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Who Buys Source

A 2014 study by De Beers found that 8% of consumers -- those with a household income of $150,000 or more -- account for 33% of diamond jewelry pieces bought by value and 14% of pieces sold.

Jewelers' Circular Keystone, 2014

According to a 2014 survey by De Beers, single women who are buying for themselves represent 13% of the diamond jewelry market.

Jewelers' Circular Keystone, 2014

According to a 2014 survey by The Silver Institute, the share of jewelry sales, by age group: Under 20, 11%; 20-40, 58%; 41-50, 22%; 51-60, 7%; over 60, 2%.

National Jeweler, 2014

A 2014 survey by The Silver Institute identified the best selling opportunity for silver jewelry as the female self-purchaser (50%), followed by gifting (30%) and the youth market (20%).

National Jeweler, 2014

Profiling adults 18+ who bought any type of fine jewelry in the past 12 months, along with those consumers who spent $750 or more on their purchases during the year:

GfK MRI, 2013

Of those adults 18+ who bought any type of fine jewelry in the past year, 64.1% were women and 35.9% were men.

GfK MRI, 2013

Adults 18+ who purchased any kind of fine jewelry in the past year, by age group: 18-24, 14.4%; 25-34, 18.8%; 35-44, 16.2%; 45-54, 20.5%; 55-64, 16.3%; 65+, 13.8%.

GfK MRI, 2013

Adults 18+ who bought any type of fine jewelry in the last year, by income bracket: $100,000+, 29.2%; $75-99,999, 14.4%; $60-74,999, 11.0%; $50-59,999, 8.8%; $40-49,999, 8.0%; $30-39,999, 8.7%; $20-29,999, 8.2%; under $20,000, 11.7%.

GfK MRI, 2013

Adults 18+ who purchased any kind of fine jewelry in the last year, by race: White, 70.6%; Black, 14.9%; Other, 14.5%; Hispanic origin, 13.8%.

GfK MRI, 2013

Adults 18+ who bought any type of fine jewelry in the past year, by region: Northeast, 21.0%; Midwest, 21.6%; South, 37.1%; West, 20.3%.

GfK MRI, 2013

Adults 18+ who purchased any kind of fine jewelry in the past year, by marital status: Single, 26.9%; married, 56.0%; separated/widowed/divorced, 17.1%.

GfK MRI, 2013

Of those adults 18+ who spent $750 or more on fine jewelry purchases in the last year, 54.0% were men and 46.0% were women.

GfK MRI, 2013

Adults 18+ who spent $750 or more on fine jewelry in the last year, by age level: 18-24, 12.8%; 25-34, 24.7%; 35-44, 18.5%; 45-54, 20.4%; 55-64, 13.6%; 65+, 10.0%.

GfK MRI, 2013

Adults 18+ who spent $750 or more on fine jewelry in the past year, by income group: $100,000+, 40.8%; $75-99,999, 17.7%; $60-74,999, 12.8%; $50-59,999, 8.1%; $40-49,999, 6.9%; $30-39,999, 5.7%; $20-29,999, 3.9%; under $20,000, 4.1%.

GfK MRI, 2013

Adults 18+ who spent $750+ on fine jewelry purchases in the last year, by race: White, 73.0%; Black, 10.9%; Other, 16.1%; Hispanic origin, 13.3%.

GfK MRI, 2013

Adults 18+ who spent $750 or more on fine jewelry in the last year, by region: Northeast, 23.2%; Midwest, 21.0%; South, 35.8%; West, 20.0%.

GfK MRI, 2013

Adults 18+ who spent $750 or more on fine jewelry in the past year, by marital status: Single, 26.8%; married, 60.9%; separated/widowed/divorced, 12.3%.

GfK MRI, 2013

A study by Equity Communications found that a young American likely to purchase jewelry is someone between the ages of 27 and 35, is college educated, has an annual income of $44,685, and lives in one of the top 15 states that account for more than 70% of fine jewelry and diamond jewelry sales.

Jewelers' Circular Keystone, 2013

A 2013 survey by The Knot revealed that 64% of brides were involved in some way with the purchase of their engagement ring.

The Knot, 2013

When They Buy Source

Monthly sales of U.S. jewelry stores (3-year average, 2011-2013): January, 5.7%; February, 8.2%; March, 6.9%; April, 7.1%; May, 8.9%; June, 7.1%; July, 6.7%; August, 7.2%; September, 6.9%; October, 7.1%; November, 8.6%; December, 19.6%.

U.S. Department of Commerce, 2014

According to The Knot, the most popular month to get engaged in 2013 was December.

 

The Knot, 2014

According to a 2013 study by The Knot, before the engagement, grooms research for approximately 4.4 months and see an average of 24 rings.

The Knot, 2013

Why They Buy Source

According to a 2014 survey by Jewelry Consumer Opinion Council, most women who plan to make a gem purchase are likely buying it for themselves.

Jewelry Consumer Opinion Council, 2014

Eighty-five percent of diamond and diamond jewelry purchases in the U.S. are wedding-related.

Jewelers' Circular Keystone, 2014

According to the Jewelers of America 2013 Cost of Doing Business Report, gift purchases accounted for 50% of a typical jewelry store's sales.

Jewelers of America, 2013

How They Buy Source

Based on research by The Knot, the average cost of an engagement ring in 2013 was $5,598, up from $5,431 in 2012.

The Knot, 2014

A 2014 survey by American Express indicated that consumers would like to pay, on average, $2,311 for an engagement ring, down from $2,410 in 2013.

Jewelers' Circular Keystone, 2014

What They Buy Source

Jewelry is often classified as bridal merchandise (engagement, bridal and anniversary rings) and fashion jewelry (rings, bracelets, earrings, pins, gold chains), along with watches, silver flatware and other giftware. Diamonds often account for at least 50% of a company's sales.

Hoover's, 2014

A 2014 survey by De Beers asked women to name their most-desired type of fine jewelry to receive as a gift: Real diamonds, 39%; real precious gems, 14%; white gold, 8%; platinum, 7%; yellow gold, 6%; silver, 4%; other, 12%; none of the above, 10%.

Jewelers' Circular Keystone, 2014

According to a survey by The Silver Institute, the two price points where retailers are experiencing the greatest amount of sales in silver jewelry are $100-$500 (42%) and less than $100 (50%).

National Jeweler, 2014

A 2014 survey by De Beers found that consumers are now five times more likely to buy a branded diamond engagement ring than they were 10 years ago.

Jewelers' Circular Keystone, 2014

According to a 2014 study by De Beers, 80% of brides still seal their engagement with some type of diamond jewelry.

Jewelers' Circular Keystone, 2014

According to the Jewelers of America 2013 Cost of Doing Business Report, bridal purchases made up 35% of the average jewelry store's sales (engagement rings -- 25.8%; wedding bands -- 8.2%; other bridal purchases -- 1.0%).

Jewelers of America, 2013

According to a 2013 survey by The Knot, white gold represents 72% of the engagement ring market, followed by platinum (15%) and yellow gold (6%).

The Knot, 2013

A 2013 survey by The Knot determined that the most popular stone shapes for engagement rings were round (55%), princess (28%), cushion (5%) and Asscher (3%).

The Knot, 2013

Where They Buy Source

Sterling Jewelers, the U.S. subsidiary of London-based Signet Jewelers (the world's largest jewelry retailer) operates more than 1,400 stores in all 50 states. Sterling Jewelers operates Kay Jewelers (950 stores), Jared the Galleria of Jewelry (190 stores), and about 195 regional jewelry stores under other names (Belden, JB Robinson, Marks & Morgan).

Hoover's, 2014

Zale Corporation is one of the nation's largest specialty retail jewelers, with some 1,680 stores and kiosks (mostly in malls) throughout the U.S., Canada and Puerto Rico. The company has three large chains aimed at different markets: Zales Jewelers (moderately priced items); Gordon's Jewelers (more expensive contemporary and regional items); and Piercing Pagoda (jewelry kiosks). Zale, with 2013 sales of $1.888 billion (up 1.1%), also operates approximately 125 jewelry outlet stores, and runs more than 200 stores in Canada under the Peoples Jewellers and Mappins names. In February 2014, Signet Jewelers agreed to acquire Zale in a $1.4 billion deal, representing a major consolidation move in the jewelry industry.

Hoover's, 2014

Research by De Beers concluded that online sales accounted for 18% of diamond jewelry pieces acquired in 2013, up from 14% in 2011.

Jewelers' Circular Keystone, 2014

Business Trends Source

Sales of traditional jewelry stores amounted to $33.249 billion in 2013, a 7.8% increase over the 2012 figure of $30.850 billion. Jewelry stores generated $29.642 billion in sales during 2011.

U.S. Department of Commerce, 2014

Research by Equity Communications and diamond market research service Diamond Shades estimated overall sales of watches and jewelry in the U.S. in 2013 at $79.000 billion, an increase of 7.2% from the 2012 total of $73.700 billion. Sales of jewelry and watches are predicted to increase another 6.8% in 2014 to $84.372 billion.

Jewelers' Circular Keystone, 2014

U.S. retail sales of platinum jewelry were up 11% in 2013, and are expected to grow another 11% in 2014, according to the Platinum Guild International.

National Jeweler, 2014

According to research by De Beers, the market for diamonds in the U.S. rose 7% in 2013, after increases of 5% in 2012 and 6% in 2011.

Jewelers' Circular Keystone, 2014

Based on a survey of just under 300 retailers, conducted by The Silver Institute, the respondents said the average increase in 2013 for their silver jewelry sales was 17%.

National Jeweler, 2014

Jewelry sales are tied to the health of the U.S. economy, particularly changes in disposable personal income and consumer confidence. Sales of expensive jewelry, especially, depend on good economic growth. Consumers may choose less expensive items or may forgo shopping for discretionary products such as jewelry during an economic downturn.

Hoover's, 2014

A 2014 survey by the Jewelry Consumer Opinion Council found that 44% of the 500+ respondents would be open to purchasing wearable technology, such as jewelry equipped with secure technology that can unlock doors, cars, personal computers and cellphones.

National Jeweler, 2014

Based on the Jewelers of America's 2013 Cost of Doing Business Report, 51% of the retailers' sales came from diamond jewelry (36%) and loose diamonds (15%). Other key merchandise categories were repairs (13%), colored stone jewelry (8%), karat gold jewelry (7%), fashion jewelry (6%), and timepieces and watchbands (5%).

Jewelers of America, 2013