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Who Buys Source

Profiling adults 18+ who consumed any type of salty snack (chips, crackers, nuts, etc.) in the last six months:
 

GfK MRI, 2010

Of those adults 18+ who consumed salty snacks in the last six months, 52.4% were women and 47.6% were men.

GfK MRI, 2010

Adults 18+ who ate salty snacks in the last six months, by age group: 18-24, 13.1%; 25-34, 19.2%; 35-44, 21.0%; 45-54, 21.0%; 55-64, 13.8%; 65+, 11.9%.

GfK MRI, 2010

Adults 18+ who consumed salty snacks in the past six months, by household income bracket: $100,000+, 27.7%; $75-99,999, 15.2%; $60-74,999, 11.6%; $50-59,999, 8.4%; $40-49,999, 8.6%; $30-39,999, 9.2%; $20-29,999, 8.3%; under $20,000, 11.0%.

GfK MRI, 2010

Adults 18+ who ate salty snacks in the last six months, by race: White, 77.6%; Black, 9.5%; Other, 12.9%; Hispanic origin, 13.4%.

GfK MRI, 2010

Adults 18+ who consumed salty snacks in the last six months, by region: Northeast, 16.5%; Midwest, 23.3%; South, 37.2%; West, 23.0%.

GfK MRI, 2010

Adults 18+ who consumed salty snacks in the past six months, by marital status: Single, 24.7%; married, 59.9%; separated/widowed/divorced, 15.4%.

GfK MRI, 2010

A 2007 study by C&R Research found that 58% of boys and 52% of girls ages 6-18 eat salty snacks -- such as popcorn, potato chips or crackers -- a couple of times a week or more.

Youth Markets Alert, 2007

When They Buy Source

Based on research by The Nielsen Company, Super Bowl Sunday ranks as the most important snack-purchasing day of the entire year, followed by the day before the big game.

Convenience Store News, 2009

According to Nielsen Homescan, the top 10 candy-buying days in 2006: 1. October 29; 2. April 15 (day before Easter Sunday); 3. October 28; 4. October 30; 5. April 14; 6. October 31; 7. December 17; 8. October 22; 9. December 10; 10. April 9.

Marketing Daily, 2007

Why They Buy Source

Reasons why people snack: Hungry and not enough time for a meal, 47%; like to snack while doing certain activities, 15%; usually snack between meals, 12%; usually snack throughout the day instead of eating full meals, 11%; boredom, 8%; diet requirements, 5%; other, 2%.

Technomic, Inc., 2007

Based on a 2006 survey by BIGresearch, consumers say that energy/power bars (37.0% can "never" locate them quickly) are the toughest to find in a store, followed by diet/low fat bars (35.9%), toaster pastries (21.2%) and breakfast bars (18.3%). Among the easiest products to locate are ice cream (only 2.5% can "never" find it quickly), crackers (2.7%) and potato chips (2.9%).

BIGresearch, 2006

How They Buy Source

According to a report by Lehman Brothers, 79% of snacks sold in the food/drug/mass/convenience channels cost less than $1, and 35% are single-serve products.

Confectioner, 2006

Based on a 2006 survey by BIGresearch, the average consumer spends about $17.50 on snack foods each month, including an average of $17.88 for men and $17.14 for women.

BIGresearch, 2006

What They Buy Source

Based on a study by The Nielsen Company, potato chips enjoyed the largest dollar and volume sales during the two weeks surrounding the 2008 Super Bowl, although tortilla chips generated the largest incremental gains from the previous year. Dip mixes (up 38.0% vs. a normal two-week average) and canned dips (up 24.5%) saw the biggest percent surge in sales compared to other snacks.

Convenience Store News, 2009

According to the Experian Simmons National Kids Study, the leading brand preferences of kids ages 6-11 who eat candy (multiple answers): M&Ms, 60%; Skittles, 57%; Hershey's Kisses, 56%; Kit Kat, 54%; Reese's Peanut Butter Cups, 53%; Starburst, 51%; Ring Pop, 50%; Laffy Taffy, 48%; Hershey's Milk Chocolate, 47%; Push Pop, 47%.

Marketing Daily, 2007

Based on the Experian Simmons National Kids Study, the leading brand preferences of kids ages 6-11 who eat cookies (multiple answers): Oreo, 57%; Chips Ahoy, 52%; Teddy Grahams, 38%; Vanilla Wafers (Keebler), 31%; Chips Deluxe, 30%; Little Debbie, 27%; Nilla Wafers (Nabisco), 24%; Nutter Butter, 24%; Animal Crackers, 24%; other brands 36%.

Marketing Daily, 2007

For the 52-week period ending December 25, 2005, the top-selling cookie brands (with percentage change from the previous year in parentheses): 1. Nabisco Oreo (+6.1%); 2. Nabisco Oreo Double Stuff (+21.5%); 3. Nabisco Chips Ahoy! Original (-3.3%); 4. Pepperidge Farm Distinctive Milano (-3.5%); 5. Private label chocolate chip (+13.6%); 6. Nabisco Nilla Vanilla Wafer (-5.4%); 7. Private label, all other sandwich cookies (+1.2%); 8. Nabisco Fig Newton (+2.2%); 9. Nabisco Chips Ahoy! Chewy (-43.7%); 10. Nabisco Chips Ahoy! Chunky (-5.0%).

Information Resources, Inc., 2006

For the 52-week period ending December 25, 2005, the top-selling brands of crackers (with percentage change from the prior year in parentheses): 1. Nabisco Ritz (-1.8%); 2. Pepperidge Farm Goldfish (-0.2%); 3. Nabisco Premium Saltines (-3.7%); 4. Sunshine Cheez-It (+7.7%); 5. Nabisco Wheat Thins (+14.7%); 6. Nabisco Triscuit (+17.0%); 7. Nabisco Honey Maid Grahams (+6.4%); 8. Keebler Club (+32.1%); 9. Nabisco Wheat Thins, Reduced Fat (-3.2%); 10. Private label saltines (-5.8%).

Information Resources, Inc., 2006

For the 52-week period ending October 2, 2005, the top selling-brands of potato chips, with percentage change from the prior year in parentheses: 1. Lay's (+2.6%); 2. Wavy Lay's (+1.6%); 3. Ruffles (-6.5%); 4. Pringles (+4.0%); 5. Utz (+4.4%); 6. Lay's Stax (+10.4%); 7. Cape Cod (+18.4%); 8. Herr's (no change); 9. Ruffles Light (N/A); 10. Wise (-5.5%).

Information Resources, Inc., 2006

For the 52-week period ending October 2, 2005, the top-selling brands of tortilla/tostada chips, with percentage dollar sales change from the prior year in parentheses: 1. Doritos (+0.8%; 2. Tostitos (+0.4%); 3. Tostitos Scoops (+14.3%); 4. Santitas (+23.6%); 5. Mission (+19.1%); 6. Tostitos Gold (-9.4%); 7. Baked Doritos (-17.9%); 8. Tostitos Natural (+13.8%); 9. Tostitos Light (N/A); 10. Old Dutch (+4.5%).

Information Resources, Inc., 2006

Sales of chocolate candy in 2005, by category (sales in millions), with percentage change from the previous year in parentheses: Chocolate candy (less than 3.5 oz.), $819.0 (+3.3%); chocolate candy (boxes and bags equal to or greater than 3.5 oz.), $1,634.7 (+11.3%); chocolate candy (snack size), $527.5 (-12.4%); chocolate gift boxes, $238.9 (-1.7%); novelty chocolate, $11.0 (-12.9%); sugar-free diet chocolate, $139.9 (-41.7%).

Information Resources, Inc., 2006

Sales of non-chocolate candy in 2005 (totals in millions), by category, with change from 2004 in parentheses: Hard sugar candy (package & roll), $260.9 (-8.3%); chewy candy, $656.1 (+1.0%); novelty candy, $240.8 (-9.1%); licorice, $161.8 (+5.8%); nut/coconut candy, $66.5 (-7.2%); plain mints, $111.2 (-6.9%); breath fresheners, $306.6 (-3.1%); caramel/taffy apples/kits/dips, $53.9 (-6.2%); diet candy, $81.8 (+17.4%).

Information Resources, Inc., 2006

For the 52-week period ending October 5, 2005, the best-selling brands of frozen appetizers/snack rolls (with change from the previous year in parentheses): 1. Totino's Pizza Rolls (-4.9%); 2. TGI Friday's (+13.4%); 3. Bagel Bites (-10.4%); 4. Private label (+36.3%); 5. Jose Ole (+28.3%); 6. Delimex (+3.9%); 7. El Monterey (+3.0%); 8. Poppers (-4.4%); 9. Pagoda Cafe (+9.7%); 10. Hot Bites Bagel Bites (+9.0%).

Information Resources, Inc., 2006

Sales of snack/granola bars in 2005 (totals in millions), by category, with change from 2004 in parentheses: Breakfast/cereal bars, $543.7 (+5.6%); granola bars, $618.1 (+12.1%); nutritional/health bars, $524.5 (-10.4%); all other snack bars, $20.4 (+8.0%); rice squares, $121.0 (+27.4%).

Information Resources, Inc., 2006

For the 52-week period ending August 7, 2005, the top-selling brands of snack cakes, with percentage change from the prior year in parentheses: 1. Little Debbie (+3.2%); 2. Hostess (-13.6%); 3. Private label (+1.2%); 4. Tastykake (-0.7%); 5. Drake (-6.3%).

Information Resources, Inc., 2006

For the 52-week period ending August 7, 2005, the best-selling brands of donuts, with percentage change in dollar sales from the previous year in parentheses: 1. Krispy Kreme (-15.3%); 2. Entenmann's (-3.6%); 3. Hostess (+3.7%); 4. Private label (-13.3%); 5. Dolly Madison (+10.0%).

 

Information Resources, Inc., 2006

For the 52-week period ending August 7, 2005, sales of all coffee cake brands declined 1.9%, while sales of all Danish brands were off 7.6%.

Information Resources, Inc., 2006

Based on ACNielsen Homescan figures, nearly 47% of U.S. households bought at least some dark chocolate in the 12 months ending July 29, 2006. Fully one-third of those buyers had not purchased any dark chocolate in the prior year.

Facts, Figures & the Future, 2006

According to Retailing Today magazine's 2006 Top Brands study, 81% of consumers have a specific brand in mind when they purchase candy (up from 78% in 2002). Candy brands earning the highest brand recognition scores in the survey: Hershey's, 33%; Snickers, 14%; M&M/Mars, 13%; Wrigley, 5%; Reese's, 5%; Twizzlers, 4%; Nestle, 3%; Life Savers, 3%; Brach's, 2%; Planters, 1%.

Retailing Today, 2006

Sales of granola bars and snack bars enjoyed a growth of 48% from 2001 to 2005, but grew only 1% between 2005 and 2006.

Mintel, 2006

Based on ACNielsen figures, sales of whole grain crackers jumped 17.0% in 2005, while sales of fat-free potato chips climbed 24.5%.

Supermarket News, 2006

For the 52-week period ending October 5, 2005, the best-selling brands of dried meat snacks (with overall market share in parentheses): 1. Oh Boy! Oberto (21.9%); 2. Slim Jim (16.9%); 3. Jack Links (14.9%); 4. Bridgford (7.1%; 5. Private label (6.8%).

Information Resources, Inc., 2006

For the 52-week period ending October 5, 2005, the top-selling brands of pork rinds (with overall market share in parentheses): 1. Baken Ets (25.9%); 2. Private label (9.7%); 3. Macs (6.4%).

Information Resources, Inc., 2006

According to a Mintel survey, 81% of potato chip eaters purchase the unadorned varieties. Barbecue and Sour Cream & Onion tie for the second most popular category.

Specialty Food Magazine, 2006

Where They Buy Source

According to a 2006 survey by BIGresearch, traditional grocery stores are the preferred shopping destination for snack food buyers, followed by discount stores.

BIGresearch, 2006

Frito-Lay Company is the largest snack food maker in the world. Its brands include such top-selling products as Lay's, Doritos, Ruffles, Tostitos, Fritos, Cheetos, SunChips and Grandma's Cookies. Frito-Lay revenues totaled $9.560 billion in 2004, up 5.2% from the previous year.

Hoover's, 2006

Nabisco, a subsidiary of Kraft Foods, is the No. 1 cookie and cracker producer in America, with brands like Oreo, Chips Ahoy!, SnackWells, Newtons, Honey Maid, Triscuit, Premium and Ritz.

Hoover's, 2006

Keebler Foods, a subsidiary of Kellogg's, is the No. 2 cookie and cracker maker in the U.S. Its popular products include Sandies, Droxies and Fudge Shoppe cookies, and Sunshine brands such as Cheeze-It and Hi-Ho crackers. Keebler also produces Famous Amos cookies.

Hoover's, 2006

Hershey Foods is the market leader in the U.S. candy business, with brands like Hershey's Kisses, Reese's Peanut Butter Cups, Twizzlers licorice, Kit Kat, Jolly Rancher, Mounds, Almond Joy and Peppermint Patty.

Hoover's, 2006

Mars is the No. 2 candy maker in the U.S., with a line of products that includes M&Ms, Snickers, 3 Musketeers, Milky Way, Skittles, Dove, Twix and Starburst sweets, along with Combos and Kudos snacks.

Hoover's, 2006

Where potato chips are bought (by volume), according to retail outlet: Supermarket, 41.9%; mass merchandiser, 18.5%; convenience store, 11.5%; food service, 6.7%; warehouse club, 3.7%; vending machine, 3.6%; grocery store, 3.1%;  drug store, 2.4%; other, 8.6%.

Snack Food Association, 2005

Business Trends Source

According to the Snack Food Association, the savory snack industry produces approximately $25 billion a year in U.S. sales, and increases steadily by several percent each year. However, health-oriented items, such as energy bars, have been experiencing more accelerated growth.

Snack Food Association, 2006

Overall sales of chocolate candy were down 0.2% in 2005 to $4.453 billion, while sales of non-chocolate candy slipped 1.2% to $2.291 billion. Gum generated revenues of $1.052 billion in 2005, a 5.6% increase, while snack/granola bar sales totaled $1.828 billion, 3.5% higher than 2004.

Information Resources, Inc., 2006

Misc Source

Both Frito-Lay Light salty snacks and Nabisco 100 Calorie Packs were among the "Top 10 New Product Pacesetters" of 2005, as chosen by Information Resources, Inc.

Information Resources, Inc., 2006

A 2006 survey by BIGresearch revealed that 46.6% of consumers report that they regularly or occasionally have trouble finding the snack foods they want to buy in a store.

BIGresearch, 2006