1.2% in 2010 to 5.263 million units, compared to 5.201 million in 2009.
 

AHAM, 2011

Unit shipments of gas dryers climbed 0.4% in 2010 to 1.288 million units, up from 1.283 million in 2009.

AHAM, 2011

Unit shipments of dishwashers (built-in and portable) increased 5.7% in 2010 to 5.711 million units, compared to 5.403 million units in 2009.

AHAM, 2011

Unit shipments of trash compactors fell 6.4% in 2010 to 44,000 units, down from 47,000 in 2009.

AHAM, 2011

Shipments of refrigerators (6.5 cubic ft. and over) jumped 11.6% in 2010 to 9.369 million units, up from 8.397 million in 2009.
 

AHAM, 2011

Unit shipments of freezers (both chest and upright) decreased 4.2% in 2010 to 1,957 million units, down from 2.043 million in 2009.

AHAM, 2011

Shipments of room air conditioners rose 10.9% in 2010 to 6.418 million units, up from 5.786 million in 2009.

AHAM, 2011

Unit shipments of dehumidifiers fell 8.7% in 2010 to 1.552 million units, compared to 1.700 million units in 2009.

AHAM, 2011

Unit shipments of disposers increased 1.9% in 2010 to 5.320 million units, up from 5.220 million in 2009.

AHAM, 2011

According to J.D. Power and Associates 2011 Kitchen Appliances Study, refrigerators scoring above the industry average of 759, in the area of overall customer satisfaction: Sub-Zero, 834; Samsung, 820; LG, 790; Maytag, 785; Whirlpool Gold, 777; Kenmore Elite, 774; KitchenAid, 774.

J.D. Power and Associates, 2011

Based on J.D. Power and Associates 2011 Kitchen Appliances Study, dishwasher models scoring above the industry average of 760, in the area of overall customer satisfaction: Miele, 814; Fisher & Paykel, 805; Kenmore Elite, 802; Bosch, 798; KitchenAid, 784; LG, 780; Whirlpool Gold, 769; Jenn-Air, 765; GE Profile, 764; Samsung, 761.

J.D. Power and Associates, 2011

According to 2011 Kitchen Appliances Study by J.D. Power and Associates, cooktops/ranges/ovens scoring at or above the industry average of 774, in the area of overall customer satisfaction: LG, 804; Wolf, 804; GE Monogram, 801; Electrolux, 800; Whirlpool Gold, 799; Viking, 795; Kenmore Elite, 791; Thermador, 791; KitchenAid, 787; GE Profile, 783; Samsung, 781; Frigidaire, 774; Maytag, 774.

J.D. Power and Associates, 2011

Based on the 2011 Laundry Appliance Study by J.D. Power and Associates, models of clothes washers scoring above the industry average of 783, in the area of overall customer satisfaction: Samsung, 834; LG, 827; Kenmore Elite, 825; Electrolux, 822; Whirlpool Duet, 807; Maytag Epic, 799. Clothes dryers scoring at or above the industry average of 783 were: Samsung, 830; Whirlpool Duet, 829; LG, 823; Kenmore Elite, 818; Electrolux, 808; Maytag Epic, 799; GE Profile, 790; Maytag, 783.

J.D. Power and Associates, 2011

Based on a 2011 survey by the Consumer Electronics Association, 47% of consumers say the are likely to buy a CE device or appliance product labeled as "energy efficient" within the next two years.

Dealerscope, 2011

Where They Buy Source

Sears remains the number one seller of major appliances, although its once 40%-plus market share is now closer to 30%.

TWICE Magazine, 2011

According to a 2011 survey by J.D. Power and Associates, the three top-rated major appliance retailers, in terms of overall customer satisfaction, are 1) Lowe's, 2) hhgregg and 3) Sears.

J.D. Power and Associates, 2011

Business Trends Source

According to the Association of Home Appliance Manufacturers, the number of major appliance units shipped during 2010 totaled 61.501 million, a 3.4% increase over 2009. For the year, 59.503 million units were shipped in 2009, compared to 68.184 million in 2008.

AHAM, 2011

Sales attributed to those stores specializing in household appliances totaled $14.938 billion in 2010, up 0.4% from $14.877 billion in 2009. Sales of household appliance stores amounted to $16.804 billion in 2008.

U.S. Department of Commerce, 2011

Overall manufacturer shipments of the major appliance industry were down 0.5% through the first seven months of 2011.

AHAM, 2011