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Who Buys Source

According to the Recreation Vehicle Industry Association, today's typical RV owner is 48 years old, married, with an annual household income of $62,000. RV owners are likely to own their homes and spend disposable income on traveling -- an average of three weeks a year.

Recreation Vehicle Industry Association, 2012

According to a 2011 University of Michigan study commissioned by the Recreation Vehicle Industry Association, approximately 8.9 million households own an RV, up from 7.9 million in 2005.

Recreation Vehicle Industry Association, 2012

More RVs are owned those consumers ages 35-54 than any other age group, based on a study by the University of Michigan. More than 11% of U.S. households headed by 35-54-year-olds own an RV, exceeding the 9.3% ownership rates of those 55 and over. The 35-54 age bracket posted the largest gains in the 2011 University of Michigan study.

Recreation Vehicle Industry Association, 2012

Profiling adults 18+ who drive a recreation vehicle:

GfK MRI, 2011

Of those adults 18+ who drive a recreation vehicle, 70.1% are men and 29.9% are women.

GfK MRI, 2011

Adults 18+ who drive a recreation vehicle, by age bracket: 18-24, 6.4%; 25-34, 8.4%; 35-44, 12.6%; 45-54, 28.8%; 55-64, 18.3%; 65+, 25.5%.

GfK MRI, 2011

Adults 18+ who drive a recreation vehicle, by income level: $100,000+, 29.0%; $75-99,999, 14.3%; $60-74,999, 9.6%; $50-59,999, 13.3%; $40-49,999, 11.7%; $30-39,999, 9.1%; $20-29,999, 5.7%; under $20,000, 7.3%.

GfK MRI, 2011

Adults 18+ who drive a recreation vehicle, by race: White, 92.0%; Black, 2.7%; Other, 5.3%; Hispanic origin, 6.2%.

GfK MRI, 2011

Adults 18+ who drive a recreation vehicle, by region: Northeast, 11.6%; Midwest, 27.4%; South, 27.9%; West, 33.1%.

GfK MRI, 2011

Adult 18+ who drive a recreation vehicle, by marital status: Single, 16.9%; married, 67.3%; separated/widowed/divorced, 15.8%.

GfK MRI, 2011

According to the Recreation Vehicle Industry Association, although consumers aged 35-54 remain the largest segment of RV owners, young people in the 18-34 age range are the fastest-growing group of RV buyers.

Recreation Vehicle Industry Association, 2011

When They Buy Source

Monthly share of RV wholesale shipments (2-year average, 2010-2011): January, 6.8%; February, 8.1%; March, 10.4%; April, 10.0%; May, 10.5%; June, 10.9%; July, 7.6%; August, 8.6%; September, 6.8%; October, 7.2%; November, 6.0%; December, 7.1%.

Recreation Vehicle Industry Association, 2012

Why They Buy Source

A 2011 survey by PKF Consulting found that a family of four can save 23-59% when they travel in their RV, even when factoring in purchase price, maintenance costs and rising gas prices.

Recreation Vehicle Industry Association, 2012

Favorite actitivies of RVers: Sightseeing, 77%; cooking out, 75%; visiting friends and family, 58%; hiking, 57%; fishing, 50%; visiting festivals or fairs, 49%. Other popular activities include antiquing, biking, visiting museums, and attending family reunions and events.

Recreation Vehicle Industry Association, 2012

Approximately 18% of RV owners are engaging in "seasonal" or "destination" camping, according to a survey by PKF Consulting. Destination campers leave their RV parked at one location for the entire spring/summer (or longer) and travel back and forth to it using a family car.

Recreation Vehicle Industry Association, 2012

Research commissioned by the Recreation Vehicle Industry Association indicates that many families are taking shorter, more frequent getaways in their RVs to accommodate busy schedules. According to the survey, 70% of RVers plan to take more 1-4 day mini-vacations during the spring and summer of 2012. 

Recreation Vehicle Industry Association, 2012

How They Buy Source

Price ranges for towable types of recreation vehicles: Folding camping trailer (offers kitchen, dining, sleeping and, in many models, bathroom facilities), $5,000-$13,000; truck camper (provides kitchen, dining, sleeping and bathroom facilities), $4,000-$30,000; conventional travel trailer (offers kitchen, bathroom, sleeping, dining and living facilities, along with electric and water systems and modern appliances), $8,000-$65,000; travel trailers with expandable ends, $9,000-$18,000; fifth-wheel travel trailers, $13,000-$100,000.

Recreation Vehicle Industry Association, 2012

Price ranges for the three types of motorized RVs: Type A motorhome, $50,000-$500,000; Type B motorhome (commonly called van campers), $41,000-$100,000; Type C motorhome, $48,000-$140,000.

Recreation Vehicle Industry Association, 2012

Sport utility RVs are available in motorized and towable models(as travel trailers or fifth-wheels), and feature a built-in garage for hauling cycles, ATVs and other sports equipment. New sport utility RVs typically have a price range of $21,000-$58,000.

Recreation Vehicle Industry Association, 2012

What They Buy Source

Two main categories of RVs are motorhomes (motorized) and towables (towed behind the family car, van or pickup). Type A motorhomes are generally the largest; type B motorhomes or van campers are the smallest and type C motorhomes generally fall in between. Types of towable RVs are folding camping trailers, truck campers, conventional travel trailers and fifth-wheel travel trailers. Sport utility RVs, which feature a built-in garage for hauling cycles, ATVs or sports equipment, are available in both motorhomes and towable RVs.

Recreation Vehicle Industry Association, 2012

Leading manufacturers of Class A, B and C motorhomes, according to overall share of sales in 2011: 1. Forest River, 21.6%; 2. Thor Industries, 19.8%; 3. Winnebago Industries, 18.3%; 4. Tiffin Motor Homes, 11.3%; 5. Fleetwood RV, 10.3%.

RV Business, 2012

Leading manufacturers of travel trailers, fifth wheel trailers and camping trailers in 2011, according to overall market share: 1. Thor Industries, 36.6%; 2. Forest River, 31.1%; 3. Jacyco, 12.1%; 4. K-Z Inc., 3.1%; 5. Gulfstream Coach, 2.0%.

RV Business, 2012

RV manufacturers are providing consumers with an increasing array of product choices, such as lightweight towables and smaller, more fuel-efficient motorhomes. Green technologies such as solar panels and energy-efficicient components are also appearing on a growing number of RVs.

Recreation Vehicle Industry Association, 2012

Where They Buy Source

There are more than 460 RV rental locations in the U.S. The largest RV rental company is Cruise America Inc. Motorhomes are the most popular rented model.

Recreation Vehicle Industry Association, 2012

There are more than 16,000 public and privately-owned parks and campgrounds throughout the U.S. that cater to RV travelers.

Recreation Vehicle Industry Association, 2012

According to a survey commissioned by the Recreation Vehicle Industry Association, 72% of RVers plan to visit a national park during the spring/summer of 2012, while 74% say they will drive to a state park, and 66% plan to visit a historic site.

Recreation Vehicle Industry Association, 2012

Business Trends Source

For the year 2011, shipments to dealers of RVs (motorhomes, travel trailers, fifth-wheel travel trailers, truck campers and folding camping trailers) totaled 252,300 units, a 4.1% increase over the 2010 figure of 242,300, and the highest annual shipment total in four years. The number of towable units shipped to dealers in 2011 was up 4.8% to 227,500, while motorhome shipments were down 1.6% to 24,800 in 2011.

Recreation Vehicle Industry Association, 2012

Dealer shipments of RVs are predicted to climb 5.1% in 2012 to 265,200 units. Growth is expected to be driven by gains in conventional and fifth-wheel travel trailers, with motorhomes also posting a small increase due to improving economic conditions.

Recreation Vehicle Industry Association, 2012

There are more than 12,000-related businesses in the U.S., with combined annual revenues of more than $37.5 billion.

Recreation Vehicle Industry Association, 2012

According to a survey conducted by the Recreation Vehicle Industry Association, 64% of RV owners said they intend to use their RVs more during the spring/summer of 2012 than they did the previous year.  Twenty-four percent of the survey participants indicated they would be using their RVs the same amount, while only 7% said they would be using theirs less.

Recreation Vehicle Industry Association, 2012

According to the Recreation Vehicle Industry Association, wholesale shipments of RVs to dealers were up 10% in the first quarter of 2012.

Recreation Vehicle Industry Association, 2012

A 2011 survey by the University of Michigan revealed that among U.S. households that had never owned an RV, 14% expressed interest in purchasing one in the future. The survey also found that 70% of current RV owners plan to buy another RV to replace their current unit in the future, while among former owners, 27% indicated they expected to purchase another RV some day. 

Recreation Vehicle Industry Association, 2012

Based on a survey by the Recreation Vehicle Industry Association, 58% of RV owners said that fuel prices will affect their RV travel plans in 2012. The respondents stated that they will still travel by RV, but adjust their plans by visiting destinations closer to home (74%) and driving fewer miles (68%).

Recreation Vehicle Industry Association, 2012

Misc Source

More than 60% of recreation vehicles are manufactured in Elkhart County, Indiana.

Recreation Vehicle Industry Association, 2012