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Who Buys Source

According to the National Restaurant Association, individuals between the ages of 18 and 34 are most likely to dine out on both New Year's Eve and New Year's Day, with men being more likely to do so than women.

National Restaurant Association, 2007

A survey by the National Restaurant Association determined that adults living in two-person households were most likely to dine at a restaurant on New Year's Eve, and those adults living in a one-member household were most likely to dine out on New Year's Day.

National Restaurant Association, 2007

Research by the National Restaurant Association found that individuals living in the Western region of the U.S. were more likely than those living in other sections of the country to dine out in celebration of the new year.

National Restaurant Association, 2007

New Year's travelers, by age level: Less than 25 years, 31.2%; 25-64 years, 61.6%; 65+ years, 7.1%.

U.S. Department of Transportation, 2006

New Year's travelers, by income bracket: Less than $25,000, 15.4%; $25,000-$49,000, 34.6%; $50,000+, 50.0%.

U.S. Department of Transportation, 2006

According to a survey of more than 2,300 adult consumers, conducted by The Macerich Company, 75% of American adults (77% of women and 74% of men) celebrate New Year's Eve.

The Macerich Company, 2005

The survey by The Macerich Company also determined that consumers in the upper household income bracket ($75,000+) are nearly 10% more likely to participate in New Year's Eve festivities. By region, consumers in the Northeast are most likely to celebrate New Year's Eve, while Midwesterners are least likely.

The Macerich Company, 2005

When They Buy Source

Number of nights spent away from home by New Year's travelers: None, 14.5%; 1-3 nights, 39.2%; 4-7 nights, 28.1%; 8+ nights, 18.2%.

U.S. Department of Transportation, 2006

Why They Buy Source

Forty-three percent of Christmas/New Year's long-distance trips are for visits to family, while visits make up only 24% of long-distance travel during the remainder of the year.

U.S. Department of Transportation, 2006

How They Buy Source

According to U.S. Department of Transportation statistics, modes of transportation most frequently used by New Year's travelers: Personal use vehicle, 78.9%; airplane, 18.5%; bus, 1.5%; train, 0.9%; other, 0.1%.

U.S. Department of Transportation, 2006

Research by The Macerich Company found that consumers spent an average of $172 on New Year's Eve festivities (go to restaurants, attend parties, etc.), with men ($210.50) outspending women ($145.34). Average spending amounts, by region: Northeast, $255.53; Midwest, $119.45; South, $158.82; West, $169.32.

The Macerich Company, 2005

What They Buy Source

Most popular New Year's resolution categories at the beginning of 2009: Health & fitness, 23%; career, 18%; personal finance, 14%; personal growth & interests, 13%; education & training, 8%; family & relationships, 8%; home improvement & real estate, 8%; time management & organization, 7%; recreation & leisure, 1%. The two most popular individual resolutions at the start of 2009 are "to lose weight" and "pay off debt."

myGoals.com, 2008

According to Domino's Pizza, the top five sales days (which sometimes vary in order from year to year) are Super Bowl Sunday, Thanksgiving Eve, Halloween, New Year's Eve and New Year's Day.

PR Newswire, 2008

A study by grocery chain Kroger found that New Year's Eve is the third-best sales day of the year for party trays, right after Christmas and the Super Bowl.

Tribune Business News, 2007

Based on a survey by The Macerich Company, how consumers under the age of 35 celebrated New Year's Eve: Attend a party, 32%; host a party, 24%; dine at a restaurant, 10%; attend a public event (countdown/fireworks/festival), 10%; stay home/watch TV, 9%; hotel/club/restaurant event, 6%; church/religious service, 3%; no plans, 1%; uncertain, 5%.

The Macerich Company, 2005

Based on a survey by The Macerich Company, how consumers ages 35 and over celebrated New Year's Eve: Host a party, 24%; attend a party, 22%; dine at a restaurant, 15%; stay home/watch TV, 13%; attend a public event (countdown/fireworks/festival), 10%; attend a hotel/club/restaurant event, 5%; attend a church/religious service, 5%; no plans, 1%; uncertain, 5%. 

The Macerich Company, 2005

Forty-two percent of adult consumers indicated they would be buying a new outfit for New Year's Eve, according to a survey by The Macerich Company, with women (46%) more likely to do so than men (35%).

The Macerich Company, 2005

Where They Buy Source

According to a 2007 study by Yahoo Travel, Las Vegas is the most-preferred New Year's Eve travel destination. The rest of the top 10: 2. New York City; 3. Boston; 4. Orlando; 5. Paris; 6. Cancun; 7. Miami; 8. Honolulu; 9. Manila; 10. Sydney.

Reuters, 2007

Share of one-way travel distance of those individuals who typically go out of town during the New Year's holiday: Less than 150 miles, 20.0%; 150-249 miles, 21.9%; 250-499 miles, 24.8%; 500-999 miles, 18.8%; 1,000+ miles, 14.6%.

U.S. Department of Transportation, 2006

Types of lodging typically utilized by New Year's travelers: Friend's or relative's home, 63.8%; hotel, motel or resort, 24.9%; rented cabin, condo or vacation home, 4.8%; owned cabin, condo or vacation home, 3.2%; camper, trailer, recreational vehicle or tent, 0.9%; other, 2.4%.

U.S. Department of Transportation, 2006

Business Trends Source

New Year's Eve is the fourth most popular holiday or occasion to dine out, following Mother's Day, Valentine's Day and Father's Day.

National Restaurant Association, 2007

According to research by the National Restaurant Association, approximately 13% of U.S. adults dine out on New Year's Eve, while 8% of adults visit a restaurant on New Year's Day.

National Restaurant Association, 2007

According to the National Retail Federation, December 31 -- New Year's Eve -- is typically the biggest sales day of the year for restaurants, liquor distributors and bars.

Tribune Business News, 2007

During the Christmas/New Year's travel period, long-distance travel grows as much as 23% compared to the rest of the year.

U.S. Department of Transportation, 2006