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Who Buys Source

According to a 2014 study by The Media Audit, among "heavy" soft drink consumers (defined as those individuals who drnk soft drinks on 10 or more occasions in a typical week), 58% are male, while 56.5% are between the ages of 18-44 (down from 63.2% eight years ago).

The Media Audit, 2014

Based on research by The Media Audit, U.S. metro areas with the highest percentage of "heavy" soft drink consumers (defined as those individuals who consumed soft drinks on 10 or more occasions in the past week) are Oklahoma City (22.0%), Louisville (21.0%) and Cincinnati (19.7%).

 

The Media Audit, 2014

Profiling adults 18+ who drank either regular or diet soft drinks in the last six months:
 

GfK MRI, 2013

Of those adults 18+ who consumed regular carbonated soft drinks in the last six months, 52.4% were men and 47.6% were women.

GfK MRI, 2013

Adults 18+ who drank regular carbonated soft drinks in the past six months, by age group: 18-24, 17.0%; 25-34, 21.6%; 35-44, 18.5%; 45-54, 17.6%; 55-64, 13.1%; 65+, 12.2%.

GfK MRI, 2013

Adults 18+ who drank regular carbonated soft drinks in the last six months, by income bracket: $100,000+, 21.2%; $75-99,999, 12.2%; $60-74,999, 10.7%; $50-59,999, 8.6%; $40-49,999, 9.5%; $30-39,999, 10.4%; $20-29,999, 11.1%; under $20,000, 16.3%.

GfK MRI, 2013

Adults 18+ who consumed regular carbonated soft drinks in the past six months, by race: White, 70.2%; Black, 13.3%; Other, 16.5%; Hispanic origin, 16.9%.

GfK MRI, 2013

Adults 18+ who drank regular carbonated soft drinks in the last six months, by region: Northeast, 16.0%; Midwest, 22.3%; South, 40.3%; West, 21.4%.

GfK MRI, 2013

Adults 18+ who consumed regular carbonated soft drinks in the previous six months, by marital status: Single, 32.8%; married, 49.7%; separated/widowed/divorced, 17.5%.

GfK MRI, 2013

Of those adults 18+ who drank diet soft drinks in the last six months, 54.6% were women and 45.4% were men.

GfK MRI, 2013

Adults 18+ who consumed diet soft drinks in the past six months, by age level: 18-24, 9.5%; 25-34, 15.6%; 35-44, 17.5%; 45-54, 20.2%; 55-64, 18.2%; 65+, 19.0%.

GfK MRI, 2013

Adults 18+ who drank diet soft drinks in the last six months, by income bracket: $100,000+, 29.5%; $75-99,999, 15.0%; $60-74,999, 10.7%; $50-59,999, 7.9%; $40-49,999, 8.5%; $30-39,999, 8.3%; $20-29,999, 8.2%; under $20,000, 11.9%.

GfK MRI, 2013

Adults 18+ who drank diet soft drinks in the past six months, by race: White, 80.9%; Black, 7.6%; Other, 11.5%; Hispanic origin, 12.2%.

GfK MRI, 2013

Adults 18+ who consumed diet soft drinks, by region: Northeast, 18.1%; Midwest, 23.8%; South, 36.7%; West, 21.4%.

GfK MRI, 2013

Adults 18+ who drank diet soft drinks in the last six months, by marital status: Single, 22.3%; married, 59.2%; separated/widowed/divorced, 18.5%.

GfK MRI, 2013




What They Buy Source

Top 10 soft drink brands in 2013 (in millions of gallons sold), and change from 2012 in parentheses: 1. Coca-Cola Classic, 2,322.1 (-0.5%); 2. Pepsi-Cola, 1,243.1 (-3.6%); 3. Diet Coke, 1,223.9 (-7.0%); 4. Mountain Dew, 931.5 (-2.2%); 5. Dr Pepper, 891.7 (-0.2%); 6. Sprite, 781.4 (no change); 7. Diet Pepsi, 574.1  (-6.9%); 8. Coke Zero, 328.3 (no change); 9. Diet Mountain Dew, 269.3 (-3.1%); 10. Diet Dr Pepper, 234.3 (-6.3%).

Beverage World, 2014

Market share of the top soft drink companies in 2013, with 2012 market share in parentheses: 1. Coca-Cola Company, 44.0% (43.5%); 2. PepsiCo, 28.7% (29.0%); 3. Dr Pepper Snapple, 17.5% (17.4%); 4. National Beverage (includes Shasta and Faygo brands), 3.0% (3.0%); 5. Cott Corp., 2.7% (3.1%); 6. Big Red, 0.5% (0.4%); 7. Carolina Beverage, 0.1% (0.1%); all others, 3.5% (3.5%).

Beverage World, 2014

Overall market share of the top 10 soft drink brands in 2013 (according to volume), with 2012 market share in parentheses: 1. Coca-Cola Classic, 18.0% (17.5%); 2. Pepsi-Cola, 9.7% (9.7%); 3. Diet Coke, 9.5% (9.9%); 4. Mountain Dew, 7.2% (7.2%); 5. Dr Pepper, 6.9% (6.7%); 6. Sprite, 6.1% (5.9%); 7. Diet Pepsi, 4.5% (4.6%); 8. Coke Zero, 2.6% (2.5%); 9. Diet Mountain Dew, 2.1% (2.1%); 10. Fanta, 1.8% (1.9%); all others, 31.6% (32.1%).

Beverage World, 2014

For 2013, the best-selling brands of energy drinks (dollar sales in millions), with percentage change from 2012 in parentheses: 1. Red Bull, $3,429.3 (+7.5%); 2. Monster, $1,226.5 (+2.2%); 3. Monster Rehab, $390.1 (-1.2%); 4. Monster Energy Lo Carb, $314.1 (-14.8%); 5. NOS, $288.4 (+9.2%); 6. Rockstar, $286.6 (-3.9%); 7. Java Monster, $282.7 (+12.5%); 8. Monster Energy Zero Ultra, $273.2 (+689.8%); 9. Monster Mega Energy, $234.7 (+1.3%); 10. Monster Energy Absolute Zero, $198.8 (-18.1%).

Information Resources, Inc., 2014

Best-selling brands of sports drinks in 2013 (totals in millions), with change from 2012 in parentheses: 1. Gatorade Perform, $3,291.5 (+2.1%); 2. Powerade Ion4, $859.7 (-9.8%); 3. Gatorade G2 Perform, $495.3 (-15.5%); 4. Gatorade, $412.8 (+1.1%); 5. Powerade Zero Ion4, $211.2 (-10.1%).

Information Resources, Inc., 2014

Top-selling brands of energy shots in 2013 (in millions of dollars), with change from 2012 in parentheses: 1. 5 Hour Energy, $1,082.1 (-9.2%); 2. Stacker 2 Xtra, $16.5 (-11.6%); 3. Private Label, $15.6 (-22.3%); 4. Stacker 2 6 Hour Power, $14.4 (-31.5%); 5. Stacker 2, $13.2 (+27.7%).

Beverage World, 2014

Top-selling brands of RTD tea in 2013 (sales in millions), with change from 2012 in parentheses: 1. Arizona, $660.0 (-5.0%); 2. Lipton, $335.0 (-11.0%); 3. Lipton Brisk, $268.0  (+7.0%); 4. Lipton Pureleaf, $216.4 (+43.0%); 5. Snapple, $209.0 (+0.2%); 6. Diet Snapple, $191.1 (-3.0%); 7. Arizona Arnold Palmer, $176.0 (-4.0%); 8. Lipton Diet, $137.0 (-5.0%); 9. Gold Peak, $135.3 (+14.0%); 10. Peace Tea, $78.0 (+2.0%).

Beverage World, 2014

Where They Buy Source

Where carbonated soft drinks are purchased: Grocery stores, 34.1%; gas stations and convenience stores, 29.5%; warehouse clubs and supercenters, 19.2%; vending machines, 7.5%; other, 9.7%.

Beverage Industry, 2014

Business Trends Source

U.S. carbonated soft drink sales, in terms of volume, declined 3.2% in 2013 to their lowest level since 1995. 

Beverage World, 2014

According to research by Beverage Digest, dollar sales of carbonated soft drinks in the U.S.  were down approximately 1.0% in 2013 to $76.3 billion, despite an increase of around 2.0% in CSD pricing during the year. The Beverage Digest figure includes data from all sales channels -- retail, fountain, vending, etc. -- as well as revenue from energy drinks.

Beverage Digest, 2014

In terms of volume, the top 10 soft drink brands accounted for 68.4% of gallonage sold in 2013, up from 67.9% in 2012.
 

Beverage World, 2014

In terms of volume, carbonated soft drinks' share of the overall liquid refreshment market stood at 42.7% in 2013, compared to 44.7% in 2012 and 47.1% in 2010. 

Beverage World, 2014

Based on a 2014 study by The Media Audit, among all U.S. consumers, 11.4% are considered "heavy" soft drink consumers (defined as those individuals who drank soft drinks on 10 or more occasions in the previous week). This percentage is down from 19.2% eight years ago.

The Media Audit, 2014

Based on volume, sales of energy drinks increased 5.5% in 2013 to 181.1 million gallons, up from 171.7 million gallons in 2012 and 150.2 million in 2011.

Beverage World, 2014

Per capita consumption of soft drinks in the U.S. fell to 675 eight-ounce servings in 2013, down from 701 eight-ounce servings in 2012 and 714 per person in 2011.

Beverage Digest, 2014

In terms of volume, sales of sports drinks increased 0.6% in 2013, while value-added water sales fell 6.6%, sales of RTD coffee grew 6.2%, sales of RTD tea were up 0.4%, and sales of fruit beverages declined 1.9%.

Beverage World, 2014

Misc Source

A 2014 study by The Media Audit determined that "heavy" soft drink consumers (those that drink 10 or more in a typical week) are 21% more likely to be heavy radio listeners (those who listen for more than three hours during an average day).

The Media Audit, 2014