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Who Buys Source

Profiling adults 18+ who consumed non-carbonated bottled water in the past six months:

GfK MRI, 2010

Of those adults 18+ who drank non-carbonated bottled water in the past six months, 54.5% were women and 45.5% were men.

GfK MRI, 2010

Adults 18+ who drank non-carbonated bottled water in the last six months, by age group: 18-24, 14.8%; 25-34, 20.4%; 35-44, 20.3%; 45-54, 20.0%; 55-64, 13.9%; 65+, 10.6%.

GfK MRI, 2010

Adults 18+ who drank non-carbonated bottled water in the previous six months, by income level: $100,000+, 28.4%; $75-99,999, 15.2%; $60-74,999, 11.3%; $50-59,999, 8.2%; $40-49,999, 8.9%; $30-39,999, 8.7%; $20-29,999, 8.5%; under $20,000, 10.8%.

GfK MRI, 2010

Adults 18+ who drank non-carbonated bottled water in the last six months, by region: Northeast, 19.6%; Midwest, 19.2%; South, 36.6%; West, 24.6%.

GfK MRI, 2010

Adults 18+ who drank non-carbonated bottled water in the past six months, by race: White, 71.6%; Black, 13.2%; Other, 15.2%; Hispanic origin, 15.2%.

GfK MRI, 2010

Adults 18+ who drank non-carbonated bottled water in the last six months, by marital status: Single, 28.6%; married, 55.3%; separated/widowed/divorced, 16.1%.

GfK MRI, 2010

According to Mediamark Research, the top U.S. metro areas in which reside adults who drank bottled water or seltzer in the past six months: 1. Los Angeles; 2. New York; 3. Phoenix; 4. Washington, DC; 5. Philadelphia; 6. Miami/Ft. Lauderdale; 7. Boston; 8. San Diego; 9. Houston; 10. Atlanta.

Marketing Daily, 2010




What They Buy Source

For the year 2010, the best-selling brands of bottled water sold through supermarkets, drug stores, gas/convenience stores and mass merchandise stores (excluding Wal-Mart), by dollar amount (totals in millions), with change from 2009 in parentheses: 1. Private Label, $982.7 (+7.9%); 2. Aquafina, $716.2 (-3.0%); 3. Dasani, $619.4 (-8.1%); 4. Poland Spring, $398.9 (+12.5%); 5. Nestle Pure Life, $311.5 (+31.5%); 6. Glaceau Smart Water, $287.8 (+29.3%); 7. Deer Park, $238.8 (+1.4%); 8. Arrowhead, $205.3 (-11.5%); Ozarka, $190.2 (-5.4%); 10. Fiji, $171.7 (+4.1%).

Beverage World, 2011

Share of bottled water consumption in 2010, by segment: Domestic non-sparkling (non-carbonated), 96.2%; domestic sparkling, 2.4%; imports, 1.4%.

Beverage Marketing Corp., 2011

Sales of value-added water grew just 0.2% in 2010.

Beverage Marketing Corp., 2011

Where They Buy Source

Countries with the highest per capita consumption of bottled water in 2010 ( in gallons): 1. Mexico, 64.3; 2. Italy, 49.3; 3. United Arab Emirates, 40.5; 4. Belgium/Luxembourg, 39.2; 5. Germany, 35.4; 6. France, 35.0; 7. Spain, 32.8; 8. Lebanon, 32.0; 9. Thailand, 30.2; 10. Hungary, 29.3.

Beverage Marketing Corp., 2011

Countries with the highest consumption totals of bottled water in 2010 (in billions of gallons): 1. United States, 8.751; 2. Mexico, 7.236; 3. China, 6.410; 4. Brazil, 4.379; 5. Indonesia, 3.313; 6. Germany, 2.914; 7. Italy, 2.863; 8. France, 2.242; 9. Thailand, 2.008; 10. Spain, 1.329. 

Beverage Marketing Corp., 2011

According to 2010 research by Convenience Store News, retail channels where consumers purchased some type of packaged beverage (soft drinks, bottled water, energy drinks, iced tea or juice) at least once in the previous month: Supermarket, 72.9%; mass merchandiser, 54.7%; convenience store, 39.4%; drug store, 23.6%; wholesale club, 13.1%; other, 2.8%.

Convenience Store News, 2010

Business Trends Source

Dollar sales of bottled water totaled $10.684 billion in 2010, a 0.8% one-year gain when compared to 2009 sales of $10.601 billion (a 5.2% decrease over 2008). Sales of bottled water totaled just $6.881 billion in 2001. Volume-wise, bottled water sales increased 3.5% in 2010 to 8.751 billion gallons, following a 2.5% decline in 2009.

Beverage Marketing Corp., 2011

Increasing for the first time in two years, per capita consumption of bottled water in 2010 climbed 2.6% to 28.3 gallons, up from from 27.6 gallons in 2009. Per capita consumption of bottled water was 16.7 gallons in 2000.

Beverage Marketing Corp., 2011

Bottled water claimed a 29.8% share of the overall liquid refreshment beverage market in the U.S. in 2010, in terms of volume, compared to 29.2% in 2009. Bottled water trailed only carbonated soft drinks in market share for 2010, with soft drinks owning a 47.1% share of the business.

Beverage Marketing Corp., 2011