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Who Buys Source

Based on research by the National Retail Federation, 91.7% of U.S. adults will celebrate a winter holiday in 2013 (either Christmas, Chanukah/Hanukkah or Kwanzaa). Of this group, 94.8% will celebrate Christmas, 6.5% will celebrate Hanukkah and 2.8% will celebrate Kwanzaa (more than one answer was possible).

National Retail Federation, 2013

According to a pre-holiday 2013 survey by the National Retail Federation, predicted average holiday spending amounts, by age group: 18-24, $505.96; 25-34, $788.29; 35-44, $852.26; 45-54, $754.42; 55-64, $739.31; 65+, $729.97.

National Retail Federation, 2013

Based on a pre-holiday 2013 survey by the National Retail Federation, projected average holiday spending amounts, by region: Northeast, $775.55; Midwest, $704.97; South, $740.61; West, $735.23.

National Retail Federation, 2013

A 2013 survey by the Consumer Electronics Association asked shoppers for whom they will be buying CE products during the Christmas holidays (more than one answer possible): Children, 46%; household, 38%; themselves, 35%; spouse, 33%.

Consumer Electronics Association, 2013

When They Buy Source

Based on research by ShopperTrak, the top 10 holiday sales days in 2013 are predicted to be: 1. November 29 (Black Friday); 2. Saturday, December 21; 3. Sunday, December 22; 4. Friday, December 20; 5. Saturday, December 14; 6. Monday, December 23; 7. Thursday, December 26; 8. Saturday, November 30; 9. Saturday, December 7; 10. Saturday, December 28.

ShopperTrak, 2013

Approximate number of consumers who went shopping during Black Friday weekend in 2012, by day: Thanksgiving Day, 35.4 million (up 95% since 2009); Friday, 88.9 million; Saturday, 81.3 million; Sunday, 41.8 million.

National Retail Federation, 2013

According to a pre-holiday 2013 survey by the National Retail Federation, when consumers expect to start gift shopping: Before September, 12.4%; September, 8.2%; October, 20.6%; November, 38.8%; first 2 weeks of December, 16.0%; last 2 weeks of December, 3.9%.

National Retail Federation, 2013

UPS expects its peak shipping day during the 2013 holiday season to be Monday, December 16, with delivery volume approaching 34 million, while FedEx predicts its busiest shipping day will be Monday, December 2, when it expects to handle 22 million packages. The USPS expects its busiest mailing day for cards, letters and packages will be December 16.

The Associated Press, 2013

A 2013 American Express survey showed that 58% of Black Friday shoppers say they'll hit the stores between 12 AM and 7AM that day.

American Express Spending & Saving Tracker, 2013

In 2013, there are 26 days between Thanksgiving and Christmas, compared to 33 in 2012.

National Retail Federation, 2013

A PriceGrabber.com survey asked consumers when they thought the best deals would be available during the 2013 holiday season: Black Friday, 28%; after Thanksgiving, 33%; Cyber Monday, 15%; month of December 24%.

PriceGrabber.com, 2013

Based on a 2013 Accenture survey, 38% of shoppers indicated that they were likely to shop on Thanksgiving. Of those shoppers, 41% said that they would be visiting stores between 6 PM Thanksgiving Day and 5 AM on Black Friday.

Accenture, 2013

Why They Buy Source

Based on a 2013 pre-holiday survey by the National Retail Federation, the top reasons for shopping a particular store during Christmas (multiple answers): Sales or price discounts, 35.6%; selection of merchandise, 16.4%; quality of merchandise, 13.6%; every-day low prices, 12.8%; convenient location, 6.3%; helpful, knowledgeable customer service, 6.1%; free shipping/shipping promotions, 3.4%; easy-to-use website or mobile site, 1.5% no-hassle return policy, 1.4%; none of these, 3.0%.

National Retail Federation, 2013

Based on a pre-holiday 2013 forecast by the National Retail Federation, percentage of adult consumers who will purchase the following holiday items: Gifts for family, 96.3%; gifts for friends, 71.2%; gifts for co-workers, 31.0%; other gifts, 42.0%; decorations, 68.6%; greeting cards and postage, 76.6%; candy and food, 91.0%; flowers, 44.7%.

National Retail Federation, 2013

According to a 2013 study by PriceGrabber.com, of those consumers who plan to spend more during the 2013 holiday season, their reasons why: Better gift prices (discounts and deals), 41%; making more money this year, 35%; confidence in the economy, 22%; found employment this year, 8%; credit limit has increased, 8%; tired of being frugal, 8%; other, 19%.

PriceGrabber.com, 2013

According to a pre-holiday 2013 survey by PriceGrabber.com, what retailer tactics will entice customers to shop this holiday season: Free shipping, 76%; price cuts, 72%; coupons, 54%; sales, 41%; limited quantity ("only 1 left"), 3%. 

PriceGrabber.com, 2013

According to the Society of American Florists, for whom holiday floral purchases are made: Self, 34%; parents or in-laws, 32%; wife/spouse, 29%; friend/neighbor, 26%; other relative, 15%; girlfriend/boyfriend/significant other, 9%; grandparent, 8%; daughter/son, 8%; co-worker, 7%; other, 6%.

Society of American Florists, 2013

A 2013 survey by Deloitte asked consumers what percentage of their total holiday spending will be influenced by any coupons and promotional offers: Over 75%, 11%; 51-75%, 6%; 26-50%, 21%; 1-25%, 35%; none, 27%.

Deloitte, 2013

Based on a 2013 Accenture survey, 94% of consumers said that discounts will be important in their holiday purchasing decisions, up from 84% in 2012, and 49% expect that three-quarters or more of their purchases will be for discounted or sale items.

Accenture, 2013

A 2013 Deloitte survey asked consumers why they would be shopping for holiday gifts at local retail stores (defined as small businesses, independent retailers or boutique shops which are not part of a chain): To support the local economy, 60%; to find one-of-a-kind gifts, 53%; more convenient, 44%; excellent customer service, 39%; critical to the overall health of the U.S. economy, 30%; greater loyalty to the local retail store, 30%; special deals or offers from these local retailers, 26%; personal relationship with store owner, 19%; free services (i.e., gift wrapping), 18%.

Deloitte, 2013

Based on a 2013 survey by PriceGrabber.com, 69% of holiday shoppers say they will be loyal to stores they purchased from in 2012. Reasons why: Good customer service, 70%; free shipping, 62%; good sales & discounts, 58%; online store convenience, 55%; brand loyalty, 50%; stores' proximity to home, 40%; reward points, 23%; layaway available, 9%.

PriceGrabber.com, 2013

According to a 2013 Accenture survey, 62% of shoppers say it will take a discount of 30% or more to persuade them to make a holiday gift purchase, compared to 52% in 2012.

Accenture, 2013

According to Deloitte's 2013 Annual Holiday Survey, retail offerings that respondents will take advantage of: Free shipping, 71%; free returns, 47%; price matching, 44%; extended holiday hours (open early/close late), 36%; order online/pick up in-store, 35%; free layaway, 13%.

Deloitte, 2013

A PriceGrabber survey asked consumers how Hanukkah falling over Thanksgiving in 2013 will affect their holiday shopping plans: Going to be done shopping very early, 25%; plan to buy a few presents before and then try to take advantage of deals after the Thanksgiving holiday, 31%; will wait to buy all presents until after the first day of Hanukkah and the Thanksgiving holiday, 9%; will have no effect, 35%.

PriceGrabber.com, 2013

According to a 2013 holiday survey by Deloitte, consumers indicated they would be more likely to purchase in-store from a retailer offering: Knowledgeable store associates, 54%; self-service/mobile checkout, 22%; barcode scanners to confirm product prices and features, 22%; personalized coupons/offers through their smartphone, 19%; personalized coupons/offers through social networking sites, 18%; WiFi access for comparison shopping, 14%.

Deloitte, 2013

How They Buy Source

The pre-holiday 2013 survey by the National Retail Federation also showed that consumers expected to spend an average of $51.60 on decorations, $28.03 on greeting cards and postage, $100.35 on candy and food, and $21.12 on flowers.

National Retail Federation, 2013

In a survey taken prior to the 2013 holiday season by the National Retail Federation, consumers indicated they planned to spend an average of $415.50 on presents for family members, $72.14 on gifts for friends, $23.56 on presents for co-workers, and $25.63 on gifts for other recipients such as babysitters, postal workers, pets, etc.

National Retail Federation, 2013

According to a survey by the National Christmas Tree Association, respondents spent an average of $40.30 on live trees in 2012, up from $34.87 in 2011. Survey participants spent an average of $72.50 on artifical trees in 2012, up from $70.55 the previous year.

National Christmas Tree Association, 2013

According to a survey by American Express, consumers say their most expensive holiday gift in 2013 will cost an average of $538, up from $397 in 2012. Many consumers intend to spend the most on their kids and their spouse or significant other, splurging an average of $415 and $683, respectively. In addition, 67% of pet owners plan to spend an average of $178 on their animal companions.

American Express Spending & Saving Tracker, 2013

According to a pre-holiday 2013 survey by the National Retail Federation, 57.0% of consumers indicated they planned to take advantage of Christmas sales to make non-gift purchases for themselves or their families, spending an average of $129.62 on these purchases (down from $140.43 in 2012).

National Retail Federation, 2013

According to a survey by Accenture, 63% of shoppers say they are likely to participate in "showrooming" this holiday season, up from 56% in 2012. However, 65% also plan to participate in "webrooming" (browsing online, then going to a store to make a purchase).

Accenture, 2013

According to a 2013 American Express survey, Black Friday shoppers say they'll spend 53% more this year, averaging $611 for the day.

American Express Spending & Saving Tracker, 2013

Based on a 2013 National Retail Federation survey of tablet owners, how the respondents planned to use their devices to make holiday purchase decisions: Research products/compare prices, 44.0%; look up retailer information (location, store hours, directions, etc.), 26.0%; redeem coupons, 19.0%; use Apps to research or purchase products, 17.2%; use Apps to compare prices, 17.2%; purchase products, 29.7%.  

National Retail Federation, 2013

According to a 2013 survey of smartphone owners, conducted by the National Retail Federation, how the respondents planned to use their devices to make holiday purchase decisions: Research products/compare prices, 32.1%; look up retailer information (location, store hours, directions, etc.), 23.9%; redeem coupons, 20.6%; use Apps to compare prices, 16.5%; use Apps to research or purchase products, 14.6%; purchase products, 16.4%.

National Retail Federation, 2013

What They Buy Source

A survey by the National Retail Federation determined the most-requested gifts for the 2013 holiday season (multiple answers): Gift cards/gift certificates, 59.4%; clothing or clothing accessories, 51.2%; books, CDs, DVDs, videos or video games, 43.4% consumer electronics or computer-related accessories, 36.1%; jewelry or precious metal accessories, 23.3%; home decor or home-related furnishings, 20.8%; personal care or beauty items, 18.9%; sporting goods or leisure items, 17.8%; other, 6.8%.


National Retail Federation, 2013

Percent of overall sales (for the year) in the following retail categories that were attributed to holiday purchases in 2012: Jewelry stores, 29%; department stores, 24%; discount stores, 23%; electronics & appliance stores, 23%; clothing & accessory stores, 22%; sporting goods, book & music stores, 22%; electronic shopping & mail order houses, 22%; shoe stores, 20%; furniture & home furnishings stores, 19%; warehouse clubs & superstores, 19%; food & beverage stores, 18%; health & personal care stores, 17%; building and garden equipment & supplies stores, 16%.

National Retail Federation, 2013

According to a survey by American Express, the most popular holiday shopping categories for the 2013 holiday season: Gift cards, 61%; clothing and accessories, 59%; toys and games, 51%; music, 38%; jewelry or watches, 37%; cash, 36%; perfume or cologne, 35%; electronics, 34%; books or magazines, 31%.

American Express Spending & Saving Tracker, 2013

Historically, the top-selling types of live Christmas trees are balsam fir, Douglas fir, Fraser fir, noble fir, Scotch pine, Virginia pine and white pine.

National Christmas Tree Association, 2013

According to a survey by Deloitte, the top gift categories that consumers intend to buy/give for the 2013 holiday season (multiple answers): Gift cards/gift certificates, 43%; clothing, 42%; electronics (home/personal/car electronics, computers and tablets, game consoles and video games), 34%; books, 30%;  money (cash or check), 27%; games, toys, dolls, etc., 27%; food/liquor, 26%; CDs, DVDs or BluRays for movies or music, 24%; cosmetics/fragrances/health & beauty aids, 19%; jewelry, 18%; games -- computer/video only, 16%.

Deloitte, 2013

A survey by the Consumer Electronics Association determined the most popular items that will be given as gifts for Christmas 2013 (multiple answers): Headphones/earbuds, 40%; case for electronic device, 27%; tablet computer, 26%; smartphone, 24%; notebook/laptop/netbook, 23%; memory card, 23%; speaker w/wireless streaming, 21%; portable MP3 player, 20%; television, 19%; videogame console, 19%.

Consumer Electronics Association, 2013

A 2013 Accenture survey found that 67% of consumers will buy between one and six gift cards during the holiday season, with cards for discount retailers and restaurants being the most popular choices. Thirty-seven percent of the respondents said they will purchase their gift cards at supermarkets.

Accenture, 2013

Categories of floral houseplant purchases made during Christmas/Chanukah (more than one answer possible): Fresh flowers for home decorating/entertaining, such as centerpieces, 54%; red poinsettias, 53%; fresh flowers as gifts for hosts or other gifts, 50%; flowering houseplants other than poinsettias, 25%; green houseplants, 24%; other type of flower or plant, 21%. 

Society of American Florists, 2013

Of fresh flowers bought during the holiday season, the most popular selections are mixed flowers, roses, miscellaneous single flowers and carnations.

Society of American Florists, 2013

A 2013 survey by the Consumer Electronics Association asked adults what consumer electronics product they would like to receive for Christmas: 1. Tablet computer; 2. Notebook/laptop computer; 3. Television; 4. Smartphone; 5. Video game console.

Consumer Electronics Association, 2013

According to Deloitte's 2013 Annual Holiday Survey, cash ranks as the No. 1 gift that respondents would like to receive as a Christmas gift.

Deloitte, 2013

According to a 2013 survey by the Consumer Electronics Association, what consumer electronics product teens would like to receive as a Christmas gift: 1. Video game console; 2. Smartphone; 3. Laptop; 4. Tablet computer; 5. MP3 player.

Consumer Electronics Association, 2013

The winter holidays represent the biggest boxed chocolate selling season.

National Confectioners Association, 2013

Approximately 50 million poinsettias are sold each year at Christmas. The most popular colors: Red, 74%; white, 8%; pink, 6%; mixed, 3%.

Society of American Florists, 2013

Where They Buy Source

A pre-Christmas 2013 study conducted by the National Retail Federation determined the most popular venues for holiday merchandise shopping (more than one answer possible): Discount stores, 64.7%; traditional department stores, 56.3%; online, 51.5%; grocery stores/supermarkets, 51.1%; clothing or accessories store, 35.1%; electronics store, 29.5%; drug stores, 20.9%; crafts or fabrics stores, 18.7%; other specialty stores, 16.0%; catalog, 12.7%; thrift stores/resale shops, 12.1%; other, 4.1%.
 

National Retail Federation, 2013

Based on a survey by The NPD Group, the top 10 venues that consumers plan to shop during the 2013 holiday season (multiple answers): Discount stores (i.e., Walmart, Target), 50%; online, 43%; national chains (i.e., Sears, JCPenney, Kohl's), 29%; department stores (i.e., Macy's, Bloomingdales, Belk), 22%; toy stores, 19%; warehouse clubs, 18%; electronics stores (i.e., Best Buy, Fry's), 17%; outlet stores, 17%; clothing specialty stores (i.e, Gap, Victoria's Secret, etc.), 15%; off-price retailers (i.e., Marshall's, TJMaxx, etc.), 15%.

The NPD Group, 2013

According to a 2013 survey by the National Retail Federation, 51.5% of consumers plan to make at least one holiday purchase online this year, compared to 51.8% in 2012 and 46.7% in 2011.

National Retail Federation, 2013

A survey by Deloitte asked consumers where they were most likely to shop during the 2013 holiday season (multiple answers): Internet (including auction sites), 47%; discount/value department stores, 44%; traditional department stores, 28%; electronics/office supply/computer stores, 21%; off-price stores, 21%; warehouse membership clubs, 20%; outlet stores/centers, 20%; toy stores, 20%; restaurants/fast food establishments, 17%; home improvement stores, 15%; sporting goods stores, 14%; low-price dollar stores, 14%; drug stores, 13%; supermarkets, 13%.

Deloitte, 2013

According to a 2013 Deloitte survey, 66% of consumers say they will shop at local retail stores during the holiday season (local retail stores are defined as small businesses, independent retailers or boutique shops which are not part of national chains). The survey participants said they expect 34% of their total holiday shopping budget will be spent at these local merchants. 

Deloitte, 2013

Based on a survey by American Express, the top destinations for holiday shoppers in 2013: Superstores, 66% (down from 68% in 2012); department stores, 62% (up from 48% in 2012); large electronic stores, 45% (up from 36% in 2012); small businesses, 36% (up from 31% in 2012); mainstream retail stores, 36% (up from 24% in 2012).

American Express Spending & Saving Tracker, 2013

Where consumers purchased their live Christmas trees in 2012: Choose & harvest tree farm, 24%; chain store (Wal-Mart, Home Depot, etc.), 24%; retail lot, 15%; non-profit group (Boy Scouts, churches, etc.), 15%; nursery/garden center, 11%; other, 11%.

National Christmas Tree Association, 2013

Accenture's 2013 holiday survey determined that of those consumers planning to shop on Thanksgiving Day or Black Friday, 38% said they would be visiting four or more stores.

Accenture, 2013

The top Christmas tree-producing states are Oregon, North Carolina, Michigan, Pennsylvania and Wisconsin. There are approximately 15,000 Christmas tree growers in the U.S.

National Christmas Tree Association, 2013

Business Trends Source

The National Retail Federation predicts that overall 2013 holiday retail sales (covering the months of November and December) will rise 3.9% to $602.1 billion.

National Retail Federation, 2013

A study commissioned by the National Retail Federation predicts that the average consumer plans to spend $737.95 during the 2013 holiday season on gifts, decorations, greeting cards, food and flowers, down from $752.24 in 2012.

National Retail Federation, 2013

Based on a 2013 survey by the National Retail Federation, 51.0% of consumers said the state of the U.S. economy would impact their spending plans for the holidays in some way. How they will be affected (multiple answers): Spending less overall, 79.5%; shopping for sales more often, 44.6%; using coupons more often, 35.3%; comparative shopping online more often, 31.2%; buying more practicial gifts or necessities as gifts, 28.7%; traveling less or not at all, 24.8%; using last year's decorations, 24.6%; comparative shopping with newspapers/circulars more often, 23.7%; making more gifts for family and friends, 14.0%; purchasing joint gifts for children, parents or couples instead of individual presents, 11.3%; comparative shopping using mobile phone more often, 7.9%; other, 0.8%.

National Retail Federation, 2013

The National Retail Federation predicts that the average holiday spending amount for men will be more than the average for women in 2013 -- $782.69 for men and $695.65 for women.

National Retail Federation, 2013

A 2013 survey by The NPD Group asked consumers how much they planned to spend during the upcoming holiday season: Plan to spend more, 12%; plan to spend about the same, 67%; plan to spend less, 21%.

The NPD Group, 2013

According to the National Retail Federation, the holiday season (November-December) accounted for 19.3% of total retail industry sales in 2012, compared to 19.5% in both 2011 and 2010.

National Retail Federation, 2013

Based on a survey by Deloitte, how much consumers expect to spend on the following holiday categories in 2013 (with change from 2012 in parentheses): Gifts, $412 (+9%); socializing away from home, $270 (+12%); entertaining at home, $159 (+7%); non-gift clothing for family or yourself, $136 (+14%); home/holiday furnishings, $81 (+25%); any other holiday-related spending, $87 (+18%). 

Deloitte, 2013

Christmas easily remains the most popular card-sending holiday, typically accounting for just over 60% of all individual seasonal cards sold each year. Approximately 1.6 billion boxed and individual Christmas cards are sold in the U.S. each year.

Greeting Card Association, 2013

The 2013 Accenture Holiday Shopping Survey shows that consumers are expected to spend an average of $646 this year, up from $582 in 2012. The survey found that 20% of consumers plan to spend more on gifts this year, compared to 14% who expected to increase their holiday spending in 2012.

Accenture, 2013

A 2013 survey by PriceGrabber.com showed that 23% of consumers plan to spend more during the 2013 Winter Holiday Season, while 25% say they will spend less, and 52% expect to spend about the same as last year.

PriceGrabber.com, 2013

In 2012, 24.5 million live Christmas trees were sold, down from 30.8 million the previous year. These trees had a 2012 retail value of $1.01 billion, compared to $1.07 billion in 2011.  Also in 2012, 10.9 million artificial trees were sold, up from 9.5 million in 2011. The value of artificial tree sales in 2012 also increased to $790 million, compared to $670 million in 2011.

National Christmas Tree Association, 2013

According to a survey by Deloitte, consumers indicated they would be buying an average of 12.9 gifts (including gift cards) during the 2013 holiday season, compared to an average of 12.8 gifts in 2012 and 14.7 gifts in 2011.

Deloitte, 2013

The Christmas/Chanukah season traditionally accounts for approximately 30% of all holiday floral unit transactions and dollar volume.

Society of American Florists, 2013

The Christmas holidays rank as the third most popular holiday season for candy sales (behind Halloween and Easter).

National Confectioners Association, 2013