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Who Buys Source

A 2014 survey by the National Retail Federation predicted that male consumers would spend an average of $173.05 for Valentine's Day, compared to an average of $96.86 for women.

National Retail Federation, 2014

The National Retail Federation estimates that 53.8% of American consumers 18+ will celebrate Valentine's Day 2014 in some way, down from 59.9% in 2013.

National Retail Federation, 2014

According to the Society of American Florists, 25% of American adults purchased flowers or plants as gifts for Valentine's Day 2013. Of this group of floral/plant buyers, 64% were men and 36% were women.

Society of American Florists, 2014

According to the National Restaurant Association, approximately one-quarter of Americans dine out on Valentine's Day, making it the second most popular holiday for dining out after Mother's Day.

National Restaurant Association, 2013

When They Buy Source

According to a 2013 survey by Restaurant.com, 75% of consumers said they expected to celebrate with a meal at a restaurant for Valentine's Day. When they would make their dining plans: the week of Valentine's Day, 42%; Valentine's Day itself, 32%; several weeks in advance, 22%.

Restaurant.com, 2013

Why They Buy Source

A 2014 study by the National Retail Federation asked consumers for whom they would be buying Valentine's Day gifts: Spouse or significant other, 91.1%; other family members like children and parents, 59.4%; friends, 21.7%; children's classmates or teachers, 20.4%; pets, 19.4%; co-workers, 12.1%; other, 8.6%.


National Retail Federation, 2014

A 2014 survey of 2,000 adults on behalf of Ebates.com, and conducted by Harris Interactive, asked the respondents what are the most important reasons for shopping on Valentine's Day: A Valentine's Day gift is an expression of love to their significant other, 36%; giving a gift makes them feel good, 26%; it's a tradition they like to follow, 19%; their significant other is expecting a gift and will be upset if they don't get one, 8%.

Harris Interactive, 2014

For whom men are buying floral products on Valentine's Day (more than one answer possible): Spouse, 59%; significant other, 30%; mother, 15%; friend or acquaintance, 10%; child, 10%; sister, 6%; self, 6%; grandparent, 6%; other relative, 4%; father, 4%; other, 3%.

Society of American Florists, 2014

For whom women are purchasing floral products on Valentine's Day (more than one answer possible): Spouse, 37%; mother, 29%; child, 15%; self, 14%; other relative, 11%; friend or acquaintance, 9%; significant other, 7%; sister, 7%; grandparent, 5%; father, 2%; other, 6%.

Society of American Florists, 2014

According to a 2013 survey by online restaurant reservation provider OpenTable, Inc., the top factors for selecting a restaurant for Valentine's Day: Positive reviews, 34%; romantic ambience, 27%; service, 16%; restaurant location, 14%; special Valentine's Day menus, 8%; quality of the wine list, 1%.

OpenTable, Inc., 2013

How They Buy Source

According to a National Retail Federation survey, average planned expenditures for Valentine's Day 2014, by age bracket: 18-24, $162.17; 25-34, $218.43; 35-44, $155.99; 45-54, $108.98; 55-64, $89.62; 65+, $74.95.

National Retail Federation, 2014

Average amounts that consumers expected to spend on various individuals in their lives for Valentine's Day 2014: Spouse or significant other, $78.09; other family members, $25.22; friends, $7.54; co-workers, $6.52; children's classmates and teachers, $6.37; pets, $5.51; other people, such as neighbors and babysitters, $4.67.

National Retail Federation, 2014

What They Buy Source

As part of a 2014 survey conducted by the National Retail Federation, regarding the types of gifts the respondents planned to give for Valentine's Day, 51.2% of the men and women indicated they would be giving a greeting card, while 37.0% of the couples said they would be going out for the evening. A total of 48.7% of the survey participants indicated they would be buying candy, while 37.3% planned to buy flowers. Other intended gift purchases: Jewelry, 18.9%; clothing, 15.8%; gift card/gift certificate, 14.0%.

National Retail Federation, 2014

Types of floral products bought for Valentine's Day in 2013 (more than one answer possible): Red roses, 63%; mixed flowers, 41%; another type of flower other than roses (such as all tulips, all carnations, all lilies, etc.), 30% roses (not red), 27%; plants, 22%.

Society of American Florists, 2014

According to the American Express Spending & Saving Tracker, percent of couples who plan to do the following activities on Valentine's Day 2014 (more than one answer possible) and how much they plan to spend, on average, in parentheses: Purchase a gift, 60% ($119); go out to dinner, 53% ($83); prepare a special meal at home, 32% ($39); go to the movies, 24% ($48); rent a movie, 16% ($20); visit a nightclub for drinks and/or dancing, 11% ($90); enjoy a weekend getaway, 11% ($303); take in a show or concert, 7% ($84); visit friends at their home, 7% ($46). 

American Express Spending & Saving Tracker, 2014

According to a 2014 survey by CreditDonkey.com, gifts that women would most like to receive for Valentine's Day (multiple answers): Dinner, 54.8%; flowers, 36.9%; chocolates, 34.5%; jewelry, 22.2%; gift cards, 12.6%; travel, 8.9%; clothing, 8.6%; electronics, 7.1%.

CreditDonkey.com, 2014

A 2014 survey by CreditDonkey.com asked men what they'd like to receive for Valentine's Day (multiple answers): Dinner, 47.5%; electronics, 26.0%; chocolates, 20.3%; gift cards, 16.9%; clothing, 14.5%; travel, 7.3%; flowers, 2.3%; jewelry, 1.8%.

CreditDonkey.com, 2014

Based on a 2014 survey on behalf of Ebates.com, and conducted by Harris Interactive, gifts that men indicated they would most like to receive for Valentine's Day (more than one answer possible): Gift card to their favorite store, 25%; chocolate, 20%; clothes, 16%; smartphone, 11%; Xbox/Playstation (tied with shoes, tablet and TV), 10%.

Harris Interactive, 2014

Based on a 2014 survey commissioned by Ebates.com, and conducted by Harris Interactive, gifts that adult women said they want most for Valentine's Day (more than one answer possible): Flowers, 41%; gift card to their favorite store, 37%; chocolate, 34%; jewelry, 33%; clothes, 17%.

Harris Interactive, 2014

More than 36 million heart-shaped boxes of chocolate are sold each year for Valentine's Day.

National Confectioners Association, 2014

Where They Buy Source

According to a survey conducted by the National Retail Federation, where adult consumers planned to purchase Valentine's Day gifts in 2014 (more than one answer possible): Discount store, 34.7%; department store, 34.4%; online, 26.1%; specialty store (greeting card/gift store/electronics store), 22.7%; florist, 19.3%; jewelry store, 10.0%; specialty clothing store, 7.2%; catalog, 2.0%; other, 11.1%.

National Retail Federation, 2014

Business Trends Source

Research by the National Retail Federation predicted that the average adult consumer would spend $133.91 on Valentine's Day 2014, comparable to the $130.97 average of the previous year.

National Retail Federation, 2014

The National Retail Federation predicted that spending on all Valentine's Day gifts and activities would total $17.3 billion in 2014, down from $18.6 billion in 2013 and $17.6 billion in 2012.

National Retail Federation, 2014

Valentine's Day is the third most popular calendar occasion for giving flowers, behind Christmas/Hanukkah and Mother's Day. Among 2013 holidays, Valentine's Day accounted for 25% of the dollar sales for flowers and 20% of the overall number of transactions. Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of transactions and 40% of dollar volume.

 

Society of American Florists, 2014

Valentine's Day is historically the fourth busiest holiday for candy sales, behind Halloween, Easter and Christmas/Hanukkah.

National Confectioners Association, 2014

Valentine's Day is the second most popular holiday for sending greeting cards, behind only Christmas, with an estimated 145 million valentine cards expected to be exchanged during the 2014 holiday. Historically, more valentine cards tend to be sent when the holiday occurs on a weekday, as it will again this year with February 14 falling on a Friday.

Greeting Card Association, 2014

Valentine's Day ranks as the No. 1 holiday for florists.

Society of American Florists, 2014

According to a 2014 survey by the American Express Spending & Saving Tracker, of the 13 million American couples who expect to be engaged by year-end, nearly half (6 million) will receive or plan their proposal on Valentine's Day.

American Express Spending & Saving Tracker, 2014