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Who Buys Source

Eighty-eight percent of Americans surveyed by the National Turkey Federation eat turkey at Thanksgiving.

National Turkey Federation, 2012

According to a 2012 survey of almost 9,400 consumers, conducted by the National Retail Federation, 31.5% of the adult respondents (including 34.3% of men and 28.8% of women) said they would definitely be going shopping on the Friday, Saturday or Sunday after Thanksgiving.

National Retail Federation, 2012

Based on a survey of some 9,400 consumers by the National Retail Federation, percent of the following age groups who indicated they would definitely be going shopping on the Friday, Saturday or Sunday after Thanksgiving 2012: 18-24, 49.4%; 25-34, 49.8%; 35-44, 36.7%; 45-54, 28.1%; 55-64, 17.9%; 65+, 9.8%.

National Retail Federation, 2012

Based on research by AAA, party composition of Thanksgiving 2012 travelers: One adult, 23%; two adults, 33%; three or more adults, 16%; families, 28%.

AAA, 2012

In terms of income, 34% of intended Thanksgiving 2012 holiday travelers earn less than $50,000, 38% earn between $50,000-$100,000, and 28% make more than $100,000.

AAA, 2012

A National Restaurant Association estimated that 14 million Americans visited a restaurant for a Thanksgiving meal in 2011, while an additional 16 million used restaurant takeout to supplement a meal at their own or someone else's home.

National Restaurant Association, 2011

A 2011 survey by Deloitte revealed that Gen Y consumers were most likely to embrace the Black Friday tradition, with 42% of 18-24-year-olds planning to shop that day compared to an average of 24% among those ages 25 and older. The survey also indicated that 37% of Gen Y consumers intended to take part in Cyber Monday shopping, compared with just 20% in the older age groups.

Deloitte, 2011

When They Buy Source

According to a 2012 PriceGrabber survey, of those consumers who plan to shop on Black Friday, 24% will start shopping between midnight and 4 AM, 27% will begin shopping between 4 AM and 8 AM, 26% plan to shop between 8 AM and noon, while 14% expect to shop between noon and 10 PM. Nine percent of consumers say they will start shopping at 10 PM on Thanksgiving evening if stores are open.

PriceGrabber.com, 2012

Approximate number of consumers who went shopping during Black Friday weekend in 2011, by day: Thanksgiving Day, 28.7 million; Friday, 86.3 million; Saturday, 75.2 million; Sunday, 36.6 million.

National Retail Federation, 2012

A survey by the National Retail Federation found that 39.0% of consumers expect to begin their 2012 holiday shopping in November.

National Retail Federation, 2012

A 2012 PriceGrabber survey asked consumers which days they planned to shop over the Thanksgiving weekend: Black Friday, 42%; Cyber Monday, 38%; Saturday, 21%; Sunday, 13%; Thanksgiving Day, 10%.

PriceGrabber.com, 2012

Based on a survey by AAA, the majority of Thanksgiving travelers plan to leave the Wednesday before the holiday (45%) and return the following Sunday (36%), with another 25% expecting to return on Monday.

AAA, 2012

The Air Transport Association predicts the busiest air travel days during the 2012 Thanksgiving holidays will be Sunday, Nov. 25 (2.4 million passengers), Wednesday, Nov. 21 (2.3 million passengers) and Monday, Nov. 25 (2.3 million passengers).

Air Transport Association, 2012

Why They Buy Source

A 2012 PriceGrabber survey asked consumers why they planned to shop on Black Friday (multiple answers): They can find the best prices that day, 70%; it is a tradition to shop that day with family and friends, 33%; they have the day off from work and enjoy shopping, 22%; they enjoy the thrill of fighting the crowds, 7%.

PriceGrabber.com, 2012

According to the National Turkey Federation, turkey prices often go down during the Thanksgiving holiday, as many grocery stores use turkey as a "loss leader," hoping to bring customers into their stores to buy other holiday foods for the traditional feast.

National Turkey Federation, 2012

According to a survey by the National Restaurant Association, Thanksgiving diners' top reasons for eating a meal at a restaurant: Convenience; no cooking or cleaning, 31%; traveling; can't cook, 22%; prefer to celebrate at a restaurant, 15%; dining companions' preference, 15%; don't have space to host a gathering, 12%; don't know, 5%.

National Restaurant Association, 2011

How They Buy Source

The American Farm Bureau Federation estimates that in 2012 the typical American family will spend $49.48 to cook a Thanksgiving dinner for 10 people, an increase of 28 cents from 2011. The menu includes turkey, stuffing, sweet potatoes, peas, rolls with butter, cranberries, a relish tray of carrots and celery, pumpkin pie with whipped cream and beverages of coffee or milk.

American Farm Bureau Federation, 2012

Of the 43.6 million Americans who expect to travel out of town for Thanksgiving 2012, 39.1 million are predicted to travel by motor vehicle (up 0.6% from the prior year), and 3.14 million by airplane (down 1.7% from 2011). Overall, 90% of holiday travelers are expected to go by motor vehicle. An estimated 1.3 million Americans plan to travel by train, bus or other mode of transportation.

AAA, 2012

According to a survey by AAA, median spending for travelers during the 2012 Thanksgiving holiday is predicted to be $498, down from $554 in 2011.

AAA, 2012

Based on research by the American Farm Bureau Federation, a 16-lb. turkey will cost an average of $22.23 (roughly $1.39 per pound) for Thanksgiving 2012, an increase of 4 cents per pound when compared to 2011.

American Farm Bureau Federation, 2012

What They Buy Source

The day after Thanksgiving is historically the busiest day of the year for plumbers.

Home Advisor, 2012

The average weight of turkeys purchased for Thanksgiving dinner is 16 pounds. A turkey typically has about 70% white meat and 30% dark meat.

National Turkey Federation, 2012

According to a survey by PriceGrabber, what 2012 Black Friday shoppers plan to buy (multiple answers): Clothing, 56%; consumer electronics, 48%; computers, laptops, tablets or related equipment, 48%; books, CDs, DVDs or video games, 37%; toys, 32%; shoes, 32%.

PriceGrabber.com, 2012

Anticipated distribution of spending for consumers who will travel during the 2012 Thanksgiving holiday: Food & beverage, 20%; shopping, 20%; other transportation, 18%; fuel, 14%; lodging, 13%; entertainment/recreation, 11%; other, 4%.

AAA, 2012

Based on research by the National Turkey Federation, 70% of consumers who bought a turkey for their Thanksgiving dinner purchased a frozen bird, while the remaining 30% of shoppers opted for a fresh turkey.

National Turkey Federation, 2012

Where They Buy Source

Top turkey processors in 2011, based on live weight processed (millions of pounds): 1. Butterball, LLC, 1,300; 2. Jennie-O Turkey Store, 1,290; 3. Cargill Value Added Meats, 1,095; 4. Farbest Foods, 360; 5. Hillshire Brands, 340; 6. Kraft Foods (Oscar Mayer), 280; 7. Foster Farms, 274; 8. Perdue Farms, 271; 9. House of Raeford Farms, 259; 10. Virginia Poultry Growers Co-op, 245.

National Turkey Federation, 2012

Top turkey-producing states in the U.S. in 2011: 1. Minnesota; 2. North Carolina; 3. Arkansas; 4. (tie) Missouri and Virginia; 6. Indiana; 7. California; 8. South Carolina; 9. Pennsylvania; 10. Ohio.

U.S. Department of Agriculture, 2012

Top turkey producing counties in the U.S.: Sampson, NC; Duplin, NC; Rockingham, VA; Wayne, NC; Kandiyohi, MN; Carroll, AR; Dubois, IN; Stearns, MN; Augusta, VA; Kershaw, SC.

National Turkey Federation, 2012

A 2011 survey by the National Restaurant Association predicted that of those adults who went shopping on Black Friday, seven out of 10 would visit a restaurant at some point in their shopping trip.

National Restaurant Association, 2011

Business Trends Source

According to a 2012 PriceGrabber survey, 71% of consumers believe that retailers offer better deals during the Thanksgiving weekend than they do during the rest of the winter holiday shopping season (up from 58% in 2011).

PriceGrabber.com, 2012

According to a AAA survey of intended travelers, the average distance traveled by Americans during the 2012 Thanksgiving holiday weekend is projected to be 588 miles, down 16.7% from 2011.

AAA, 2012

An estimated 43.6 million travelers were expected to journey at least 50 miles from home during the 2012 Thanksgiving holiday, compared to 43.3 million who traveled in 2011.

AAA, 2012

A 2012 survey by Ipsos-Ideas showed that 78% of the respondents plan to prepare a home-cooked meal for Thanksgiving, while 13% said they would purchase an outside meal and serve it at home, and 9% expect to go to a restaurant.

Ipsos, 2012

It was estimated that turkey consumption during Thanksgiving accounted for almost 19% of all the turkeys produced in the U.S. in 2011. 

National Turkey Federation, 2012

Misc Source

Consumption of turkey in the U.S. has almost doubled over the past 35 years. In 2011, per capita turkey consumption was 16.1 pounds, compared to 8.3 pounds in 1975.

National Turkey Federation, 2012